amazon seller

On 1 July 2026 a new European tax of 3 euro on every small parcel arriving from non-EU countries came into force, applied to products worth up to 150 euro. This abolishes a customs exemption that had existed since 1992 and that, until now, had allowed low-value shipments to enter the EU duty-free. Of course,…

From late July 2026, Amazon will reduce the space available for product titles. In other words, the limit drops from 200 to 75 characters, spaces included. Sellers who don’t adapt in time risk having their title rewritten directly by the platform’s artificial intelligence, with no say in the matter. Better, then, to act ahead of…

Amazon has recently rolled out a series of policy updates for Fulfilment by Merchant (FBM) that will take effect between July and October 2026. These are changes worth noting, since they affect delivery metrics, customs handling for shipments from outside the EU and, for those selling in Austria, extended producer responsibility obligations as well.

Amazon has announced a new version of the New Selection Program, effective from 30 July 2026, replacing the current version for all ASINs put up for sale after that date. If you regularly launch new private-label products through Fulfillment by Amazon (FBA), this is a program worth getting to know well, because it can genuinely…

Every year the Cannes Festival of Creativity also becomes the showcase where Amazon Ads reveals where it is taking advertising on its own platform. In the 2026 edition, Amazon Port certainly did not disappoint expectations. And, as was to be expected, the event had a single common thread: artificial intelligence. Let’s look point by point…

Amazon has been introducing one of the most significant changes to product detail pages for some time now. Called Auto Buy, it allows shoppers to set a target price and delegate to Amazon the automatic completion of the order as soon as that price is reached. This is a truly interesting change and all sellers…

Amazon launched Rufus in February 2024 in the United States and has never stopped enhancing it since. What started out as a simple chatbot for answering product questions has transformed into a fully-fledged autonomous shopping agent, capable of monitoring prices completing orders automatically comparing products purchasing from stores outside Amazon.

On 5 May 2026, Amazon Ads held its annual unBoxed event in Milan. The event brought together advertisers, agencies and partners with a clear message: making full-funnel advertising accessible to everyone by simplifying complexity through artificial intelligence. For Amazon sellers who invest in advertising — or who are considering doing so — the new features…

Amazon has published its Trustworthy Shopping Experience Report, the annual document in which the marketplace reports on its activities to combat fraud, counterfeiting, fake reviews and all kinds of abuse.

Every year, Amazon’s CEO letter to shareholders is a document packed with strategic insights, numbers, and future visions. The 2025 letter, signed by Andy Jassy, is no exception. It contains more than 6,000 words outlining the direction Amazon is taking. But beyond the big picture for investors, there are very concrete signals for those who…

Amazon has published the financial results for the first quarter of 2026, which closed on March 31. And, once again, the data did not disappoint expectations. Growth is not only continuing but accelerating. For those operating on the marketplace as sellers, there is no shortage of news. Let’s look at these numbers together and understand…

For years, many Amazon sellers have exploited a low-visibility but useful field: the alt text of images within A+ Content and Brand Story. This field allowed for the discreet insertion of additional keywords, expanding indexing coverage without touching titles or bullet points. Today, that door is closed. Amazon has indeed removed the possibility of entering…