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With the introduction of 15% tariffs on European products starting August 1, 2025, and the prospect of further increases, European companies must urgently review their strategies for the U.S. market. But is localizing production in the USA a strategic and sustainable solution to bypass tariffs and build a lasting competitive advantage? Let’s try to take…
August 22nd, 2025

2025 is turning out to be a breakthrough year for European sellers looking at the American market with Amazon. But which products will be the most trending in this rapidly evolving context? We tried to take stock of the most promising categories and sectors!
August 21st, 2025

The 90-day extension of current tariffs between the United States and China, announced in mid-August, is creating an interesting domino effect that also affects European Amazon sellers. In fact, while it is true that for now U.S.–China tariffs remain at 30% instead of skyrocketing to 145%, it is also true that a rather important time…
August 21st, 2025