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Everyone selling on Amazon knows how delicate product variation management is: different sizes, colours, flavours or formats of the same item have to be linked correctly, otherwise you risk creating: confusion in the catalogue misaligned offers in the worst cases, the exclusion of the entire family from the detail page. Well, with the new update…

For years, anyone selling on Amazon has learned a simple rule. If you want to be seen, you have to climb its ranking or pay to appear among the sponsored ads. Two levers, two strategies, with a single goal: to occupy the top positions on the search page. But what happens when the person looking…

Amazon has published its second-quarter results, closing the period with record numbers. The quarter brings in 200.6 billion dollars of net revenue, up 20% on the same quarter in 2025, and an operating profit of 27.5 billion dollars (+43% year on year). Impressive figures, but if you sell on Amazon the main question you are…

Three recently published studies, coming from different fields, together give a sharp picture of where e-commerce is heading: consumers are paying in increasingly flexible ways the European Union is tightening controls on goods arriving from outside its borders customer service confirms itself as the most delicate factor in e-commerce. On its own, in fact, it…

On 1 July 2026 a new European tax of 3 euro on every small parcel arriving from non-EU countries came into force, applied to products worth up to 150 euro. This abolishes a customs exemption that had existed since 1992 and that, until now, had allowed low-value shipments to enter the EU duty-free. Of course,…

From late July 2026, Amazon will reduce the space available for product titles. In other words, the limit drops from 200 to 75 characters, spaces included. Sellers who don’t adapt in time risk having their title rewritten directly by the platform’s artificial intelligence, with no say in the matter. Better, then, to act ahead of…

Amazon has recently rolled out a series of policy updates for Fulfilment by Merchant (FBM) that will take effect between July and October 2026. These are changes worth noting, since they affect delivery metrics, customs handling for shipments from outside the EU and, for those selling in Austria, extended producer responsibility obligations as well.

Amazon has announced a new version of the New Selection Program, effective from 30 July 2026, replacing the current version for all ASINs put up for sale after that date. If you regularly launch new private-label products through Fulfillment by Amazon (FBA), this is a program worth getting to know well, because it can genuinely…

Every year the Cannes Festival of Creativity also becomes the showcase where Amazon Ads reveals where it is taking advertising on its own platform. In the 2026 edition, Amazon Port certainly did not disappoint expectations. And, as was to be expected, the event had a single common thread: artificial intelligence. Let’s look point by point…

Amazon has been introducing one of the most significant changes to product detail pages for some time now. Called Auto Buy, it allows shoppers to set a target price and delegate to Amazon the automatic completion of the order as soon as that price is reached. This is a truly interesting change and all sellers…

For years, many Amazon sellers have argued that selling on other platforms at lower prices than on Amazon brings fairly serious consequences. Among them: visibility penalties, a reduced share of the Buy Box, indirect pressure of every kind. Well, today — thanks to a set of documents unsealed as part of an ongoing lawsuit in…

Amazon launched Rufus in February 2024 in the United States and has never stopped enhancing it since. What started out as a simple chatbot for answering product questions has transformed into a fully-fledged autonomous shopping agent, capable of monitoring prices completing orders automatically comparing products purchasing from stores outside Amazon.