Agustin Lepore

Amazon has declared all-out war on fake review brokers, and the numbers show the company means business. In 2024, the platform proactively blocked more than 275 million suspicious reviews before they could mislead even a single customer. But Amazon’s strategy doesn’t stop at automatic detection systems alone. The company is now taking those responsible for…

Most Amazon sellers continue to obsessively focus on traditional SEO, PPC campaigns, and listing optimization. While this remains good practice, the reality is that a major transformation has long been underway in how consumers discover products online. As you may already know, artificial intelligence has rewritten the rules of digital visibility. And in this new…

In Amazon’s ever-expanding marketplace, customer reviews are an invaluable asset. They are often the deciding factor between a best-seller and a commercial failure. Think about it for a moment. When a potential buyer faces two similar products in the same price range, what will their final decision depend on? Very often, on the quantity and…

The context of reviews on Amazon continues to evolve at a rapid pace, with important updates that have changed the rules of the game for sellers and brands throughout 2025. And so, as we approach 2026, we believe that understanding these changes and adapting your strategies is essential. For example, Amazon has further intensified its…

In its constantly evolving world, it’s not wrong to state that Amazon has built its fortune on a fundamental pillar: trust. Every day, millions of people worldwide make purchasing decisions based on reviews left by other customers, transforming these short texts into one of the most powerful marketing tools ever existed. But with such great…

If you have already read our focus articles on the subject, you should already know that reviews on Amazon are a very important element for the success of any seller on the platform. Reviews are not just statistical numbers to celebrate. Each of them can directly influence the product visibility the conversion rate the brand…

Despite the emergence of new competitors from the Asian market, Amazon still remains largely dominant in Italy, with around 35–36 million monthly users and a penetration rate of over 65% among the adult population. Numbers that represent a huge and consolidated customer base for sellers operating on the platform. So much so that, in 2024,…

October 30, 2025 is a date that every Amazon seller should clearly mark on their calendar. In fact, it is a crucial deadline to optimize logistics and better manage the busiest time of the year for e-commerce. By the way, how should you manage inventory and warehousing in view of the end-of-season holidays?

Amazon inventory management has become one of the most important skills for the success of e-commerce. With a significant share of online sales flowing through this platform, knowing how to properly manage inventory has become an essential ability.

In-House inventory is the main player in many e-commerce businesses, from the small seller starting out in their home garage to established companies managing thousands of products. Our experience gained with thousands of digital entrepreneurs has taught us that managing internal inventory is not just about physical space, but above all about adopting an operational…

In their activity on Amazon, FBA sellers often lose thousands of euros every year due to unrequested reimbursements and untracked inventory errors. In this context, an FBA reimbursement software is often the most effective solution to automatically identify and recover these funds, turning hidden losses into tangible profits that could make the difference, at the…

With the introduction of US tariffs, international trade is experiencing a situation with few precedents for European sellers who sell in the United States through Amazon.