Amazon Accelerate 2023

Amazon Accelerate 2023 is open for registration. The event will take place in Seattle on September 13th and 14th, as usual, preceded by the pre-conference the day before. As in the past, it’s the perfect opportunity to share stories and experiences, and gain inspiration and innovative insights from fellow participants that can give your sales a boost or help you understand which sectors and areas to focus on!

What is Amazon Accelerate

Amazon Accelerate is the main annual conference dedicated to Amazon sellers. Whether you are already a selling partner or simply interested in selling on Amazon, this is the best opportunity to connect with marketplace experts and other sellers in person. For those who can’t go in Seattle, there are digital tools available. 

Attending the event in person is, of course, the best way to get the most from this experience. Starting with the pre-conference activities on Tuesday, September 12th, when the new Accelerate Pavilion will be presented you can network with other sellers and explore Partner Connect booths. You can meet Amazon product and account managers and kick off the conference at the welcome reception.

However, you also have the opportunity to participate remotely, and it’s free!

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How much does it cost to attend Amazon Accelerate

The cost of attending Amazon Accelerate in person is $599. This option is available only to active Amazon sellers with valid selling accounts. In-person registration is limited and offered on a first-come, first-served basis. It includes: 

  • Pre-conference activities
  • General sessions
  • Deep-dive sessions with live Q&A
  • Partner Expo
  • Appointments at the Seller Café
  • Networking events (welcome reception and Block Party)
  • On-demand session library.

How to participate remotely

Considering that not everyone can attend the conference in person, there’s good news for all our readers. You can participate remotely, for free.

The general sessions of Amazon Accelerate and most of the deep-dive sessions will be live-streamed for virtual participants who register in advance on Amazon’s platform. It’s worth noting that virtual registration is open to those currently selling or are interested in selling on Amazon, and it includes:

  • General sessions
  • Deep-dive sessions with live Q&A
  • Virtual Partner Connect Expo
  • On-demand session library.

You can register for free virtual participation in Amazon Accelerate here.

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Amazon Accelerate – FAQ

For those planning to participate in Amazon Accelerate for the first time, either in person or virtually, here are the answers to some of the main questions about the event that haven’t been covered in the previous paragraphs.

I’m not an Amazon seller. If I become an Amazon seller after registering for the virtual conference, can I change my registration to attend in person?

Yes, but remember that registration is limited and offered on a first-come, first-served basis. It’s best to act quickly!

Where can I find an updated list of the scheduled events?

The agenda for Amazon Accelerate 2023 has recently been published. You can find it here, and it will be further updated in the coming weeks.

I’m having trouble registering. How can I resolve this issue?

If you want to purchase a ticket for in-person attendance and are experiencing issues, you can contact the Amazon Accelerate Help Desk on the event’s website. In the more common case of problems with online registration, you can send an email to

Are there any specific technical requirements for participating in the remote conference?

For an optimal viewing experience, Amazon recommends accessing the virtual event platform using the Chrome browser on a desktop or laptop computer with internet access. You can also use your mobile device, but Amazon does not guarantee a fully satisfactory experience in these cases.

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