{"id":7630,"date":"2026-04-08T11:05:08","date_gmt":"2026-04-08T11:05:08","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7630"},"modified":"2026-04-08T11:05:08","modified_gmt":"2026-04-08T11:05:08","slug":"amazon-the-latest-data-confirms-fewer-new-sellers-but-more-opportunities-for-those-who-are-structured","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/amazon-the-latest-data-confirms-fewer-new-sellers-but-more-opportunities-for-those-who-are-structured\/","title":{"rendered":"Amazon, the latest data confirms: fewer new sellers but more opportunities for those who are structured"},"content":{"rendered":"<p>If you have recently read any reports on the world of Amazon, you have surely come across a data point that opens up space for many reflections. In 2025, new seller registrations on the platform fell to <b data-path-to-node=\"0\" data-index-in-node=\"203\">ten-year lows<\/b>, stopping at approximately 165,000. That is, <b data-path-to-node=\"0\" data-index-in-node=\"262\">44% less<\/b> than the previous year. A sharp drop, which might seem alarming at first glance.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"7a525c64de\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<p data-path-to-node=\"3\">Yet, looking at the set of available data, a narrative emerges that is much more nuanced. <b data-path-to-node=\"3\" data-index-in-node=\"90\">Amazon<\/b> is not becoming less interesting as a sales channel, but it is becoming <b data-path-to-node=\"3\" data-index-in-node=\"169\">more demanding<\/b>. And for those who sell in a <b data-path-to-node=\"3\" data-index-in-node=\"213\">professional and structured way<\/b>, this is definitely positive news.<\/p>\n<p data-path-to-node=\"4\">Let&#8217;s try to share some reflections together.<\/p>\n<p><strong>&gt;&gt;&gt; Also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/what-is-roi-and-how-is-it-calculated\/\"><b data-path-to-node=\"5,0,0,0\" data-index-in-node=\"22\">What is ROI and how is it calculated?<\/b>\u00a0<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"6\">A more mature marketplace, not in decline<\/h2>\n<p data-path-to-node=\"7\">First of all, the reduction in new registrations reflects a phenomenon that industry experts have called <b data-path-to-node=\"7\" data-index-in-node=\"105\">Great Compression<\/b>. In other words, it is a progressive squeeze that has penalized those who approached <b data-path-to-node=\"7\" data-index-in-node=\"208\">Amazon<\/b> with an improvised or speculative approach.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Rising fees<\/b>, higher advertising costs, increasingly complex platform rules: all this has significantly raised the <b data-path-to-node=\"8\" data-index-in-node=\"114\">entry threshold<\/b>.<\/p>\n<p data-path-to-node=\"9\">But beware. The evolution summarized here has not reduced the total market. On the contrary. The <b data-path-to-node=\"9\" data-index-in-node=\"97\">GMV (Gross Merchandise Value)<\/b> generated by third-party sellers on <b data-path-to-node=\"9\" data-index-in-node=\"163\">Amazon<\/b> reached <b data-path-to-node=\"9\" data-index-in-node=\"178\">305 billion dollars<\/b> in the United States alone, and <b data-path-to-node=\"9\" data-index-in-node=\"230\">575 billion<\/b> globally.<\/p>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Fewer sellers<\/b>, therefore, but <b data-path-to-node=\"10\" data-index-in-node=\"30\">more overall turnover<\/b>. Which means that those who remained (or those who enter today with the right preparation) have access to a <b data-path-to-node=\"10\" data-index-in-node=\"160\">larger slice of the market<\/b> than before.<\/p>\n<p><b><strong>&gt;&gt;&gt;<\/strong> Also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity<\/a> \u00a0<\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"12\">Some numbers to have clearer ideas<\/h2>\n<p data-path-to-node=\"13\">To confirm the above, here are some data that manifest the current scenario in a more complete and integrated way:<\/p>\n<table data-path-to-node=\"14\">\n<thead>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>2021<\/strong><\/td>\n<td><strong>2025<\/strong><\/td>\n<td><strong>Variation<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"14,1,0,0\"><b data-path-to-node=\"14,1,0,0\" data-index-in-node=\"0\">Active sellers<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,1,1,0\">2.4 million<\/span><\/td>\n<td><span data-path-to-node=\"14,1,2,0\">1.65 million<\/span><\/td>\n<td><span data-path-to-node=\"14,1,3,0\"><b data-path-to-node=\"14,1,3,0\" data-index-in-node=\"0\">\u201331%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,2,0,0\"><b data-path-to-node=\"14,2,0,0\" data-index-in-node=\"0\">Sellers with $1M+ turnover<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,2,1,0\">60,000<\/span><\/td>\n<td><span data-path-to-node=\"14,2,2,0\">100,000+<\/span><\/td>\n<td><span data-path-to-node=\"14,2,3,0\"><b data-path-to-node=\"14,2,3,0\" data-index-in-node=\"0\">+67%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,3,0,0\"><b data-path-to-node=\"14,3,0,0\" data-index-in-node=\"0\">Traffic per seller<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,3,1,0\">\u2014<\/span><\/td>\n<td><span data-path-to-node=\"14,3,2,0\"><b data-path-to-node=\"14,3,2,0\" data-index-in-node=\"0\">+31%<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,3,3,0\">N\/A<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,4,0,0\"><b data-path-to-node=\"14,4,0,0\" data-index-in-node=\"0\">Annual new registrations<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,4,1,0\">~295,000<\/span><\/td>\n<td><span data-path-to-node=\"14,4,2,0\">165,000<\/span><\/td>\n<td><span data-path-to-node=\"14,4,3,0\"><b data-path-to-node=\"14,4,3,0\" data-index-in-node=\"0\">\u201344%<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"14,5,0,0\"><b data-path-to-node=\"14,5,0,0\" data-index-in-node=\"0\">Global Amazon 3P GMV<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,5,1,0\">\u2014<\/span><\/td>\n<td><span data-path-to-node=\"14,5,2,0\"><b data-path-to-node=\"14,5,2,0\" data-index-in-node=\"0\">$575 billion<\/b><\/span><\/td>\n<td><span data-path-to-node=\"14,5,3,0\"><b data-path-to-node=\"14,5,3,0\" data-index-in-node=\"0\">In growth<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-path-to-node=\"15\">Perhaps the most significant figure is the second one. Sellers who invoice <b data-path-to-node=\"15\" data-index-in-node=\"75\">over 1 million dollars<\/b> annually have gone from 60,000 to over 100,000.<\/p>\n<p data-path-to-node=\"16\">A <b data-path-to-node=\"16\" data-index-in-node=\"2\">67% increase<\/b> in four years, which demonstrates how the marketplace is rewarding those who invest in the <b data-path-to-node=\"16\" data-index-in-node=\"106\">quality of the operation<\/b> and not those who limit themselves to putting a product online.<\/p>\n<p data-path-to-node=\"17\"><b data-path-to-node=\"17\" data-index-in-node=\"0\">Traffic per active seller<\/b> has instead grown by <b data-path-to-node=\"17\" data-index-in-node=\"47\">31%<\/b> since 2021. With fewer competitors in the field, every well-optimized listing today has <b data-path-to-node=\"17\" data-index-in-node=\"139\">more potential visibility<\/b> than it had a few years ago. And this is an important <b data-path-to-node=\"17\" data-index-in-node=\"219\">real, concrete advantage<\/b>, which translates directly into more conversion opportunities.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"10\">The composition of new sellers is also changing<\/h2>\n<p data-path-to-node=\"11\">Another interesting aspect concerns the geographical origin of new subscribers. In 2025, Chinese sellers represent <b data-path-to-node=\"11\" data-index-in-node=\"115\">59.9%<\/b> of new registrations (down from 62.3% in 2024). US sellers stop at <b data-path-to-node=\"11\" data-index-in-node=\"188\">16.3%<\/b>, in sharp decline compared to 70.8% in 2016. This signals two things to us. The first is that international competition (particularly Asian) is structural and must be faced with <b data-path-to-node=\"11\" data-index-in-node=\"372\">adequate tools<\/b>, not ignored. The second is that there is still room for European and Italian sellers who:<\/p>\n<ul>\n<li data-path-to-node=\"12,0,0\">know how to <b data-path-to-node=\"12,0,0\" data-index-in-node=\"12\">differentiate themselves<\/b><\/li>\n<li data-path-to-node=\"12,1,0\">know the <b data-path-to-node=\"12,1,0\" data-index-in-node=\"9\">local market<\/b><\/li>\n<li data-path-to-node=\"12,2,0\">work on the <b data-path-to-node=\"12,2,0\" data-index-in-node=\"12\">quality of the customer experience<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"13\">Those who sell from Italy often have an undervalued competitive advantage: the ability to offer products with a story, an identity, a <b data-path-to-node=\"13\" data-index-in-node=\"134\">premium positioning<\/b>.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7591\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-meno-nuovi-venditori-ma-piu-opportunita\/seller-su-amazon\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?fit=1408%2C768&amp;ssl=1\" data-orig-size=\"1408,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"seller su amazon\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?fit=300%2C164&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?fit=650%2C355&amp;ssl=1\" class=\"size-large wp-image-7591 aligncenter\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=650%2C355&#038;ssl=1\" alt=\"seller su amazon\" width=\"650\" height=\"355\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=1024%2C559&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?resize=809%2C441&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?w=1408&amp;ssl=1 1408w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/03\/seller-su-amazon.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"14\">What does all this mean for your business?<\/h2>\n<p data-path-to-node=\"15\">If you are already an Amazon seller with a solid operational structure, the implications of this new evolution are clear:<\/p>\n<ul>\n<li data-path-to-node=\"16,0,0\">You have <b data-path-to-node=\"16,0,0\" data-index-in-node=\"9\">fewer direct competitors<\/b> than a few years ago, especially in the medium-high price ranges.<\/li>\n<li data-path-to-node=\"16,1,0\">The <b data-path-to-node=\"16,1,0\" data-index-in-node=\"4\">traffic per seller<\/b> is increasing. It is even more important to have optimized listings, curated product pages, and careful review management.<\/li>\n<li data-path-to-node=\"16,2,0\">Profitability depends more and more on <b data-path-to-node=\"16,2,0\" data-index-in-node=\"39\">cost control<\/b>: fees, cost of goods sold, advertising spending. Those who have visibility into their numbers in real time make better decisions.<\/li>\n<li data-path-to-node=\"16,3,0\">The margin is defended only with <b data-path-to-node=\"16,3,0\" data-index-in-node=\"33\">precision<\/b>. Correctly calculating the selling price, monitoring FBA reimbursements, and managing VAT correctly in European marketplaces are activities that make the difference between a loss-making operation and a profitable one.<\/li>\n<\/ul>\n<p data-path-to-node=\"17\">If, on the other hand, you are considering entering Amazon for the first time, the message is a bit different, but no less encouraging. Access today requires <b data-path-to-node=\"17\" data-index-in-node=\"158\">more preparation and initial investment<\/b>, but the opportunities for those who arrive structured are concrete.<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-intensifies-the-war-against-fake-reviews-legal-actions-and-ai-technology\/\">Amazon intensifies the war against fake reviews: legal actions and AI technology <\/a>&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"19\">Tools and data: the new competitive factor<\/h2>\n<p data-path-to-node=\"20\">In this context, the difference between those who grow and those who stagnate is increasingly played out on the level of <b data-path-to-node=\"20\" data-index-in-node=\"121\">tools and data analysis<\/b>. That is, knowing with precision:<\/p>\n<ul>\n<li data-path-to-node=\"21,0,0\">which products are performing<\/li>\n<li data-path-to-node=\"21,1,0\">what the <b data-path-to-node=\"21,1,0\" data-index-in-node=\"9\">real marginality<\/b> is after fees and advertising<\/li>\n<li data-path-to-node=\"21,2,0\">where <b data-path-to-node=\"21,2,0\" data-index-in-node=\"6\">unclaimed FBA reimbursements<\/b> are lost<\/li>\n<li data-path-to-node=\"21,3,0\">how your catalog positions itself relative to the competition.<\/li>\n<\/ul>\n<p data-path-to-node=\"22\">Platforms like ours were born precisely to respond to this need. To give Amazon sellers a <b data-path-to-node=\"22\" data-index-in-node=\"90\">clear and integrated vision<\/b> of their business, without having to manually cross-reference reports and spreadsheets. <b data-path-to-node=\"22\" data-index-in-node=\"206\">Real profit<\/b>, VAT management, performance analysis per single ASIN: tools that allow for quick and informed decisions, even when the marketplace changes the rules. In an increasingly competitive Amazon, those who work with <b data-path-to-node=\"22\" data-index-in-node=\"428\">accurate and updated data<\/b> are already one step ahead!<\/p>\n<p><strong>&gt;&gt;&gt; Also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-returns-are-on-the-rise-what-can-we-do\/\">Amazon returns are on the rise: what can we do?<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"37\">It is the right time for those who are ready<\/h2>\n<p data-path-to-node=\"38\">In short, as we have seen in these lines, the contraction of new sellers is not a signal that <b data-path-to-node=\"38\" data-index-in-node=\"94\">Amazon<\/b> is losing appeal. It is instead the signal that the marketplace has grown and has become an <b data-path-to-node=\"38\" data-index-in-node=\"193\">increasingly serious channel<\/b>, for those who approach it seriously.<\/p>\n<p data-path-to-node=\"39\">The numbers we have summarized seem to confirm this trend: <b data-path-to-node=\"39\" data-index-in-node=\"59\">more turnover<\/b>, <b data-path-to-node=\"39\" data-index-in-node=\"74\">more traffic per seller<\/b>, more platform millionaires.<\/p>\n<p data-path-to-node=\"40\">Why not take advantage of it?<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Try the Profit Tool for free<\/strong><\/h2>\r\n<p class=\"\">Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Learn more<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you have recently read any reports on the world of Amazon, you have surely come across a data point that opens up space for many reflections. In 2025, new seller registrations on the platform fell to ten-year lows, stopping at approximately 165,000. That is, 44% less than the previous year. A sharp drop, which&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[75,1],"tags":[125,1096],"class_list":["post-7630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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