
If you sell on Amazon, you’ve probably focused mainly on sponsored campaigns within the platform so far. But there’s a whole world of potential customers who search for your products on Google even before arriving on Amazon. Ebbene, Google Ads permette di intercettare proprio questi utenti nel momento in cui manifestano un’intenzione d’acquisto, indirizzandoli direttamente…
February 17th, 2026

When you think of advertising for Amazon, Sponsored Products or at most Google Ads probably come to mind. But there is a channel that too many sellers completely ignore: Meta Ads. Yet, we are talking about a platform with over 3 billion active users, surgical targeting capabilities, and costs often lower than Google. Not only…
February 17th, 2026

Those who have a business on electronic commerce, often wonder if it is better to manage their own store on WooCommerce or on Amazon. Is there really a winner between the two alternatives? In truth, the choice between WooCommerce and Amazon should not be seen as an exclusive alternative. Rather, as two complementary approaches to…
February 17th, 2026