Amazon Quarterly Report, Q2 2025 Results Expected on July 31

On July 31, 2025, Amazon has scheduled a conference to discuss the results of its second quarterly report of the year. But how is the company approaching the event?

As we write, the stock is trading at around $226 and – most importantly – continues to attract positive opinions from the majority of analysts.

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Recently, for example, JMP Securities reaffirmed the rating “Market Outperform” for Amazon.com, with a target price of $285, despite a Prime Day performance falling short of analysts’ expectations. However, the Prime Day performance is not included in the quarterly results, which had closed earlier.

JMP analysts clarified that their positive assessment is based primarily on the growth prospects of Amazon Web Services (AWS) and the advertising segment. Both divisions are characterized by higher profit margins compared to the traditional e-commerce business.

Long-term growth

The good news doesn’t end there. According to JMP Securities, improvements in Amazon’s logistics are still in the early stages. In this regard, robotics continues to increasingly automate processes in the company’s warehouses. This technological evolution is expected to result in further efficiency gains in the near future.

In recent months, Amazon has also implemented significant workforce adjustments in the AWS cloud computing division, although no specific details about the numbers involved have been disclosed.

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Analysts’ forecasts

Returning to the target price, the $285 target reflects a valuation of

• approximately 16 times the estimated 2026 EBITDA, equal to $191 billion (with a 25% margin);
• 39 times the projected 2026 GAAP earnings per share of $7.34.

As for other research firms:

• Cantor Fitzgerald recently raised its target price for Amazon to $260. The company cites the expected growth in AWS and price stability on the platform as key strengths.
• BofA Securities, on the other hand, maintained the rating “Buy“. It highlights a 60% year-over-year increase in Gross Merchandise Value during Prime Day, which this year was extended to four days.

Other internal news

Finally, we note that on the governance front, former Amazon executive Tom Taylor has been appointed head of the Bezos Earth Fund. The manager succeeds Andrew Steer as CEO.

In labor relations, the British Columbia Labour Relations Board determined that Amazon interfered with unionization efforts at a warehouse near Vancouver, leading to the corrective certification of the union. The board criticized the company’s anti-union campaign, calling it “coercive and intimidating.” For its part, Amazon defended its actions, claiming it only provided factual information to employees.