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Every year, Amazon’s CEO letter to shareholders is a document packed with strategic insights, numbers, and future visions. The 2025 letter, signed by Andy Jassy, is no exception. It contains more than 6,000 words outlining the direction Amazon is taking. But beyond the big picture for investors, there are very concrete signals for those who…

Amazon has published the financial results for the first quarter of 2026, which closed on March 31. And, once again, the data did not disappoint expectations. Growth is not only continuing but accelerating. For those operating on the marketplace as sellers, there is no shortage of news. Let’s look at these numbers together and understand…

For years, many Amazon sellers have exploited a low-visibility but useful field: the alt text of images within A+ Content and Brand Story. This field allowed for the discreet insertion of additional keywords, expanding indexing coverage without touching titles or bullet points. Today, that door is closed. Amazon has indeed removed the possibility of entering…

Amazon has updated its rules on reference prices, and sellers who have so far exploited inflated discounts to increase conversions must prepare for a major change. The new price policy for listings came into effect on April 23, 2026, and it changes the game regarding the display of strikethrough prices and discounts on the marketplace.

While companies rush to integrate artificial intelligence into ads, listings, and customer messaging, consumers are beginning to respond in unexpected ways. According to Gartner research conducted on over 1,500 American consumers, half of shoppers prefer brands that do not use AI in marketing communications. This figure serves as a wake-up call for anyone building their…

Starting April 17, 2026, Amazon has introduced a temporary fuel and logistics surcharge that directly affects sellers operating in major European markets. The decision comes amid significant instability in global energy markets. Oil prices are sharply rising due to geopolitical tensions in the Middle East, and the shock to the entire freight transport chain was…

Did you know that 50% of Amazon buyers base their purchasing decision on product images? Not on the description, not on the reviews, but specifically on the photos. Yet, there are still many listings that feature sub-standard images: wrong backgrounds low-resolution photos shots that hide important details. Well, let us remind you that in 2026…

If you have recently read any reports on the world of Amazon, you have surely come across a data point that opens up space for many reflections. In 2025, new seller registrations on the platform fell to ten-year lows, stopping at approximately 165,000. That is, 44% less than the previous year. A sharp drop, which…

Amazon Web Services has made Claude Sonnet 4.6 and Claude Opus 4.6, Anthropic’s latest generation AI models, available within Amazon Bedrock. For those selling on Amazon, this means having access to much more powerful artificial intelligence tools, directly integrated into AWS. In this guide we will see: what changes what these models can do how…

Amazon has published its financial results for the fourth quarter of 2025 and the full fiscal year. The numbers leave no room for doubt. The marketplace is growing at a sustained pace, driven by AI, cloud services, and an increasingly widespread logistics infrastructure. In this article, we will analyze the most relevant data for sellers.…

If you sell on Amazon, you’ve probably focused mainly on sponsored campaigns within the platform so far. But there’s a whole world of potential customers who search for your products on Google even before arriving on Amazon. Ebbene, Google Ads permette di intercettare proprio questi utenti nel momento in cui manifestano un’intenzione d’acquisto, indirizzandoli direttamente…

When you think of advertising for Amazon, Sponsored Products or at most Google Ads probably come to mind. But there is a channel that too many sellers completely ignore: Meta Ads. Yet, we are talking about a platform with over 3 billion active users, surgical targeting capabilities, and costs often lower than Google. Not only…