{"id":7792,"date":"2026-05-06T13:26:47","date_gmt":"2026-05-06T13:26:47","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7792"},"modified":"2026-05-06T13:26:47","modified_gmt":"2026-05-06T13:26:47","slug":"amazon-removes-alt-text-from-images-what-changes-for-your-seo","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/amazon-removes-alt-text-from-images-what-changes-for-your-seo\/","title":{"rendered":"Amazon removes alt text from images: what changes for your SEO?"},"content":{"rendered":"<p data-path-to-node=\"1\">For years, many Amazon sellers have exploited a low-visibility but useful field: the <b data-path-to-node=\"1\" data-index-in-node=\"85\">alt text<\/b> of images within <b data-path-to-node=\"1\" data-index-in-node=\"111\">A+ Content<\/b> and <b data-path-to-node=\"1\" data-index-in-node=\"126\">Brand Story<\/b>. This field allowed for the discreet insertion of additional keywords, expanding indexing coverage without touching titles or bullet points. Today, that door is closed. Amazon has indeed removed the possibility of entering alt text manually, replacing it with descriptions <b data-path-to-node=\"1\" data-index-in-node=\"411\">automatically generated by artificial intelligence<\/b>.<\/p>\n<p data-path-to-node=\"2\">The change is already active in several European marketplaces, and a global rollout is considered highly likely. But what changes?<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"278bf8f76d\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"4\">Alt text: what has Amazon changed<\/h2>\n<p data-path-to-node=\"5\">Amazon has introduced an automatic system that generates <b data-path-to-node=\"5\" data-index-in-node=\"57\">alt text<\/b> for all images in A+ Content and Brand Story modules. The texts are produced by the platform&#8217;s AI and, according to available information, Amazon has already applied <b data-path-to-node=\"5\" data-index-in-node=\"232\">retro-filling<\/b> to existing Brand Story assets, replacing seller-written texts with automatically generated ones.<\/p>\n<p data-path-to-node=\"6\">Control over alt text has therefore been completely taken out of the seller&#8217;s hands, regardless of the module type or layout used. And it is certainly not a partial or experimental change. The system was designed to operate in a <b data-path-to-node=\"6\" data-index-in-node=\"229\">standardized way<\/b>, reducing variability in the content present on the platform.<\/p>\n<p data-path-to-node=\"7\">The transition is already complete in some markets, while implementation is underway elsewhere. Those managing listings across multiple European markets have likely already encountered the <b data-path-to-node=\"7\" data-index-in-node=\"189\">impossibility of modifying these fields<\/b>.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/what-is-roi-and-how-is-it-calculated\/\"><b data-path-to-node=\"8,0,0,0\" data-index-in-node=\"22\">What is ROI and how is it calculated?<\/b><\/a> \u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"9\">Did alt text really index keywords<\/h2>\n<p data-path-to-node=\"10\">The occasion of this change allows us to settle an often-debated topic. That is, did alt text really serve to index keywords? The answer, in light of tests conducted over time, is that alt text was <b data-path-to-node=\"10\" data-index-in-node=\"198\">not a direct ranking field<\/b>. Therefore, Amazon did not use it as a primary signal for organic search in the traditional sense of the term.<\/p>\n<p data-path-to-node=\"11\">However, it is also true that many sellers found correlations between keywords entered in the alt text and <b data-path-to-node=\"11\" data-index-in-node=\"107\">visibility on certain queries<\/b>, particularly for searches in languages other than English, such as Spanish. The loss of this field has caused drops in positioning on specific queries that were previously supported by that <b data-path-to-node=\"11\" data-index-in-node=\"328\">additional coverage<\/b>, even if indirect.<\/p>\n<p data-path-to-node=\"12\">In any case, today Amazon moves the interpretation of images toward <b data-path-to-node=\"12\" data-index-in-node=\"68\">image recognition<\/b> systems and automatic contextual understanding. The engine evaluates visual content autonomously, without depending on metadata written by the seller. And of this, one can only take the proper awareness.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"14\">Which listings are most at risk<\/h2>\n<p data-path-to-node=\"15\">Not all products are equally exposed to this novelty. The most vulnerable listings appear to be those that over the years had built part of their <b data-path-to-node=\"15\" data-index-in-node=\"146\">keyword coverage<\/b> on this field, without in parallel strengthening the fields indexed with certainty.<\/p>\n<p data-path-to-node=\"16\">In particular, those who had used alt text to:<\/p>\n<ul>\n<li data-path-to-node=\"17,0,0\">cover keyword variants not present in the title<\/li>\n<li data-path-to-node=\"17,1,0\">reach queries in <b data-path-to-node=\"17,1,0\" data-index-in-node=\"17\">foreign languages<\/b> on international marketplaces<\/li>\n<li data-path-to-node=\"17,2,0\">test new terms without modifying the main structure of the listings<\/li>\n<\/ul>\n<p data-path-to-node=\"18\">could already be seeing a drop in traffic on some queries. <b data-path-to-node=\"18\" data-index-in-node=\"59\">Monitoring the performance<\/b> of your ASINs in the following weeks is the first step to understanding the extent of the real impact.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-returns-are-on-the-rise-what-can-we-do\/\"><b data-path-to-node=\"19,0,0,0\" data-index-in-node=\"22\">Returns on Amazon are increasing: what can we do?<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"20\">Where to move keywords now<\/h2>\n<p data-path-to-node=\"21\">The change does not eliminate the possibility of optimizing, but it forces you to do so in fields that Amazon considers truly valid for indexing purposes. Here is where to concentrate efforts:<\/p>\n<ul>\n<li data-path-to-node=\"22,0,0\">The <b data-path-to-node=\"22,0,0\" data-index-in-node=\"4\">product title<\/b> remains the field with the highest weight. The most relevant keywords must be present here, possibly in the first part, while maintaining readability and consistency with buyer expectations.<\/li>\n<li data-path-to-node=\"22,1,0\"><b data-path-to-node=\"22,1,0\" data-index-in-node=\"0\">Bullet points<\/b> are the second priority field. They must contain medium-weight keywords in a natural way, without forcing, integrating product information that answers the most common questions.<\/li>\n<li data-path-to-node=\"22,2,0\"><b data-path-to-node=\"22,2,0\" data-index-in-node=\"0\">Backend search terms<\/b> remain a valuable space for secondary keywords, synonyms, terms in other languages, and spelling variations. Many sellers underestimate this field or use it in a disorganized way: reorganizing it can <b data-path-to-node=\"22,2,0\" data-index-in-node=\"221\">compensate for part of the lost coverage<\/b>.<\/li>\n<li data-path-to-node=\"22,3,0\"><b data-path-to-node=\"22,3,0\" data-index-in-node=\"0\">FAQs within A+ Content<\/b> are another area worth investing in. This is visible, crawlable, and structured text that Amazon can read and interpret. Building questions and answers around pertinent keywords is one of the most effective techniques in the current context.<\/li>\n<\/ul>\n<p data-path-to-node=\"23\">Moving the focus to <b data-path-to-node=\"23\" data-index-in-node=\"20\">indexed textual content<\/b> is the correct direction: Amazon increasingly prioritizes information it can read, verify, and compare with user expectations.<\/p>\n<p><b><strong>&gt;&gt;&gt;<\/strong> Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity <\/a><\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"25\">How ZonWizard helps you monitor the impact of these changes<\/h2>\n<p data-path-to-node=\"26\">Reorganizing your SEO strategy after an Amazon update requires time and, above all, a <b data-path-to-node=\"26\" data-index-in-node=\"86\">clear vision<\/b> of how these variations influence the real profitability of your business. If the loss of indexing on alt text causes a drop in organic sales or forces you to increase advertising spend, you must be able to immediately evaluate the impact on your <b data-path-to-node=\"26\" data-index-in-node=\"346\">margins<\/b>.<\/p>\n<p data-path-to-node=\"27\"><a href=\"https:\/\/app.zonwizard.com\/transactions\/dashboard\"><b data-path-to-node=\"27\" data-index-in-node=\"0\">ZonWizard<\/b><\/a> allows you to have total control over your numbers in real-time. While testing new titles or optimizing backend terms, you can monitor the trend of <b data-path-to-node=\"27\" data-index-in-node=\"158\">profits, ROI, and the incidence of advertising costs<\/b> without having to manually cross-reference dozens of reports. Thanks to precise management of sales and cost analysis, you will know exactly if your changes are protecting the financial health of your account or if it is necessary to intervene in <b data-path-to-node=\"27\" data-index-in-node=\"458\">stock and margin management<\/b>.<\/p>\n<h3 data-path-to-node=\"28\">Protect your margins while optimizing your listings<\/h3>\n<p data-path-to-node=\"29\">Amazon&#8217;s changes can be silent, but their effects on profits are felt quickly. Sellers who do not constantly monitor their financial data risk noticing performance drops too late. Those who use <b data-path-to-node=\"29\" data-index-in-node=\"194\">certain data<\/b> can face these transitions with confidence, ensuring that every strategic decision is supported by solid profitability.<\/p>\n<p data-path-to-node=\"30\">Maximize your profits and stop wasting time with manual reports: <a href=\"https:\/\/app.zonwizard.com\/transactions\/dashboard\"><b data-path-to-node=\"30\" data-index-in-node=\"65\">try ZonWizard for free for 30 days<\/b><\/a> and take the efficiency of your Amazon orders to a higher level!<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Try the Profit Tool for free<\/strong><\/h2>\r\n<p class=\"\">Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Learn more<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For years, many Amazon sellers have exploited a low-visibility but useful field: the alt text of images within A+ Content and Brand Story. This field allowed for the discreet insertion of additional keywords, expanding indexing coverage without touching titles or bullet points. Today, that door is closed. Amazon has indeed removed the possibility of entering&hellip;<\/p>\n","protected":false},"author":179014713,"featured_media":7788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[75,1],"tags":[125,1096],"class_list":["post-7792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon removes alt text from images: what changes for your SEO? - ZonWizard<\/title>\n<meta name=\"description\" content=\"Amazon has chosen to remove alt text from images. What changes for SEO and your visibility on the marketplace?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/amazon-removes-alt-text-from-images-what-changes-for-your-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon removes alt text from images: what changes for your SEO? - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Amazon has chosen to remove alt text from images. 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