{"id":7516,"date":"2026-02-17T10:15:08","date_gmt":"2026-02-17T10:15:08","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7516"},"modified":"2026-02-17T10:15:08","modified_gmt":"2026-02-17T10:15:08","slug":"amazon-google-ads","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/amazon-google-ads\/","title":{"rendered":"Perch\u00e9 un Amazon Seller dovrebbe investire in Google Ads?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Se vendi su Amazon, probabilmente finora ti sei concentrato soprattutto sulle campagne sponsorizzate interne alla piattaforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma c&#8217;\u00e8 un mondo intero di potenziali clienti che <\/span><b>cercano i tuoi prodotti su Google<\/b><span style=\"font-weight: 400;\"> prima ancora di arrivare su Amazon. Ebbene, <\/span><b>Google Ads <\/b><span style=\"font-weight: 400;\">ti permette di intercettare proprio questi utenti nel momento in cui manifestano un&#8217;intenzione d&#8217;acquisto, indirizzandoli direttamente alle tue inserzioni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il vantaggio di Google Ads \u00e8 proprio questo: <\/span><b>portare traffico qualificato esterno ad Amazon<\/b><span style=\"font-weight: 400;\">, un fattore che l&#8217;algoritmo premia con maggiore visibilit\u00e0 organica. In pi\u00f9, diversifichi le tue fonti di traffico, riducendo la dipendenza dalle sole campagne interne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma come funziona?<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"63daa05b74\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2><b>Google Shopping: il tuo catalogo prodotti davanti a milioni di acquirenti<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google Shopping \u00e8 probabilmente lo strumento pi\u00f9 potente per un seller Amazon. Quando un utente cerca <\/span><i><span style=\"font-weight: 400;\">zaino da trekking impermeabile<\/span><\/i><span style=\"font-weight: 400;\">, Google mostra una serie di immagini prodotto con prezzi e recensioni prima ancora dei risultati testuali. Ora, <\/span><b>se il tuo prodotto appare l\u00ec, hai gi\u00e0 fatto met\u00e0 del lavoro<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per attivare Shopping ads devi configurare un <\/span><b>feed prodotti tramite Google Merchant Center<\/b><span style=\"font-weight: 400;\">, che sincronizza il tuo catalogo con le campagne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In questo modo l&#8217;utente vede subito foto, prezzo e brand, cliccando solo se realmente interessato. Per te, significa <\/span><b>traffico ultra-qualificato e tassi di conversione pi\u00f9 alti<\/b><span style=\"font-weight: 400;\"> rispetto alle campagne search tradizionali.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Leggi anche la nostra guida\u00a0<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/gestione-inventario-amazon\/\">Gestione inventario Amazon: guida all\u2019ottimizzazione del magazzino<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2><b>Search Ads: cattura l&#8217;intenzione d&#8217;acquisto al momento giusto<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le campagne Search su Google funzionano diversamente da quelle su Amazon. Su Google, infatti, <\/span><b>intercetti le ricerche degli utenti prima che decidano dove comprare<\/b><span style=\"font-weight: 400;\">. Se vendi capsule caff\u00e8 compatibili Nespresso, puoi fare apparire il tuo annuncio quando qualcuno cerca proprio quel termine, portandolo direttamente sulla tua inserzione di Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In questo caso, il segreto per ottenere un buon risultato \u00e8 lavorare su <\/span><b>intenti commerciali a coda lunga<\/b><span style=\"font-weight: 400;\">. Evita termini generici e costosi come <\/span><i><span style=\"font-weight: 400;\">scarpe running<\/span><\/i><span style=\"font-weight: 400;\">, ma punta su <\/span><i><span style=\"font-weight: 400;\">scarpe running ammortizzate per pronatori,<\/span><\/i><span style=\"font-weight: 400;\"> se \u00e8 quello che vendi. In questo modo riduci il costo per clic e aumenti la probabilit\u00e0 di conversione.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Leggi anche il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/resi-amazon-in-aumento\/\">I resi su Amazon sono in aumento: cosa possiamo fare?<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2><b>Display e Remarketing: non lasciare scappare chi ti ha gi\u00e0 visto<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le campagne Display ti permettono di <\/span><b>mostrare banner visivi su milioni di siti partner di Google<\/b><span style=\"font-weight: 400;\">. Funzionano benissimo per il remarketing. Pertanto, se un utente ha visitato la tua inserzione ma non ha acquistato, puoi <\/span><i><span style=\"font-weight: 400;\">seguirlo<\/span><\/i><span style=\"font-weight: 400;\"> sul web ricordandogli il tuo prodotto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il remarketing \u00e8 particolarmente efficace per <\/span><b>prodotti con ciclo d&#8217;acquisto pi\u00f9 lungo<\/b><span style=\"font-weight: 400;\"> o ticket medio pi\u00f9 alto. Un cliente che sta valutando una macchina del caff\u00e8 da 300 euro raramente compra al primo colpo. Vederti di nuovo dopo qualche giorno pu\u00f2 fare la differenza!<\/span><\/p>\n<h2><b>Monitoraggio dei costi: il vero tallone d&#8217;Achille delle campagne esterne!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c8 qui che arriva il problema che molti seller sottovalutano. Lanciare <\/span><b>campagne Google Ads senza un sistema di monitoraggio preciso <\/b><span style=\"font-weight: 400;\">\u00e8 come guidare bendati. Puoi spendere centinaia di euro al giorno senza sapere esattamente quanto ti sta rendendo ogni singola campagna!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon non rende facile tracciare le vendite provenienti da traffico esterno. Devi affidarti a <\/span><b>parametri UTM personalizzati e sistemi di attribution<\/b><span style=\"font-weight: 400;\"> che ti permettano di capire quale annuncio ha generato quale vendita. Senza questi dati, stai solo bruciando budget.<\/span><\/p>\n<p>Con le nuove funzioni di ZonWizard, i costi delle tue campagne Ads <strong>vengono ora rilevati direttamente dal software<\/strong>. Questo ti permette di avere finalmente il controllo sulla spesa pubblicitaria esterna e calcolare il vero ROAS (Return on Ad Spend) della tua attivit\u00e0. Perch\u00e9 allora non testare la nostra demo (gratis)?<\/p>\n<p><strong>&gt;&gt;&gt; Puoi anche leggere il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-guerra-recensioni-false\/\">Amazon intensifica la guerra contro le recensioni false: azioni legali e tecnologia AI<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2><b>Best practice che fanno la differenza<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Partiamo dalle basi: <\/span><b>la tua landing page deve essere ottimizzata<\/b><span style=\"font-weight: 400;\">. Se porti traffico da Google su una inserzione Amazon con foto scadenti, punti elenco confusi e poche recensioni, butterai via soldi. Insomma, val sempre la solita regola: prima sistema la casa, poi invita gli ospiti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondo: <\/span><b>usa le negative keywords in modo aggressivo<\/b><span style=\"font-weight: 400;\">. Se vendi prodotti premium, escludi subito termini come <\/span><i><span style=\"font-weight: 400;\">economico<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">gratis<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">usato<\/span><\/i><span style=\"font-weight: 400;\">. Ogni clic costa, non sprecarli con utenti che cercano altro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Terzo: <\/span><b>testa continuamente<\/b><span style=\"font-weight: 400;\">. Crea pi\u00f9 varianti degli annunci, prova diversi copy e call-to-action, sperimenta con le immagini. Google Ads premia chi ottimizza, non chi imposta e dimentica.<\/span><\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2><b>L&#8217;AI sta cambiando anche l&#8217;advertising<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google ha integrato <\/span><b>l&#8217;intelligenza artificiale in quasi tutti gli aspetti delle campagne pubblicitarie<\/b><span style=\"font-weight: 400;\">. Le Performance Max campaigns, ad esempio, usano il machine learning per ottimizzare automaticamente offerte, posizionamenti e creativit\u00e0 attraverso tutti i canali Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per i seller Amazon, questo significa che <\/span><b>puoi delegare parte dell&#8217;ottimizzazione all&#8217;algoritmo<\/b><span style=\"font-weight: 400;\">, concentrandoti sulla strategia complessiva. L&#8217;AI di Google analizza miliardi di segnali per capire quando e a chi mostrare i tuoi annunci, con risultati spesso superiori all&#8217;ottimizzazione manuale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma attenzione: l&#8217;AI funziona bene solo se <\/span><b>le dai dati puliti e obiettivi chiari<\/b><span style=\"font-weight: 400;\">. Serve un periodo di apprendimento e un volume minimo di conversioni. Per questo il monitoraggio accurato resta fondamentale.<\/span><\/p>\n<h2><b>Controllo e reporting: trasforma i dati in decisioni<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avere accesso ai dati \u00e8 poi inutile se non sai leggerli. Devi costruire un <\/span><b>sistema di reporting che ti mostri immediatamente le metriche che contano<\/b><span style=\"font-weight: 400;\">: costo per acquisizione cliente (CAC), ROAS, tasso di conversione per campagna, impression share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads offre dashboard personalizzabili, ma il vero salto di qualit\u00e0 lo fai quando <\/span><b>integri questi dati con le tue metriche Amazon<\/b><span style=\"font-weight: 400;\">. Quanto margine ti resta dopo aver sottratto fee Amazon, costi logistici e spesa pubblicitaria? Quella \u00e8 l&#8217;unica metrica che determina se stai facendo profitto o no.<\/span><\/p>\n<p><b>&gt; Leggi anche il nostro articolo <\/b><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/fba-o-fbm-come-calcolare-la-quantita-di-stock-ottimale\/\"><b>FBA o FBM, come calcolare la quantit\u00e0 di stock ottimale <\/b><\/a><b>&lt;&lt;&lt;<\/b><\/p>\n<h2><b>Come incrementare le performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ora \u00e8 giunto il momento di mettere tutto insieme. Facciamolo con un esempio. Immagina di vendere integratori sportivi su Amazon. Lanci una campagna Shopping per <\/span><i><span style=\"font-weight: 400;\">proteine whey isolate<\/span><\/i><span style=\"font-weight: 400;\"> con budget giornaliero di 50\u20ac. Dopo una settimana vedi che:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hai speso 350\u20ac\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hai generato 28 clic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hai ottenuto 4 vendite\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fatturato: 240\u20ac\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A prima vista sembra un disastro. Ma se <\/span><b>analizzi i dati correttamente<\/b><span style=\"font-weight: 400;\">, scopri che quelle 4 vendite hanno generato anche recensioni positive che hanno migliorato il tuo ranking organico, portandoti altre 12 vendite organiche nella stessa settimana.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improvvisamente il <\/span><b>ROI diventa positivo<\/b><span style=\"font-weight: 400;\">, e capisci che Google Ads non \u00e8 solo vendita diretta, ma anche volano per la crescita organica.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Leggi anche il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/cose-il-roi-e-come-si-calcola\/\">Cos\u2019\u00e8 il ROI e come si calcola?<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2><b>L&#8217;advertising esterno \u00e8 una maratona, non uno sprint<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Molti seller provano Google Ads per un mese, non vedono risultati immediati e mollano. \u00c8 un <\/span><b>errore madornale<\/b><span style=\"font-weight: 400;\">. Le campagne esterne richiedono tempo per ottimizzarsi, per raccogliere dati, per far capire agli algoritmi cosa funziona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ma quando ingrani, i risultati possono essere esplosivi. Traffico qualificato, maggiore visibilit\u00e0 organica, recensioni, brand awareness: tutto questo non viene dalle campagne Amazon interne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noi di ZonWizard stiamo sviluppando strumenti specifici per rendere questo processo pi\u00f9 semplice e misurabile. Perch\u00e9 crediamo che <\/span><b>il futuro dei seller Amazon passi dalla capacit\u00e0 di dominare anche i canali esterni<\/b><span style=\"font-weight: 400;\">, non solo la piattaforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contattaci per saperne di pi\u00f9!<\/span><\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prova il Tool Profitto Gratis<\/strong><\/h2>\r\n<p class=\"\">Prendi il pieno controllo del tuo Business su Amazon. Vedrai con chiarezza profitti reali, margini, ROI, ordini, costi ed avrai un bilancio per ogni marketplace Europeo. Se non conosci ancora il Tool Profitto di ZonWizard scopri come pu\u00f2 aiutarti a gestire e far crescere il tuo business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Scopri di pi\u00f9<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se vendi su Amazon, probabilmente finora ti sei concentrato soprattutto sulle campagne sponsorizzate interne alla piattaforma.\u00a0 Ma c&#8217;\u00e8 un mondo intero di potenziali clienti che cercano i tuoi prodotti su Google prima ancora di arrivare su Amazon. Ebbene, Google Ads ti permette di intercettare proprio questi utenti nel momento in cui manifestano un&#8217;intenzione d&#8217;acquisto, indirizzandoli&hellip;<\/p>\n","protected":false},"author":179014710,"featured_media":7527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[50],"tags":[81,1062,1856,1852,1854,1850],"class_list":["post-7516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller","tag-display","tag-google-ads","tag-search-ads","tag-strategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perch\u00e9 un Amazon Seller dovrebbe investire in Google Ads? - ZonWizard<\/title>\n<meta name=\"description\" content=\"Per quale motivo un Amazon Seller dovrebbe investire anche su Google Ads? 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