While companies rush to integrate artificial intelligence into ads, listings, and customer messaging, consumers are beginning to respond in unexpected ways. According to Gartner research conducted on over 1,500 American consumers, half of shoppers prefer brands that do not use AI in marketing communications. This figure serves as a wake-up call for anyone building their…
Did you know that 50% of Amazon buyers base their purchasing decision on product images? Not on the description, not on the reviews, but specifically on the photos. Yet, there are still many listings that feature sub-standard images: wrong backgrounds low-resolution photos shots that hide important details. Well, let us remind you that in 2026…
Amazon Web Services has made Claude Sonnet 4.6 and Claude Opus 4.6, Anthropic’s latest generation AI models, available within Amazon Bedrock. For those selling on Amazon, this means having access to much more powerful artificial intelligence tools, directly integrated into AWS. In this guide we will see: what changes what these models can do how…
The recent $38 billion agreement signed by Amazon and OpenAI is an interesting turning point for the marketplace world and for all sellers present on the platform. The strategic partnership allows OpenAI to use Amazon Web Services (AWS) data centers to power its artificial intelligence systems, leveraging hundreds of thousands of Nvidia chips specialized for…
Amazon has declared all-out war on fake review brokers, and the numbers show the company means business. In 2024, the platform proactively blocked more than 275 million suspicious reviews before they could mislead even a single customer. But Amazon’s strategy doesn’t stop at automatic detection systems alone. The company is now taking those responsible for…
Most Amazon sellers continue to obsessively focus on traditional SEO, PPC campaigns, and listing optimization. While this remains good practice, the reality is that a major transformation has long been underway in how consumers discover products online. As you may already know, artificial intelligence has rewritten the rules of digital visibility. And in this new…
Online shopping remains a fragmented experience despite the technological progress of recent years. It is evident that consumers still need to manage multiple browser tabs, compare products across different sites, and complete purchases on separate platforms. The journey from discovery to purchase is thus characterized by fragmentation that significantly compromises the user experience, forcing continuous…
Amazon has created a new division focused on agentic artificial intelligence (Agentic AI), a technology that enables software to make autonomous decisions with minimal human intervention. This represents a highly advanced system—an approach capable of: Making rapid decisions in response to changing environmental conditions Using innovative reasoning, learning techniques, and context-aware interpretation The Goal? According…
Understanding user intentions by analysing big data from e-commerce platforms can be very useful in various applications, such as correctly guiding product searches. From a cognitive point of view, there is really nothing new, or almost nothing: while it is true that what we most easily see are behaviours, it is also true that it…
