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Amazon translates product images with AI: what changes for international sellers

Amazon has recently rolled out a feature many international sellers had been waiting for: automatic translation of the text inside product images. Thanks to artificial intelligence, the text overlaid on images (from size charts to technical specs, from feature callouts to comparison infographics) is now translated automatically into the customer’s language, without the seller having…

September 1st, 2026

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Why Amazon sometimes deletes listings: what causes it and how to act

If you sell on Amazon, you may already have been through this unpleasant surprise. You open your inventory management page, and one of your listings is gone. No warning, no email, just the feeling of having lost sales, organic ranking and months of work in a matter of minutes. There is good news, though. In…

September 1st, 2026

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Our guide to optimising listings for AI search

Readers who follow us closely know very well that Amazon is changing. Not in a radical, sudden way, of course. Rather, it is doing so with the steady progression that usually marks the deepest shifts. The platform’s search engine, governed for years by logics of exact matching between keyword and listing, is becoming more and…

September 1st, 2026

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Google SEO and Amazon SEO: what are the differences?

Two platforms, two completely different logics. And understanding how each one works is the first step to selling more and building a solid brand online. We are talking, of course, about Google and Amazon. If you sell products online, you have certainly heard of SEO. But there is one mistake many sellers make: thinking the…

September 1st, 2026

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Amazon simplifies product variation management with pre-filled Excel files

Everyone selling on Amazon knows how delicate product variation management is: different sizes, colours, flavours or formats of the same item have to be linked correctly, otherwise you risk creating: confusion in the catalogue misaligned offers in the worst cases, the exclusion of the entire family from the detail page. Well, with the new update…

August 6th, 2026

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Amazon’s artificial intelligence does not look at the rankings (and for sellers that is very interesting!)

For years, anyone selling on Amazon has learned a simple rule. If you want to be seen, you have to climb its ranking or pay to appear among the sponsored ads. Two levers, two strategies, with a single goal: to occupy the top positions on the search page. But what happens when the person looking…

August 6th, 2026

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Amazon quarterly results: what changes for marketplace sellers after Q2 2026

Amazon has published its second-quarter results, closing the period with record numbers. The quarter brings in 200.6 billion dollars of net revenue, up 20% on the same quarter in 2025, and an operating profit of 27.5 billion dollars (+43% year on year). Impressive figures, but if you sell on Amazon the main question you are…

August 6th, 2026

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E-commerce 2026: instalment payments, tighter European controls and customer service at the heart of the shopping experience

Three recently published studies, coming from different fields, together give a sharp picture of where e-commerce is heading: consumers are paying in increasingly flexible ways the European Union is tightening controls on goods arriving from outside its borders customer service confirms itself as the most delicate factor in e-commerce. On its own, in fact, it…

August 6th, 2026

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EU tax on small parcels from 1 July 2026: what changes for Amazon sellers

On 1 July 2026 a new European tax of 3 euro on every small parcel arriving from non-EU countries came into force, applied to products worth up to 150 euro. This abolishes a customs exemption that had existed since 1992 and that, until now, had allowed low-value shipments to enter the EU duty-free. Of course,…

July 9th, 2026

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75-character Amazon titles: how to prepare for the 27 July 2026 change

From late July 2026, Amazon will reduce the space available for product titles. In other words, the limit drops from 200 to 75 characters, spaces included. Sellers who don’t adapt in time risk having their title rewritten directly by the platform’s artificial intelligence, with no say in the matter. Better, then, to act ahead of…

July 9th, 2026

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Amazon FBM: 5 new requirements arriving between July and October 2026

Amazon has recently rolled out a series of policy updates for Fulfilment by Merchant (FBM) that will take effect between July and October 2026. These are changes worth noting, since they affect delivery metrics, customs handling for shipments from outside the EU and, for those selling in Austria, extended producer responsibility obligations as well.

July 9th, 2026

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New Selection Program (2026): how it works and what changes for those launching new products on FBA

Amazon has announced a new version of the New Selection Program, effective from 30 July 2026, replacing the current version for all ASINs put up for sale after that date. If you regularly launch new private-label products through Fulfillment by Amazon (FBA), this is a program worth getting to know well, because it can genuinely…

July 9th, 2026