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When setting up a repricer, all the attention goes to the strategy: chase, stay close, go up. The minimum price is often set in a hurry, with a round figure that looks safe, and then forgotten. Yet it is the number that determines the worst sale the software is allowed to make, and the repricer…
November 3rd, 2026
If you have been selling on Amazon for a while, you have probably also come across a rather unfavourable scenario. You open Seller Central, check a product and find that a competitor has adjusted their price, that the Buy Box has gone to them and that your sales have slowed down. In short, you have…
November 3rd, 2026
Faced with a competitor who has just overtaken you for the Buy Box, the instinct is to lower your prices, even by a few cents, to become the most economically attractive option in the eyes of consumers. It may seem like a sustainable move, but it is often the start of a progressive and very…
November 3rd, 2026
