Once again this year, as widely anticipated, Amazon confirms its appointment with Cyber Monday. Undoubtedly, this is one of the most exciting events of the year for both sellers and buyers. But how should you prepare the discounted sales of this period?
To help you take the best steps towards this business initiative, we have compiled a brief guide to answer all the most frequently asked questions that Amazon sellers have regarding Cyber Monday 2023. Let’s get started!
When is Amazon Cyber Monday 2023 scheduled?
Cyber Monday 2023 is scheduled on November 27, following Black Friday on November 24, as usual.
Remember that in the United States, Black Friday is always the first Friday after Thanksgiving. Cyber Monday falls on the following Monday. These two days mark a particularly intense period for shoppers. There are huge discounts on a wide range of products, from electronics to clothing, to household goods.
As a result, Cyber Monday (as well as Black Friday) is eagerly awaited by merchants as well. This particular Monday brings high sales volumes. Therefore, smart sellers should stock up on their products in advance, starting at least 6-7 weeks before the sales event.
Why plan strategies for Amazon Cyber Monday 2023?
For Amazon sellers, Cyber Monday is a very important opportunity to increase sales and profits. However, it is also a time of particularly intense competition and new challenges, for which you need to be well-prepared.
Only by planning ahead and taking the right precautions can Amazon sellers overcome the challenges they will encounter and maximize their success during this important shopping event.
The following are the main reasons why Amazon sellers should carefully plan for Black Friday and Cyber Monday and the main challenges they will face.
Increase in Sales
Cyber Monday, as we have already mentioned, is one of the biggest shopping events of the year. Therefore, Amazon sellers can legitimately expect a significant increase in sales during this period. Just think that in 2023, Cyber Monday and the preceding Black Friday sales amounted to over 9 billion dollars!
New Customers
For sellers, Cyber Monday is also a great opportunity to reach new customers. Many buyers are looking for the best deals on a wide range of products during this period. Amazon is undoubtedly, once again this year, the top destination for buyers.
Profit Increase
Among the main benefits of Cyber Monday 2023 is undoubtedly the opportunity to increase profits. This is thanks to the two factors mentioned above: the increase in sales and the opportunity to reach new customers. Additional sales can also be achieved by offering discounts, coupons, and other promotions.
Amazon Cyber Monday Obstacles
The typical benefits of Cyber Monday are certainly numerous. However, there are certain obstacles to be considered and addressed as soon as possible. Let’s examine them together.
Increase in Demand
Amazon sellers must ensure they have sufficient stock to meet the increase in demand during Cyber Monday. This is a challenging task, especially for sellers of very popular items. Nevertheless, you can examine your previous year’s data and use inventory management tools to make a good prediction.
Increased Shipments
Amazon sellers must also be prepared for an increase in shipments during this event. Due to the expected holiday shipping peaks, Amazon specifically asks FBA sellers to order inventory in advance and ensure it arrives at its fulfillment centers by the end of October. If you haven’t done so and seeing that it’s already November, we would advise you to strengthen your direct shipping system.
Increased Competition
Amazon sellers have to compete with other sellers to attract buyers’ attention. To stand out from the competition, they must offer competitive proposals and provide excellent customer service.
What to Sell During Amazon Cyber Monday 2023
When deciding what to sell during Cyber Monday, you should consider several factors. You need to evaluate the popularity of the product, high profitability, and the competition. You also have to consider that Cyber Monday is, by its very nature, an event that boosts the sales of electronic products. In time, it has become a more sector-specific event compared to the more encompassing Black Friday, which precedes it by just a few days.
To be eligible for Amazon’s Cyber Monday offers, you must meet the following criteria:
- Professional seller with a minimum rating of 3.5 stars;
- Products with a minimum rating of 3.5 stars or no rating;
- Products eligible for Prime shipping in all regions;
- New condition products;
- Comply with Amazon’s product review, pricing, and offer policies.
In addition to these general criteria, there may be specific eligibility requirements for certain types of offers, such as Lightning Deals or Deals of the Day. For example, Lightning Deals must be highly requested products with a limited offer. To check the eligibility of the product, simply access the deals dashboard and select the event from the drop-down list.
Selling Tips for Cyber Monday
At this point, it should be clear that Cyber Monday offers exceptional earning opportunities because buyers are ready to spend more than usual. How can you adequately prepare for this commercial appointment?
Here are some very useful tips!
Start Planning Early
Cyber Monday is one of the most important shopping days of the year for Amazon sellers. It is crucial to start planning at least 6-7 weeks in advance. However, even though the deadline to replenish FBA inventory (October 26) has already expired, it is still not too late. You can still meet your fulfillment demands through FBM shipping management. Make sure you have sufficient stock to meet the increased demand during this period!
Present Cyber Monday Deals Timely
To promote Cyber Monday deals, you need to submit them for Amazon’s approval in advance. This year the deadline was on September 30th. However, you can still submit offers outside this framework, be they Lightning or daily deals.
Simplify the Purchase for Buyers
Make sure your product listings are clear and transparent. Product pages must be optimized for search and conversion and must include Cyber Monday keywords.
Promote Your Deals in Advance
Make your customers aware of Cyber Monday deals in advance, at least two weeks before the event. You can promote your deals through social media, email marketing, and Amazon’s advertising platform.
Good luck and great Cyber Monday sales!
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