Profit

With the introduction of 15% tariffs on European products starting August 1, 2025, and the prospect of further increases, European companies must urgently review their strategies for the U.S. market. But is localizing production in the USA a strategic and sustainable solution to bypass tariffs and build a lasting competitive advantage? Let’s try to take…

2025 is turning out to be a breakthrough year for European sellers looking at the American market with Amazon. But which products will be the most trending in this rapidly evolving context? We tried to take stock of the most promising categories and sectors!

The online sales sector is undergoing a new transformation that many Amazon sellers have already noticed. Click-based traditional search is gradually giving way to direct answers generated by artificial intelligence. In fact, what experts called just a few months ago the phenomenon of “zero-click searches” is already taking shape. A change that is not merely…

Amazon continues its development in the automotive sector with an important step forward. After launching Amazon Autos for the sale of new vehicles, the platform now introduces the possibility of purchasing used and certified cars directly online. An evolution that represents another piece in the diversification strategy of the company led by Andy Jassy.|

Online shopping remains a fragmented experience despite the technological progress of recent years. It is evident that consumers still need to manage multiple browser tabs, compare products across different sites, and complete purchases on separate platforms. The journey from discovery to purchase is thus characterized by fragmentation that significantly compromises the user experience, forcing continuous…

Amazon has recently announced the launch of a new feature called “Enhance My Listing” (EML), marking a decisive acceleration in its generative artificial intelligence implementation strategy. The tool, designed to give sellers greater control in managing and optimizing their product listings, will in fact allow them to save valuable time and improve content quality. Human…

Amazon is testing a new two-part title format for products sold on the marketplace. A change that could radically transform visibility in searches, considering that the quality of titles directly influences purchasing decisions. The most attentive sellers should therefore prepare in advance for this update. Properly structuring titles could improve performance in mobile shopping, with…

Even though there are still a few weeks to go until Prime Day 2025, sellers who want to achieve tangible results cannot afford to wait until the last minute. This event, which has now become a fixed date on the global e-commerce calendar, represents a unique opportunity to increase sales, strengthen brand visibility, and attract…

For all Amazon sellers, product bundles represent a useful opportunity to increase their sales levels. But what exactly are they? How do they work? And how can we take advantage of their availability to increase revenue? To answer these—and other—questions, we’ve created a comprehensive guide to Amazon Product Bundles that we invite you to read…