{"id":7501,"date":"2026-01-19T10:39:18","date_gmt":"2026-01-19T10:39:18","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7501"},"modified":"2026-01-19T10:39:18","modified_gmt":"2026-01-19T10:39:18","slug":"calendrier-des-fetes-2026-comment-se-preparer-et-mieux-vendre-sur-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/calendrier-des-fetes-2026-comment-se-preparer-et-mieux-vendre-sur-amazon\/","title":{"rendered":"Calendrier des f\u00eates 2026 : comment se pr\u00e9parer et mieux vendre sur Amazon"},"content":{"rendered":"<p data-path-to-node=\"0\"><b data-path-to-node=\"0\" data-index-in-node=\"0\">Le succ\u00e8s d&#8217;un vendeur Amazon<\/b> d\u00e9pend aussi de sa capacit\u00e9 \u00e0 <b data-path-to-node=\"0\" data-index-in-node=\"60\">planifier et g\u00e9rer les f\u00eates du calendrier<\/b> et les \u00e9v\u00e9nements commerciaux les plus importants.<\/p>\n<p data-path-to-node=\"1\">Consid\u00e9rant que chaque pays a des <b data-path-to-node=\"1\" data-index-in-node=\"34\">sp\u00e9cificit\u00e9s culturelles et commerciales<\/b> qui n\u00e9cessitent une <b data-path-to-node=\"1\" data-index-in-node=\"95\">approche personnalis\u00e9e<\/b>, si vous avez d\u00e9cid\u00e9 de vendre sur plusieurs march\u00e9s, vous ne pouvez pas vous passer des <b data-path-to-node=\"1\" data-index-in-node=\"207\">analyses approfondies des donn\u00e9es de vente<\/b> et des <b data-path-to-node=\"1\" data-index-in-node=\"257\">outils professionnels<\/b> que vous trouverez ici sur <b data-path-to-node=\"1\" data-index-in-node=\"306\">ZonWizard<\/b>.<\/p>\n<p data-path-to-node=\"2\">Pour vous aider encore plus \u00e0 mieux affronter cette <b data-path-to-node=\"2\" data-index-in-node=\"52\">ann\u00e9e 2026 riche en d\u00e9fis<\/b>, nous avons r\u00e9alis\u00e9 un <b data-path-to-node=\"2\" data-index-in-node=\"101\">guide complet<\/b> des f\u00eates les plus importantes. Un focus sp\u00e9cifique sur les <b data-path-to-node=\"2\" data-index-in-node=\"175\">principaux march\u00e9s europ\u00e9ens<\/b>, avec de nombreux conseils pour vendre plus, et mieux.<\/p>\n<p data-path-to-node=\"3\">Commen\u00e7ons tout de suite !<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"5c8d006716\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Pourquoi il est important de comprendre les diff\u00e9rences des march\u00e9s europ\u00e9ens<\/b><\/h2>\n<p data-path-to-node=\"6\">Partons des bases. Les <b data-path-to-node=\"6\" data-index-in-node=\"23\">cinq principaux march\u00e9s Amazon<\/b> en Europe \u2013 <b data-path-to-node=\"6\" data-index-in-node=\"66\">Italie, Espagne, France, Allemagne et Royaume-Uni<\/b> \u2013 partagent certaines f\u00eates mais pr\u00e9sentent aussi des <b data-path-to-node=\"6\" data-index-in-node=\"170\">particularit\u00e9s locales significatives<\/b> qui influencent les comportements d&#8217;achat.<\/p>\n<p data-path-to-node=\"7\">Voici donc qu&#8217;un vendeur qui op\u00e8re sur plusieurs marketplaces doit n\u00e9cessairement <b data-path-to-node=\"7\" data-index-in-node=\"82\">adapter sa propre strat\u00e9gie<\/b> \u00e0 ces diff\u00e9rences.<\/p>\n<p data-path-to-node=\"8\">En <b data-path-to-node=\"8\" data-index-in-node=\"3\">Italie<\/b>, par exemple, l&#8217;<b data-path-to-node=\"8\" data-index-in-node=\"26\">\u00c9piphanie du 6 janvier<\/b> a constitu\u00e9 la cl\u00f4ture naturelle de la p\u00e9riode de No\u00ebl. On enregistre traditionnellement un <b data-path-to-node=\"8\" data-index-in-node=\"141\">pic de ventes<\/b> pour des produits sp\u00e9cifiques comme les chaussettes de la Befana et les friandises traditionnelles. Cependant, cet \u00e9v\u00e9nement n&#8217;a pas le m\u00eame poids en <b data-path-to-node=\"8\" data-index-in-node=\"305\">France, Allemagne ou Royaume-Uni<\/b>. Ici, par exemple, le <b data-path-to-node=\"8\" data-index-in-node=\"360\">Boxing Day du 26 d\u00e9cembre<\/b> inaugure la p\u00e9riode des soldes d&#8217;hiver avec des dynamiques compl\u00e8tement diff\u00e9rentes.<\/p>\n<p data-path-to-node=\"9\">Prenons quelques autres exemples. En <b data-path-to-node=\"9\" data-index-in-node=\"37\">Espagne le 19 mars<\/b> on f\u00eate <b data-path-to-node=\"9\" data-index-in-node=\"64\">San Jos\u00e9<\/b>, la traditionnelle F\u00eate des P\u00e8res. Certes, elle existe aussi en Italie et \u00e0 la m\u00eame date. Mais ici la r\u00e9currence a des connotations bien diff\u00e9rentes. En <b data-path-to-node=\"9\" data-index-in-node=\"226\">France et en Allemagne<\/b>, en revanche, la <b data-path-to-node=\"9\" data-index-in-node=\"266\">F\u00eate des P\u00e8res<\/b> se c\u00e9l\u00e8bre respectivement en <b data-path-to-node=\"9\" data-index-in-node=\"310\">mai et en juin<\/b>.<\/p>\n<p data-path-to-node=\"10\">En somme, de petits exemples qui nous font comprendre comment ces diff\u00e9rences n\u00e9cessitent des <b data-path-to-node=\"10\" data-index-in-node=\"94\">planifications promotionnelles distinctes<\/b> pour chaque march\u00e9. Des approches impossibles \u00e0 g\u00e9rer efficacement sans une <b data-path-to-node=\"10\" data-index-in-node=\"212\">analyse pr\u00e9ventive pr\u00e9cise<\/b>.<\/p>\n<p data-path-to-node=\"11\">M\u00eame les <b data-path-to-node=\"11\" data-index-in-node=\"9\">f\u00eates religieuses comme P\u00e2ques<\/b>, bien qu&#8217;\u00e9tant communes \u00e0 tous les march\u00e9s, pr\u00e9sentent des <b data-path-to-node=\"11\" data-index-in-node=\"99\">traditions d&#8217;achat diff\u00e9renci\u00e9es<\/b>. En <b data-path-to-node=\"11\" data-index-in-node=\"136\">Allemagne<\/b>, les produits de P\u00e2ques commencent \u00e0 \u00eatre recherch\u00e9s avec <b data-path-to-node=\"11\" data-index-in-node=\"204\">des semaines d&#8217;avance<\/b> par rapport \u00e0 l&#8217;Italie ou l&#8217;Espagne. Au <b data-path-to-node=\"11\" data-index-in-node=\"266\">Royaume-Uni<\/b>, en revanche, le <b data-path-to-node=\"11\" data-index-in-node=\"295\">Vendredi Saint et le Lundi de P\u00e2ques<\/b> co\u00efncident avec des occasions de shopping en ligne particuli\u00e8rement exceptionnelles.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7394\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/calendario-festivita-2026\/vacanze-shopping\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?fit=819%2C547&amp;ssl=1\" data-orig-size=\"819,547\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vacanze shopping\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?fit=650%2C434&amp;ssl=1\" class=\"alignnone size-full wp-image-7394\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=650%2C434&#038;ssl=1\" alt=\"vacanze shopping\" width=\"650\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=809%2C540&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">\u00c0 quel point il est important de s&#8217;aider des statistiques de vente<\/b><\/h2>\n<p data-path-to-node=\"13\">Pour affronter avec succ\u00e8s les f\u00eates europ\u00e9ennes, il est fondamental d&#8217;<b data-path-to-node=\"13\" data-index-in-node=\"71\">analyser les statistiques de vente<\/b> disponibles sur Amazon. <b data-path-to-node=\"13\" data-index-in-node=\"130\">Seller Central<\/b> offre de nombreux rapports qui permettent d&#8217;identifier des <b data-path-to-node=\"13\" data-index-in-node=\"204\">mod\u00e8les saisonniers<\/b>, des pics de demande et les performances des produits durant des p\u00e9riodes sp\u00e9cifiques de l&#8217;ann\u00e9e.<\/p>\n<p data-path-to-node=\"14\">Il y a cependant certaines donn\u00e9es que nous estimons \u00eatre plus importantes que d&#8217;autres.<\/p>\n<p data-path-to-node=\"15\">Essayons de les synth\u00e9tiser dans cette liste :<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">sell-through rate<\/b> (taux de vente par rapport aux stocks disponibles) : particuli\u00e8rement utile pour comprendre quels produits ont <b data-path-to-node=\"16,0,0\" data-index-in-node=\"129\">mieux perform\u00e9<\/b> durant les f\u00eates pass\u00e9es. En analysant ces donn\u00e9es, un vendeur peut identifier quels articles m\u00e9ritent de <b data-path-to-node=\"16,0,0\" data-index-in-node=\"250\">plus grands investissements<\/b> en termes de stock et de promotions pour les f\u00eates futures ;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">conversion rate<\/b> (taux de conversion) : r\u00e9v\u00e8lent si les <b data-path-to-node=\"16,1,0\" data-index-in-node=\"55\">pages produits sont optimis\u00e9es<\/b> pour convertir le trafic plus important qui caract\u00e9rise ces moments. Un taux de conversion inf\u00e9rieur \u00e0 la moyenne durant la <b data-path-to-node=\"16,1,0\" data-index-in-node=\"210\">Saint-Valentin<\/b>, par exemple, pourrait indiquer la n\u00e9cessit\u00e9 d&#8217;am\u00e9liorer les images, les titres ou les descriptions avec un focus plus <b data-path-to-node=\"16,1,0\" data-index-in-node=\"344\">romantique et orient\u00e9 cadeau<\/b> ;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">performances publicitaires<\/b> (ACoS, ROAS, CTR) : sont essentielles pour <b data-path-to-node=\"16,2,0\" data-index-in-node=\"70\">planifier les budgets promotionnels<\/b>. Typiquement, durant des \u00e9v\u00e9nements comme le <b data-path-to-node=\"16,2,0\" data-index-in-node=\"151\">Black Friday<\/b> ou la p\u00e9riode pr\u00e9-No\u00ebl, le <b data-path-to-node=\"16,2,0\" data-index-in-node=\"191\">co\u00fbt par clic<\/b> augmente significativement \u00e0 cause de la concurrence accrue. Il y a donc besoin de <b data-path-to-node=\"16,2,0\" data-index-in-node=\"288\">strat\u00e9gies d&#8217;ench\u00e8res plus sophistiqu\u00e9es<\/b> ;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,3,0\"><b data-path-to-node=\"16,3,0\" data-index-in-node=\"0\">trafic organique vs sponsoris\u00e9<\/b> : aide \u00e0 comprendre si les produits b\u00e9n\u00e9ficient de <b data-path-to-node=\"16,3,0\" data-index-in-node=\"82\">recherches saisonni\u00e8res naturelles<\/b> ou s&#8217;ils d\u00e9pendent principalement des campagnes publicitaires. Une distinction tr\u00e8s utile pour optimiser l&#8217;<b data-path-to-node=\"16,3,0\" data-index-in-node=\"224\">allocation du budget marketing<\/b> et maximiser le ROI.<\/p>\n<\/li>\n<\/ul>\n<p><b>&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/fba-ou-fbm-comment-calculer-la-quantite-de-stock-optimal\/\">FBA ou FBM, comment calculer la quantit\u00e9 de stock optimale <\/a><\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"0\">ZonWizard est \u00e0 vos c\u00f4t\u00e9s pour vous aider \u00e0 mieux vendre<\/b><\/h2>\n<p data-path-to-node=\"19\">M\u00eame si <b data-path-to-node=\"19\" data-index-in-node=\"8\">Amazon Seller Central<\/b> est capable de fournir des donn\u00e9es historiques sur les performances, des outils comme ceux que vous pouvez trouver sur <b data-path-to-node=\"19\" data-index-in-node=\"149\">ZonWizard<\/b> offrent une <b data-path-to-node=\"19\" data-index-in-node=\"171\">meilleure visibilit\u00e9<\/b> sur le march\u00e9 global et sur les concurrents, permettant des <b data-path-to-node=\"19\" data-index-in-node=\"252\">d\u00e9cisions strat\u00e9giques plus inform\u00e9es<\/b> pour les f\u00eates europ\u00e9ennes.<\/p>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">ZonWizard<\/b> vous permet par exemple d&#8217;<b data-path-to-node=\"20\" data-index-in-node=\"36\">analyser les tendances de vente de cat\u00e9gorie<\/b> durant des p\u00e9riodes festives sp\u00e9cifiques. Vous pourrez ainsi d\u00e9couvrir en quelques instants quand commence effectivement le <b data-path-to-node=\"20\" data-index-in-node=\"205\">pic de demande<\/b> pour certaines typologies de produits. Par exemple, vous pourriez d\u00e9couvrir qu&#8217;en <b data-path-to-node=\"20\" data-index-in-node=\"302\">Allemagne<\/b> la recherche de d\u00e9corations de No\u00ebl commence d\u00e9j\u00e0 <b data-path-to-node=\"20\" data-index-in-node=\"362\">fin octobre<\/b>. En <b data-path-to-node=\"20\" data-index-in-node=\"378\">Italie<\/b>, elle se concentre davantage en <b data-path-to-node=\"20\" data-index-in-node=\"417\">novembre et d\u00e9cembre<\/b>. Vous pourrez ainsi planifier des <b data-path-to-node=\"20\" data-index-in-node=\"472\">d\u00e9lais promotionnels diff\u00e9renci\u00e9s<\/b>.<\/p>\n<p data-path-to-node=\"21\">La <b data-path-to-node=\"21\" data-index-in-node=\"3\">fonctionnalit\u00e9 de surveillance des concurrents<\/b> est encore plus centrale durant les f\u00eates. Observer comment les principaux vendeurs du secteur g\u00e8rent <b data-path-to-node=\"21\" data-index-in-node=\"152\">les prix, les promotions et la disponibilit\u00e9 de stock<\/b> durant des \u00e9v\u00e9nements comme le <b data-path-to-node=\"21\" data-index-in-node=\"237\">Black Friday<\/b> fournit des indices strat\u00e9giques pour se positionner de mani\u00e8re comp\u00e9titive sans compromettre les marges.<\/p>\n<p data-path-to-node=\"22\">Les <b data-path-to-node=\"22\" data-index-in-node=\"4\">analyses de mots-cl\u00e9s saisonniers<\/b> peuvent aussi vous apporter de grandes valeurs ajout\u00e9es. Elles r\u00e9v\u00e8lent en effet quels termes de recherche <b data-path-to-node=\"22\" data-index-in-node=\"145\">augmentent en volume<\/b> durant des f\u00eates sp\u00e9cifiques. Des informations qui sont fondamentales pour <b data-path-to-node=\"22\" data-index-in-node=\"241\">optimiser les annonces et les campagnes publicitaires<\/b>. Durant la <b data-path-to-node=\"22\" data-index-in-node=\"306\">Saint-Valentin<\/b>, par exemple, des mots-cl\u00e9s comme &#8220;cadeau pour elle&#8221; ou &#8220;surprise romantique&#8221; voient d&#8217;<b data-path-to-node=\"22\" data-index-in-node=\"408\">\u00e9normes augmentations de recherche<\/b> qui peuvent \u00eatre bien exploit\u00e9es.<\/p>\n<p data-path-to-node=\"23\">Nous vous rappelons \u00e0 ce propos que nos outils vous permettent d&#8217;<b data-path-to-node=\"23\" data-index-in-node=\"65\">estimer la demande future<\/b> en se basant sur des <b data-path-to-node=\"23\" data-index-in-node=\"112\">donn\u00e9es historiques agr\u00e9g\u00e9es du march\u00e9<\/b> et pas seulement sur vos propres ventes pass\u00e9es. Une contribution particuli\u00e8rement utile pour les <b data-path-to-node=\"23\" data-index-in-node=\"249\">nouveaux vendeurs<\/b> ou pour ceux qui lancent des produits in\u00e9dits, fournissant des <b data-path-to-node=\"23\" data-index-in-node=\"330\">benchmarks de secteur fiables<\/b> pour planifier les stocks et les investissements promotionnels.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7395\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/calendario-festivita-2026\/shopping-san-valentino\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?fit=819%2C618&amp;ssl=1\" data-orig-size=\"819,618\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shopping san valentino\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?fit=650%2C490&amp;ssl=1\" class=\"alignnone size-full wp-image-7395\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=650%2C490&#038;ssl=1\" alt=\"shopping san valentino\" width=\"650\" height=\"490\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=768%2C580&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=809%2C610&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"24\"><b data-path-to-node=\"24\" data-index-in-node=\"0\">Calendrier des f\u00eates e-commerce 2026<\/b><\/h2>\n<p data-path-to-node=\"25\">Tout cela \u00e9tant dit, nous avons r\u00e9sum\u00e9 ci-dessous le <b data-path-to-node=\"25\" data-index-in-node=\"53\">calendrier des f\u00eates 2026<\/b> pour les principaux march\u00e9s d&#8217;Amazon.<\/p>\n<table data-path-to-node=\"26\">\n<thead>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Italie<\/strong><\/td>\n<td><strong>Espagne<\/strong><\/td>\n<td><strong>France<\/strong><\/td>\n<td><strong>Allemagne<\/strong><\/td>\n<td><strong>Royaume-Uni<\/strong><\/td>\n<td><strong>Notes E-commerce<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"26,1,0,0\"><b data-path-to-node=\"26,1,0,0\" data-index-in-node=\"0\">1 Jan<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,1,1,0\">Capodanno<\/span><\/td>\n<td><span data-path-to-node=\"26,1,2,0\">A\u00f1o Nuevo<\/span><\/td>\n<td><span data-path-to-node=\"26,1,3,0\">Jour de l&#8217;an<\/span><\/td>\n<td><span data-path-to-node=\"26,1,4,0\">Neujahr<\/span><\/td>\n<td><span data-path-to-node=\"26,1,5,0\">New Year&#8217;s Day<\/span><\/td>\n<td><span data-path-to-node=\"26,1,6,0\">Apr\u00e8s-soldes d&#8217;hiver<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,2,0,0\"><b data-path-to-node=\"26,2,0,0\" data-index-in-node=\"0\">6 Jan<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,2,1,0\">Epifania<\/span><\/td>\n<td><span data-path-to-node=\"26,2,2,0\">Reyes Magos<\/span><\/td>\n<td><span data-path-to-node=\"26,2,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,2,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,2,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,2,6,0\">Fin p\u00e9riode No\u00ebl IT\/ES<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,3,0,0\"><b data-path-to-node=\"26,3,0,0\" data-index-in-node=\"0\">14 F\u00e9v<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,1,0\"><b data-path-to-node=\"26,3,1,0\" data-index-in-node=\"0\">San Valentino<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,2,0\"><b data-path-to-node=\"26,3,2,0\" data-index-in-node=\"0\">San Valent\u00edn<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,3,0\"><b data-path-to-node=\"26,3,3,0\" data-index-in-node=\"0\">Saint-Valentin<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,4,0\"><b data-path-to-node=\"26,3,4,0\" data-index-in-node=\"0\">Valentinstag<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,5,0\"><b data-path-to-node=\"26,3,5,0\" data-index-in-node=\"0\">Valentine&#8217;s Day<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,6,0\"><b data-path-to-node=\"26,3,6,0\" data-index-in-node=\"0\">Pic : bijoux, fleurs, chocolat<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,4,0,0\"><b data-path-to-node=\"26,4,0,0\" data-index-in-node=\"0\">19 Mar<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,4,1,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,2,0\"><b data-path-to-node=\"26,4,2,0\" data-index-in-node=\"0\">San Jos\u00e9<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,4,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,6,0\"><b data-path-to-node=\"26,4,6,0\" data-index-in-node=\"0\">F\u00eate des P\u00e8res ES<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,5,0,0\"><b data-path-to-node=\"26,5,0,0\" data-index-in-node=\"0\">10 Avr<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,5,1,0\">Venerd\u00ec Santo<\/span><\/td>\n<td><span data-path-to-node=\"26,5,2,0\">Viernes Santo<\/span><\/td>\n<td><span data-path-to-node=\"26,5,3,0\">Vendredi Saint<\/span><\/td>\n<td><span data-path-to-node=\"26,5,4,0\">Karfreitag<\/span><\/td>\n<td><span data-path-to-node=\"26,5,5,0\">Good Friday<\/span><\/td>\n<td><span data-path-to-node=\"26,5,6,0\">Pr\u00e9-P\u00e2ques : \u0153ufs, bonbons<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,6,0,0\"><b data-path-to-node=\"26,6,0,0\" data-index-in-node=\"0\">12 Avr<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,1,0\"><b data-path-to-node=\"26,6,1,0\" data-index-in-node=\"0\">Pasqua<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,2,0\"><b data-path-to-node=\"26,6,2,0\" data-index-in-node=\"0\">Domingo de Pascua<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,3,0\"><b data-path-to-node=\"26,6,3,0\" data-index-in-node=\"0\">P\u00e2ques<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,4,0\"><b data-path-to-node=\"26,6,4,0\" data-index-in-node=\"0\">Ostersonntag<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,5,0\"><b data-path-to-node=\"26,6,5,0\" data-index-in-node=\"0\">Easter Sunday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,6,0\"><b data-path-to-node=\"26,6,6,0\" data-index-in-node=\"0\">Weekend de P\u00e2ques<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,7,0,0\"><b data-path-to-node=\"26,7,0,0\" data-index-in-node=\"0\">13 Avr<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,7,1,0\">Luned\u00ec dell&#8217;Angelo<\/span><\/td>\n<td><span data-path-to-node=\"26,7,2,0\">Lunes de Pascua<\/span><\/td>\n<td><span data-path-to-node=\"26,7,3,0\">Lundi de P\u00e2ques<\/span><\/td>\n<td><span data-path-to-node=\"26,7,4,0\">Ostermontag<\/span><\/td>\n<td><span data-path-to-node=\"26,7,5,0\">Easter Monday<\/span><\/td>\n<td><span data-path-to-node=\"26,7,6,0\">Fin weekend de P\u00e2ques<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,8,0,0\"><b data-path-to-node=\"26,8,0,0\" data-index-in-node=\"0\">25 Avr<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,8,1,0\">Liberazione<\/span><\/td>\n<td><span data-path-to-node=\"26,8,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,6,0\">Italie Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,9,0,0\"><b data-path-to-node=\"26,9,0,0\" data-index-in-node=\"0\">1 Mai<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,9,1,0\">Festa Lavoro<\/span><\/td>\n<td><span data-path-to-node=\"26,9,2,0\">D\u00eda del Trabajo<\/span><\/td>\n<td><span data-path-to-node=\"26,9,3,0\">F\u00eate du Travail<\/span><\/td>\n<td><span data-path-to-node=\"26,9,4,0\">Tag der Arbeit<\/span><\/td>\n<td><span data-path-to-node=\"26,9,5,0\">Early May Bank Holiday<\/span><\/td>\n<td><span data-path-to-node=\"26,9,6,0\">Pont long<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,10,0,0\"><b data-path-to-node=\"26,10,0,0\" data-index-in-node=\"0\">8 Mai<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,10,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,3,0\">Victoire 1945<\/span><\/td>\n<td><span data-path-to-node=\"26,10,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,6,0\">France Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,11,0,0\"><b data-path-to-node=\"26,11,0,0\" data-index-in-node=\"0\">10 Mai<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,11,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,6,0\">F\u00eate des M\u00e8res (IT\/ES\/FR\/DE)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,12,0,0\"><b data-path-to-node=\"26,12,0,0\" data-index-in-node=\"0\">25 Mai<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,12,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,5,0\">Spring Bank Holiday<\/span><\/td>\n<td><span data-path-to-node=\"26,12,6,0\">UK Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,13,0,0\"><b data-path-to-node=\"26,13,0,0\" data-index-in-node=\"0\">2 Juin<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,13,1,0\">Festa Repubblica<\/span><\/td>\n<td><span data-path-to-node=\"26,13,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,6,0\">Italie Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,14,0,0\"><b data-path-to-node=\"26,14,0,0\" data-index-in-node=\"0\">21 Juin<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,14,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,3,0\">F\u00eate Musique<\/span><\/td>\n<td><span data-path-to-node=\"26,14,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,6,0\">D\u00e9but \u00e9t\u00e9, soldes d&#8217;\u00e9t\u00e9<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,15,0,0\"><b data-path-to-node=\"26,15,0,0\" data-index-in-node=\"0\">15 Ao\u00fb<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,1,0\"><b data-path-to-node=\"26,15,1,0\" data-index-in-node=\"0\">Ferragosto<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,2,0\"><b data-path-to-node=\"26,15,2,0\" data-index-in-node=\"0\">Asunci\u00f3n<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,3,0\"><b data-path-to-node=\"26,15,3,0\" data-index-in-node=\"0\">Assomption<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,15,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,15,6,0\"><b data-path-to-node=\"26,15,6,0\" data-index-in-node=\"0\">IT\/ES\/FR &#8211; Fermetures g\u00e9n\u00e9ralis\u00e9es<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,16,0,0\"><b data-path-to-node=\"26,16,0,0\" data-index-in-node=\"0\">31 Ao\u00fb<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,16,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,5,0\">Summer Bank Holiday<\/span><\/td>\n<td><span data-path-to-node=\"26,16,6,0\">UK Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,17,0,0\"><b data-path-to-node=\"26,17,0,0\" data-index-in-node=\"0\">12 Oct<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,17,1,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,2,0\">Fiesta Nacional<\/span><\/td>\n<td><span data-path-to-node=\"26,17,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,6,0\">Espagne Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,18,0,0\"><b data-path-to-node=\"26,18,0,0\" data-index-in-node=\"0\">1 Nov<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,18,1,0\">Ognissanti<\/span><\/td>\n<td><span data-path-to-node=\"26,18,2,0\">Todos los Santos<\/span><\/td>\n<td><span data-path-to-node=\"26,18,3,0\">Toussaint<\/span><\/td>\n<td><span data-path-to-node=\"26,18,4,0\">Allerheiligen<\/span><\/td>\n<td><span data-path-to-node=\"26,18,5,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,18,6,0\">IT\/ES\/FR\/DE<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,19,0,0\"><b data-path-to-node=\"26,19,0,0\" data-index-in-node=\"0\">27 Nov<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,1,0\"><b data-path-to-node=\"26,19,1,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,2,0\"><b data-path-to-node=\"26,19,2,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,3,0\"><b data-path-to-node=\"26,19,3,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,4,0\"><b data-path-to-node=\"26,19,4,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,5,0\"><b data-path-to-node=\"26,19,5,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,6,0\"><b data-path-to-node=\"26,19,6,0\" data-index-in-node=\"0\">\u00c9V\u00c9NEMENT PRINCIPAL<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,20,0,0\"><b data-path-to-node=\"26,20,0,0\" data-index-in-node=\"0\">30 Nov<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,1,0\"><b data-path-to-node=\"26,20,1,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,2,0\"><b data-path-to-node=\"26,20,2,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,3,0\"><b data-path-to-node=\"26,20,3,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,4,0\"><b data-path-to-node=\"26,20,4,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,5,0\"><b data-path-to-node=\"26,20,5,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,6,0\"><b data-path-to-node=\"26,20,6,0\" data-index-in-node=\"0\">PIC EN LIGNE<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,21,0,0\"><b data-path-to-node=\"26,21,0,0\" data-index-in-node=\"0\">6 D\u00e9c<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,21,1,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,2,0\">Constituci\u00f3n<\/span><\/td>\n<td><span data-path-to-node=\"26,21,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,6,0\">Espagne Seulement<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,22,0,0\"><b data-path-to-node=\"26,22,0,0\" data-index-in-node=\"0\">8 D\u00e9c<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,22,1,0\">Immacolata<\/span><\/td>\n<td><span data-path-to-node=\"26,22,2,0\">Inmaculada<\/span><\/td>\n<td><span data-path-to-node=\"26,22,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,22,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,22,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,22,6,0\">IT\/ES &#8211; D\u00e9but shopping No\u00ebl<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,23,0,0\"><b data-path-to-node=\"26,23,0,0\" data-index-in-node=\"0\">25 D\u00e9c<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,1,0\"><b data-path-to-node=\"26,23,1,0\" data-index-in-node=\"0\">Natale<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,2,0\"><b data-path-to-node=\"26,23,2,0\" data-index-in-node=\"0\">Navidad<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,3,0\"><b data-path-to-node=\"26,23,3,0\" data-index-in-node=\"0\">No\u00ebl<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,4,0\"><b data-path-to-node=\"26,23,4,0\" data-index-in-node=\"0\">Weihnachten<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,5,0\"><b data-path-to-node=\"26,23,5,0\" data-index-in-node=\"0\">Christmas Day<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,6,0\"><b data-path-to-node=\"26,23,6,0\" data-index-in-node=\"0\">FERMETURES TOTALES<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,24,0,0\"><b data-path-to-node=\"26,24,0,0\" data-index-in-node=\"0\">26 D\u00e9c<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,24,1,0\">Santo Stefano<\/span><\/td>\n<td><span data-path-to-node=\"26,24,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,24,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,24,4,0\">2. Weihnachtstag<\/span><\/td>\n<td><span data-path-to-node=\"26,24,5,0\">Boxing Day<\/span><\/td>\n<td><span data-path-to-node=\"26,24,6,0\">IT\/DE\/UK &#8211; D\u00e9but soldes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"27\"><b data-path-to-node=\"27\" data-index-in-node=\"0\">Comment se pr\u00e9parer aux f\u00eates du calendrier<\/b><\/h2>\n<p data-path-to-node=\"28\">Comme il est \u00e9vident d&#8217;apr\u00e8s le calendrier partag\u00e9 ci-dessus, le <b data-path-to-node=\"28\" data-index-in-node=\"65\">Black Friday<\/b> et le <b data-path-to-node=\"28\" data-index-in-node=\"84\">Cyber Monday<\/b> sont les <b data-path-to-node=\"28\" data-index-in-node=\"106\">\u00e9v\u00e9nements commerciaux les plus importants<\/b> de l&#8217;ann\u00e9e pour les vendeurs Amazon en Europe. Pour ces \u00e9v\u00e9nements, la pr\u00e9paration doit commencer <b data-path-to-node=\"28\" data-index-in-node=\"247\">au moins trois mois avant<\/b>, avec une analyse approfondie des performances de l&#8217;ann\u00e9e pr\u00e9c\u00e9dente et de la concurrence actuelle.<\/p>\n<p data-path-to-node=\"29\">L&#8217;<b data-path-to-node=\"29\" data-index-in-node=\"2\">augmentation des stocks<\/b> pour le Black Friday n\u00e9cessite en effet des <b data-path-to-node=\"29\" data-index-in-node=\"70\">calculs pr\u00e9cis<\/b> bas\u00e9s sur des donn\u00e9es historiques. Commander trop comporte des risques d&#8217;invendus et des co\u00fbts de stockage. \u00c0 l&#8217;inverse, commander trop peu signifie <b data-path-to-node=\"29\" data-index-in-node=\"234\">perdre des ventes<\/b> au moment le plus rentable de l&#8217;ann\u00e9e. Les <b data-path-to-node=\"29\" data-index-in-node=\"295\">donn\u00e9es de ZonWizard<\/b> sur les estimations de la demande du march\u00e9 permettent de <b data-path-to-node=\"29\" data-index-in-node=\"374\">calibrer les commandes<\/b> avec une plus grande pr\u00e9cision par rapport \u00e0 la seule analyse des ventes pass\u00e9es.<\/p>\n<p data-path-to-node=\"30\">Les <b data-path-to-node=\"30\" data-index-in-node=\"4\">campagnes publicitaires<\/b> pour le Black Friday devraient \u00e9galement \u00eatre structur\u00e9es <b data-path-to-node=\"30\" data-index-in-node=\"86\">bien \u00e0 l&#8217;avance<\/b>. Vous pourrez ainsi cr\u00e9er des <b data-path-to-node=\"30\" data-index-in-node=\"132\">segments d&#8217;audience diff\u00e9renci\u00e9s<\/b> efficaces et tester des messages cr\u00e9atifs plusieurs semaines avant. Amazon propose des <b data-path-to-node=\"30\" data-index-in-node=\"252\">formats publicitaires sp\u00e9ciaux<\/b> durant cette p\u00e9riode, comme Sponsored Brands video et Display ads. Tous deux n\u00e9cessitent des <b data-path-to-node=\"30\" data-index-in-node=\"376\">contenus cr\u00e9atifs professionnels<\/b> pr\u00e9par\u00e9s \u00e0 l&#8217;avance.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h3 data-path-to-node=\"32\"><b data-path-to-node=\"32\" data-index-in-node=\"0\">La logistique<\/b><\/h3>\n<p data-path-to-node=\"33\">La <b data-path-to-node=\"33\" data-index-in-node=\"3\">p\u00e9riode de No\u00ebl<\/b>, qui en Europe s&#8217;\u00e9tend substantiellement de d\u00e9but d\u00e9cembre jusqu&#8217;\u00e0 l&#8217;\u00c9piphanie en Italie et en Espagne, n\u00e9cessite une <b data-path-to-node=\"33\" data-index-in-node=\"137\">gestion logistique vraiment impeccable<\/b>. Les <b data-path-to-node=\"33\" data-index-in-node=\"181\">dates limites (cut-off) pour les exp\u00e9ditions<\/b> garanties avant No\u00ebl varient par pays mais tombent g\u00e9n\u00e9ralement entre le <b data-path-to-node=\"33\" data-index-in-node=\"299\">18 et le 20 d\u00e9cembre<\/b>. Communiquer clairement ces dates aux clients via des banni\u00e8res sur les pages produits et des messages post-achat <b data-path-to-node=\"33\" data-index-in-node=\"434\">r\u00e9duit les r\u00e9clamations<\/b> et les avis n\u00e9gatifs.<\/p>\n<p data-path-to-node=\"34\">La <b data-path-to-node=\"34\" data-index-in-node=\"3\">Saint-Valentin<\/b> est en revanche une <b data-path-to-node=\"34\" data-index-in-node=\"38\">opportunit\u00e9 particuli\u00e8re<\/b> pour des cat\u00e9gories sp\u00e9cifiques comme bijoux, parfums, chocolats et produits de beaut\u00e9. La pr\u00e9paration devrait commencer <b data-path-to-node=\"34\" data-index-in-node=\"184\">fin janvier<\/b>. C&#8217;est ici que vous aurez la possibilit\u00e9 d&#8217;<b data-path-to-node=\"34\" data-index-in-node=\"239\">optimiser les pages produits<\/b> dans une optique &#8220;cadeau&#8221; et de cr\u00e9er des bundles sp\u00e9cifiques. Avec <b data-path-to-node=\"34\" data-index-in-node=\"336\">ZonWizard<\/b>, vous pourrez identifier quelles combinaisons de produits ont le mieux perform\u00e9 dans la cat\u00e9gorie durant les Saint-Valentin pr\u00e9c\u00e9dentes.<\/p>\n<p data-path-to-node=\"35\"><b data-path-to-node=\"35\" data-index-in-node=\"0\">P\u00e2ques<\/b> pr\u00e9sente un <b data-path-to-node=\"35\" data-index-in-node=\"19\">rendez-vous variable<\/b> chaque ann\u00e9e et n\u00e9cessite une attention particuli\u00e8re au calendrier. En <b data-path-to-node=\"35\" data-index-in-node=\"111\">2026<\/b>, elle tombe relativement t\u00f4t. Vous devrez donc vous pr\u00e9parer d\u00e8s les <b data-path-to-node=\"35\" data-index-in-node=\"185\">premiers jours de mars<\/b>.<\/p>\n<p><strong>&gt;&gt;&gt; Vous pouvez aussi lire notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-intensifie-la-guerre-contre-les-faux-avis-actions-juridiques-et-technologie-dia\/\"><b data-path-to-node=\"36,0,0,0\" data-index-in-node=\"37\">Amazon intensifie la guerre contre les faux avis : actions en justice et technologie IA<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"37\"><b data-path-to-node=\"37\" data-index-in-node=\"0\">Gestion des f\u00eates locales et des sp\u00e9cificit\u00e9s nationales<\/b><\/h2>\n<p data-path-to-node=\"38\">Les <b data-path-to-node=\"38\" data-index-in-node=\"4\">f\u00eates sp\u00e9cifiques<\/b> de chaque pays sont des opportunit\u00e9s commerciales souvent <b data-path-to-node=\"38\" data-index-in-node=\"80\">sous-estim\u00e9es<\/b> par les vendeurs paneurop\u00e9ens. Au contraire, consacrer de l&#8217;attention \u00e0 ces occasions locales permet de <b data-path-to-node=\"38\" data-index-in-node=\"198\">se diff\u00e9rencier de la concurrence<\/b> et de construire des <b data-path-to-node=\"38\" data-index-in-node=\"253\">connexions plus fortes<\/b> avec les clients locaux.<\/p>\n<h3 data-path-to-node=\"39\"><b data-path-to-node=\"39\" data-index-in-node=\"0\">Italie<\/b><\/h3>\n<p data-path-to-node=\"40\">En <b data-path-to-node=\"40\" data-index-in-node=\"3\">Italie<\/b>, le <b data-path-to-node=\"40\" data-index-in-node=\"14\">25 avril<\/b> (F\u00eate de la Lib\u00e9ration) et le <b data-path-to-node=\"40\" data-index-in-node=\"53\">2 juin<\/b> (F\u00eate de la R\u00e9publique) cr\u00e9ent souvent des <b data-path-to-node=\"40\" data-index-in-node=\"103\">ponts plus longs<\/b> qui influencent aussi bien les comportements d&#8217;achat que les op\u00e9rations logistiques. De nombreux Italiens planifient de <b data-path-to-node=\"40\" data-index-in-node=\"240\">courtes vacances<\/b> durant ces p\u00e9riodes. La demande pour les produits de voyage, outdoor et technologie portable augmente ainsi. Analyser ces mod\u00e8les \u00e0 travers les donn\u00e9es historiques de vente permet de pr\u00e9parer des <b data-path-to-node=\"40\" data-index-in-node=\"453\">promotions cibl\u00e9es<\/b>.<\/p>\n<p data-path-to-node=\"41\">Le <b data-path-to-node=\"41\" data-index-in-node=\"3\">Ferragosto (15 ao\u00fbt)<\/b> est un autre d\u00e9fi particulier pour les vendeurs qui op\u00e8rent en Italie, Espagne et France. La p\u00e9riode voit des <b data-path-to-node=\"41\" data-index-in-node=\"134\">ralentissements significatifs<\/b> dans les op\u00e9rations logistiques et dans le service client. De nombreuses entreprises sont ferm\u00e9es pour cong\u00e9s. Planifier des <b data-path-to-node=\"41\" data-index-in-node=\"289\">stocks ad\u00e9quats<\/b> et communiquer clairement les \u00e9ventuels retards dans les exp\u00e9ditions devient essentiel pour maintenir des <b data-path-to-node=\"41\" data-index-in-node=\"411\">m\u00e9triques de performance positives<\/b>.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/les-retours-damazon-sont-en-hausse-que-pouvons-nous-faire\/\"><b data-path-to-node=\"42,0,0,0\" data-index-in-node=\"26\">Les retours sur Amazon sont en hausse : que pouvons-nous faire ?<\/b><\/a>&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-path-to-node=\"43\"><b data-path-to-node=\"43\" data-index-in-node=\"0\">Espagne<\/b><\/h3>\n<p data-path-to-node=\"44\">En <b data-path-to-node=\"44\" data-index-in-node=\"3\">Espagne<\/b>, des f\u00eates comme <b data-path-to-node=\"44\" data-index-in-node=\"28\">San Jos\u00e9 (19 mars)<\/b>, la <b data-path-to-node=\"44\" data-index-in-node=\"51\">Fiesta Nacional (12 octobre)<\/b> et la <b data-path-to-node=\"44\" data-index-in-node=\"86\">Constituci\u00f3n (6 d\u00e9cembre)<\/b> sont des moments pertinents pour des <b data-path-to-node=\"44\" data-index-in-node=\"149\">promotions localis\u00e9es<\/b>. Les vendeurs qui investissent dans des campagnes sp\u00e9cifiques pour ces dates. Et ils le font g\u00e9n\u00e9ralement avec des <b data-path-to-node=\"44\" data-index-in-node=\"286\">contenus cr\u00e9atifs en espagnol authentique<\/b>. L&#8217;id\u00e9al pour obtenir des <b data-path-to-node=\"44\" data-index-in-node=\"354\">taux d&#8217;engagement<\/b> significativement sup\u00e9rieurs par rapport \u00e0 des concurrents plus g\u00e9n\u00e9riques.<\/p>\n<h3 data-path-to-node=\"45\"><b data-path-to-node=\"45\" data-index-in-node=\"0\">Royaume-Uni<\/b><\/h3>\n<p data-path-to-node=\"46\">Le <b data-path-to-node=\"46\" data-index-in-node=\"3\">Royaume-Uni<\/b> pr\u00e9sente une structure de <b data-path-to-node=\"46\" data-index-in-node=\"41\">Bank Holidays<\/b> unique. Il y a le <b data-path-to-node=\"46\" data-index-in-node=\"73\">Spring Bank Holiday (25 mai)<\/b> et le <b data-path-to-node=\"46\" data-index-in-node=\"108\">Summer Bank Holiday (31 ao\u00fbt)<\/b> qui cr\u00e9ent des <b data-path-to-node=\"46\" data-index-in-node=\"153\">pics de shopping en ligne<\/b> comparables \u00e0 des f\u00eates mineures dans d&#8217;autres pays. Lors des weekends plus longs, ils voient des <b data-path-to-node=\"46\" data-index-in-node=\"277\">augmentations pr\u00e9visibles de trafic<\/b> qui peuvent \u00eatre capitalis\u00e9es avec des <b data-path-to-node=\"46\" data-index-in-node=\"352\">promotions Lightning Deals<\/b> et des augmentations temporaires de budget publicitaire.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/emballages-innovants-nouvelles-solutions-damazon-pour-les-emballages-du-futur\/\"><b data-path-to-node=\"47,0,0,0\" data-index-in-node=\"26\">Emballages innovants, d&#8217;Amazon de nouvelles solutions pour l&#8217;emballage du futur<\/b><\/a> \u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-path-to-node=\"48\"><b data-path-to-node=\"48\" data-index-in-node=\"0\">Allemagne<\/b><\/h3>\n<p data-path-to-node=\"49\">L&#8217;<b data-path-to-node=\"49\" data-index-in-node=\"2\">Allemagne<\/b> c\u00e9l\u00e8bre le <b data-path-to-node=\"49\" data-index-in-node=\"23\">Tag der Einheit (3 octobre)<\/b>, jour de l&#8217;unit\u00e9 allemande, qui tombe strat\u00e9giquement au <b data-path-to-node=\"49\" data-index-in-node=\"108\">d\u00e9but de l&#8217;automne<\/b>, une p\u00e9riode d\u00e9j\u00e0 naturellement dynamique pour le e-commerce. Les vendeurs qui parviennent \u00e0 combiner des <b data-path-to-node=\"49\" data-index-in-node=\"233\">promotions pour cette f\u00eate nationale<\/b> avec le lancement de produits automnaux peuvent obtenir des <b data-path-to-node=\"49\" data-index-in-node=\"330\">r\u00e9sultats particuli\u00e8rement positifs<\/b> sur le march\u00e9 allemand.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7396\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/calendario-festivita-2026\/amazon-seller-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?fit=819%2C544&amp;ssl=1\" data-orig-size=\"819,544\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"amazon seller 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?fit=650%2C432&amp;ssl=1\" class=\"alignnone size-full wp-image-7396\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=650%2C432&#038;ssl=1\" alt=\"amazon seller 1\" width=\"650\" height=\"432\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=809%2C537&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"50\"><b data-path-to-node=\"50\" data-index-in-node=\"0\">Comment optimiser vos op\u00e9rations durant les p\u00e9riodes festives<\/b><\/h2>\n<p data-path-to-node=\"51\">\u00c0 ce stade, il devrait \u00eatre clair que la <b data-path-to-node=\"51\" data-index-in-node=\"41\">gestion op\u00e9rationnelle<\/b> durant les f\u00eates n\u00e9cessite une <b data-path-to-node=\"51\" data-index-in-node=\"95\">planification d\u00e9taill\u00e9e<\/b> et de la flexibilit\u00e9. Les <b data-path-to-node=\"51\" data-index-in-node=\"145\">m\u00e9triques de performance d&#8217;Amazon<\/b> deviennent encore plus centrales durant ces p\u00e9riodes. Des moments de l&#8217;ann\u00e9e o\u00f9 des <b data-path-to-node=\"51\" data-index-in-node=\"263\">volumes \u00e9lev\u00e9s<\/b> et des attentes accrues des clients cr\u00e9ent de plus grandes pressions.<\/p>\n<p data-path-to-node=\"52\">La <b data-path-to-node=\"52\" data-index-in-node=\"3\">gestion de l&#8217;inventaire<\/b> doit \u00eatre bas\u00e9e sur des <b data-path-to-node=\"52\" data-index-in-node=\"51\">projections de vente fiables<\/b> int\u00e9gr\u00e9es avec des consid\u00e9rations sur les d\u00e9lais (lead time) des fournisseurs. Durant le <b data-path-to-node=\"52\" data-index-in-node=\"169\">Q4<\/b>, de nombreux fournisseurs sont surcharg\u00e9s de commandes et les d\u00e9lais de production s&#8217;allongent. Utilisez les <b data-path-to-node=\"52\" data-index-in-node=\"281\">donn\u00e9es de ZonWizard<\/b> pour estimer la demande attendue. Et commandez avec <b data-path-to-node=\"52\" data-index-in-node=\"354\">8-12 semaines d&#8217;avance<\/b> pour \u00e9viter des ruptures de stock aux moments cruciaux.<\/p>\n<p data-path-to-node=\"53\">La <b data-path-to-node=\"53\" data-index-in-node=\"3\">surveillance quotidienne<\/b> des niveaux de stock durant des p\u00e9riodes \u00e0 haute intensit\u00e9 comme la <b data-path-to-node=\"53\" data-index-in-node=\"96\">Black Friday Week<\/b> ou les deux semaines pr\u00e9-No\u00ebl est n\u00e9cessaire. Amazon p\u00e9nalise les <b data-path-to-node=\"53\" data-index-in-node=\"180\">ruptures de stock<\/b> par des pertes de classement organique difficiles \u00e0 r\u00e9cup\u00e9rer. Configurer des <b data-path-to-node=\"53\" data-index-in-node=\"276\">alertes automatiques<\/b> quand l&#8217;inventaire descend sous des seuils critiques permet des interventions rapides.<\/p>\n<p><strong>&gt;&gt;&gt; Vous pouvez aussi lire notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/gestion-des-stocks-amazon-bonnes-pratiques-pour-reapprovisionnements-stock-et-commissions\/\"><b data-path-to-node=\"54,0,0,0\" data-index-in-node=\"37\">Amazon Inventory Management : les bonnes pratiques pour r\u00e9approvisionnements, stock et frais<\/b><\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h3 data-path-to-node=\"55\"><b data-path-to-node=\"55\" data-index-in-node=\"0\">Les strat\u00e9gies de prix<\/b><\/h3>\n<p data-path-to-node=\"56\">Les <b data-path-to-node=\"56\" data-index-in-node=\"4\">strat\u00e9gies de prix<\/b> durant les f\u00eates n\u00e9cessitent \u00e9galement un <b data-path-to-node=\"56\" data-index-in-node=\"65\">\u00e9quilibre d\u00e9licat<\/b> entre comp\u00e9titivit\u00e9 et marge. Utiliser des <b data-path-to-node=\"56\" data-index-in-node=\"126\">outils de repricing intelligents<\/b> qui consid\u00e8rent non seulement les prix des concurrents mais aussi<\/p>\n<ul>\n<li data-path-to-node=\"57,0,0\"><b data-path-to-node=\"57,0,0\" data-index-in-node=\"0\">votre propre structure de co\u00fbts<\/b><\/li>\n<li data-path-to-node=\"57,1,0\"><b data-path-to-node=\"57,1,0\" data-index-in-node=\"0\">les performances publicitaires<\/b><\/li>\n<li data-path-to-node=\"57,2,0\"><b data-path-to-node=\"57,2,0\" data-index-in-node=\"0\">les objectifs de marge<\/b><\/li>\n<\/ul>\n<p data-path-to-node=\"58\">est crucial.<\/p>\n<p data-path-to-node=\"59\">Durant le <b data-path-to-node=\"59\" data-index-in-node=\"10\">Black Friday<\/b>, baisser les prix sans strat\u00e9gie peut <b data-path-to-node=\"59\" data-index-in-node=\"61\">\u00e9roder compl\u00e8tement la rentabilit\u00e9<\/b> malgr\u00e9 des volumes \u00e9lev\u00e9s.<\/p>\n<p data-path-to-node=\"60\">Attardons-nous ensuite bri\u00e8vement sur la <b data-path-to-node=\"60\" data-index-in-node=\"41\">gestion du service client<\/b> durant les pics festifs, qui n\u00e9cessite des <b data-path-to-node=\"60\" data-index-in-node=\"110\">renforcements significatifs<\/b> de l&#8217;\u00e9quipe. La p\u00e9riode entre le Black Friday et No\u00ebl voit les <b data-path-to-node=\"60\" data-index-in-node=\"201\">volumes de contacts clients<\/b> augmenter de <b data-path-to-node=\"60\" data-index-in-node=\"242\">200-300 %<\/b>. Pr\u00e9parer des <b data-path-to-node=\"60\" data-index-in-node=\"266\">mod\u00e8les de r\u00e9ponse<\/b> pour les questions fr\u00e9quentes, former ad\u00e9quatement le personnel temporaire et mettre en \u0153uvre des <b data-path-to-node=\"60\" data-index-in-node=\"383\">syst\u00e8mes de ticketing efficaces<\/b> pr\u00e9vient la d\u00e9t\u00e9rioration des m\u00e9triques de satisfaction client.<\/p>\n<p data-path-to-node=\"61\">Les <b data-path-to-node=\"61\" data-index-in-node=\"4\">strat\u00e9gies d&#8217;exp\u00e9dition<\/b> doivent \u00eatre communiqu\u00e9es clairement et respect\u00e9es scrupuleusement. Durant la p\u00e9riode pr\u00e9-No\u00ebl, les clients sont particuli\u00e8rement sensibles aux <b data-path-to-node=\"61\" data-index-in-node=\"172\">d\u00e9lais de livraison<\/b>. Utiliser des <b data-path-to-node=\"61\" data-index-in-node=\"206\">services d&#8217;exp\u00e9dition avec suivi<\/b>, communiquer de mani\u00e8re proactive les \u00e9ventuels retards et offrir des <b data-path-to-node=\"61\" data-index-in-node=\"309\">options d&#8217;exp\u00e9dition acc\u00e9l\u00e9r\u00e9e<\/b> quand c&#8217;est possible am\u00e9liore l&#8217;exp\u00e9rience client et prot\u00e8ge les m\u00e9triques de performance.<\/p>\n<h2 data-path-to-node=\"62\"><b data-path-to-node=\"62\" data-index-in-node=\"0\">Comment pr\u00e9parer les campagnes de marketing festives<\/b><\/h2>\n<p data-path-to-node=\"63\">Les <b data-path-to-node=\"63\" data-index-in-node=\"4\">campagnes marketing<\/b> pour les f\u00eates devraient \u00eatre planifi\u00e9es et pr\u00e9par\u00e9es <b data-path-to-node=\"63\" data-index-in-node=\"78\">bien \u00e0 l&#8217;avance<\/b>, id\u00e9alement <b data-path-to-node=\"63\" data-index-in-node=\"106\">6-8 semaines avant<\/b> l&#8217;\u00e9v\u00e9nement cible. De cette fa\u00e7on, vous pourrez<\/p>\n<ul>\n<li data-path-to-node=\"64,0,0\"><b data-path-to-node=\"64,0,0\" data-index-in-node=\"0\">tester des messages<\/b><\/li>\n<li data-path-to-node=\"64,1,0\"><b data-path-to-node=\"64,1,0\" data-index-in-node=\"0\">optimiser les cr\u00e9as<\/b><\/li>\n<li data-path-to-node=\"64,2,0\"><b data-path-to-node=\"64,2,0\" data-index-in-node=\"0\">construire des audiences qualifi\u00e9es<\/b> avant le pic de concurrence.<\/li>\n<\/ul>\n<p data-path-to-node=\"65\">Passons donc aux <b data-path-to-node=\"65\" data-index-in-node=\"17\">optimisations pour les annonces<\/b>. Des titres qui incorporent des <b data-path-to-node=\"65\" data-index-in-node=\"81\">mots-cl\u00e9s saisonniers<\/b> comme &#8220;cadeau parfait pour No\u00ebl&#8221; ou &#8220;id\u00e9e Saint-Valentin&#8221; peuvent am\u00e9liorer significativement la <b data-path-to-node=\"65\" data-index-in-node=\"200\">visibilit\u00e9 organique<\/b> durant les p\u00e9riodes pertinentes.<\/p>\n<p data-path-to-node=\"66\">En ce qui concerne les <b data-path-to-node=\"66\" data-index-in-node=\"23\">promotions<\/b>, les campagnes <b data-path-to-node=\"66\" data-index-in-node=\"49\">Amazon Sponsored Ads<\/b> devraient \u00eatre structur\u00e9es avec des <b data-path-to-node=\"66\" data-index-in-node=\"106\">budgets s\u00e9par\u00e9s<\/b> pour les p\u00e9riodes festives, permettant une flexibilit\u00e9 dans l&#8217;allocation des ressources. Durant le <b data-path-to-node=\"66\" data-index-in-node=\"221\">Black Friday<\/b>, par exemple, les <b data-path-to-node=\"66\" data-index-in-node=\"252\">CPC peuvent tripler<\/b>. Avoir des budgets d\u00e9di\u00e9s \u00e9vite que les campagnes quotidiennes ne soient \u00e9puis\u00e9es pr\u00e9matur\u00e9ment. L&#8217;utilisation du <b data-path-to-node=\"66\" data-index-in-node=\"386\">dayparting<\/b> (planification par tranches horaires) optimise davantage la d\u00e9pense en concentrant le budget dans les moments de plus grande conversion.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre guide <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/gerez-linventaire-amazon-guide-pour-loptimisation-de-lentrepot\/\"><b data-path-to-node=\"67,0,0,0\" data-index-in-node=\"24\">Gestion des stocks Amazon : guide d&#8217;optimisation de l&#8217;entrep\u00f4t<\/b>\u00a0<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"68\"><b data-path-to-node=\"68\" data-index-in-node=\"0\">Comment effectuer les analyses post-f\u00eates<\/b><\/h2>\n<p data-path-to-node=\"69\">Les engagements en tant que vendeur ne se terminent certainement pas avec la conclusion des f\u00eates. Au contraire, il est l\u00e9gitime de souligner que l&#8217;<b data-path-to-node=\"69\" data-index-in-node=\"148\">analyse des performances<\/b> apr\u00e8s chaque f\u00eate est fondamentale pour l&#8217;<b data-path-to-node=\"69\" data-index-in-node=\"215\">am\u00e9lioration continue<\/b>. Tout de suite apr\u00e8s des \u00e9v\u00e9nements majeurs comme le <b data-path-to-node=\"69\" data-index-in-node=\"290\">Black Friday<\/b> ou la <b data-path-to-node=\"69\" data-index-in-node=\"309\">p\u00e9riode de No\u00ebl<\/b>, consacrez donc du temps \u00e0 l&#8217;<b data-path-to-node=\"69\" data-index-in-node=\"354\">analyse d\u00e9taill\u00e9e<\/b> de ce qui a fonctionn\u00e9 et de ce qui peut \u00eatre am\u00e9lior\u00e9. Vous aurez ainsi des indices tr\u00e8s utiles pour l&#8217;<b data-path-to-node=\"69\" data-index-in-node=\"476\">ann\u00e9e suivante<\/b>.<\/p>\n<p data-path-to-node=\"70\">Les <b data-path-to-node=\"70\" data-index-in-node=\"4\">donn\u00e9es de sell-through<\/b> durant la f\u00eate devraient par exemple \u00eatre compar\u00e9es avec les projections initiales. Vous pourrez ainsi \u00e9valuer la <b data-path-to-node=\"70\" data-index-in-node=\"142\">pr\u00e9cision de la planification<\/b>. Des produits qui ont vendu beaucoup plus que pr\u00e9vu indiquent des <b data-path-to-node=\"70\" data-index-in-node=\"238\">opportunit\u00e9s d&#8217;investissement plus importantes<\/b>. Des produits qui ont d\u00e9\u00e7u n\u00e9cessitent des <b data-path-to-node=\"70\" data-index-in-node=\"328\">r\u00e9visions strat\u00e9giques<\/b> ou potentiellement l&#8217;\u00e9limination du catalogue festif futur.<\/p>\n<p data-path-to-node=\"71\">L&#8217;<b data-path-to-node=\"71\" data-index-in-node=\"2\">analyse des m\u00e9triques publicitaires post-f\u00eates<\/b> r\u00e9v\u00e8le en revanche quelles campagnes, mots-cl\u00e9s et formats ont g\u00e9n\u00e9r\u00e9 le <b data-path-to-node=\"71\" data-index-in-node=\"122\">meilleur ROI<\/b>. Ces donn\u00e9es devraient \u00eatre document\u00e9es syst\u00e9matiquement pour informer les strat\u00e9gies de l&#8217;ann\u00e9e suivante. Particuli\u00e8rement pr\u00e9cieuse est l&#8217;analyse de la <b data-path-to-node=\"71\" data-index-in-node=\"289\">valeur vie client (lifetime value)<\/b> des clients acquis durant les f\u00eates. Acqu\u00e9rir des clients avec des <b data-path-to-node=\"71\" data-index-in-node=\"391\">promotions agressives<\/b> n&#8217;a de sens que si ceux-ci montrent une propension aux achats r\u00e9p\u00e9t\u00e9s.<\/p>\n<h3 data-path-to-node=\"72\"><b data-path-to-node=\"72\" data-index-in-node=\"0\">Avis et inventaire<\/b><\/h3>\n<p data-path-to-node=\"73\">Les <b data-path-to-node=\"73\" data-index-in-node=\"4\">avis re\u00e7us<\/b> dans la p\u00e9riode post-f\u00eates n\u00e9cessitent une prudence sp\u00e9cifique. Des <b data-path-to-node=\"73\" data-index-in-node=\"83\">pics de ventes<\/b> apportent souvent des augmentations proportionnelles d&#8217;avis. <b data-path-to-node=\"73\" data-index-in-node=\"159\">G\u00e9rer activement les retours n\u00e9gatifs<\/b> pr\u00e9vient les dommages \u00e0 la r\u00e9putation du produit. Analyser les <b data-path-to-node=\"73\" data-index-in-node=\"260\">sch\u00e9mas r\u00e9currents<\/b> dans les r\u00e9clamations festives permet d&#8217;identifier des probl\u00e9matiques r\u00e9currentes \u00e0 r\u00e9soudre de mani\u00e8re proactive pour les f\u00eates suivantes.<\/p>\n<p data-path-to-node=\"74\">Enfin, consacrez aussi du temps \u00e0 la <b data-path-to-node=\"74\" data-index-in-node=\"37\">gestion de l&#8217;inventaire post-f\u00eates<\/b>. Des produits fortement saisonniers rest\u00e9s invendus n\u00e9cessitent des <b data-path-to-node=\"74\" data-index-in-node=\"140\">d\u00e9cisions rapides<\/b>. Par exemple, <b data-path-to-node=\"74\" data-index-in-node=\"172\">liquidation \u00e0 travers des promotions agressives<\/b>, stockage jusqu&#8217;\u00e0 l&#8217;ann\u00e9e suivante, ou retours aux fournisseurs si possible. Maintenir du capital immobilis\u00e9 dans un inventaire saisonnier impacte n\u00e9gativement la <b data-path-to-node=\"74\" data-index-in-node=\"383\">liquidit\u00e9 disponible<\/b> pour de nouvelles opportunit\u00e9s.<\/p>\n<p data-path-to-node=\"75\">Vous voulez <b data-path-to-node=\"75\" data-index-in-node=\"12\">optimiser vos performances<\/b> durant les f\u00eates europ\u00e9ennes ? Notre \u00e9quipe d&#8217;experts peut vous aider \u00e0 d\u00e9velopper des <b data-path-to-node=\"75\" data-index-in-node=\"126\">strat\u00e9gies personnalis\u00e9es<\/b> pour chaque march\u00e9, en exploitant au maximum le potentiel d&#8217;<b data-path-to-node=\"75\" data-index-in-node=\"212\">outils professionnels comme ZonWizard<\/b>. Contactez-nous et essayez nos d\u00e9mos pour en savoir plus !<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. 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Consid\u00e9rant que chaque pays a des sp\u00e9cificit\u00e9s culturelles et commerciales qui n\u00e9cessitent une approche personnalis\u00e9e, si vous avez d\u00e9cid\u00e9 de vendre sur plusieurs march\u00e9s, vous ne pouvez pas vous passer&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[271],"tags":[315,1123],"class_list":["post-7501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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