Amazon launches Rufus in Italy: here’s how it works

Amazon has announced the availability of Rufus in Italy as well. As we already mentioned, this is the virtual assistant created by the American company to innovate the online shopping experience, helping customers in their journey to find the right product to meet their needs.

To frame Rufus in the right context, it can be useful to think of it as a true personal shopper. It responds to user questions in a conversational manner, with advanced integration with the product catalog and the ability to cross-reference community data with customer reviews.

As the company itself states on its website, Rufus uses artificial intelligence to answer all kinds of questions, such as, for example:

• Ask for help with something you have no experience with: “What do I need for a weekend camping trip?”
• Discover more about a topic that interests you: “What are the different types of coffee machines?”
• Get information about the products you are interested in: “What is the battery life of this laptop?”

How to use Rufus

Using Rufus is very simple. All the user needs to do to take advantage of this personal assistant’s opportunities is:

1. Access the app store on their smartphone to install or update the Amazon Shopping app.
2. Open the Amazon Shopping app.
3. Scroll up on the gray bar at the bottom of the app’s screen until the chat window appears.
4. Type or tap the microphone to ask Rufus your question.
5. Rufus will answer the question in the chat box.
6. You can then tap the suggested questions or ask follow-up questions.
7. Once you get a satisfactory answer, you can return to regular Amazon search.

Read also: Selling clothing on Amazon: advantages and disadvantages

 

How it answers user questions

As previously mentioned, Rufus has been trained to respond to user questions with a large information database that is constantly updated:

• Community questions and answers.
• Customer reviews.
• Other information from all over the web.

As the company clarifies on its website, Rufus does not intend to replace information found on product pages. It also does not aim to be a reference for professional, medical, legal, or financial advice. Additionally, since it does not work with a real-time updated database, its responses may not be consistent with current events.

What will customers think?

Read also: Ultimate Guide to Selling on Amazon North America: Conquer New Markets with ZonWizard!