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Those who have a business on electronic commerce, often wonder if it is better to manage their own store on WooCommerce or on Amazon. Is there really a winner between the two alternatives? In truth, the choice between WooCommerce and Amazon should not be seen as an exclusive alternative. Rather, as two complementary approaches to…

The success of an Amazon seller depends also on their ability to plan and manage calendar holidays and the most important commercial events. Considering that every Country has cultural and commercial specificities that require a customized approach, if you have decided to sell on multiple markets you cannot do without helping yourself with in-depth analyses…

The car travel accessories sector continues to expand at a good pace on Amazon, with numbers that confirm a growing interest from consumers for products that combine safety, technology and comfort. The dashcams, powerbanks and car diffusers are three key categories that are improving the travel experience, with sales exceeding 15,000-25,000 units weekly only for…

Selling on Amazon has reached very high levels of competition. Therefore, standing out within the marketplace is increasingly difficult. Many sellers, however, make the mistake of thinking that success on Amazon depends exclusively on the optimization of product listings and the management of advertising campaigns. The reality is quite different. Participating in sector trade fairs…

The market of shower filters continues to develop at quite interesting rhythms. And, as such, it is certainly a concrete opportunity for those who operate in the e-commerce sector in general, and in Amazon in particular. The global shower filter market was indeed valued around 550 million dollars at the end of 2024, rose to…

Technological beauty devices and premium products for skin and hair care are experiencing a phase of exceptional growth on Amazon, with projections indicating a global beauty device market destined to reach $201.3 billion by 2030. Meanwhile, the platform has recorded a 34% increase in sales of skincare devices over the last year, while high-end haircare…

The beauty sector continues to evolve and follow the most interesting trends of the moment. And so, after the success of Korean K-Beauty, Western consumers are discovering the innovation and effectiveness of Chinese cosmetic products. Products that combine traditional millennial ingredients with advanced technologies and competitive prices. Just enough to make C-Beauty (Chinese Beauty) one…

Amazon continues to develop at an increasingly rapid pace. And, in doing so, it characterizes its calendar with a rich series of announcements, appointments, and events. For sellers and vendors, knowing in advance when Amazon introduces its innovations and where they are announced is a decisive competitive advantage for planning budgets, operations, and strategic investments.…

Physical recovery is certainly one of the most promising trends of 2026 for European Amazon sellers. Analyzing market data, Google Trends, and e-commerce platforms, we have identified three high-potential products. In the following lines, we will see together what they are and why these products represent a concrete opportunity, with statistical data, profit margins, and…

Cross-referencing Google Trends data and analyses carried out on Amazon, Shopify, and eBay, we have identified a niche that shouldn’t disappoint: products for improving sleep quality. More specifically, we found 3 products that in 2026 should guarantee growing sales and competitive margins. In short, enough to start dedicating the right attention to it, right? Let’s…

The way consumers search for products is changing and it is doing so very fast. In this journey, Amazon has launched Lens Live, a technology that makes the smartphone camera an instant and intelligent search tool, capable of scanning products in real time and showing immediate matches in a scrolling carousel. If you sell on…

The holiday season is usually the most profitable time of the year for those selling on Amazon, but it also brings with it some greater commitment related to returns management. Well, this year Amazon has confirmed the extension of the Christmas return window. It is a by now consolidated policy that aims to stimulate early…