amazon seller

With the introduction of US tariffs, international trade is experiencing a situation with few precedents for European sellers who sell in the United States through Amazon.

With the introduction of 15% tariffs on European products starting August 1, 2025, and the prospect of further increases, European companies must urgently review their strategies for the U.S. market. But is localizing production in the USA a strategic and sustainable solution to bypass tariffs and build a lasting competitive advantage? Let’s try to take…

Amazon continues its development in the automotive sector with an important step forward. After launching Amazon Autos for the sale of new vehicles, the platform now introduces the possibility of purchasing used and certified cars directly online. An evolution that represents another piece in the diversification strategy of the company led by Andy Jassy.|

Nintendo has withdrawn its products from the U.S. Amazon website. The reason lies in a disagreement over unauthorized sales, which resulted in Amazon losing the recent commercial debut of the Switch 2.

Even though we are used to finding any product within the marketplace, not even Amazon can aspire to sell everything. Of course, with 300 million items with fast and free Prime delivery, and with more than 35 different categories, it’s hard not to find something that meets your needs. However, for Amazon, that’s not enough.…

The Amazon marketplace is changing rapidly. Competition among sellers has decreased by 21% over the past four years, creating new opportunities for those who know how to navigate the platform effectively. Let’s take a look at the numbers. In 2021, there were over 2.4 million active sellers. Today, that number has dropped below 1.9 million.…

A study by the Politecnico di Milano reveals a perhaps surprising truth: Artificial Intelligence creates jobs, it doesn’t destroy them. The results of the analysis on the impact of AI in the Italian e-commerce logistics sector appear to dispel common myths about automation. In fact, 80% of companies have reassigned employees to better roles and…

Amazon is now using artificial intelligence to turn key product details into short audio clips, offering shoppers a simpler way to understand seller offerings and make more informed decisions. Unthinkable just a few years ago, voice-assisted shopping is becoming a reality thanks to evolving AI. This fast-improving technology can generate concise and reliable audio summaries…

Conversational commerce is changing the way we shop online, combining real-time chat and artificial intelligence to create a faster and more intuitive experience. After an uncertain start, voice shopping is experiencing a new phase of growth thanks to generative AI: between 2021 and 2023, sales via voice commands quadrupled, with strong usage from Generation Z.…

Online shopping remains a fragmented experience despite the technological progress of recent years. It is evident that consumers still need to manage multiple browser tabs, compare products across different sites, and complete purchases on separate platforms. The journey from discovery to purchase is thus characterized by fragmentation that significantly compromises the user experience, forcing continuous…

Amazon has recently announced a major expansion of its same-day delivery service, which will be extended to 20 new European cities over the next 12 months. The strategic plan confirmed by Amazon’s headquarters will include some medium-to-large urban centers such as Augusta in Germany, Metz in France and Bergamo in Italy, thus significantly increasing the…

Even though there are still a few weeks to go until Prime Day 2025, sellers who want to achieve tangible results cannot afford to wait until the last minute. This event, which has now become a fixed date on the global e-commerce calendar, represents a unique opportunity to increase sales, strengthen brand visibility, and attract…