{"id":7540,"date":"2026-02-17T09:57:17","date_gmt":"2026-02-17T09:57:17","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7540"},"modified":"2026-02-17T09:57:17","modified_gmt":"2026-02-17T09:57:17","slug":"woocommerce-vs-amazon-two-complementary-strategies-for-the-success-of-your-online-business","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/woocommerce-vs-amazon-two-complementary-strategies-for-the-success-of-your-online-business\/","title":{"rendered":"WooCommerce vs Amazon: two complementary strategies for the success of your online business"},"content":{"rendered":"<p data-path-to-node=\"1\">Those who have a <b data-path-to-node=\"1\" data-index-in-node=\"17\">business on electronic commerce<\/b>, often wonder if it is better to manage their own store on <b data-path-to-node=\"1\" data-index-in-node=\"108\">WooCommerce<\/b> or on <b data-path-to-node=\"1\" data-index-in-node=\"126\">Amazon<\/b>. Is there really a winner between the two alternatives?<\/p>\n<p data-path-to-node=\"2\">In truth, the choice between WooCommerce and Amazon should not be seen as an exclusive alternative. Rather, as <b data-path-to-node=\"2\" data-index-in-node=\"111\">two complementary approaches<\/b> to online selling.<\/p>\n<p data-path-to-node=\"3\">Both platforms offer indeed <b data-path-to-node=\"3\" data-index-in-node=\"28\">distinct advantages<\/b>. And, when used well together, they can significantly amplify the <b data-path-to-node=\"3\" data-index-in-node=\"114\">growth potential<\/b> of a business activity.<\/p>\n<p data-path-to-node=\"4\">That is why at <b data-path-to-node=\"4\" data-index-in-node=\"15\">ZonWizard<\/b> we have chosen to bring some innovations, integrating into WooCommerce some of our <b data-path-to-node=\"4\" data-index-in-node=\"108\">best tools<\/b>.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"63daa05b74\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Amazon remains the international showcase par excellence<\/b><\/h2>\n<p data-path-to-node=\"7\">Let&#8217;s start from the basics. As known, <b data-path-to-node=\"7\" data-index-in-node=\"39\">Amazon<\/b> is the largest marketplace in the world with over <b data-path-to-node=\"7\" data-index-in-node=\"96\">300 million active customers<\/b>. The strength of this platform is definitely its ability to offer <b data-path-to-node=\"7\" data-index-in-node=\"191\">immediate visibility<\/b> to any seller, regardless of the size of the company.<\/p>\n<p data-path-to-node=\"8\">When an entrepreneur uploads their products to Amazon, therefore, they automatically come into contact with an <b data-path-to-node=\"8\" data-index-in-node=\"111\">audience already predisposed to purchase<\/b>, which visits the platform with the specific intention of buying.<\/p>\n<p data-path-to-node=\"9\">Not only that. let&#8217;s always remember that the sales system on Amazon is built on <b data-path-to-node=\"9\" data-index-in-node=\"81\">trust consolidated over time<\/b>. Consumers who operate on Amazon feel protected<\/p>\n<ul>\n<li data-path-to-node=\"10\">from <b data-path-to-node=\"10\" data-index-in-node=\"5\">return policies<\/b><\/li>\n<li data-path-to-node=\"10\">from <b data-path-to-node=\"10\" data-index-in-node=\"26\">efficient customer service<\/b><\/li>\n<li data-path-to-node=\"10\">from the <b data-path-to-node=\"10\" data-index-in-node=\"63\">A-Z guarantee<\/b> that covers every transaction.<\/li>\n<\/ul>\n<p data-path-to-node=\"11\">In short, a level of <b data-path-to-node=\"11\" data-index-in-node=\"21\">reliability<\/b> has been created that translates into generally <b data-path-to-node=\"11\" data-index-in-node=\"81\">higher conversion rates<\/b> compared to independent stores. Especially, we add, if operating with little-known brands that are taking their first steps in online commerce.<\/p>\n<p data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">Logistics<\/b> is another essential point of strength. The <b data-path-to-node=\"12\" data-index-in-node=\"54\">Fulfillment by Amazon (FBA)<\/b> service eliminates any complexity in the management of shipments. It allows sellers to focus on product development and commercial strategy.<\/p>\n<p data-path-to-node=\"13\">FBA products are stored in Amazon distribution centers, prepared and shipped with the speed that consumers expect, often with <b data-path-to-node=\"13\" data-index-in-node=\"126\">24-hour delivery<\/b> for Prime members.<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-intensifies-the-war-against-fake-reviews-legal-actions-and-ai-technology\/\"><b data-path-to-node=\"14,0,0,0\" data-index-in-node=\"30\">Amazon intensifies the war against fake reviews: legal actions and AI technology<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">WooCommerce is your tailor-made digital store<\/b><\/h2>\n<p data-path-to-node=\"16\">Compared to Amazon, <b data-path-to-node=\"16\" data-index-in-node=\"20\">WooCommerce<\/b> adopts a different approach, based on <b data-path-to-node=\"16\" data-index-in-node=\"70\">independence<\/b> and <b data-path-to-node=\"16\" data-index-in-node=\"87\">total customization<\/b>. Being an open-source plugin for WordPress, in fact, it offers sellers the possibility to build a completely <b data-path-to-node=\"16\" data-index-in-node=\"216\">personalized online store<\/b>. Every element of the purchasing experience can therefore be modeled according to the brand&#8217;s vision.<\/p>\n<p data-path-to-node=\"17\">Another advantage is linked to <b data-path-to-node=\"17\" data-index-in-node=\"31\">data ownership<\/b>. With WooCommerce, in fact, every piece of information about customers, from purchasing preferences to browsing behaviors, <b data-path-to-node=\"17\" data-index-in-node=\"169\">belongs exclusively to the store owner<\/b>. Data like these are a valuable asset to develop<\/p>\n<ul>\n<li data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"0\">targeted marketing strategies<\/b><\/li>\n<li data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"30\">personalized loyalty programs<\/b><\/li>\n<li data-path-to-node=\"18\">better understanding of one&#8217;s <b data-path-to-node=\"18\" data-index-in-node=\"91\">target audience<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"19\">From the economic point of view, WooCommerce eliminates the <b data-path-to-node=\"19\" data-index-in-node=\"60\">commissions on sales<\/b> that characterize marketplaces. Although there are costs for hosting, the domain and for premium extensions, they are generally <b data-path-to-node=\"19\" data-index-in-node=\"209\">lower<\/b> than the percentages that Amazon withholds on every transaction, which can fluctuate between <b data-path-to-node=\"19\" data-index-in-node=\"308\">15% and 45%<\/b> depending on the product category.<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-best-practices-for-replenishment-stock-and-fees\/\"><b data-path-to-node=\"20,0,0,0\" data-index-in-node=\"30\">Amazon Inventory Management: best practices for replenishment, stock and fees<\/b><\/a>\u00a0\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"21\"><b data-path-to-node=\"21\" data-index-in-node=\"0\">Why using both platforms is convenient<\/b><\/h2>\n<p data-path-to-node=\"22\">At this point it is easy to understand why it is not possible to choose a favorite between the two options. Rather, the true convenience lies in recognizing that Amazon and WooCommerce serve different but <b data-path-to-node=\"22\" data-index-in-node=\"205\">complementary objectives<\/b> within an <b data-path-to-node=\"22\" data-index-in-node=\"240\">omni-channel sales strategy<\/b>.<\/p>\n<p data-path-to-node=\"23\"><b data-path-to-node=\"23\" data-index-in-node=\"0\">Amazon<\/b> excels in fact in the <b data-path-to-node=\"23\" data-index-in-node=\"29\">acquisition of new customers<\/b> and in the generation of rapid sales volumes. <b data-path-to-node=\"23\" data-index-in-node=\"104\">WooCommerce<\/b> allows for building <b data-path-to-node=\"23\" data-index-in-node=\"136\">long-lasting relationships<\/b> with customers and maximizing brand value in the long term.<\/p>\n<p data-path-to-node=\"24\">Using Amazon as an <b data-path-to-node=\"24\" data-index-in-node=\"19\">acquisition channel<\/b>, companies can intercept consumers who would have never discovered the brand through other channels. Once these customers have tried the product and developed <b data-path-to-node=\"24\" data-index-in-node=\"198\">trust in the brand<\/b> through the experience on Amazon, they could lead themselves spontaneously towards the WooCommerce store.<\/p>\n<p data-path-to-node=\"25\">One&#8217;s own store can therefore become the <b data-path-to-node=\"25\" data-index-in-node=\"41\">nerve center<\/b> of the relationship with the customer. Here it will be possible for example to offer<\/p>\n<ul>\n<li data-path-to-node=\"26\"><b data-path-to-node=\"26\" data-index-in-node=\"0\">exclusive products<\/b><\/li>\n<li data-path-to-node=\"26\"><b data-path-to-node=\"26\" data-index-in-node=\"19\">personalized bundles<\/b><\/li>\n<li data-path-to-node=\"26\"><b data-path-to-node=\"26\" data-index-in-node=\"40\">premium content<\/b><\/li>\n<li data-path-to-node=\"26\">a purchasing experience that fully reflects the <b data-path-to-node=\"26\" data-index-in-node=\"104\">brand&#8217;s values<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"27\">The <b data-path-to-node=\"27\" data-index-in-node=\"4\">higher profit margins<\/b> obtainable on WooCommerce compensate for the marketing investments necessary to attract traffic towards the proprietary site.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our guide <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-a-guide-to-warehouse-optimisation\/\"><b data-path-to-node=\"28,0,0,0\" data-index-in-node=\"20\">Amazon inventory management: guide to warehouse optimization <\/b><\/a>&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"29\"><b data-path-to-node=\"29\" data-index-in-node=\"0\">Tax management and technological integration<\/b><\/h2>\n<p data-path-to-node=\"30\">One of the main challenges in the simultaneous management of <b data-path-to-node=\"30\" data-index-in-node=\"61\">multiple sales channels<\/b> concerns the harmonization of <b data-path-to-node=\"30\" data-index-in-node=\"115\">administrative and tax processes<\/b>. Selling on Amazon and through WooCommerce means managing two separate flows of transactions, with different implications in terms of invoicing, <b data-path-to-node=\"30\" data-index-in-node=\"293\">VAT management<\/b> and tax reporting.<\/p>\n<p data-path-to-node=\"31\">Precisely for this reason at <b data-path-to-node=\"31\" data-index-in-node=\"29\">ZonWizard<\/b> we have developed specific <b data-path-to-node=\"31\" data-index-in-node=\"66\">integration solutions<\/b> for WooCommerce that significantly simplify this complexity. Integrations can facilitate the overall <b data-path-to-node=\"31\" data-index-in-node=\"189\">tax management<\/b> and the <b data-path-to-node=\"31\" data-index-in-node=\"212\">analysis of profitability<\/b> per channel. A type of automation that becomes essential when scaling the business, allowing to maintain <b data-path-to-node=\"31\" data-index-in-node=\"343\">operational control<\/b> without proportionally multiplying the administrative load.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"33\"><b data-path-to-node=\"33\" data-index-in-node=\"0\">The brand construction<\/b><\/h2>\n<p data-path-to-node=\"34\">At this point we can go a bit further and try to outline some other important differences between the two channels.<\/p>\n<p data-path-to-node=\"35\">For example, Amazon is truly excellent for <b data-path-to-node=\"35\" data-index-in-node=\"43\">testing new products<\/b> quickly and <b data-path-to-node=\"35\" data-index-in-node=\"76\">validating market demand<\/b>. The speed with which it is possible to launch a product and obtain feedback from the first buyers is incomparable. However, the construction of a <b data-path-to-node=\"35\" data-index-in-node=\"248\">strongly recognizable brand<\/b> on Amazon is difficult due to the standardization of product listings and the presence of competitors on the same page.<\/p>\n<p data-path-to-node=\"36\"><b data-path-to-node=\"36\" data-index-in-node=\"0\">WooCommerce<\/b>, on the contrary, offers a white canvas to express the <b data-path-to-node=\"36\" data-index-in-node=\"67\">identity of the brand<\/b> in every aspect. From the design of the site to the narration of the product, from the checkout experience to the blog contents, every element can be orchestrated to build an <b data-path-to-node=\"36\" data-index-in-node=\"264\">emotional connection<\/b> with the customer. In short, there is a <b data-path-to-node=\"36\" data-index-in-node=\"325\">creative freedom<\/b> available that is fundamental for brands that aspire to differentiate themselves through values, storytelling or a <b data-path-to-node=\"36\" data-index-in-node=\"457\">premium positioning<\/b>.<\/p>\n<h2 data-path-to-node=\"37\"><b data-path-to-node=\"37\" data-index-in-node=\"0\">Data analysis and continuous optimization<\/b><\/h2>\n<p data-path-to-node=\"38\">The integration of <b data-path-to-node=\"38\" data-index-in-node=\"19\">advanced analytics<\/b> is a further advantage of a <b data-path-to-node=\"38\" data-index-in-node=\"66\">multi-channel strategy<\/b>. Sales data on Amazon provide in fact precious information on market trends, on the <b data-path-to-node=\"38\" data-index-in-node=\"173\">best performing keywords<\/b> and on the purchasing behavior of a vast audience of consumers. Information that can be used to <b data-path-to-node=\"38\" data-index-in-node=\"294\">optimize marketing campaigns<\/b> on WooCommerce and to refine product descriptions.<\/p>\n<p data-path-to-node=\"39\">Conversely, the analytics tools available for WooCommerce offer a much higher <b data-path-to-node=\"39\" data-index-in-node=\"78\">granularity<\/b> in the analysis of the <b data-path-to-node=\"39\" data-index-in-node=\"113\">customer journey<\/b>. It is possible to map exactly how visitors navigate the site, what contents they consult before buying, where they abandon the cart and much more. A depth of analysis that allows <b data-path-to-node=\"39\" data-index-in-node=\"310\">continuous iterations<\/b> of the user experience based on concrete data.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-returns-are-on-the-rise-what-can-we-do\/\"><b data-path-to-node=\"40,0,0,0\" data-index-in-node=\"22\">Returns on Amazon are on the rise: what can we do?<\/b><\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"41\"><b data-path-to-node=\"41\" data-index-in-node=\"0\">Adopting an integrated sales strategy<\/b><\/h2>\n<p data-path-to-node=\"42\">Everything above considered, it is fair to state that the <b data-path-to-node=\"42\" data-index-in-node=\"58\">future of electronic commerce<\/b> belongs to those who will know how to intelligently manage different channels, recognizing the <b data-path-to-node=\"42\" data-index-in-node=\"183\">specific strengths<\/b> of each platform.<\/p>\n<p data-path-to-node=\"43\"><b data-path-to-node=\"43\" data-index-in-node=\"0\">Amazon and WooCommerce<\/b> are not competitors in a brand&#8217;s strategy, but different tools with <b data-path-to-node=\"43\" data-index-in-node=\"91\">complementary purposes<\/b>. The first to maximize <b data-path-to-node=\"43\" data-index-in-node=\"137\">reach and volume<\/b>. The second to build <b data-path-to-node=\"43\" data-index-in-node=\"175\">brand value<\/b> and long-lasting relationships.<\/p>\n<p data-path-to-node=\"44\">Evidently, this <b data-path-to-node=\"44\" data-index-in-node=\"16\">integrated strategy<\/b> requires planning, technological investments to synchronize systems and a clear understanding of commercial objectives. However, the brands that focus with more determination on it can position themselves more optimally to <b data-path-to-node=\"44\" data-index-in-node=\"259\">grow sustainably<\/b>, diversifying risks and maximizing the opportunities offered by the contemporary digital landscape.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those who have a business on electronic commerce, often wonder if it is better to manage their own store on WooCommerce or on Amazon. Is there really a winner between the two alternatives? In truth, the choice between WooCommerce and Amazon should not be seen as an exclusive alternative. Rather, as two complementary approaches to&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[125,1096,1410,1412],"class_list":["post-7540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller","tag-fba","tag-fbm"],"yoast_head":"<!-- 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