{"id":7773,"date":"2026-05-07T12:37:51","date_gmt":"2026-05-07T12:37:51","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7773"},"modified":"2026-05-07T12:37:51","modified_gmt":"2026-05-07T12:37:51","slug":"andy-jassy-writes-to-stakeholders-what-you-need-to-know-if-you-sell-on-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/andy-jassy-writes-to-stakeholders-what-you-need-to-know-if-you-sell-on-amazon\/","title":{"rendered":"Andy Jassy writes to stakeholders: what you need to know if you sell on Amazon"},"content":{"rendered":"<p>Every year, Amazon&#8217;s CEO letter to shareholders is a document packed with strategic insights, numbers, and future visions. The 2025 letter, signed by <b data-path-to-node=\"1\" data-index-in-node=\"150\">Andy Jassy<\/b>, is no exception. It contains more than 6,000 words outlining the direction Amazon is taking. But beyond the big picture for investors, there are very concrete signals for those who sell on the marketplace every day. Here are the most relevant points, seen through the eyes of a seller.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"36135bad4d\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"5\">Amazon is still growing: all the most important numbers<\/h2>\n<p data-path-to-node=\"6\">Let\u2019s start with a brief look at the financial data for 2025. <b data-path-to-node=\"6\" data-index-in-node=\"62\">Amazon turned over 717 billion dollars<\/b>, with a 12% year-on-year growth.<\/p>\n<p data-path-to-node=\"7\">The North America segment touched 426 billion (+10%), while AWS reached 129 billion (+20%). The <b data-path-to-node=\"7\" data-index-in-node=\"96\">operating margin rose to 11.2%<\/b>, demonstrating that the company is growing and, simultaneously, becoming more efficient.<\/p>\n<p data-path-to-node=\"8\">For a seller, the numbers mean that the <b data-path-to-node=\"8\" data-index-in-node=\"40\">marketplace is healthy<\/b>. A growing Amazon invests in infrastructure, logistics, and technology. Everything that, indirectly, also improves your selling experience and that of your customers.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-quarterly-earnings-prime-day-and-more-the-2026-calendar-for-sellers-and-vendors\/\">Amazon Quarterlies, Prime Day and more: the 2026 calendar for sellers and vendors<\/a>\u00a0 &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"10\">Delivery speed is the new competitive space<\/h2>\n<p data-path-to-node=\"11\">Jassy devotes ample space to Amazon&#8217;s obsession with <b data-path-to-node=\"11\" data-index-in-node=\"53\">delivery speed<\/b>. For the top manager, in fact, same-day delivery has become a target to be standardized.<\/p>\n<p data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">Over 500 million units<\/b> have already been delivered same-day in 2026. And the <b data-path-to-node=\"12\" data-index-in-node=\"77\">Same Day Fulfillment Centers (SSD)<\/b> are already more than 85 in the United States, with the 90,000 best-selling SKUs always available.<\/p>\n<p data-path-to-node=\"13\">Evidently, such an evolution has a direct impact on sellers. Products that enter the <b data-path-to-node=\"13\" data-index-in-node=\"85\">Prime circuits<\/b> and exploit <b data-path-to-node=\"13\" data-index-in-node=\"112\">FBA logistics<\/b> will be increasingly advantaged in the search rankings. Amazon rewards those who offer the best customer experience. And shipping speed is one of the main factors.<\/p>\n<div style=\"background-color: #727cf5; padding: 20px 24px; border-radius: 6px; text-align: center; margin: 32px 0;\">\n<p style=\"margin: 0; color: #ffffff; font-weight: bold; font-size: 17px;\">Discover how ZonWizard can help you analyze your performance on Amazon. <a href=\"https:\/\/www.zonwizard.com\/\">Try our tools for free \u2192<\/a><\/p>\n<\/div>\n<h2 data-path-to-node=\"11\">Grocery at 150 billion: what does it mean for FMCG categories?<\/h2>\n<p data-path-to-node=\"12\">One of the most surprising facts of the whole letter concerns grocery. Amazon has become the <b data-path-to-node=\"12\" data-index-in-node=\"93\">second largest grocery retailer<\/b> in the United States, with over 150 billion dollars in gross sales in 2025. Fresh products have been integrated into same-day deliveries, with growth of over 40 times since their introduction.<\/p>\n<p data-path-to-node=\"13\">For sellers active in the <b data-path-to-node=\"13\" data-index-in-node=\"26\">consumables, beauty, home care and packaged food products<\/b> categories, it is a very positive signal. Amazon is in fact bringing more and more regular customers to the marketplace, customers who purchase often and with a high lifetime value. Presiding over these categories with optimized listings and competitive prices today means intercepting a demand in strong expansion.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"15\">Artificial intelligence will change every customer experience<\/h2>\n<p data-path-to-node=\"16\">The theme of <b data-path-to-node=\"16\" data-index-in-node=\"13\">AI<\/b> is transversal to the whole letter. Jassy was quite explicit, as perhaps he had rarely managed in the past. The CEO states in fact that <b data-path-to-node=\"16\" data-index-in-node=\"152\">every customer experience will be reinvented by artificial intelligence<\/b>. On the other hand, we already see it with <b data-path-to-node=\"16\" data-index-in-node=\"267\">Alexa+<\/b>, deeply redesigned, with <b data-path-to-node=\"16\" data-index-in-node=\"299\">Bedrock<\/b> and with the generative AI tools that Amazon is integrating throughout the platform.<\/p>\n<p data-path-to-node=\"17\">For sellers, this translates into two scenarios. <b data-path-to-node=\"17\" data-index-in-node=\"49\">The first is an opportunity<\/b>. Those who start using AI-based tools for:<\/p>\n<ul>\n<li data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">optimizing listings<\/b><\/li>\n<li data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">doing keyword research<\/b><\/li>\n<li data-path-to-node=\"18,2,0\"><b data-path-to-node=\"18,2,0\" data-index-in-node=\"0\">analyzing sales data<\/b><\/li>\n<li data-path-to-node=\"18,3,0\"><b data-path-to-node=\"18,3,0\" data-index-in-node=\"0\">managing advertising<\/b> will have a growing competitive advantage.<\/li>\n<\/ul>\n<p data-path-to-node=\"19\">The second is a risk. <b data-path-to-node=\"19\" data-index-in-node=\"22\">Those who stand still are overtaken by those who adapt<\/b>. Amazon&#8217;s algorithms become more sophisticated, and to keep up you need data and tools that are up to the task.<\/p>\n<div style=\"background-color: #727cf5; padding: 20px 24px; border-radius: 6px; text-align: center; margin: 32px 0;\">\n<p style=\"margin: 0; color: #ffffff; font-weight: bold; font-size: 17px;\">ZonWizard integrates advanced features for analyzing your data on Amazon. <a href=\"https:\/\/www.zonwizard.com\/\">Start today with a free trial \u2192<\/a><\/p>\n<\/div>\n<h2 data-path-to-node=\"21\">Robotics and the future of Amazon logistics<\/h2>\n<p data-path-to-node=\"22\">Amazon today manages over a million robots in its distribution centers. Jassy highlighted how <b data-path-to-node=\"22\" data-index-in-node=\"94\">advanced robotics is reducing costs<\/b> and increasing operational speed without eliminating jobs. He also added that the company is still in the early stages of this journey, and that there is much room to innovate further.<\/p>\n<p data-path-to-node=\"23\">For a seller using FBA, this is a reassuring signal. Amazon is in fact investing billions to make its <b data-path-to-node=\"23\" data-index-in-node=\"102\">logistics more efficient and reliable<\/b>. In the medium term, it means:<\/p>\n<ul>\n<li data-path-to-node=\"24,0,0\"><b data-path-to-node=\"24,0,0\" data-index-in-node=\"0\">fewer shipping errors<\/b><\/li>\n<li data-path-to-node=\"24,1,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">better management of returns<\/b><\/li>\n<li data-path-to-node=\"24,2,0\"><b data-path-to-node=\"24,2,0\" data-index-in-node=\"0\">potentially, more contained logistics costs.<\/b><\/li>\n<\/ul>\n<p data-path-to-node=\"25\">For those who use their own logistics (FBM) instead, the competitive distance from FBA risks increasing further.<\/p>\n<p><b><strong>&gt;&gt;&gt;<\/strong> Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity <\/a><\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"27\">A strategic suggestion: travel multiple paths in parallel<\/h2>\n<p data-path-to-node=\"28\">One of the strongest messages from Jassy&#8217;s letter arrives, however, in the final part. Specifically, <b data-path-to-node=\"28\" data-index-in-node=\"101\">the need to not bet on just one horse that is considered a winner<\/b>. This is why in the case of ultra-fast deliveries, Amazon has developed the <b data-path-to-node=\"28\" data-index-in-node=\"243\">Same Day Centers, Prime Air drones and the Amazon Now service<\/b> in parallel. None of these initiatives alone would have produced the same result that they are producing together.<\/p>\n<p data-path-to-node=\"29\">The lesson is, ultimately, applicable also to the management of your own business on Amazon: not relying on a single product, a single advertising channel or a single market. <b data-path-to-node=\"29\" data-index-in-node=\"175\">The most resilient sellers are precisely those who diversify the catalog<\/b>, test more advertising strategies and maintain a presence in more European marketplaces.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/what-is-roi-and-how-is-it-calculated\/\">What is ROI and how is it calculated?<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"31\">Our opinion<\/h2>\n<p data-path-to-node=\"32\">Andy Jassy&#8217;s letter to stakeholders is certainly an optimistic text (probably, intentionally so), but built on concrete numbers. What emerges clearly is that <b data-path-to-node=\"32\" data-index-in-node=\"158\">Amazon is not slowing down<\/b>. It is instead accelerating in precise directions, <b data-path-to-node=\"32\" data-index-in-node=\"236\">with AI as a transversal multiplier and ultra-fast logistics as the main battlefield<\/b>.<\/p>\n<p data-path-to-node=\"33\">For those who sell on Amazon, the direct message is twofold. On one hand, the context is favorable. <b data-path-to-node=\"33\" data-index-in-node=\"100\">The marketplace is growing, customers buy more and with greater frequency, and Amazon continues to invest in infrastructure that benefits sellers who use its services<\/b>. On the other hand, competition intensifies and customer expectations rise continuously.<\/p>\n<p data-path-to-node=\"34\">Keeping up requires precise data, quick decisions and adequate tools. In short, it is not enough to &#8220;sell on Amazon&#8221;. You need to understand what is happening on your account, optimize every available lever and anticipate changes. ZonWizard was born exactly for this: to give sellers the tools to compete with intelligence, not just with effort. Try our tools for free!<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Try the Profit Tool for free<\/strong><\/h2>\r\n<p class=\"\">Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Learn more<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every year, Amazon&#8217;s CEO letter to shareholders is a document packed with strategic insights, numbers, and future visions. The 2025 letter, signed by Andy Jassy, is no exception. It contains more than 6,000 words outlining the direction Amazon is taking. But beyond the big picture for investors, there are very concrete signals for those who&hellip;<\/p>\n","protected":false},"author":179014713,"featured_media":7730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[125,1096],"class_list":["post-7773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andy Jassy writes to stakeholders: what you need to know if you sell on Amazon - ZonWizard<\/title>\n<meta name=\"description\" content=\"Andy Jassy&#039;s letter to stakeholders contains many indications for those who sell on Amazon: here are the insights for sellers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/andy-jassy-writes-to-stakeholders-what-you-need-to-know-if-you-sell-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andy Jassy writes to stakeholders: what you need to know if you sell on Amazon - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Andy Jassy&#039;s letter to stakeholders contains 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