The car travel accessories sector continues to expand at a good pace on Amazon, with numbers that confirm a growing interest from consumers for products that combine safety, technology and comfort.
The dashcams, powerbanks and car diffusers are three key categories that are improving the travel experience, with sales exceeding 15,000-25,000 units weekly only for some economy range models.
In short, an explosion before which it is not possible to remain indifferent. And that is certainly not casual. It reflects if anything a profound change in the needs of modern travelers who seek increasingly sophisticated solutions to make every movement safer and more pleasant.
The global market of dashcams, in particular, is destined to reach 10.75 billion dollars by 2034, with an annual growth rate of 9.35%. In Europe, which represents 34% of the market share, increasingly stringent road safety regulations are pushing consumers towards the adoption of these devices. Parallelly, the powerbank sector continues to evolve with technological innovations presented at CES 2026. The car diffusers are transforming from simple air fresheners to true smart devices with automatic control and ultrasonic technology.
Let’s try to share together some reflections on each of these product categories.
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Dashcam: from safety to documentary proof
Let’s start with the dashcams. With 30% of US motorists who already use them and another 36% who plan the purchase in the next 12 months, the devices have become essential for road safety. The trend in Europe is a bit milder, but the auspices are evident. More and more people will equip themselves with them in the coming months and years.
In this sense, note also that the standard required by the market points increasingly towards quality. The dual-channel models (front and rear) represent today 56% of American sales. The integrated GPS features, advanced night vision and parking mode have become essential characteristics that consumers actively seek.
On Amazon, the best-selling models are placed in a price range that goes from 60 to 170 euros, with an average selling price of 101 euros. The demand peaks are typically recorded in June and during the summer season.
In this context, the winning strategy for sellers consists in betting on models that integrate
- artificial intelligence for event detection
- ADAS features (Advanced Driver Assistance Systems) with forward collision warnings
- cloud storage systems for remote recording management.
The B2B market is growing just as rapidly. Corporate fleet managers seek bulk solutions at competitive prices between 10 and 33 dollars per unit. The positive customer reviews reward above all
- video quality (27.5% of reviews)
- ease of installation (11.4%)
- reliability (10.4%)
while the critical points concern mainly the app connectivity (18.1% of negative feedback).
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Powerbank: energy autonomy guaranteed everywhere
The market of powerbanks has experienced a radical change in 2025 thanks to the introduction of GaN (gallium nitride) technologies that have allowed to reduce size and weight while simultaneously increasing power.
The new models presented at CES offer unprecedented performance and new functions, like retractable USB-C cables and digital displays that monitor charging speed in real time. The devices of this category are no longer simple external batteries. They are true energy hubs capable of recharging simultaneously laptops, smartphones, tablets and other devices.
It is not a coincidence that Amazon for some time records recurring sales peaks during promotional events like Prime Day, when the main brands propose significant discounts on the entire range. The best-selling price range oscillates between 20 and 70 euros for standard models, while the most powerful charging stations can reach up to 150-200 euros. The wireless segment with magnetic charging is gaining particular popularity among iPhone users, with models that offer the convenience of integrated MagSafe charging.
For sellers on Amazon, the lever of greatest success is the proposal of powerbanks that combine high capacity with recognized safety certifications and universal compatibility. The models that support USB-PD 3.1 fast charging and Qualcomm Quick Charge are particularly requested, as well as those that include multiple charging ports (at least 2 USB-C and 1 USB-A).
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Diffusers: the olfactory experience becomes smart
The car diffusers have experienced a surprising evolution. In a short time, they have passed from traditional air fresheners hanging from the mirror to rechargeable technological devices with automatic sensors and multiple diffusion modes. Some models propose different intensity modes adjustable via colored LED indicators, silent dispensing and compatibility with natural essential oils compliant with European standards. A type of product that does not want therefore only to scent the cabin, but to create a personalized sensory experience that consumers appreciate more and more.
The market of premium diffusers is growing rapidly, with luxury brands offering design products with exclusive finishes in carbon fiber, nickel and chrome. The diffusers have prices between 19 and 50 euros and exploit the active ventilation of the vehicle to diffuse fragrances created by master perfumers.
The possibility to buy interchangeable refills (typically between 10 and 15 euros) can transform the initial purchase into a long-term investment. And generate recurring sales that increase the customer lifetime value.
For Amazon sellers, the advisable strategy is to combine an attractive design with practical features increasingly requested. The diffusers that attach to the ventilation vents with anti-scratch silicone clips are particularly appreciated for the ease of installation. The models with additional elements like
- quartz clocks
- solar-powered diffusers
- thematic designs (pilot, flowers, geometric shapes)
capture the attention of specific niches. The natural fragrances without alcohol or chemical additives respond to the growing demand for eco-friendly products. The gift boxes represent an opportunity for seasonal sales.
Successful strategies to sell on Amazon
To maximize opportunities in this market, sellers should adopt a multichannel approach that exploits the peculiarities of the Amazon platform. The optimization of listings is naturally the starting point: titles, bullet points and information that include high conversion keywords like “4K”, “WiFi GPS”, “fast charging”, “natural essential oils” are certainly useful to improve organic visibility, without however exceeding in a stuffing that would run the risk of making the exposures unnatural.
The images must
- show the product from multiple angles
- highlight the distinctive features
- include infographics that explain technical features immediately.
The strategic pricing requires a careful analysis of the competition and the use of automatic repricing tools to remain competitive. The entry-level range (40-80 euros for dashcams, 20-40 euros for powerbanks, 15-30 euros for diffusers) generates high volumes. The premium models (150-400 euros) offer higher margins.
Creating smart bundles, like dashcams with SD card included or powerbanks with multiple cables, increases the perceived value. It justifies therefore the application of higher prices. During Prime Day and Lightning Deals, discounts of 20-35% can generate sales peaks. Which, strictly speaking, can also improve the organic ranking in the long term.
The management of reviews is another aspect of importance. Products with rating superior to 4.3 stars and over 500 reviews enjoy significantly greater credibility:
- respond promptly to negative feedback
- offer quality post-sales support
- include manuals in clear and detailed Italian
reduces returns and increases customer satisfaction. The investment in Amazon Advertising with Sponsored Products campaigns aimed at specific keywords like
- dashcam 4K GPS
- fast charging powerbank
- electric car diffuser
can generate qualified traffic with conversion rates above average.
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What to expect from this sector
The 2026 should mark only a stage in the growth path of this sector. Innovations should not in fact be missing in the coming months and years.
The integration of artificial intelligence in dashcams will allow for example the predictive monitoring of driving behavior. And, in addition, the prevention of accidents in real time.
The powerbanks will evolve towards modular energy storage systems with integrated solar charging. They respond in fact to the growing needs of electric vehicle owners.
The diffusers will become connected devices capable of automatically adapting fragrances based on
- time
- temperature
- driver’s mood detected via biometric sensors.
It is evident that for Amazon sellers this scenario is an extraordinary opportunity. That is, to position themselves as innovators in a market that is worth billions. Who will know how to
- anticipate trends
- invest in certified quality products
- build recognizable brands through A+ content and effective storytelling
will be able to conquer significant market shares.
The lever of success seems therefore to be that of combining advanced technology with simplicity of use. And, therefore, offer solutions that concretely improve the travel experience without complicating the life of motorists.
In a market where the customer experience is everything, the difference between success and mediocrity is measured in the capacity to listen to real needs and translate them into products that really work…
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