Amazon sales – 10 statistics

Oftentimes, the best way to understand how convenient and efficient selling on Amazon can be, is to take a close look at the numbers. That’s exactly why we want to share the 10 statistics about Amazon sales we think you should know. We believe that they can profitably guide your decisions on the marketplace.

Let’s take a quick look at some of the most interesting sales data of this marketplace.

1) A perfect starting point 

Although some customers subsequently conclude their purchases elsewhere, 55% of them start their search on Amazon. This confirms the centrality of Amazon as a source of information among other things.

2) Amazon users almost equal USA population

Amazon can now boast more than 300 million active users, which almost equals the number of inhabitants of the entire United States and is about twice the population of Russia.

3) Almost perfect gender equality

Females account for 51% of Amazon shoppers, while 49% are males.

4) Third-party sellers are the majority

More than 50% of Amazon’s sales are the result of the activity of third-party sellers. Among them, more than 140,000 have exceeded $100,000 in annual sales. In absolute terms, Amazon generates $80.5 billion in third-party seller services.

5) The Home and Kitchen category scores the highest number of bestsellers

Up to 60% of Bestseller products belong to the Home and Kitchen category.

6) It’s a matter of Apps

According to the latest information shared by Statistica, Amazon’s app is the most popular shopping app in many countries around the world. On the other hand, there are more than 460 thousand mobile apps available in Amazon’s App store.

7) Prime members spend more

It is not surprising news that Prime customers spend more. According to Statistica, for example, Amazon Prime members spend about $1,400 on the platform each year. Twenty percent of Prime members buy every week, while 7% of this group make purchases almost every day. Given that the increase in the number of Prime subscribers is very dynamic (there are more than 200 million in the United States alone!), the outlook on this program can’t but be very strongly positive.

8) FBA pushes sales up to +50%.

Joining the FBA program can push up sales on Amazon by 30-50%.

9) Computer beats smartphone

Two-thirds of Amazon shoppers choose to shop using their laptops or desktops. The number of shoppers that use their smartphones is growing, but they are still a minority.

10) Amazon and not only

About 80% of sellers on Amazon say they use multiple platforms to sell their products. Based on this, sellers have also launched private label brands to increase the level of competition.