{"id":7549,"date":"2026-02-17T10:15:11","date_gmt":"2026-02-17T10:15:11","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7549"},"modified":"2026-02-17T10:15:11","modified_gmt":"2026-02-17T10:15:11","slug":"why-should-an-amazon-seller-invest-in-google-ads","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/","title":{"rendered":"Why should an Amazon Seller invest in Google Ads?"},"content":{"rendered":"<p data-path-to-node=\"0\">If you sell on Amazon, you&#8217;ve probably focused mainly on sponsored campaigns within the platform so far.<\/p>\n<p data-path-to-node=\"1\">But there&#8217;s a whole world of potential customers who search for your products on Google even before arriving on Amazon. Ebbene, <b data-path-to-node=\"1\" data-index-in-node=\"128\">Google Ads<\/b> permette di intercettare proprio questi utenti nel momento in cui manifestano un&#8217;intenzione d&#8217;acquisto, indirizzandoli direttamente alle tue inserzioni.<\/p>\n<p data-path-to-node=\"2\">The advantage of <b data-path-to-node=\"2\" data-index-in-node=\"17\">Google Ads<\/b> is precisely this: bringing qualified external traffic to Amazon, a factor that the algorithm rewards with greater organic visibility. In plus, you diversify your traffic sources, reducing the dependence on internal campaigns alone.<\/p>\n<p data-path-to-node=\"3\">But how does it work?<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"63daa05b74\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Google Shopping: your product catalog in front of millions of buyers<\/b><\/h2>\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Google Shopping<\/b> is probably the most powerful tool for an Amazon seller. When a user searches for <i data-path-to-node=\"6\" data-index-in-node=\"98\">waterproof trekking backpack<\/i>, Google shows a series of product images with prices and reviews even before the text results. Now, if your product appears there, you&#8217;ve already done half of the work.<\/p>\n<p data-path-to-node=\"7\">To activate <b data-path-to-node=\"7\" data-index-in-node=\"12\">Shopping ads<\/b> you must configure a product feed via <b data-path-to-node=\"7\" data-index-in-node=\"63\">Google Merchant Center<\/b>, which synchronizes your catalog with the campaigns.<\/p>\n<p data-path-to-node=\"8\">In this way the user immediately sees photos, price and brand, clicking only if really interested. For you, it means ultra-qualified traffic and higher conversion rates compared to traditional search campaigns.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our guide <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-a-guide-to-warehouse-optimisation\/\"><b data-path-to-node=\"9,0,0,0\" data-index-in-node=\"20\">Amazon inventory management: guide to warehouse optimization<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Search Ads: capture purchase intent at the right time<\/b><\/h2>\n<p data-path-to-node=\"11\">The <b data-path-to-node=\"11\" data-index-in-node=\"4\">Search<\/b> campaigns on Google work differently than those on Amazon. On Google, in fact, you intercept users&#8217; searches before they decide where to buy. If you sell Nespresso compatible coffee capsules, you can have your ad appear when someone searches for that exact term, taking them directly to your Amazon listing.<\/p>\n<p data-path-to-node=\"12\">In this case, the secret to obtaining a good result is working on <b data-path-to-node=\"12\" data-index-in-node=\"66\">long-tail<\/b> commercial intents. Avoid generic and expensive terms like <i data-path-to-node=\"12\" data-index-in-node=\"135\">running shoes<\/i>, but aim for <i data-path-to-node=\"12\" data-index-in-node=\"162\">cushioned running shoes for pronators<\/i>, if that&#8217;s what you sell. In this way you reduce the cost per click and increase the probability of conversion.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-returns-are-on-the-rise-what-can-we-do\/\"><b data-path-to-node=\"13,0,0,0\" data-index-in-node=\"22\">Amazon returns are on the rise: what can we do?<\/b> <\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"14\"><b data-path-to-node=\"14\" data-index-in-node=\"0\">Display and Remarketing: don&#8217;t let those who have already seen you get away<\/b><\/h2>\n<p data-path-to-node=\"15\">The <b data-path-to-node=\"15\" data-index-in-node=\"4\">Display<\/b> campaigns allow you to show visual banners on millions of Google partner sites. They work very well for <b data-path-to-node=\"15\" data-index-in-node=\"116\">remarketing<\/b>. Therefore, if a user has visited your listing but has not purchased, you can follow them on the web by reminding them of your product.<\/p>\n<p data-path-to-node=\"16\"><b data-path-to-node=\"16\" data-index-in-node=\"0\">Remarketing<\/b> is particularly effective for products with a longer purchase cycle or higher average ticket. A customer who is considering a 300 euro coffee machine rarely buys on the first attempt. Seeing you again after a few days can make the difference!<\/p>\n<h2 data-path-to-node=\"17\"><b data-path-to-node=\"17\" data-index-in-node=\"0\">Cost monitoring: the real Achilles&#8217; heel of external campaigns!<\/b><\/h2>\n<p data-path-to-node=\"18\">This is where the problem that many sellers underestimate comes in. Launching <b data-path-to-node=\"18\" data-index-in-node=\"78\">Google Ads<\/b> campaigns without a precise monitoring system is like driving blindfolded. You can spend hundreds of euros a day without knowing exactly how much each individual campaign is earning you!<\/p>\n<p data-path-to-node=\"19\">Amazon does not make it easy to track sales from external traffic. You must rely on personalized <b data-path-to-node=\"19\" data-index-in-node=\"97\">UTM parameters<\/b> and attribution systems that allow you to understand which ad generated which sale. Without these data, you are just burning budget.<\/p>\n<p data-path-to-node=\"20\">With the new functions of <b data-path-to-node=\"20\" data-index-in-node=\"26\">ZonWizard<\/b>, the costs of your <b data-path-to-node=\"20\" data-index-in-node=\"55\">Ads<\/b> campaigns are now detected directly by the software. This allows you to finally have control over external advertising spending and calculate the real <b data-path-to-node=\"20\" data-index-in-node=\"210\">ROAS (Return on Ad Spend)<\/b> of your activity. Why then not test our demo <b data-path-to-node=\"20\" data-index-in-node=\"281\">(for free)<\/b>?<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-intensifies-the-war-against-fake-reviews-legal-actions-and-ai-technology\/\"><b data-path-to-node=\"21,0,0,0\" data-index-in-node=\"30\">Amazon intensifies the war against fake reviews: legal actions and AI technology<\/b><\/a>\u00a0 &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"22\"><b data-path-to-node=\"22\" data-index-in-node=\"0\">Best practices that make a difference<\/b><\/h2>\n<p data-path-to-node=\"23\">Let&#8217;s start from the basics: your <b data-path-to-node=\"23\" data-index-in-node=\"34\">landing page<\/b> must be optimized. If you bring traffic from Google to an Amazon listing with poor photos, points confused and few reviews, you will throw away money. In short, the usual rule always applies: first fix the house, then invite the guests.<\/p>\n<p data-path-to-node=\"24\">Second: use <b data-path-to-node=\"24\" data-index-in-node=\"12\">negative keywords<\/b> aggressively. If you sell premium products, immediately exclude terms like <i data-path-to-node=\"24\" data-index-in-node=\"105\">cheap<\/i>, <i data-path-to-node=\"24\" data-index-in-node=\"112\">free<\/i>, <i data-path-to-node=\"24\" data-index-in-node=\"118\">used<\/i>. Every click costs, don&#8217;t waste them with users looking for something else.<\/p>\n<p data-path-to-node=\"25\">Third: test continuously. Create multiple variants of ads, try different copy and <b data-path-to-node=\"25\" data-index-in-node=\"82\">calls-to-action<\/b>, experiment with images. <b data-path-to-node=\"25\" data-index-in-node=\"123\">Google Ads<\/b> rewards those who optimize, not those who set and forget.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"27\"><b data-path-to-node=\"27\" data-index-in-node=\"0\">AI is also changing advertising<\/b><\/h2>\n<p data-path-to-node=\"28\">Google has integrated <b data-path-to-node=\"28\" data-index-in-node=\"22\">artificial intelligence<\/b> into almost all aspects of advertising campaigns. The <b data-path-to-node=\"28\" data-index-in-node=\"100\">Performance Max<\/b> campaigns, for example, use machine learning to automatically optimize bids, placements and creativity across all Google channels.<\/p>\n<p data-path-to-node=\"29\">For Amazon sellers, this means that you can delegate part of the optimization to the algorithm, focusing on the overall strategy. Google&#8217;s <b data-path-to-node=\"29\" data-index-in-node=\"139\">AI<\/b> analyzes billions of signals to understand when and to whom to show your ads, with results often superior to manual optimization.<\/p>\n<p data-path-to-node=\"30\">But beware: <b data-path-to-node=\"30\" data-index-in-node=\"12\">AI<\/b> works well only if you give it clean data and clear objectives. It needs a learning period and a minimum volume of conversions. For this reason, accurate monitoring remains fundamental.<\/p>\n<h2 data-path-to-node=\"31\"><b data-path-to-node=\"31\" data-index-in-node=\"0\">Control and reporting: transform data into decisions<\/b><\/h2>\n<p data-path-to-node=\"32\">Having access to data is then useless if you don&#8217;t know how to read them. You must build a <b data-path-to-node=\"32\" data-index-in-node=\"91\">reporting system<\/b> that immediately shows you the metrics that matter: <b data-path-to-node=\"32\" data-index-in-node=\"160\">cost per customer acquisition (CAC)<\/b>, <b data-path-to-node=\"32\" data-index-in-node=\"197\">ROAS<\/b>, conversion rate per campaign, impression share.<\/p>\n<p data-path-to-node=\"33\"><b data-path-to-node=\"33\" data-index-in-node=\"0\">Google Ads<\/b> offers customizable dashboards, but you make the real leap in quality when you integrate these data with your Amazon metrics. How much margin do you have left after subtracting Amazon fees, logistics costs and advertising spending? That is the only metric that determines if you are making a profit or not.<\/p>\n<p><b>&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity <\/a><\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"35\"><b data-path-to-node=\"35\" data-index-in-node=\"0\">How to increase performance<\/b><\/h2>\n<p data-path-to-node=\"36\">Now the time has come to put everything together. Let&#8217;s do it with an example. Imagine selling sports supplements on Amazon. You launch a <b data-path-to-node=\"36\" data-index-in-node=\"138\">Shopping<\/b> campaign for whey protein isolate with a daily budget of 50\u20ac. After a week you see that:<\/p>\n<ul>\n<li data-path-to-node=\"37\">You spent 350\u20ac<\/li>\n<li data-path-to-node=\"38\">You generated 28 clicks<\/li>\n<li data-path-to-node=\"39\">You obtained 4 sales<\/li>\n<li data-path-to-node=\"40\">Turnover: 240\u20ac<\/li>\n<\/ul>\n<p data-path-to-node=\"41\">At first glance it seems like a disaster. But if you analyze the data correctly, you discover that those 4 sales also generated positive reviews that improved your <b data-path-to-node=\"41\" data-index-in-node=\"164\">organic ranking<\/b>, bringing you another 12 organic sales in the same week.<\/p>\n<p data-path-to-node=\"42\">Suddenly the <b data-path-to-node=\"42\" data-index-in-node=\"13\">ROI<\/b> becomes positive, and you understand that <b data-path-to-node=\"42\" data-index-in-node=\"59\">Google Ads<\/b> is not just direct sales, but also a flywheel for organic growth.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/what-is-roi-and-how-is-it-calculated\/\"><b data-path-to-node=\"43,0,0,0\" data-index-in-node=\"22\">What is ROI and how is it calculated?<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"44\"><b data-path-to-node=\"44\" data-index-in-node=\"0\">External advertising is a marathon, not a sprint<\/b><\/h2>\n<p data-path-to-node=\"45\">Many sellers try <b data-path-to-node=\"45\" data-index-in-node=\"17\">Google Ads<\/b> for a month, do not see immediate results and give up. It is a huge mistake. External campaigns require time to optimize, to collect data, to make the algorithms understand what works.<\/p>\n<p data-path-to-node=\"46\">But when you get into gear, the results can be explosive. Qualified traffic, greater <b data-path-to-node=\"46\" data-index-in-node=\"85\">organic visibility<\/b>, reviews, <b data-path-to-node=\"46\" data-index-in-node=\"114\">brand awareness<\/b>: all this does not come from internal Amazon campaigns alone.<\/p>\n<p data-path-to-node=\"47\">We at <b data-path-to-node=\"47\" data-index-in-node=\"6\">ZonWizard<\/b> are developing specific tools to make this process simpler and more measurable. Because we believe that the future of Amazon sellers passes through the ability to dominate even external channels, not just the platform.<\/p>\n<p data-path-to-node=\"48\">Contact us to learn more!<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Try the Profit Tool for free<\/strong><\/h2>\r\n<p class=\"\">Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Learn more<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you sell on Amazon, you&#8217;ve probably focused mainly on sponsored campaigns within the platform so far. But there&#8217;s a whole world of potential customers who search for your products on Google even before arriving on Amazon. Ebbene, Google Ads permette di intercettare proprio questi utenti nel momento in cui manifestano un&#8217;intenzione d&#8217;acquisto, indirizzandoli direttamente&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[125,1096],"class_list":["post-7549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why should an Amazon Seller invest in Google Ads? - ZonWizard<\/title>\n<meta name=\"description\" content=\"Why should an Amazon seller also invest in Google Ads? Let&#039;s find out together in this guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why should an Amazon Seller invest in Google Ads? - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Why should an Amazon seller also invest in Google Ads? Let&#039;s find out together in this guide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonWizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-17T10:15:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agustin Lepore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agustin Lepore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/\"},\"author\":{\"name\":\"Agustin Lepore\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/person\\\/02ccc9632a348c920bae7a757b57cee6\"},\"headline\":\"Why should an Amazon Seller invest in Google Ads?\",\"datePublished\":\"2026-02-17T10:15:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/\"},\"wordCount\":1255,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1\",\"keywords\":[\"Amazon\",\"amazon seller\"],\"articleSection\":[\"Profit\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/\",\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/\",\"name\":\"Why should an Amazon Seller invest in Google Ads? - ZonWizard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1\",\"datePublished\":\"2026-02-17T10:15:11+00:00\",\"description\":\"Why should an Amazon seller also invest in Google Ads? Let's find out together in this guide!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1\",\"width\":1200,\"height\":454},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/why-should-an-amazon-seller-invest-in-google-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why should an Amazon Seller invest in Google Ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/\",\"name\":\"ZonWizard\",\"description\":\"Academy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#organization\",\"name\":\"ZonWizard\",\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1\",\"width\":1400,\"height\":248,\"caption\":\"ZonWizard\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCvVlC0KBpllkAWBl63VPeBA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/person\\\/02ccc9632a348c920bae7a757b57cee6\",\"name\":\"Agustin Lepore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g\",\"caption\":\"Agustin Lepore\"},\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/author\\\/agustin-lepore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why should an Amazon Seller invest in Google Ads? - ZonWizard","description":"Why should an Amazon seller also invest in Google Ads? Let's find out together in this guide!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Why should an Amazon Seller invest in Google Ads? - ZonWizard","og_description":"Why should an Amazon seller also invest in Google Ads? Let's find out together in this guide!","og_url":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/","og_site_name":"ZonWizard","article_publisher":"https:\/\/www.facebook.com\/","article_published_time":"2026-02-17T10:15:11+00:00","og_image":[{"width":1200,"height":454,"url":"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png","type":"image\/png"}],"author":"Agustin Lepore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Agustin Lepore","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/"},"author":{"name":"Agustin Lepore","@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/person\/02ccc9632a348c920bae7a757b57cee6"},"headline":"Why should an Amazon Seller invest in Google Ads?","datePublished":"2026-02-17T10:15:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/"},"wordCount":1255,"commentCount":0,"publisher":{"@id":"https:\/\/www.zonwizard.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1","keywords":["Amazon","amazon seller"],"articleSection":["Profit"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/","url":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/","name":"Why should an Amazon Seller invest in Google Ads? - ZonWizard","isPartOf":{"@id":"https:\/\/www.zonwizard.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1","datePublished":"2026-02-17T10:15:11+00:00","description":"Why should an Amazon seller also invest in Google Ads? Let's find out together in this guide!","breadcrumb":{"@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#primaryimage","url":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1","width":1200,"height":454},{"@type":"BreadcrumbList","@id":"https:\/\/www.zonwizard.com\/blog\/why-should-an-amazon-seller-invest-in-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zonwizard.com\/blog\/it\/"},{"@type":"ListItem","position":2,"name":"Why should an Amazon Seller invest in Google Ads?"}]},{"@type":"WebSite","@id":"https:\/\/www.zonwizard.com\/blog\/#website","url":"https:\/\/www.zonwizard.com\/blog\/","name":"ZonWizard","description":"Academy","publisher":{"@id":"https:\/\/www.zonwizard.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zonwizard.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zonwizard.com\/blog\/#organization","name":"ZonWizard","url":"https:\/\/www.zonwizard.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2021\/09\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2021\/09\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1","width":1400,"height":248,"caption":"ZonWizard"},"image":{"@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/","https:\/\/www.youtube.com\/channel\/UCvVlC0KBpllkAWBl63VPeBA"]},{"@type":"Person","@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/person\/02ccc9632a348c920bae7a757b57cee6","name":"Agustin Lepore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g","caption":"Agustin Lepore"},"url":"https:\/\/www.zonwizard.com\/blog\/author\/agustin-lepore\/"}]}},"lang":"en","translations":{"en":7549,"it":7516,"es":7551,"fr":7553,"de":7554},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/02\/Coppertine-Wordpress-2026-02-02T080526.763.png?fit=1200%2C454&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pflOKK-1XL","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts\/7549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/users\/179014712"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/comments?post=7549"}],"version-history":[{"count":1,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts\/7549\/revisions"}],"predecessor-version":[{"id":7550,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts\/7549\/revisions\/7550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/media\/7527"}],"wp:attachment":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/media?parent=7549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/categories?post=7549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/tags?post=7549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}