Online shopping remains a fragmented experience despite the technological progress of recent years. It is evident that consumers still need to manage multiple browser tabs, compare products across different sites, and complete purchases on separate platforms. The journey from discovery to purchase is thus characterized by fragmentation that significantly compromises the user experience, forcing continuous…
Amazon has created a new division focused on agentic artificial intelligence (Agentic AI), a technology that enables software to make autonomous decisions with minimal human intervention. This represents a highly advanced system—an approach capable of: Making rapid decisions in response to changing environmental conditions Using innovative reasoning, learning techniques, and context-aware interpretation The Goal? According…
Understanding user intentions by analysing big data from e-commerce platforms can be very useful in various applications, such as correctly guiding product searches. From a cognitive point of view, there is really nothing new, or almost nothing: while it is true that what we most easily see are behaviours, it is also true that it…
