
In its constantly evolving world, it’s not wrong to state that Amazon has built its fortune on a fundamental pillar: trust. Every day, millions of people worldwide make purchasing decisions based on reviews left by other customers, transforming these short texts into one of the most powerful marketing tools ever existed. But with such great…
October 20th, 2025

If you have already read our focus articles on the subject, you should already know that reviews on Amazon are a very important element for the success of any seller on the platform. Reviews are not just statistical numbers to celebrate. Each of them can directly influence the product visibility the conversion rate the brand…
October 20th, 2025

Despite the emergence of new competitors from the Asian market, Amazon still remains largely dominant in Italy, with around 35–36 million monthly users and a penetration rate of over 65% among the adult population. Numbers that represent a huge and consolidated customer base for sellers operating on the platform. So much so that, in 2024,…
October 7th, 2025