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Amazon has recently rolled out a feature many international sellers had been waiting for: automatic translation of the text inside product images. Thanks to artificial intelligence, the text overlaid on images (from size charts to technical specs, from feature callouts to comparison infographics) is now translated automatically into the customer’s language, without the seller having…

Every year the Cannes Festival of Creativity also becomes the showcase where Amazon Ads reveals where it is taking advertising on its own platform. In the 2026 edition, Amazon Port certainly did not disappoint expectations. And, as was to be expected, the event had a single common thread: artificial intelligence. Let’s look point by point…

Amazon launched Rufus in February 2024 in the United States and has never stopped enhancing it since. What started out as a simple chatbot for answering product questions has transformed into a fully-fledged autonomous shopping agent, capable of monitoring prices completing orders automatically comparing products purchasing from stores outside Amazon.

Amazon has published its Trustworthy Shopping Experience Report, the annual document in which the marketplace reports on its activities to combat fraud, counterfeiting, fake reviews and all kinds of abuse.

For years, many Amazon sellers have exploited a low-visibility but useful field: the alt text of images within A+ Content and Brand Story. This field allowed for the discreet insertion of additional keywords, expanding indexing coverage without touching titles or bullet points. Today, that door is closed. Amazon has indeed removed the possibility of entering…

If you have recently read any reports on the world of Amazon, you have surely come across a data point that opens up space for many reflections. In 2025, new seller registrations on the platform fell to ten-year lows, stopping at approximately 165,000. That is, 44% less than the previous year. A sharp drop, which…

Amazon Web Services has made Claude Sonnet 4.6 and Claude Opus 4.6, Anthropic’s latest generation AI models, available within Amazon Bedrock. For those selling on Amazon, this means having access to much more powerful artificial intelligence tools, directly integrated into AWS. In this guide we will see: what changes what these models can do how…

Amazon has published its financial results for the fourth quarter of 2025 and the full fiscal year. The numbers leave no room for doubt. The marketplace is growing at a sustained pace, driven by AI, cloud services, and an increasingly widespread logistics infrastructure. In this article, we will analyze the most relevant data for sellers.…

The way consumers search for products is changing and it is doing so very fast. In this journey, Amazon has launched Lens Live, a technology that makes the smartphone camera an instant and intelligent search tool, capable of scanning products in real time and showing immediate matches in a scrolling carousel. If you sell on…

The holiday season is usually the most profitable time of the year for those selling on Amazon, but it also brings with it some greater commitment related to returns management. Well, this year Amazon has confirmed the extension of the Christmas return window. It is a by now consolidated policy that aims to stimulate early…

The recent $38 billion agreement signed by Amazon and OpenAI is an interesting turning point for the marketplace world and for all sellers present on the platform. The strategic partnership allows OpenAI to use Amazon Web Services (AWS) data centers to power its artificial intelligence systems, leveraging hundreds of thousands of Nvidia chips specialized for…

When Amazon launched Haul twelve months ago, it was clear that it was not just a simple, umpteenth addition to its storefronts. The goal was much more ambitious. Amazon wanted to redefine the way consumers buy products at extremely low prices. And, simultaneously, create new opportunities for seller partners. The question that inspired the development…