2025 is turning out to be a breakthrough year for European sellers looking at the American market with Amazon. But which products will be the most trending in this rapidly evolving context?
We tried to take stock of the most promising categories and sectors!
The categories of European products looking with interest at America
First of all, let’s share how Europe maintains a remarkable competitive advantage in artisanal and luxury products.
Artisanal products such as Italian jewelry, art, and home décor are finding fertile ground in the American market, where consumers are willing to pay a premium for European authenticity.
The luxury segment is growing rapidly on Amazon USA. The platform offers a curated shopping experience for high-end fashion and beauty products. European brands can therefore leverage it appropriately to position themselves in the American luxury market.
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National specialties
Each European country can obviously bring along its set of “champions.” Italy, for example, excels in artisanal products, consolidating its reputation with luxury items
- design goods
- high-end electronics
- luxury cosmetics.
Authentic Italian gourmet food products also continue to win over American palates, representing one of the most promising categories for export.
France maintains its leadership in gourmet products, benefiting from the French market’s long-standing love for quality food. An expertise that translates into highly sought-after products in the American market, especially those with a local or artisanal focus. At the same time, French eco-friendly products are seeing strong sales growth, fueled by growing global environmental concern. French premium cosmetics and beauty products retain a prestigious position in the American market.
Germany stands out for its appliances and machinery, thanks to a tradition of precision that extends to
- innovative tech products
- personal care products including skincare, health supplements, and wellness goods.
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The green wave of sustainability
The trend toward sustainability is one of the most significant opportunities for European sellers in the USA. Eco-friendly products recorded 15% year-over-year growth, riding a trend that is being replicated globally. Eco-friendly household products, including reusable alternatives to disposable items, are gaining an ever-larger share of the American market.
European natural and organic cosmetics find particularly fertile ground in the United States. Eco-friendly toothbrushes made of wood, bamboo, or sustainable materials are among Amazon’s bestsellers, demonstrating how European sustainable innovation can translate into commercial success overseas. Innovative biodegradable packaging solutions and sustainable fashion, with clothing made from recycled or organic materials, complete this expanding category.
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European technology conquering America
Europe maintains a leadership position in specific tech sectors that are finding great acceptance in the USA:
- smart home solutions made in Europe
- energy-saving technologies
- innovative security systems
are gaining significant market share.
Also on the rise are precision European health monitoring devices and innovative medical technologies, supported by the global trend toward personalized wellness.
10 sectors worth betting on in US exports
By analyzing the Amazon USA market data, some quite promising sectors emerge for a European seller who wants to seize growth opportunities overseas.
We tried to briefly summarize them in the following lines.
Beauty and personal care
This is one of the most interesting opportunities, especially considering how some products have gone viral quickly on TikTok. Beauty is a universal language, and American consumers are particularly open to innovative skincare products, especially if supported by influencers and with strong visual appeal on social media. As a European seller, you could leverage Europe’s tradition in cosmetics to introduce premium products with natural ingredients or innovative formulations.
Health and wellness
It is a constantly expanding sector, fueled by Americans’ growing health awareness. Products like protein powders, supplements, and daily well-being solutions are finding a wider audience. The American wellness mindset easily embraces European products perceived as superior quality, especially if tied to established health traditions.
Kitchen
It’s experiencing a real boom. Even if some big American brands dominate the sector, there’s always room for innovation. Americans are obsessed with hydration and with kitchen gadgets that make life easier. As a seller from the Old Continent, you could introduce more sophisticated designs or eco-sustainable materials that align better with emerging consumer values.
Electronics
It remains a pillar of trade to the States. Americans appreciate products that solve everyday problems with elegance and functionality. And Europe’s tradition in engineering and industrial design can translate into electronic products that combine performance and aesthetics.
Telephony
It is a constantly evolving market, where accessories like screen protectors and chargers find steady demand. With the fast pace of new device launches in the USA, there is always a need for compatible and quality accessories. European manufacturing precision can make the difference in this segment.
DIY
The sector can benefit from America’s strong DIY culture. Americans invest heavily in their homes and appreciate innovative solutions that don’t require advanced technical skills to install, such as wireless lights to use in furniture.
Toys
There is steady demand for educational and technological products such as drawing tablets. American parents are willing to spend on toys that stimulate creativity and learning. The European approach to education through play can translate into highly appreciated products.
Pet products
The sector is driven by Americans’ unconditional love for their pets. Essential products such as cat litter guarantee recurring sales. Considering that the US pet market is huge and that owners spare no expense for their animals’ well-being, why not take advantage of it?
Baby and infant products
It is a premium segment, where safety is a top factor. American parents are willing to pay more for products perceived as safer and more natural for their children.
Gardening
It is growing thanks to the focus on outdoor domestic spaces. Practical solutions for pest control or for the enhancement of green spaces always find a market. Americans are eager to invest in their gardens and are open to innovative solutions to keep them at their best.
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