{"id":888,"date":"2021-12-10T18:07:24","date_gmt":"2021-12-10T18:07:24","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=888"},"modified":"2021-12-10T18:07:24","modified_gmt":"2021-12-10T18:07:24","slug":"come-si-vince-la-buy-box-di-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/come-si-vince-la-buy-box-di-amazon\/","title":{"rendered":"Come si vince la Buy Box di Amazon"},"content":{"rendered":"

Questo articolo esplora come si vince la Buy Box di Amazon. La <\/span>Buy Box<\/b> \u00e8 un particolare strumento che Amazon utilizza per raccogliere le <\/span>offerte di\u00a0vendit<\/b>a di diversi<\/b> operatori<\/b> che propongono lo stesso prodotto<\/b>, premiando la migliore proposta mediante una maggiore visibilit\u00e0.\u00a0<\/span>
\n<\/p>\n

Ne deriva che in un contesto competitivo, <\/span>vincere o no la Buy Box<\/b> pu\u00f2 fare una grande differenza tra la sostenibilit\u00e0 della propria iniziativa commerciale e il fallimento. Oltre a consentire ai potenziali acquirenti di aggiungere direttamente al proprio carrello il prodotto, la Buy Box \u00e8 anche un fondamentale biglietto da visita per l\u2019efficacia della propria complessiva proposta.<\/span><\/p>\n

I fattori che influenzano la Buy Box<\/strong><\/h2>\n

Chiarito che vincere la Buy Box \u00e8 importantissimo, occorre rammentare come <\/span>siano numerosi i fattori che possono influenzare le tue concrete opportunit\u00e0 di aggiudicarti la Buy Box<\/b>. Innanzitutto, devi essere ritenuto pienamente idoneo come venditore e, quindi, devi prestare grande attenzione alle metriche di performance<\/a>, come ad esempio il tasso di ordini difettosi.<\/span><\/p>\n

Per il marketplace \u00e8 inoltre importante la <\/span>qualit\u00e0 della complessiva esperienza del cliente<\/b> nell\u2019acquistare da un determinato venditore<\/b>. Dunque, per poter incrementare le opportunit\u00e0 di aggiudicarti la Buy Box \u00e8 utile garantire sempre una buona scorta di prodotti in magazzino<\/a> (onde evitare delle temporanee indisponibilit\u00e0 della merce), cos\u00ec come la valutazione del venditore.<\/span><\/p>\n

Pi\u00f9 ampiamente, per incrementare le probabilit\u00e0 di battere la concorrenza e aggiudicarsi la Buy Box \u00e8 fondamentale curare <\/span>5 parametri<\/b>. Vediamoli rapidamente.<\/span><\/p>\n

Logistica<\/strong><\/h2>\n

I venditori che aderiscono al programma FBA di Amazon hanno maggiori possibilit\u00e0 di soddisfare i requisiti di efficienza richiesti dalla piattaforma. Tuttavia, FBA non \u00e8 certo l\u2019unica scelta: puoi infatti anche optare per la strategia FBM, a patto che tu riesca a garantire spedizioni veloci e costi convenienti.<\/span><\/p>\n

Magazzino<\/strong><\/h2>\n

Il secondo elemento \u00e8 la <\/span>disponibilit\u00e0 di magazzino<\/b>. Amazon sembra infatti penalizzare le eccessive variazioni nello stock di un prodotto e, dunque, \u00e8 sempre bene cercare di curare un\u2019opportuna programmazione del tuo inventario.<\/span><\/p>\n

Efficienza\u00a0<\/strong><\/h2>\n

Il terzo parametro fondamentale per aumentare le probabilit\u00e0 di aggiudicarsi la Buy Box \u00e8 l\u2019<\/span>efficienza dei venditori <\/b>che, a sua volta, \u00e8 calcolata su un incrocio di metriche che riguardano la percentuale di ordini difettosi (< 1%), gli annullamenti precedenti alla spedizione (< 2,5%) e le spedizioni in ritardo (< 4%).<\/span><\/p>\n

Esperienza clienti<\/strong><\/h2>\n

Amazon attribuisce grande importanza all\u2019<\/span>esperienza clienti<\/b>. Amazon utilizza le recensioni positive dei clienti come metro fondamentale, ma non solo: oltre ai feedback dell\u2019ultimo anno (e soprattutto quelli degli ultimi 90 giorni), \u00e8 suggerito rispondere sempre puntualmente alle richieste dei clienti e, comunque, non oltre le 24 ore.<\/span><\/p>\n

Prezzi\u00a0<\/strong><\/h2>\n

Intuibilmente, anche il <\/span>prezzo <\/b>ha una significativa influenza sugli algoritmi di Amazon. \u00c8 dunque fondamentale fissare prezzi competitivi che, per\u00f2, ti garantiscano pur sempre dei margini soddisfacenti.<\/span><\/p>\n

Insomma, per <\/span>vincere la Buy Box <\/b>non ci sono trucchi o ricette segrete, ma solamente tanto lavoro. Prova a iniziare a concentrare la tua attenzione sulle 5 metriche che sopra abbiamo cercato di sintetizzare: ti saranno certamente di grande aiuto nel momento in cui vorrai incrementare il livello di efficienza competitiva!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Questo articolo esplora come si vince la Buy Box di Amazon. La Buy Box \u00e8 un particolare strumento che Amazon utilizza per raccogliere le offerte di\u00a0vendita di diversi operatori che propongono lo stesso prodotto, premiando la migliore proposta mediante una maggiore visibilit\u00e0.\u00a0<\/p>\n","protected":false},"author":179014709,"featured_media":894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[50],"tags":[],"class_list":["post-888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit"],"yoast_head":"\nCome 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