{"id":7634,"date":"2026-04-08T11:04:09","date_gmt":"2026-04-08T11:04:09","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7634"},"modified":"2026-04-08T11:04:09","modified_gmt":"2026-04-08T11:04:09","slug":"amazon-les-dernieres-donnees-le-confirment-moins-de-nouveaux-vendeurs-mais-plus-dopportunites-pour-ceux-qui-sont-structures","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-les-dernieres-donnees-le-confirment-moins-de-nouveaux-vendeurs-mais-plus-dopportunites-pour-ceux-qui-sont-structures\/","title":{"rendered":"Amazon, les derni\u00e8res donn\u00e9es le confirment : moins de nouveaux vendeurs mais plus d&#8217;opportunit\u00e9s pour ceux qui sont structur\u00e9s"},"content":{"rendered":"<p>Si vous avez lu r\u00e9cemment des rapports sur le monde d&#8217;<b data-path-to-node=\"1\" data-index-in-node=\"54\">Amazon<\/b>, vous \u00eates certainement tomb\u00e9 sur une donn\u00e9e qui ouvre la voie \u00e0 de nombreuses r\u00e9flexions. En <b data-path-to-node=\"1\" data-index-in-node=\"155\">2025<\/b>, les nouvelles inscriptions de vendeurs sur la plateforme sont tomb\u00e9es \u00e0 leur <b data-path-to-node=\"1\" data-index-in-node=\"238\">plus bas niveau en dix ans<\/b>, s&#8217;arr\u00eatant \u00e0 environ <b data-path-to-node=\"1\" data-index-in-node=\"287\">165 000<\/b>. Soit <b data-path-to-node=\"1\" data-index-in-node=\"301\">44 % de moins<\/b> que l&#8217;ann\u00e9e pr\u00e9c\u00e9dente. Une baisse nette, qui pourrait para\u00eetre alarmante \u00e0 premi\u00e8re vue.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"7a525c64de\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<p data-path-to-node=\"3\">Pourtant, en examinant l&#8217;ensemble des donn\u00e9es disponibles, une narration beaucoup plus nuanc\u00e9e \u00e9merge. <b data-path-to-node=\"3\" data-index-in-node=\"103\">Amazon<\/b> ne devient pas moins int\u00e9ressant comme canal de vente, mais il devient <b data-path-to-node=\"3\" data-index-in-node=\"181\">plus exigeant<\/b>. Et pour ceux qui vendent de mani\u00e8re <b data-path-to-node=\"3\" data-index-in-node=\"232\">professionnelle et structur\u00e9e<\/b>, c&#8217;est une nouvelle d\u00e9cid\u00e9ment positive.<\/p>\n<p data-path-to-node=\"4\">Essayons de partager ensemble quelques r\u00e9flexions.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/roi-et-comment-il-est-calcule\/\"><b data-path-to-node=\"5,0,0,0\" data-index-in-node=\"26\">Qu\u2019est-ce que le ROI et comment se calcule-t-il ?<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"6\">Un marketplace plus mature, pas en d\u00e9clin<\/h2>\n<p data-path-to-node=\"7\">Tout d&#8217;abord, la r\u00e9duction des nouvelles inscriptions refl\u00e8te un ph\u00e9nom\u00e8ne que les experts du secteur ont d\u00e9fini comme la <b data-path-to-node=\"7\" data-index-in-node=\"122\">Great Compression<\/b>. En d&#8217;autres termes, il s&#8217;agit d&#8217;un resserrement progressif qui a p\u00e9nalis\u00e9 ceux qui abordaient <b data-path-to-node=\"7\" data-index-in-node=\"235\">Amazon<\/b> avec une approche improvis\u00e9e ou sp\u00e9culative.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Tarifs en hausse<\/b>, co\u00fbts publicitaires plus \u00e9lev\u00e9s, r\u00e8gles de la plateforme de plus en plus complexes : tout cela a sensiblement relev\u00e9 le <b data-path-to-node=\"8\" data-index-in-node=\"138\">seuil d&#8217;entr\u00e9e<\/b>.<\/p>\n<p data-path-to-node=\"9\">Mais attention. L\u2019\u00e9volution ainsi r\u00e9sum\u00e9e n\u2019a pas r\u00e9duit le march\u00e9 total. Au contraire. Le <b data-path-to-node=\"9\" data-index-in-node=\"91\">GMV (Gross Merchandise Value)<\/b> g\u00e9n\u00e9r\u00e9 par les vendeurs tiers sur <b data-path-to-node=\"9\" data-index-in-node=\"155\">Amazon<\/b> a atteint <b data-path-to-node=\"9\" data-index-in-node=\"172\">305 milliards de dollars<\/b> rien qu&#8217;aux \u00c9tats-Unis, et <b data-path-to-node=\"9\" data-index-in-node=\"224\">575 milliards<\/b> au niveau mondial.<\/p>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Moins de vendeurs<\/b>, donc, mais <b data-path-to-node=\"10\" data-index-in-node=\"30\">plus de chiffre d&#8217;affaires global<\/b>. Ce qui signifie que ceux qui sont rest\u00e9s (ou ceux qui entrent aujourd&#8217;hui avec la bonne pr\u00e9paration) ont acc\u00e8s \u00e0 une <b data-path-to-node=\"10\" data-index-in-node=\"182\">part de march\u00e9 plus grande<\/b> qu&#8217;auparavant.<\/p>\n<p><b><strong>&gt;&gt;&gt;<\/strong> Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/fba-ou-fbm-comment-calculer-la-quantite-de-stock-optimal\/\">FBA ou FBM, comment calculer la quantit\u00e9 de stock optimale <\/a><\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"12\">Quelques chiffres pour y voir plus clair<\/h2>\n<p data-path-to-node=\"13\">Pour confirmer ce qui pr\u00e9c\u00e8de, voici quelques donn\u00e9es qui manifestent de mani\u00e8re plus compl\u00e8te et int\u00e9gr\u00e9e le sc\u00e9nario actuel :<\/p>\n<table data-path-to-node=\"14\">\n<thead>\n<tr>\n<td><strong>M\u00e9trique<\/strong><\/td>\n<td><strong>2021<\/strong><\/td>\n<td><strong>2025<\/strong><\/td>\n<td><strong>Variation<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"14,1,0,0\"><b data-path-to-node=\"14,1,0,0\" data-index-in-node=\"0\">Vendeurs actifs<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,1,1,0\">2,4 millions<\/span><\/td>\n<td><span data-path-to-node=\"14,1,2,0\">1,65 million<\/span><\/td>\n<td><span data-path-to-node=\"14,1,3,0\"><b data-path-to-node=\"14,1,3,0\" data-index-in-node=\"0\">\u201331%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,2,0,0\"><b data-path-to-node=\"14,2,0,0\" data-index-in-node=\"0\">Vendeurs avec CA &gt;1M$<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,2,1,0\">60 000<\/span><\/td>\n<td><span data-path-to-node=\"14,2,2,0\">+100 000<\/span><\/td>\n<td><span data-path-to-node=\"14,2,3,0\"><b data-path-to-node=\"14,2,3,0\" data-index-in-node=\"0\">+67%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,3,0,0\"><b data-path-to-node=\"14,3,0,0\" data-index-in-node=\"0\">Trafic par vendeur<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,3,1,0\">\u2014<\/span><\/td>\n<td><span data-path-to-node=\"14,3,2,0\"><b data-path-to-node=\"14,3,2,0\" data-index-in-node=\"0\">+31%<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,3,3,0\">N\/A<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,4,0,0\"><b data-path-to-node=\"14,4,0,0\" data-index-in-node=\"0\">Nouvelles inscriptions annuelles<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,4,1,0\">~295 000<\/span><\/td>\n<td><span data-path-to-node=\"14,4,2,0\">165 000<\/span><\/td>\n<td><span data-path-to-node=\"14,4,3,0\"><b data-path-to-node=\"14,4,3,0\" data-index-in-node=\"0\">\u201344%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,5,0,0\"><b data-path-to-node=\"14,5,0,0\" data-index-in-node=\"0\">GMV global Amazon 3P<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,5,1,0\">\u2014<\/span><\/td>\n<td><span data-path-to-node=\"14,5,2,0\"><b data-path-to-node=\"14,5,2,0\" data-index-in-node=\"0\">575 mds $<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,5,3,0\"><b data-path-to-node=\"14,5,3,0\" data-index-in-node=\"0\">En croissance<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"15\">La donn\u00e9e la plus significative est peut-\u00eatre la deuxi\u00e8me. Les vendeurs qui facturent <b data-path-to-node=\"15\" data-index-in-node=\"86\">plus d&#8217;un million de dollars<\/b> par an sont pass\u00e9s de 60 000 \u00e0 plus de 100 000.<\/p>\n<p data-path-to-node=\"16\">Une <b data-path-to-node=\"16\" data-index-in-node=\"4\">augmentation de 67 %<\/b> en quatre ans, qui d\u00e9montre comment le marketplace r\u00e9compense ceux qui investissent dans la <b data-path-to-node=\"16\" data-index-in-node=\"117\">qualit\u00e9 de l&#8217;op\u00e9ration<\/b> et non ceux qui se limitent \u00e0 mettre un produit en ligne.<\/p>\n<p data-path-to-node=\"17\">Le <b data-path-to-node=\"17\" data-index-in-node=\"3\">trafic par vendeur actif<\/b> a quant \u00e0 lui augment\u00e9 de <b data-path-to-node=\"17\" data-index-in-node=\"54\">31 %<\/b> depuis 2021. Avec moins de concurrents sur le terrain, chaque annonce bien optimis\u00e9e a aujourd&#8217;hui <b data-path-to-node=\"17\" data-index-in-node=\"158\">plus de visibilit\u00e9 potentielle<\/b> qu&#8217;il y a quelques ann\u00e9es. Et c&#8217;est un avantage r\u00e9el, concret et important, qui se traduit directement par plus d&#8217;opportunit\u00e9s de conversion.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"19\">La composition des nouveaux vendeurs change \u00e9galement<\/h2>\n<p data-path-to-node=\"20\">Un autre aspect int\u00e9ressant concerne l&#8217;origine g\u00e9ographique des nouveaux inscrits. En <b data-path-to-node=\"20\" data-index-in-node=\"86\">2025<\/b>, les vendeurs chinois repr\u00e9sentent <b data-path-to-node=\"20\" data-index-in-node=\"126\">59,9 %<\/b> des nouvelles inscriptions (en baisse par rapport aux 62,3 % de 2024). Les Am\u00e9ricains s&#8217;arr\u00eatent \u00e0 <b data-path-to-node=\"20\" data-index-in-node=\"232\">16,3 %<\/b>, en forte baisse par rapport aux 70,8 % de 2016.<\/p>\n<p data-path-to-node=\"21\">Cela nous signale deux choses. La premi\u00e8re est que la concurrence internationale (notamment asiatique) est structurelle et doit \u00eatre affront\u00e9e avec des <b data-path-to-node=\"21\" data-index-in-node=\"152\">outils ad\u00e9quats<\/b>, et non ignor\u00e9e.<\/p>\n<p data-path-to-node=\"22\">La seconde est qu&#8217;il y a encore de la place pour les vendeurs europ\u00e9ens et italiens qui :<\/p>\n<ul>\n<li data-path-to-node=\"23,0,0\">savent se <b data-path-to-node=\"23,0,0\" data-index-in-node=\"10\">diff\u00e9rencier<\/b><\/li>\n<li data-path-to-node=\"23,1,0\">connaissent le <b data-path-to-node=\"23,1,0\" data-index-in-node=\"15\">march\u00e9 local<\/b><\/li>\n<li data-path-to-node=\"23,2,0\">travaillent sur la <b data-path-to-node=\"23,2,0\" data-index-in-node=\"19\">qualit\u00e9 de l&#8217;exp\u00e9rience client<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"24\">Ceux qui vendent depuis l&#8217;Europe ont souvent un avantage concurrentiel sous-estim\u00e9 : la capacit\u00e9 de proposer des produits avec une histoire, une identit\u00e9 et un <b data-path-to-node=\"24\" data-index-in-node=\"160\">positionnement premium<\/b>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7591\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-meno-nuovi-venditori-ma-piu-opportunita\/seller-su-amazon\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?fit=1408%2C768&amp;ssl=1\" data-orig-size=\"1408,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"seller su amazon\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?fit=300%2C164&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?fit=650%2C355&amp;ssl=1\" class=\"size-large wp-image-7591 aligncenter\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=650%2C355&#038;ssl=1\" alt=\"seller su amazon\" width=\"650\" height=\"355\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=1024%2C559&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=809%2C441&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?w=1408&amp;ssl=1 1408w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"25\">Qu&#8217;est-ce que tout cela signifie pour votre activit\u00e9 ?<\/h2>\n<p data-path-to-node=\"26\">Si vous \u00eates d\u00e9j\u00e0 un <b data-path-to-node=\"26\" data-index-in-node=\"21\">vendeur Amazon<\/b> avec une structure op\u00e9rationnelle solide, les implications de cette nouvelle \u00e9volution sont claires :<\/p>\n<ul>\n<li data-path-to-node=\"27,0,0\">Vous avez <b data-path-to-node=\"27,0,0\" data-index-in-node=\"10\">moins de concurrents directs<\/b> qu&#8217;il y a quelques ann\u00e9es, surtout dans les gammes de prix moyen-hautes.<\/li>\n<li data-path-to-node=\"27,1,0\">Le <b data-path-to-node=\"27,1,0\" data-index-in-node=\"3\">trafic par vendeur<\/b> est en augmentation. Il est encore plus important d&#8217;avoir des annonces optimis\u00e9es, des fiches produits soign\u00e9es et une gestion attentive des avis.<\/li>\n<li data-path-to-node=\"27,2,0\">La <b data-path-to-node=\"27,2,0\" data-index-in-node=\"3\">rentabilit\u00e9<\/b> d\u00e9pend de plus en plus du <b data-path-to-node=\"27,2,0\" data-index-in-node=\"41\">contr\u00f4le des co\u00fbts<\/b> : frais, co\u00fbt des marchandises vendues, d\u00e9penses publicitaires. Ceux qui ont une visibilit\u00e9 sur leurs chiffres en temps r\u00e9el prennent de meilleures d\u00e9cisions.<\/li>\n<li data-path-to-node=\"27,3,0\">La <b data-path-to-node=\"27,3,0\" data-index-in-node=\"3\">marge<\/b> ne se d\u00e9fend qu&#8217;avec la <b data-path-to-node=\"27,3,0\" data-index-in-node=\"33\">pr\u00e9cision<\/b>. Calculer correctement le prix de vente, surveiller les <b data-path-to-node=\"27,3,0\" data-index-in-node=\"99\">remboursements FBA<\/b> et g\u00e9rer correctement la TVA sur les marketplaces europ\u00e9ennes sont des activit\u00e9s qui font la diff\u00e9rence entre une op\u00e9ration \u00e0 perte et une <b data-path-to-node=\"27,3,0\" data-index-in-node=\"257\">op\u00e9ration profitable<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"28\">Si, au contraire, vous envisagez d&#8217;entrer sur <b data-path-to-node=\"28\" data-index-in-node=\"46\">Amazon<\/b> pour la premi\u00e8re fois, le message est un peu diff\u00e9rent, mais pas pour autant d\u00e9courageant. L&#8217;acc\u00e8s n\u00e9cessite aujourd&#8217;hui <b data-path-to-node=\"28\" data-index-in-node=\"174\">plus de pr\u00e9paration et d&#8217;investissement initial<\/b>, mais les opportunit\u00e9s pour ceux qui arrivent structur\u00e9s sont concr\u00e8tes.<\/p>\n<p><strong>&gt;&gt;&gt; Vous pouvez aussi lire notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-intensifie-la-guerre-contre-les-faux-avis-actions-juridiques-et-technologie-dia\/\"><b data-path-to-node=\"29,0,0,0\" data-index-in-node=\"37\">Amazon intensifie la guerre contre les faux avis : actions en justice et technologie IA<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"30\">Outils et donn\u00e9es : le nouveau facteur comp\u00e9titif<\/h2>\n<p data-path-to-node=\"31\">Dans ce contexte, la diff\u00e9rence entre ceux qui croissent et ceux qui stagnent se joue de plus en plus sur le terrain des <b data-path-to-node=\"31\" data-index-in-node=\"121\">outils et de l&#8217;analyse des donn\u00e9es<\/b>. \u00c0 savoir, conna\u00eetre avec pr\u00e9cision :<\/p>\n<ul>\n<li data-path-to-node=\"32,0,0\">quels produits sont performants<\/li>\n<li data-path-to-node=\"32,1,0\">quelle est la <b data-path-to-node=\"32,1,0\" data-index-in-node=\"14\">marginalit\u00e9 r\u00e9elle<\/b> apr\u00e8s frais et publicit\u00e9<\/li>\n<li data-path-to-node=\"32,2,0\">o\u00f9 se perdent les <b data-path-to-node=\"32,2,0\" data-index-in-node=\"18\">remboursements FBA<\/b> non r\u00e9clam\u00e9s<\/li>\n<li data-path-to-node=\"32,3,0\">comment se positionne votre catalogue par rapport \u00e0 la concurrence.<\/li>\n<\/ul>\n<p data-path-to-node=\"33\">Des plateformes comme la n\u00f4tre sont n\u00e9es pr\u00e9cis\u00e9ment pour r\u00e9pondre \u00e0 ce besoin. Donner aux <b data-path-to-node=\"33\" data-index-in-node=\"91\">vendeurs Amazon<\/b> une <b data-path-to-node=\"33\" data-index-in-node=\"111\">vision claire et int\u00e9gr\u00e9e<\/b> de leur activit\u00e9, sans avoir \u00e0 croiser manuellement des rapports et des feuilles de calcul.<\/p>\n<p data-path-to-node=\"34\"><b data-path-to-node=\"34\" data-index-in-node=\"0\">Profit r\u00e9el<\/b>, gestion de la TVA, analyse des performances par <b data-path-to-node=\"34\" data-index-in-node=\"61\">ASIN<\/b> : des outils qui permettent de prendre des d\u00e9cisions rapides et inform\u00e9es, m\u00eame lorsque le marketplace change les r\u00e8gles.<\/p>\n<p data-path-to-node=\"35\">Dans un <b data-path-to-node=\"35\" data-index-in-node=\"8\">Amazon<\/b> de plus en plus comp\u00e9titif, celui qui travaille avec des <b data-path-to-node=\"35\" data-index-in-node=\"72\">donn\u00e9es pr\u00e9cises et \u00e0 jour<\/b> part d\u00e9j\u00e0 avec une longueur d&#8217;avance !<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/les-retours-damazon-sont-en-hausse-que-pouvons-nous-faire\/\"><b data-path-to-node=\"36,0,0,0\" data-index-in-node=\"26\">Les retours sur Amazon sont en hausse : que pouvons-nous faire ?<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"37\">C&#8217;est le bon moment pour ceux qui sont pr\u00eats<\/h2>\n<p data-path-to-node=\"38\">En r\u00e9sum\u00e9, comme nous l&#8217;avons vu dans ces lignes, la contraction des nouveaux vendeurs n&#8217;est pas un signe qu&#8217;<b data-path-to-node=\"38\" data-index-in-node=\"109\">Amazon<\/b> perd de son attrait. C&#8217;est au contraire le signe que le marketplace a grandi et est devenu un <b data-path-to-node=\"38\" data-index-in-node=\"210\">canal de plus en plus s\u00e9rieux<\/b> pour ceux qui l&#8217;abordent s\u00e9rieusement.<\/p>\n<p data-path-to-node=\"39\">Les chiffres que nous avons r\u00e9sum\u00e9s semblent confirmer cette tendance : <b data-path-to-node=\"39\" data-index-in-node=\"72\">plus de chiffre d&#8217;affaires<\/b>, <b data-path-to-node=\"39\" data-index-in-node=\"100\">plus de trafic par vendeur<\/b>, plus de millionnaires sur la plateforme.<\/p>\n<p data-path-to-node=\"40\">Pourquoi ne pas en profiter ?<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si vous avez lu r\u00e9cemment des rapports sur le monde d&#8217;Amazon, vous \u00eates certainement tomb\u00e9 sur une donn\u00e9e qui ouvre la voie \u00e0 de nombreuses r\u00e9flexions. En 2025, les nouvelles inscriptions de vendeurs sur la plateforme sont tomb\u00e9es \u00e0 leur plus bas niveau en dix ans, s&#8217;arr\u00eatant \u00e0 environ 165 000. Soit 44 % de&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[306,271],"tags":[315,1123],"class_list":["post-7634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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derni\u00e8res donn\u00e9es le confirment : moins de nouveaux vendeurs mais plus d&#039;opportunit\u00e9s pour ceux qui sont structur\u00e9s - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Les derni\u00e8res donn\u00e9es compil\u00e9es par Amazon confirment que le nombre de vendeurs a diminu\u00e9, mais que les entreprises bien structur\u00e9es continuent de prosp\u00e9rer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-les-dernieres-donnees-le-confirment-moins-de-nouveaux-vendeurs-mais-plus-dopportunites-pour-ceux-qui-sont-structures\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonWizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T11:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-amazon-1024x559.png\" \/>\n\t<meta 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