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Amazon launched Rufus in February 2024 in the United States and has never stopped enhancing it since. What started out as a simple chatbot for answering product questions has transformed into a fully-fledged autonomous shopping agent, capable of monitoring prices completing orders automatically comparing products purchasing from stores outside Amazon.

On 5 May 2026, Amazon Ads held its annual unBoxed event in Milan. The event brought together advertisers, agencies and partners with a clear message: making full-funnel advertising accessible to everyone by simplifying complexity through artificial intelligence. For Amazon sellers who invest in advertising — or who are considering doing so — the new features…

Amazon has published its Trustworthy Shopping Experience Report, the annual document in which the marketplace reports on its activities to combat fraud, counterfeiting, fake reviews and all kinds of abuse.

Every year, Amazon’s CEO letter to shareholders is a document packed with strategic insights, numbers, and future visions. The 2025 letter, signed by Andy Jassy, is no exception. It contains more than 6,000 words outlining the direction Amazon is taking. But beyond the big picture for investors, there are very concrete signals for those who…

Amazon has published the financial results for the first quarter of 2026, which closed on March 31. And, once again, the data did not disappoint expectations. Growth is not only continuing but accelerating. For those operating on the marketplace as sellers, there is no shortage of news. Let’s look at these numbers together and understand…

For years, many Amazon sellers have exploited a low-visibility but useful field: the alt text of images within A+ Content and Brand Story. This field allowed for the discreet insertion of additional keywords, expanding indexing coverage without touching titles or bullet points. Today, that door is closed. Amazon has indeed removed the possibility of entering…

Amazon has updated its rules on reference prices, and sellers who have so far exploited inflated discounts to increase conversions must prepare for a major change. The new price policy for listings came into effect on April 23, 2026, and it changes the game regarding the display of strikethrough prices and discounts on the marketplace.

While companies rush to integrate artificial intelligence into ads, listings, and customer messaging, consumers are beginning to respond in unexpected ways. According to Gartner research conducted on over 1,500 American consumers, half of shoppers prefer brands that do not use AI in marketing communications. This figure serves as a wake-up call for anyone building their…

Starting April 17, 2026, Amazon has introduced a temporary fuel and logistics surcharge that directly affects sellers operating in major European markets. The decision comes amid significant instability in global energy markets. Oil prices are sharply rising due to geopolitical tensions in the Middle East, and the shock to the entire freight transport chain was…