Online shopping remains a fragmented experience despite the technological progress of recent years. It is evident that consumers still need to manage multiple browser tabs, compare products across different sites, and complete purchases on separate platforms. The journey from discovery to purchase is thus characterized by fragmentation that significantly compromises the user experience, forcing continuous…
Amazon is testing a new two-part title format for products sold on the marketplace. A change that could radically transform visibility in searches, considering that the quality of titles directly influences purchasing decisions. The most attentive sellers should therefore prepare in advance for this update. Properly structuring titles could improve performance in mobile shopping, with…
Amazon has recently announced a major expansion of its same-day delivery service, which will be extended to 20 new European cities over the next 12 months. The strategic plan confirmed by Amazon’s headquarters will include some medium-to-large urban centers such as Augusta in Germany, Metz in France and Bergamo in Italy, thus significantly increasing the…
Even though there are still a few weeks to go until Prime Day 2025, sellers who want to achieve tangible results cannot afford to wait until the last minute. This event, which has now become a fixed date on the global e-commerce calendar, represents a unique opportunity to increase sales, strengthen brand visibility, and attract…
For all Amazon sellers, product bundles represent a useful opportunity to increase their sales levels. But what exactly are they? How do they work? And how can we take advantage of their availability to increase revenue? To answer these—and other—questions, we’ve created a comprehensive guide to Amazon Product Bundles that we invite you to read…
In what now seems like a distant July of 1994, Jeff Bezos founded Amazon.com. Initially conceived as an online bookstore, Bezos’s project gradually took different forms until reaching its current scale and significance: the world’s most important marketplace.
The bicycle, spare parts and accessories sector is a growing market on Amazon, driven by an increasingly evident interest in sustainable mobility, outdoor physical activity, and cycle tourism. However, it is also a rather complex market, where it is essential to enter and develop your presence with the necessary awareness. In this guide, we will…
Mother’s Day is one of the most important sales opportunities of the year for sellers. In fact, it belongs to the category of events (such as Father’s Day or Valentine’s Day) that rank just behind the Christmas season and Black Friday in terms of revenue growth. In short, more than enough reason to encourage Amazon…
Amazon has announced the beta launch of Buy for Me, a new feature integrated into the Amazon Shopping app that allows users to purchase products even from external websites, if the items are not available on Amazon. The service is currently being tested in the United States, for a limited number of customers, brands, and…
In recent days, Amazon CEO Andy Jassy sent a letter to shareholders to take stock of how 2024 went and what the next strategic steps are for the near future. We will not deal here with the economic-financial results. We already talk about them every three months to comment on Amazon’s quarterly report (you can…
