{"id":7497,"date":"2026-01-19T10:39:07","date_gmt":"2026-01-19T10:39:07","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7497"},"modified":"2026-01-19T10:39:07","modified_gmt":"2026-01-19T10:39:07","slug":"2026-holiday-calendar-how-to-prepare-and-sell-better-on-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/2026-holiday-calendar-how-to-prepare-and-sell-better-on-amazon\/","title":{"rendered":"2026 holiday calendar: how to prepare and sell better on Amazon"},"content":{"rendered":"<p data-path-to-node=\"0\"><b data-path-to-node=\"0\" data-index-in-node=\"0\">The success of an Amazon seller<\/b> depends also on their ability to <b data-path-to-node=\"0\" data-index-in-node=\"65\">plan and manage calendar holidays<\/b> and the most important commercial events.<\/p>\n<p data-path-to-node=\"1\">Considering that every Country has <b data-path-to-node=\"1\" data-index-in-node=\"35\">cultural and commercial specificities<\/b> that require a <b data-path-to-node=\"1\" data-index-in-node=\"88\">customized approach<\/b>, if you have decided to sell on multiple markets you cannot do without helping yourself with <b data-path-to-node=\"1\" data-index-in-node=\"201\">in-depth analyses of sales data<\/b> and with the <b data-path-to-node=\"1\" data-index-in-node=\"246\">professional tools<\/b> that you find here on <b data-path-to-node=\"1\" data-index-in-node=\"287\">ZonWizard<\/b>.<\/p>\n<p data-path-to-node=\"2\">To help you even more to better face this <b data-path-to-node=\"2\" data-index-in-node=\"42\">2026 full of challenges<\/b>, we have created a <b data-path-to-node=\"2\" data-index-in-node=\"85\">complete guide<\/b> to the most relevant holidays. A specific focus on the <b data-path-to-node=\"2\" data-index-in-node=\"155\">main European markets<\/b>, with many tips to sell more, and better.<\/p>\n<p data-path-to-node=\"3\">Let&#8217;s start immediately!<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"5c8d006716\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Why it is important to understand the differences of European markets<\/b><\/h2>\n<p data-path-to-node=\"6\">Let&#8217;s start from the basics. The <b data-path-to-node=\"6\" data-index-in-node=\"33\">five main Amazon markets<\/b> in Europe \u2013 <b data-path-to-node=\"6\" data-index-in-node=\"70\">Italy, Spain, France, Germany and United Kingdom<\/b> \u2013 share some holidays but present also <b data-path-to-node=\"6\" data-index-in-node=\"158\">significant local peculiarities<\/b> that influence purchasing behaviors.<\/p>\n<p data-path-to-node=\"7\">Here, therefore, is that a seller who operates on multiple marketplaces must necessarily <b data-path-to-node=\"7\" data-index-in-node=\"89\">adapt their own strategy<\/b> to such differences.<\/p>\n<p data-path-to-node=\"8\">In <b data-path-to-node=\"8\" data-index-in-node=\"3\">Italy<\/b>, for example, the <b data-path-to-node=\"8\" data-index-in-node=\"27\">Epiphany on January 6th<\/b> constituted the natural closing of the Christmas period. Traditionally a <b data-path-to-node=\"8\" data-index-in-node=\"124\">sales peak<\/b> is recorded for specific products like Befana stockings and traditional sweets. However, this event does not have the same weight in <b data-path-to-node=\"8\" data-index-in-node=\"268\">France, Germany or United Kingdom<\/b>. Here, for example, the <b data-path-to-node=\"8\" data-index-in-node=\"326\">Boxing Day on December 26th<\/b> inaugurates the winter sales period with completely different dynamics.<\/p>\n<p data-path-to-node=\"9\">Let&#8217;s make some other examples. In <b data-path-to-node=\"9\" data-index-in-node=\"35\">Spain on March 19th<\/b> is celebrated <b data-path-to-node=\"9\" data-index-in-node=\"69\">San Jos\u00e9<\/b>, the traditional Father&#8217;s Day. Sure, it exists also in Italy and on the same date. But here the occasion has very different connotations. In <b data-path-to-node=\"9\" data-index-in-node=\"219\">France and Germany<\/b>, instead, <b data-path-to-node=\"9\" data-index-in-node=\"248\">Father&#8217;s Day<\/b> is celebrated respectively in <b data-path-to-node=\"9\" data-index-in-node=\"291\">May and June<\/b>.<\/p>\n<p data-path-to-node=\"10\">In short, small examples that make us understand how these differences require <b data-path-to-node=\"10\" data-index-in-node=\"79\">distinct promotional planning<\/b> for every market. Approaches impossible to manage effectively without an <b data-path-to-node=\"10\" data-index-in-node=\"182\">accurate preventive analysis<\/b>.<\/p>\n<p data-path-to-node=\"11\">Also <b data-path-to-node=\"11\" data-index-in-node=\"5\">religious holidays like Easter<\/b>, while being common to all markets, present <b data-path-to-node=\"11\" data-index-in-node=\"80\">differentiated purchasing traditions<\/b>. In <b data-path-to-node=\"11\" data-index-in-node=\"121\">Germany<\/b>, Easter products start to be sought after <b data-path-to-node=\"11\" data-index-in-node=\"171\">weeks in advance<\/b> compared to Italy or Spain. In the <b data-path-to-node=\"11\" data-index-in-node=\"223\">United Kingdom<\/b>, instead, <b data-path-to-node=\"11\" data-index-in-node=\"248\">Good Friday and Easter Monday<\/b> coincide with particularly exceptional online shopping occasions.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7394\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/calendario-festivita-2026\/vacanze-shopping\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?fit=819%2C547&amp;ssl=1\" data-orig-size=\"819,547\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vacanze shopping\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?fit=650%2C434&amp;ssl=1\" class=\"alignnone size-full wp-image-7394\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=650%2C434&#038;ssl=1\" alt=\"vacanze shopping\" width=\"650\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/vacanze-shopping.jpg?resize=809%2C540&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"12\"><b data-path-to-node=\"12\" data-index-in-node=\"0\">How important it is to help yourself with sales statistics<\/b><\/h2>\n<p data-path-to-node=\"13\">To successfully face European holidays, it is fundamental to <b data-path-to-node=\"13\" data-index-in-node=\"61\">analyze the sales statistics<\/b> available on Amazon. <b data-path-to-node=\"13\" data-index-in-node=\"111\">Seller Central<\/b> offers numerous reports that allow to identify <b data-path-to-node=\"13\" data-index-in-node=\"173\">seasonal patterns<\/b>, demand peaks and product performance during specific periods of the year.<\/p>\n<p data-path-to-node=\"14\">There are however some data that we believe are more important than others.<\/p>\n<p data-path-to-node=\"15\">Let&#8217;s try to summarize them in this list:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">sell-through rate<\/b> (sales rate compared to available stock): particularly useful to understand which products have <b data-path-to-node=\"16,0,0\" data-index-in-node=\"114\">performed better<\/b> during past holidays. Analyzing these data, a seller can identify which items deserve <b data-path-to-node=\"16,0,0\" data-index-in-node=\"217\">greater investments<\/b> in terms of stock and promotions for future holidays;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">conversion rate<\/b>: reveal if the <b data-path-to-node=\"16,1,0\" data-index-in-node=\"31\">product pages are optimized<\/b> to convert the greater traffic that characterizes these moments. A conversion rate lower than average during <b data-path-to-node=\"16,1,0\" data-index-in-node=\"168\">Valentine&#8217;s Day<\/b>, for example, could indicate the necessity to improve images, titles or descriptions with a more <b data-path-to-node=\"16,1,0\" data-index-in-node=\"281\">romantic and gift-oriented focus<\/b>;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">advertising performance<\/b> (ACoS, ROAS, CTR): are essential for <b data-path-to-node=\"16,2,0\" data-index-in-node=\"61\">planning promotional budgets<\/b>. Typically, during events like <b data-path-to-node=\"16,2,0\" data-index-in-node=\"121\">Black Friday<\/b> or the pre-Christmas period, the <b data-path-to-node=\"16,2,0\" data-index-in-node=\"167\">cost per click<\/b> increases significantly due to greater competition. There is therefore a need for <b data-path-to-node=\"16,2,0\" data-index-in-node=\"264\">more sophisticated bidding strategies<\/b>;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,3,0\"><b data-path-to-node=\"16,3,0\" data-index-in-node=\"0\">organic vs sponsored traffic<\/b>: helps to understand if products benefit from <b data-path-to-node=\"16,3,0\" data-index-in-node=\"75\">natural seasonal searches<\/b> or if they depend mainly on advertising campaigns. A very useful distinction to optimize the <b data-path-to-node=\"16,3,0\" data-index-in-node=\"194\">allocation of the marketing budget<\/b> and maximize the ROI.<\/p>\n<\/li>\n<\/ul>\n<p><b>&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity <\/a><\/b><b>&lt;&lt;&lt;<\/b><\/p>\n<h2 data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"0\">ZonWizard is by your side to help you sell better<\/b><\/h2>\n<p data-path-to-node=\"19\">Even if <b data-path-to-node=\"19\" data-index-in-node=\"8\">Amazon Seller Central<\/b> is able to provide historical data on performance, tools like those you can find on <b data-path-to-node=\"19\" data-index-in-node=\"114\">ZonWizard<\/b> offer <b data-path-to-node=\"19\" data-index-in-node=\"130\">better visibility<\/b> on the overall market and on competitors, allowing <b data-path-to-node=\"19\" data-index-in-node=\"199\">more informed strategic decisions<\/b> for European holidays.<\/p>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">ZonWizard<\/b> allows you for example to <b data-path-to-node=\"20\" data-index-in-node=\"36\">analyze category sales trends<\/b> during specific holiday periods. You will thus be able to discover in a few moments when the <b data-path-to-node=\"20\" data-index-in-node=\"159\">peak demand actually starts<\/b> for certain types of products. For example, you might discover that in <b data-path-to-node=\"20\" data-index-in-node=\"258\">Germany<\/b> the search for Christmas decorations starts already at the <b data-path-to-node=\"20\" data-index-in-node=\"325\">end of October<\/b>. In <b data-path-to-node=\"20\" data-index-in-node=\"344\">Italy<\/b> it concentrates more in <b data-path-to-node=\"20\" data-index-in-node=\"374\">November and December<\/b>. You will thus be able to plan <b data-path-to-node=\"20\" data-index-in-node=\"427\">differentiated promotional timings<\/b>.<\/p>\n<p data-path-to-node=\"21\">The <b data-path-to-node=\"21\" data-index-in-node=\"4\">competitor monitoring functionality<\/b> is even more central during holidays. Observing how the main sellers of the sector manage <b data-path-to-node=\"21\" data-index-in-node=\"130\">prices, promotions and stock availability<\/b> during events like <b data-path-to-node=\"21\" data-index-in-node=\"191\">Black Friday<\/b> provides strategic clues to position oneself competitively without compromising margins.<\/p>\n<p data-path-to-node=\"22\">Also <b data-path-to-node=\"22\" data-index-in-node=\"5\">seasonal keyword analyses<\/b> can give you great added values. They reveal indeed which search terms <b data-path-to-node=\"22\" data-index-in-node=\"102\">increase in volume<\/b> during specific holidays. Information that is fundamental to <b data-path-to-node=\"22\" data-index-in-node=\"182\">optimize listings and advertising campaigns<\/b>. During <b data-path-to-node=\"22\" data-index-in-node=\"234\">Valentine&#8217;s Day<\/b>, for example, keywords like &#8220;gift for her&#8221; or &#8220;romantic surprise&#8221; see <b data-path-to-node=\"22\" data-index-in-node=\"320\">huge search increases<\/b> that can be well exploited.<\/p>\n<p data-path-to-node=\"23\">We remind you in this regard that our tools allow you to <b data-path-to-node=\"23\" data-index-in-node=\"57\">estimate future demand<\/b> basing on <b data-path-to-node=\"23\" data-index-in-node=\"90\">aggregated market historical data<\/b> and not only on your own past sales. A particularly useful contribution for <b data-path-to-node=\"23\" data-index-in-node=\"200\">new sellers<\/b> or for those launching unpublished products, providing <b data-path-to-node=\"23\" data-index-in-node=\"267\">reliable sector benchmarks<\/b> to plan stocks and promotional investments.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7395\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/calendario-festivita-2026\/shopping-san-valentino\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?fit=819%2C618&amp;ssl=1\" data-orig-size=\"819,618\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"shopping san valentino\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?fit=650%2C490&amp;ssl=1\" class=\"alignnone size-full wp-image-7395\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=650%2C490&#038;ssl=1\" alt=\"shopping san valentino\" width=\"650\" height=\"490\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=768%2C580&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/shopping-san-valentino.jpg?resize=809%2C610&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"24\"><b data-path-to-node=\"24\" data-index-in-node=\"0\">E-commerce Holiday Calendar 2026<\/b><\/h2>\n<p data-path-to-node=\"25\">All this premised, below we have summarized the <b data-path-to-node=\"25\" data-index-in-node=\"48\">calendar of 2026 holidays<\/b> for the main Amazon markets.<\/p>\n<table data-path-to-node=\"26\">\n<thead>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Italy<\/strong><\/td>\n<td><strong>Spain<\/strong><\/td>\n<td><strong>France<\/strong><\/td>\n<td><strong>Germany<\/strong><\/td>\n<td><strong>United Kingdom<\/strong><\/td>\n<td><strong>E-commerce Notes<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"26,1,0,0\"><b data-path-to-node=\"26,1,0,0\" data-index-in-node=\"0\">Jan 1<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,1,1,0\">Capodanno<\/span><\/td>\n<td><span data-path-to-node=\"26,1,2,0\">A\u00f1o Nuevo<\/span><\/td>\n<td><span data-path-to-node=\"26,1,3,0\">Jour de l&#8217;an<\/span><\/td>\n<td><span data-path-to-node=\"26,1,4,0\">Neujahr<\/span><\/td>\n<td><span data-path-to-node=\"26,1,5,0\">New Year&#8217;s Day<\/span><\/td>\n<td><span data-path-to-node=\"26,1,6,0\">Post-winter sales<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,2,0,0\"><b data-path-to-node=\"26,2,0,0\" data-index-in-node=\"0\">Jan 6<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,2,1,0\">Epifania<\/span><\/td>\n<td><span data-path-to-node=\"26,2,2,0\">Reyes Magos<\/span><\/td>\n<td><span data-path-to-node=\"26,2,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,2,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,2,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,2,6,0\">End of Christmas period IT\/ES<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,3,0,0\"><b data-path-to-node=\"26,3,0,0\" data-index-in-node=\"0\">Feb 14<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,1,0\"><b data-path-to-node=\"26,3,1,0\" data-index-in-node=\"0\">San Valentino<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,2,0\"><b data-path-to-node=\"26,3,2,0\" data-index-in-node=\"0\">San Valent\u00edn<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,3,0\"><b data-path-to-node=\"26,3,3,0\" data-index-in-node=\"0\">Saint-Valentin<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,4,0\"><b data-path-to-node=\"26,3,4,0\" data-index-in-node=\"0\">Valentinstag<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,5,0\"><b data-path-to-node=\"26,3,5,0\" data-index-in-node=\"0\">Valentine&#8217;s Day<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,6,0\"><b data-path-to-node=\"26,3,6,0\" data-index-in-node=\"0\">Peak: jewelry, flowers, chocolate<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,4,0,0\"><b data-path-to-node=\"26,4,0,0\" data-index-in-node=\"0\">Mar 19<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,4,1,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,2,0\"><b data-path-to-node=\"26,4,2,0\" data-index-in-node=\"0\">San Jos\u00e9<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,4,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,4,6,0\"><b data-path-to-node=\"26,4,6,0\" data-index-in-node=\"0\">Father&#8217;s Day ES<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,5,0,0\"><b data-path-to-node=\"26,5,0,0\" data-index-in-node=\"0\">Apr 10<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,5,1,0\">Venerd\u00ec Santo<\/span><\/td>\n<td><span data-path-to-node=\"26,5,2,0\">Viernes Santo<\/span><\/td>\n<td><span data-path-to-node=\"26,5,3,0\">Vendredi Saint<\/span><\/td>\n<td><span data-path-to-node=\"26,5,4,0\">Karfreitag<\/span><\/td>\n<td><span data-path-to-node=\"26,5,5,0\">Good Friday<\/span><\/td>\n<td><span data-path-to-node=\"26,5,6,0\">Pre-Easter: eggs, sweets<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,6,0,0\"><b data-path-to-node=\"26,6,0,0\" data-index-in-node=\"0\">Apr 12<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,1,0\"><b data-path-to-node=\"26,6,1,0\" data-index-in-node=\"0\">Pasqua<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,2,0\"><b data-path-to-node=\"26,6,2,0\" data-index-in-node=\"0\">Domingo de Pascua<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,3,0\"><b data-path-to-node=\"26,6,3,0\" data-index-in-node=\"0\">P\u00e2ques<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,4,0\"><b data-path-to-node=\"26,6,4,0\" data-index-in-node=\"0\">Ostersonntag<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,5,0\"><b data-path-to-node=\"26,6,5,0\" data-index-in-node=\"0\">Easter Sunday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,6,6,0\"><b data-path-to-node=\"26,6,6,0\" data-index-in-node=\"0\">Easter Weekend<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,7,0,0\"><b data-path-to-node=\"26,7,0,0\" data-index-in-node=\"0\">Apr 13<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,7,1,0\">Luned\u00ec dell&#8217;Angelo<\/span><\/td>\n<td><span data-path-to-node=\"26,7,2,0\">Lunes de Pascua<\/span><\/td>\n<td><span data-path-to-node=\"26,7,3,0\">Lundi de P\u00e2ques<\/span><\/td>\n<td><span data-path-to-node=\"26,7,4,0\">Ostermontag<\/span><\/td>\n<td><span data-path-to-node=\"26,7,5,0\">Easter Monday<\/span><\/td>\n<td><span data-path-to-node=\"26,7,6,0\">End of Easter weekend<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,8,0,0\"><b data-path-to-node=\"26,8,0,0\" data-index-in-node=\"0\">Apr 25<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,8,1,0\">Liberazione<\/span><\/td>\n<td><span data-path-to-node=\"26,8,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,8,6,0\">Italy Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,9,0,0\"><b data-path-to-node=\"26,9,0,0\" data-index-in-node=\"0\">May 1<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,9,1,0\">Festa Lavoro<\/span><\/td>\n<td><span data-path-to-node=\"26,9,2,0\">D\u00eda del Trabajo<\/span><\/td>\n<td><span data-path-to-node=\"26,9,3,0\">F\u00eate du Travail<\/span><\/td>\n<td><span data-path-to-node=\"26,9,4,0\">Tag der Arbeit<\/span><\/td>\n<td><span data-path-to-node=\"26,9,5,0\">Early May Bank Holiday<\/span><\/td>\n<td><span data-path-to-node=\"26,9,6,0\">Long weekend<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,10,0,0\"><b data-path-to-node=\"26,10,0,0\" data-index-in-node=\"0\">May 8<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,10,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,3,0\">Victoire 1945<\/span><\/td>\n<td><span data-path-to-node=\"26,10,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,10,6,0\">France Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,11,0,0\"><b data-path-to-node=\"26,11,0,0\" data-index-in-node=\"0\">May 10<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,11,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,11,6,0\">Mother&#8217;s Day (IT\/ES\/FR\/DE)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,12,0,0\"><b data-path-to-node=\"26,12,0,0\" data-index-in-node=\"0\">May 25<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,12,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,12,5,0\">Spring Bank Holiday<\/span><\/td>\n<td><span data-path-to-node=\"26,12,6,0\">UK Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,13,0,0\"><b data-path-to-node=\"26,13,0,0\" data-index-in-node=\"0\">Jun 2<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,13,1,0\">Festa Repubblica<\/span><\/td>\n<td><span data-path-to-node=\"26,13,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,13,6,0\">Italy Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,14,0,0\"><b data-path-to-node=\"26,14,0,0\" data-index-in-node=\"0\">Jun 21<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,14,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,3,0\">F\u00eate Musique<\/span><\/td>\n<td><span data-path-to-node=\"26,14,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,14,6,0\">Start of summer, summer sales<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,15,0,0\"><b data-path-to-node=\"26,15,0,0\" data-index-in-node=\"0\">Aug 15<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,1,0\"><b data-path-to-node=\"26,15,1,0\" data-index-in-node=\"0\">Ferragosto<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,2,0\"><b data-path-to-node=\"26,15,2,0\" data-index-in-node=\"0\">Asunci\u00f3n<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,3,0\"><b data-path-to-node=\"26,15,3,0\" data-index-in-node=\"0\">Assomption<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,15,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,15,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,15,6,0\"><b data-path-to-node=\"26,15,6,0\" data-index-in-node=\"0\">IT\/ES\/FR &#8211; Widespread closures<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,16,0,0\"><b data-path-to-node=\"26,16,0,0\" data-index-in-node=\"0\">Aug 31<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,16,1,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,16,5,0\">Summer Bank Holiday<\/span><\/td>\n<td><span data-path-to-node=\"26,16,6,0\">UK Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,17,0,0\"><b data-path-to-node=\"26,17,0,0\" data-index-in-node=\"0\">Oct 12<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,17,1,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,2,0\">Fiesta Nacional<\/span><\/td>\n<td><span data-path-to-node=\"26,17,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,17,6,0\">Spain Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,18,0,0\"><b data-path-to-node=\"26,18,0,0\" data-index-in-node=\"0\">Nov 1<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,18,1,0\">Ognissanti<\/span><\/td>\n<td><span data-path-to-node=\"26,18,2,0\">Todos los Santos<\/span><\/td>\n<td><span data-path-to-node=\"26,18,3,0\">Toussaint<\/span><\/td>\n<td><span data-path-to-node=\"26,18,4,0\">Allerheiligen<\/span><\/td>\n<td><span data-path-to-node=\"26,18,5,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,18,6,0\">IT\/ES\/FR\/DE<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,19,0,0\"><b data-path-to-node=\"26,19,0,0\" data-index-in-node=\"0\">Nov 27<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,1,0\"><b data-path-to-node=\"26,19,1,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,2,0\"><b data-path-to-node=\"26,19,2,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,3,0\"><b data-path-to-node=\"26,19,3,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,4,0\"><b data-path-to-node=\"26,19,4,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,5,0\"><b data-path-to-node=\"26,19,5,0\" data-index-in-node=\"0\">Black Friday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,19,6,0\"><b data-path-to-node=\"26,19,6,0\" data-index-in-node=\"0\">MAIN EVENT<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,20,0,0\"><b data-path-to-node=\"26,20,0,0\" data-index-in-node=\"0\">Nov 30<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,1,0\"><b data-path-to-node=\"26,20,1,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,2,0\"><b data-path-to-node=\"26,20,2,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,3,0\"><b data-path-to-node=\"26,20,3,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,4,0\"><b data-path-to-node=\"26,20,4,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,5,0\"><b data-path-to-node=\"26,20,5,0\" data-index-in-node=\"0\">Cyber Monday<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,20,6,0\"><b data-path-to-node=\"26,20,6,0\" data-index-in-node=\"0\">ONLINE PEAK<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,21,0,0\"><b data-path-to-node=\"26,21,0,0\" data-index-in-node=\"0\">Dec 6<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,21,1,0\">&#8211;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,2,0\">Constituci\u00f3n<\/span><\/td>\n<td><span data-path-to-node=\"26,21,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,21,6,0\">Spain Only<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,22,0,0\"><b data-path-to-node=\"26,22,0,0\" data-index-in-node=\"0\">Dec 8<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,22,1,0\">Immacolata<\/span><\/td>\n<td><span data-path-to-node=\"26,22,2,0\">Inmaculada<\/span><\/td>\n<td><span data-path-to-node=\"26,22,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,22,4,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,22,5,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,22,6,0\">IT\/ES &#8211; Start of Xmas shopping<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,23,0,0\"><b data-path-to-node=\"26,23,0,0\" data-index-in-node=\"0\">Dec 25<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,1,0\"><b data-path-to-node=\"26,23,1,0\" data-index-in-node=\"0\">Natale<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,2,0\"><b data-path-to-node=\"26,23,2,0\" data-index-in-node=\"0\">Navidad<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,3,0\"><b data-path-to-node=\"26,23,3,0\" data-index-in-node=\"0\">No\u00ebl<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,4,0\"><b data-path-to-node=\"26,23,4,0\" data-index-in-node=\"0\">Weihnachten<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,5,0\"><b data-path-to-node=\"26,23,5,0\" data-index-in-node=\"0\">Christmas Day<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,23,6,0\"><b data-path-to-node=\"26,23,6,0\" data-index-in-node=\"0\">TOTAL CLOSURES<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,24,0,0\"><b data-path-to-node=\"26,24,0,0\" data-index-in-node=\"0\">Dec 26<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,24,1,0\">Santo Stefano<\/span><\/td>\n<td><span data-path-to-node=\"26,24,2,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,24,3,0\">&#8212;<\/span><\/td>\n<td><span data-path-to-node=\"26,24,4,0\">2. Weihnachtstag<\/span><\/td>\n<td><span data-path-to-node=\"26,24,5,0\">Boxing Day<\/span><\/td>\n<td><span data-path-to-node=\"26,24,6,0\">IT\/DE\/UK &#8211; Sales start<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"27\"><b data-path-to-node=\"27\" data-index-in-node=\"0\">How to prepare for calendar holidays<\/b><\/h2>\n<p data-path-to-node=\"28\">As is evident from the calendar shared above, <b data-path-to-node=\"28\" data-index-in-node=\"46\">Black Friday<\/b> and <b data-path-to-node=\"28\" data-index-in-node=\"63\">Cyber Monday<\/b> are the <b data-path-to-node=\"28\" data-index-in-node=\"84\">most important commercial events<\/b> of the year for Amazon sellers in Europe. For these events, preparation must start <b data-path-to-node=\"28\" data-index-in-node=\"200\">at least three months before<\/b>, with an in-depth analysis of the performance of the previous year and of current competition.<\/p>\n<p data-path-to-node=\"29\">The <b data-path-to-node=\"29\" data-index-in-node=\"4\">increase in stocks<\/b> for Black Friday requires indeed <b data-path-to-node=\"29\" data-index-in-node=\"56\">precise calculations<\/b> based on historical data. Ordering too much carries risks of unsold goods and storage costs. Conversely, ordering too little means <b data-path-to-node=\"29\" data-index-in-node=\"208\">losing sales<\/b> in the most profitable moment of the year. <b data-path-to-node=\"29\" data-index-in-node=\"264\">ZonWizard&#8217;s data<\/b> on market demand estimates allow to <b data-path-to-node=\"29\" data-index-in-node=\"317\">calibrate orders<\/b> with greater accuracy compared to the sole analysis of past sales.<\/p>\n<p data-path-to-node=\"30\">Also <b data-path-to-node=\"30\" data-index-in-node=\"5\">advertising campaigns<\/b> for Black Friday should be structured <b data-path-to-node=\"30\" data-index-in-node=\"65\">well in advance<\/b>. You will thus be able to create effective <b data-path-to-node=\"30\" data-index-in-node=\"124\">differentiated audience segments<\/b> and test creative messages several weeks before. Amazon offers <b data-path-to-node=\"30\" data-index-in-node=\"220\">special advertising formats<\/b> during this period, like Sponsored Brands video and Display ads. Both require <b data-path-to-node=\"30\" data-index-in-node=\"326\">professional creative contents<\/b> prepared in advance.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h3 data-path-to-node=\"32\"><b data-path-to-node=\"32\" data-index-in-node=\"0\">Logistics<\/b><\/h3>\n<p data-path-to-node=\"33\">The <b data-path-to-node=\"33\" data-index-in-node=\"4\">Christmas period<\/b>, which in Europe extends substantially from the beginning of December until Epiphany in Italy and Spain, requires a <b data-path-to-node=\"33\" data-index-in-node=\"137\">truly impeccable logistics management<\/b>. The <b data-path-to-node=\"33\" data-index-in-node=\"180\">cut-offs for guaranteed shipments<\/b> before Christmas vary by country but generally fall between <b data-path-to-node=\"33\" data-index-in-node=\"274\">December 18 and 20<\/b>. Communicating clearly these dates to customers through banners on product pages and post-purchase messages <b data-path-to-node=\"33\" data-index-in-node=\"401\">reduces complaints<\/b> and negative reviews.<\/p>\n<p data-path-to-node=\"34\"><b data-path-to-node=\"34\" data-index-in-node=\"0\">Valentine&#8217;s Day<\/b> is instead a <b data-path-to-node=\"34\" data-index-in-node=\"29\">particular opportunity<\/b> for specific categories like jewelry, perfumes, chocolates and beauty products. Preparation should start at the <b data-path-to-node=\"34\" data-index-in-node=\"164\">end of January<\/b>. It is here that you will have the possibility to <b data-path-to-node=\"34\" data-index-in-node=\"229\">optimize product pages<\/b> in a gift-friendly key and create specific bundles. With <b data-path-to-node=\"34\" data-index-in-node=\"309\">ZonWizard<\/b> you will be able to identify which product combinations have performed best in the category during previous Valentine&#8217;s Days.<\/p>\n<p data-path-to-node=\"35\"><b data-path-to-node=\"35\" data-index-in-node=\"0\">Easter<\/b> presents a <b data-path-to-node=\"35\" data-index-in-node=\"18\">variable appointment<\/b> every year and requires particular attention to the calendar. In <b data-path-to-node=\"35\" data-index-in-node=\"104\">2026<\/b> it falls relatively early. You will therefore have to prepare already from the <b data-path-to-node=\"35\" data-index-in-node=\"188\">beginning of March<\/b>.<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-intensifies-the-war-against-fake-reviews-legal-actions-and-ai-technology\/\"><b data-path-to-node=\"36,0,0,0\" data-index-in-node=\"30\">Amazon intensifies the war against fake reviews: legal actions and AI technology<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"37\"><b data-path-to-node=\"37\" data-index-in-node=\"0\">Management of local holidays and national specificities<\/b><\/h2>\n<p data-path-to-node=\"38\">The <b data-path-to-node=\"38\" data-index-in-node=\"4\">specific holidays<\/b> of every Country are commercial opportunities often <b data-path-to-node=\"38\" data-index-in-node=\"74\">undervalued<\/b> by pan-European sellers. Instead, dedicating attention to these local occasions allows to <b data-path-to-node=\"38\" data-index-in-node=\"176\">differentiate oneself<\/b> from the competition and build <b data-path-to-node=\"38\" data-index-in-node=\"229\">stronger connections<\/b> with local customers.<\/p>\n<h3 data-path-to-node=\"39\"><b data-path-to-node=\"39\" data-index-in-node=\"0\">Italy<\/b><\/h3>\n<p data-path-to-node=\"40\">In <b data-path-to-node=\"40\" data-index-in-node=\"3\">Italy<\/b>, <b data-path-to-node=\"40\" data-index-in-node=\"10\">April 25<\/b> (Liberation Day) and <b data-path-to-node=\"40\" data-index-in-node=\"40\">June 2<\/b> (Republic Day) often create <b data-path-to-node=\"40\" data-index-in-node=\"75\">longer bridges<\/b> that influence both purchasing behaviors and logistical operations. Many Italians plan <b data-path-to-node=\"40\" data-index-in-node=\"177\">short vacations<\/b> in these periods. Thus increases the demand for travel, outdoor and portable technology products. Analyzing these patterns through historical sales data allows to prepare <b data-path-to-node=\"40\" data-index-in-node=\"364\">targeted promotions<\/b>.<\/p>\n<p data-path-to-node=\"41\"><b data-path-to-node=\"41\" data-index-in-node=\"0\">Ferragosto (August 15)<\/b> is another particular challenge for sellers operating in Italy, Spain and France. The period sees <b data-path-to-node=\"41\" data-index-in-node=\"121\">significant slowdowns<\/b> in logistical operations and customer service. Many companies are closed for holidays. Planning <b data-path-to-node=\"41\" data-index-in-node=\"239\">adequate stocks<\/b> and communicating clearly any delays in shipments becomes essential to maintain <b data-path-to-node=\"41\" data-index-in-node=\"335\">positive performance metrics<\/b>.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-returns-are-on-the-rise-what-can-we-do\/\"><b data-path-to-node=\"42,0,0,0\" data-index-in-node=\"22\">Returns on Amazon are on the rise: what can we do?<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-path-to-node=\"43\"><b data-path-to-node=\"43\" data-index-in-node=\"0\">Spain<\/b><\/h3>\n<p data-path-to-node=\"44\">In <b data-path-to-node=\"44\" data-index-in-node=\"3\">Spain<\/b>, holidays like <b data-path-to-node=\"44\" data-index-in-node=\"24\">San Jos\u00e9 (March 19)<\/b>, the <b data-path-to-node=\"44\" data-index-in-node=\"49\">Fiesta Nacional (October 12)<\/b> and the <b data-path-to-node=\"44\" data-index-in-node=\"86\">Constituci\u00f3n (December 6)<\/b> are relevant moments for <b data-path-to-node=\"44\" data-index-in-node=\"137\">localized promotions<\/b>. Sellers who invest in specific campaigns for these dates. And they do it usually with <b data-path-to-node=\"44\" data-index-in-node=\"245\">creative contents in authentic Spanish<\/b>. Ideal for obtaining <b data-path-to-node=\"44\" data-index-in-node=\"305\">engagement rates<\/b> significantly higher compared to more generic competitors.<\/p>\n<h3 data-path-to-node=\"45\"><b data-path-to-node=\"45\" data-index-in-node=\"0\">United Kingdom<\/b><\/h3>\n<p data-path-to-node=\"46\">The <b data-path-to-node=\"46\" data-index-in-node=\"4\">United Kingdom<\/b> presents a unique <b data-path-to-node=\"46\" data-index-in-node=\"37\">Bank Holidays<\/b> structure. There is the <b data-path-to-node=\"46\" data-index-in-node=\"75\">Spring Bank Holiday (May 25)<\/b> and the <b data-path-to-node=\"46\" data-index-in-node=\"112\">Summer Bank Holiday (August 31)<\/b> that create <b data-path-to-node=\"46\" data-index-in-node=\"156\">online shopping peaks<\/b> comparable to minor holidays in other Countries. In the longer weekends they see <b data-path-to-node=\"46\" data-index-in-node=\"259\">predictable traffic increases<\/b> that can be capitalized with <b data-path-to-node=\"46\" data-index-in-node=\"318\">Lightning Deals promotions<\/b> and temporary advertising budget increases.<\/p>\n<p><strong>&gt;&gt;&gt; Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/innovative-packaging-from-amazon-new-solutions-for-the-packaging-of-the-future\/\"><b data-path-to-node=\"47,0,0,0\" data-index-in-node=\"22\">Innovative packaging, from Amazon new solutions for the packaging of the future<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-path-to-node=\"48\"><b data-path-to-node=\"48\" data-index-in-node=\"0\">Germany<\/b><\/h3>\n<p data-path-to-node=\"49\"><b data-path-to-node=\"49\" data-index-in-node=\"0\">Germany<\/b> celebrates the <b data-path-to-node=\"49\" data-index-in-node=\"23\">Tag der Einheit (October 3)<\/b>, German Unity Day, which falls strategically at the <b data-path-to-node=\"49\" data-index-in-node=\"103\">beginning of autumn<\/b>, a period already naturally dynamic for e-commerce. Sellers who manage to combine <b data-path-to-node=\"49\" data-index-in-node=\"205\">promotions for this national holiday<\/b> with the launch of autumn products can obtain <b data-path-to-node=\"49\" data-index-in-node=\"288\">particularly positive results<\/b> in the German market.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7396\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/calendario-festivita-2026\/amazon-seller-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?fit=819%2C544&amp;ssl=1\" data-orig-size=\"819,544\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"amazon seller 1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?fit=650%2C432&amp;ssl=1\" class=\"alignnone size-full wp-image-7396\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=650%2C432&#038;ssl=1\" alt=\"amazon seller 1\" width=\"650\" height=\"432\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/amazon-seller-1.jpg?resize=809%2C537&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"50\"><b data-path-to-node=\"50\" data-index-in-node=\"0\">How to optimize your operations during holiday periods<\/b><\/h2>\n<p data-path-to-node=\"51\">At this point it should be clear how <b data-path-to-node=\"51\" data-index-in-node=\"37\">operational management<\/b> during holidays requires <b data-path-to-node=\"51\" data-index-in-node=\"85\">detailed planning<\/b> and flexibility. The <b data-path-to-node=\"51\" data-index-in-node=\"124\">Amazon performance metrics<\/b> become even more central in these periods. Moments of the year in which <b data-path-to-node=\"51\" data-index-in-node=\"223\">high volumes<\/b> and increased customer expectations create greater pressures.<\/p>\n<p data-path-to-node=\"52\"><b data-path-to-node=\"52\" data-index-in-node=\"0\">Inventory management<\/b> must be based on <b data-path-to-node=\"52\" data-index-in-node=\"38\">reliable sales projections<\/b> integrated with considerations on supplier lead times. During <b data-path-to-node=\"52\" data-index-in-node=\"127\">Q4<\/b>, many suppliers are overloaded with orders and production times lengthen. Use <b data-path-to-node=\"52\" data-index-in-node=\"208\">ZonWizard data<\/b> to estimate expected demand. And order with <b data-path-to-node=\"52\" data-index-in-node=\"267\">8-12 weeks in advance<\/b> to avoid stock-outs in crucial moments.<\/p>\n<p data-path-to-node=\"53\"><b data-path-to-node=\"53\" data-index-in-node=\"0\">Daily monitoring<\/b> of stock levels during high-intensity periods like <b data-path-to-node=\"53\" data-index-in-node=\"68\">Black Friday Week<\/b> or the two pre-Christmas weeks is necessary. Amazon penalizes <b data-path-to-node=\"53\" data-index-in-node=\"148\">stock-outs<\/b> with losses of organic ranking difficult to recover. Setting <b data-path-to-node=\"53\" data-index-in-node=\"220\">automatic alerts<\/b> when inventory falls below critical thresholds allows timely interventions.<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-best-practices-for-replenishment-stock-and-fees\/\"><b data-path-to-node=\"54,0,0,0\" data-index-in-node=\"30\">Amazon Inventory Management: best practices for replenishment, stock and fees<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-path-to-node=\"55\"><b data-path-to-node=\"55\" data-index-in-node=\"0\">Pricing strategies<\/b><\/h3>\n<p data-path-to-node=\"56\">Also <b data-path-to-node=\"56\" data-index-in-node=\"5\">pricing strategies<\/b> during holidays require a <b data-path-to-node=\"56\" data-index-in-node=\"50\">delicate balance<\/b> between competitiveness and margins. Using <b data-path-to-node=\"56\" data-index-in-node=\"110\">intelligent repricing tools<\/b> that consider not only competitor prices but also<\/p>\n<ul>\n<li data-path-to-node=\"57,0,0\"><b data-path-to-node=\"57,0,0\" data-index-in-node=\"0\">your own cost structure<\/b><\/li>\n<li data-path-to-node=\"57,1,0\"><b data-path-to-node=\"57,1,0\" data-index-in-node=\"0\">advertising performance<\/b><\/li>\n<li data-path-to-node=\"57,2,0\"><b data-path-to-node=\"57,2,0\" data-index-in-node=\"0\">margin goals<\/b><\/li>\n<\/ul>\n<p data-path-to-node=\"58\">is crucial.<\/p>\n<p data-path-to-node=\"59\">During <b data-path-to-node=\"59\" data-index-in-node=\"7\">Black Friday<\/b>, lowering prices without strategy can <b data-path-to-node=\"59\" data-index-in-node=\"58\">completely erode profitability<\/b> despite high volumes.<\/p>\n<p data-path-to-node=\"60\">Let&#8217;s dwell then briefly on <b data-path-to-node=\"60\" data-index-in-node=\"28\">customer service management<\/b> during holiday peaks, which requires <b data-path-to-node=\"60\" data-index-in-node=\"93\">significant enhancements<\/b> of the team. The period between Black Friday and Christmas sees <b data-path-to-node=\"60\" data-index-in-node=\"182\">customer contact volumes<\/b> increase by <b data-path-to-node=\"60\" data-index-in-node=\"219\">200-300%<\/b>. Preparing <b data-path-to-node=\"60\" data-index-in-node=\"239\">response templates<\/b> for frequently asked questions, adequately training temporary staff and implementing <b data-path-to-node=\"60\" data-index-in-node=\"343\">effective ticketing systems<\/b> prevents deterioration of customer satisfaction metrics.<\/p>\n<p data-path-to-node=\"61\"><b data-path-to-node=\"61\" data-index-in-node=\"0\">Shipping strategies<\/b> must be communicated clearly and respected scrupulously. During the pre-Christmas period, customers are particularly sensitive to <b data-path-to-node=\"61\" data-index-in-node=\"150\">delivery times<\/b>. Using <b data-path-to-node=\"61\" data-index-in-node=\"172\">tracked shipping services<\/b>, communicating proactively any delays and offering <b data-path-to-node=\"61\" data-index-in-node=\"249\">expedited shipping options<\/b> when possible improves customer experience and protects performance metrics.<\/p>\n<h2 data-path-to-node=\"62\"><b data-path-to-node=\"62\" data-index-in-node=\"0\">How to prepare holiday marketing campaigns<\/b><\/h2>\n<p data-path-to-node=\"63\"><b data-path-to-node=\"63\" data-index-in-node=\"0\">Marketing campaigns<\/b> for holidays should be planned and prepared <b data-path-to-node=\"63\" data-index-in-node=\"64\">well in advance<\/b>, ideally <b data-path-to-node=\"63\" data-index-in-node=\"89\">6-8 weeks before<\/b> the target event. In this way you will be able to<\/p>\n<ul>\n<li data-path-to-node=\"64,0,0\"><b data-path-to-node=\"64,0,0\" data-index-in-node=\"0\">test messages<\/b><\/li>\n<li data-path-to-node=\"64,1,0\"><b data-path-to-node=\"64,1,0\" data-index-in-node=\"0\">optimize creatives<\/b><\/li>\n<li data-path-to-node=\"64,2,0\"><b data-path-to-node=\"64,2,0\" data-index-in-node=\"0\">build qualified audiences<\/b> before the peak of competition.<\/li>\n<\/ul>\n<p data-path-to-node=\"65\">Let&#8217;s pass then to <b data-path-to-node=\"65\" data-index-in-node=\"19\">optimizations for listings<\/b>. Titles that incorporate <b data-path-to-node=\"65\" data-index-in-node=\"71\">seasonal keywords<\/b> like &#8220;perfect gift for Christmas&#8221; or &#8220;Valentine&#8217;s idea&#8221; can significantly improve <b data-path-to-node=\"65\" data-index-in-node=\"171\">organic visibility<\/b> during relevant periods.<\/p>\n<p data-path-to-node=\"66\">Regarding <b data-path-to-node=\"66\" data-index-in-node=\"10\">promotions<\/b>, <b data-path-to-node=\"66\" data-index-in-node=\"22\">Amazon Sponsored Ads campaigns<\/b> should be structured with <b data-path-to-node=\"66\" data-index-in-node=\"79\">separate budgets<\/b> for holiday periods, allowing flexibility in resource allocation. During <b data-path-to-node=\"66\" data-index-in-node=\"169\">Black Friday<\/b>, for example, <b data-path-to-node=\"66\" data-index-in-node=\"196\">CPCs can triple<\/b>. Having dedicated budgets avoids that daily campaigns are exhausted prematurely. The use of <b data-path-to-node=\"66\" data-index-in-node=\"304\">dayparting<\/b> (planning by time slots) further optimizes spending by concentrating the budget in moments of <b data-path-to-node=\"66\" data-index-in-node=\"409\">highest conversion<\/b>.<\/p>\n<p><strong>&gt;&gt;&gt;Read also our guide <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-a-guide-to-warehouse-optimisation\/\"><b data-path-to-node=\"67,0,0,0\" data-index-in-node=\"20\">Amazon Inventory Management: guide to warehouse optimization<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"68\"><b data-path-to-node=\"68\" data-index-in-node=\"0\">How to perform post-holiday analysis<\/b><\/h2>\n<p data-path-to-node=\"69\">Commitments as a seller certainly do not end with the conclusion of the holidays. Indeed, it is fair to emphasize how the <b data-path-to-node=\"69\" data-index-in-node=\"122\">analysis of performance<\/b> after every holiday is fundamental for <b data-path-to-node=\"69\" data-index-in-node=\"185\">continuous improvement<\/b>. Immediately after major events like <b data-path-to-node=\"69\" data-index-in-node=\"245\">Black Friday<\/b> or the <b data-path-to-node=\"69\" data-index-in-node=\"265\">Christmas period<\/b>, therefore, dedicate time to the <b data-path-to-node=\"69\" data-index-in-node=\"315\">detailed analysis<\/b> of what worked and what can be improved. You will thus have very useful clues for the <b data-path-to-node=\"69\" data-index-in-node=\"419\">following year<\/b>.<\/p>\n<p data-path-to-node=\"70\"><b data-path-to-node=\"70\" data-index-in-node=\"0\">Sell-through data<\/b> during the holiday should for example be compared with initial projections. You will thus be able to evaluate the <b data-path-to-node=\"70\" data-index-in-node=\"132\">accuracy of planning<\/b>. Products that sold much more than expected indicate <b data-path-to-node=\"70\" data-index-in-node=\"206\">greater investment opportunities<\/b>. Products that disappointed require <b data-path-to-node=\"70\" data-index-in-node=\"275\">strategic revisions<\/b> or potentially elimination from the future holiday catalog.<\/p>\n<p data-path-to-node=\"71\">The <b data-path-to-node=\"71\" data-index-in-node=\"4\">analysis of post-holiday advertising metrics<\/b> reveals instead which campaigns, keywords and formats generated the <b data-path-to-node=\"71\" data-index-in-node=\"117\">best ROI<\/b>. These data should be documented systematically to inform next year&#8217;s strategies. Particularly precious is the analysis of the <b data-path-to-node=\"71\" data-index-in-node=\"253\">customer lifetime value<\/b> of customers acquired during holidays. Acquiring customers with <b data-path-to-node=\"71\" data-index-in-node=\"341\">aggressive promotions<\/b> makes sense only if they show propensity for repeat purchases.<\/p>\n<h3 data-path-to-node=\"72\"><b data-path-to-node=\"72\" data-index-in-node=\"0\">Reviews and inventory<\/b><\/h3>\n<p data-path-to-node=\"73\"><b data-path-to-node=\"73\" data-index-in-node=\"0\">Reviews<\/b> received in the post-holiday period require specific caution. <b data-path-to-node=\"73\" data-index-in-node=\"70\">Sales peaks<\/b> often bring proportional increases in reviews. <b data-path-to-node=\"73\" data-index-in-node=\"129\">Actively managing negative feedback<\/b> prevents damage to product reputation. Analyzing <b data-path-to-node=\"73\" data-index-in-node=\"214\">recurring patterns<\/b> in holiday complaints allows to identify recurring problems to solve proactively for subsequent holidays.<\/p>\n<p data-path-to-node=\"74\">Finally, dedicate time also to <b data-path-to-node=\"74\" data-index-in-node=\"31\">post-holiday inventory management<\/b>. Strongly seasonal products remained unsold require <b data-path-to-node=\"74\" data-index-in-node=\"117\">rapid decisions<\/b>. For example, <b data-path-to-node=\"74\" data-index-in-node=\"147\">liquidation through aggressive promotions<\/b>, storage until the following year, or returns to suppliers if possible. Keeping capital tied up in seasonal inventory negatively impacts the <b data-path-to-node=\"74\" data-index-in-node=\"330\">liquidity available<\/b> for new opportunities.<\/p>\n<p data-path-to-node=\"75\">Do you want to <b data-path-to-node=\"75\" data-index-in-node=\"15\">optimize your performance<\/b> during European holidays? Our team of experts can help you develop <b data-path-to-node=\"75\" data-index-in-node=\"108\">customized strategies<\/b> for every market, making the most of the potential of <b data-path-to-node=\"75\" data-index-in-node=\"184\">professional tools like ZonWizard<\/b>. Contact us and try our demos to find out more!<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of an Amazon seller depends also on their ability to plan and manage calendar holidays and the most important commercial events. Considering that every Country has cultural and commercial specificities that require a customized approach, if you have decided to sell on multiple markets you cannot do without helping yourself with in-depth analyses&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[125,1096],"class_list":["post-7497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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