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Despite the emergence of new competitors from the Asian market, Amazon still remains largely dominant in Italy, with around 35–36 million monthly users and a penetration rate of over 65% among the adult population. Numbers that represent a huge and consolidated customer base for sellers operating on the platform. So much so that, in 2024,…

With the introduction of US tariffs, international trade is experiencing a situation with few precedents for European sellers who sell in the United States through Amazon.

With the introduction of 15% tariffs on European products starting August 1, 2025, and the prospect of further increases, European companies must urgently review their strategies for the U.S. market. But is localizing production in the USA a strategic and sustainable solution to bypass tariffs and build a lasting competitive advantage? Let’s try to take…

2025 is turning out to be a breakthrough year for European sellers looking at the American market with Amazon. But which products will be the most trending in this rapidly evolving context? We tried to take stock of the most promising categories and sectors!

The 90-day extension of current tariffs between the United States and China, announced in mid-August, is creating an interesting domino effect that also affects European Amazon sellers. In fact, while it is true that for now U.S.–China tariffs remain at 30% instead of skyrocketing to 145%, it is also true that a rather important time…

That Amazon has long launched an aggressive campaign against unauthorized sellers is nothing new. Just as, ultimately, the trend toward increasingly strict brand controls is not new either, with listings being deactivated without notice when deemed necessary.

Amazon continues its development in the automotive sector with an important step forward. After launching Amazon Autos for the sale of new vehicles, the platform now introduces the possibility of purchasing used and certified cars directly online. An evolution that represents another piece in the diversification strategy of the company led by Andy Jassy.|

Nintendo has withdrawn its products from the U.S. Amazon website. The reason lies in a disagreement over unauthorized sales, which resulted in Amazon losing the recent commercial debut of the Switch 2.

Even though we are used to finding any product within the marketplace, not even Amazon can aspire to sell everything. Of course, with 300 million items with fast and free Prime delivery, and with more than 35 different categories, it’s hard not to find something that meets your needs. However, for Amazon, that’s not enough.…

Amazon has reported solid financial results in the second quarter, with total revenues reaching $167.7 billion, up 13% compared to the same period last year. The performance would have been 12% excluding the effects of currency fluctuations, which contributed about $1.5 billion. The North American domestic market showed 11% growth, with $100.1 billion in revenue.…

The Amazon marketplace is changing rapidly. Competition among sellers has decreased by 21% over the past four years, creating new opportunities for those who know how to navigate the platform effectively. Let’s take a look at the numbers. In 2021, there were over 2.4 million active sellers. Today, that number has dropped below 1.9 million.…

A study by the Politecnico di Milano reveals a perhaps surprising truth: Artificial Intelligence creates jobs, it doesn’t destroy them. The results of the analysis on the impact of AI in the Italian e-commerce logistics sector appear to dispel common myths about automation. In fact, 80% of companies have reassigned employees to better roles and…