{"id":7440,"date":"2026-01-15T11:47:24","date_gmt":"2026-01-15T11:47:24","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7440"},"modified":"2026-01-15T11:47:24","modified_gmt":"2026-01-15T11:47:24","slug":"premium-skincare-products-how-to-ride-the-new-trend-on-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/premium-skincare-products-how-to-ride-the-new-trend-on-amazon\/","title":{"rendered":"Premium skincare products: how to ride the new trend on Amazon"},"content":{"rendered":"<p data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Technological beauty devices<\/b> and <b data-path-to-node=\"1\" data-index-in-node=\"33\">premium products for skin and hair care<\/b> are experiencing a phase of exceptional growth on Amazon, with projections indicating a <b data-path-to-node=\"1\" data-index-in-node=\"161\">global beauty device market<\/b> destined to reach <b data-path-to-node=\"1\" data-index-in-node=\"207\">$201.3 billion by 2030<\/b>.<\/p>\n<p data-path-to-node=\"2\">Meanwhile, the platform has recorded a <b data-path-to-node=\"2\" data-index-in-node=\"39\">34% increase in sales<\/b> of skincare devices over the last year, while <b data-path-to-node=\"2\" data-index-in-node=\"107\">high-end haircare products<\/b> have seen a <b data-path-to-node=\"2\" data-index-in-node=\"146\">28% growth<\/b> compared to the previous year.<\/p>\n<p data-path-to-node=\"3\">A trend that fits into an increasingly broader shift in consumer habits. The <b data-path-to-node=\"3\" data-index-in-node=\"77\">2020 pandemic<\/b> accelerated the demand for <b data-path-to-node=\"3\" data-index-in-node=\"118\">professional solutions usable at home<\/b>. And it created a mature market for technologies once reserved for aesthetic clinics.<\/p>\n<p data-path-to-node=\"4\">For example, <b data-path-to-node=\"4\" data-index-in-node=\"13\">blue light devices<\/b> have now emerged as a leading category thanks to growing awareness of acne and skin aging, with research demonstrating the <b data-path-to-node=\"4\" data-index-in-node=\"155\">efficacy of phototherapy<\/b> in treating various dermatological issues.<\/p>\n<p data-path-to-node=\"5\">Enough to elect this sector as one of our <b data-path-to-node=\"5\" data-index-in-node=\"42\">favorites for 2026<\/b>. Let&#8217;s try to get to know it better and understand how we can tackle it successfully.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"c01636be63\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Blue light devices<\/b><\/h2>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">LED phototherapy devices<\/b> for home use are one of the most dynamic segments of beauty tech. Blue light, with a wavelength between 400 and 495 nanometers, according to a recent study in the <i data-path-to-node=\"8\" data-index-in-node=\"188\">Journal of Clinical and Aesthetic Dermatology<\/i>, has demonstrated <b data-path-to-node=\"8\" data-index-in-node=\"252\">clinically proven efficacy in reducing acne by up to 77%<\/b> after twelve weeks of constant use. On Amazon, products such as <b data-path-to-node=\"8\" data-index-in-node=\"373\">multicolor LED masks<\/b> and portable devices for targeted treatments are gaining more favorable positions in the rankings.<\/p>\n<p data-path-to-node=\"9\">The price range is positioned <b data-path-to-node=\"9\" data-index-in-node=\"30\">between 150 and 400 euros<\/b>. It is here, in fact, that consumers perceive an optimal balance between quality and accessibility. The brands achieving the best results are those that combine <b data-path-to-node=\"9\" data-index-in-node=\"217\">CE certifications<\/b> with <b data-path-to-node=\"9\" data-index-in-node=\"240\">verified reviews<\/b> and <b data-path-to-node=\"9\" data-index-in-node=\"261\">educational content<\/b>. And it is precisely on these levers that some brands have built their success. Informative and educational campaigns explaining how this technology works can more easily justify a <b data-path-to-node=\"9\" data-index-in-node=\"462\">premium price<\/b>.<\/p>\n<p data-path-to-node=\"10\">As a seller, what we advise you to do is focus on <b data-path-to-node=\"10\" data-index-in-node=\"50\">multifunctional devices<\/b> that combine different wavelengths. <b data-path-to-node=\"10\" data-index-in-node=\"110\">Red works as anti-aging<\/b>. <b data-path-to-node=\"10\" data-index-in-node=\"135\">Blue is specific for acne<\/b>. <b data-path-to-node=\"10\" data-index-in-node=\"162\">Infrared for deep penetration<\/b>. Products offering <b data-path-to-node=\"10\" data-index-in-node=\"211\">pre-set programs<\/b> and result-tracking apps are <b data-path-to-node=\"10\" data-index-in-node=\"257\">outperforming sales of basic devices by 45%<\/b>. And also take into account that <b data-path-to-node=\"10\" data-index-in-node=\"334\">seasonality<\/b> often plays a decisive role in campaign success. <b data-path-to-node=\"10\" data-index-in-node=\"395\">January and September<\/b> record sales peaks. The fourth quarter is evidently involved in the recourse to gift purchases.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7412\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/prodotti-premium-cura-pelle-capelli\/prodotti-premium-cura-capelli\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?fit=819%2C755&amp;ssl=1\" data-orig-size=\"819,755\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"prodotti premium cura capelli\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?fit=650%2C599&amp;ssl=1\" class=\"alignnone size-full wp-image-7412\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?resize=650%2C599&#038;ssl=1\" alt=\"\" width=\"650\" height=\"599\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?w=819&amp;ssl=1 819w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?resize=300%2C277&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?resize=768%2C708&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2026\/01\/prodotti-premium-cura-capelli.jpg?resize=809%2C746&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">Premium haircare products on Amazon<\/b><\/h2>\n<p data-path-to-node=\"12\">The market for <b data-path-to-node=\"12\" data-index-in-node=\"15\">premium haircare products<\/b> on Amazon has reached levels of good maturity that reward <b data-path-to-node=\"12\" data-index-in-node=\"99\">innovation<\/b> and <b data-path-to-node=\"12\" data-index-in-node=\"114\">scientifically validated ingredients<\/b>.<\/p>\n<p data-path-to-node=\"13\">Consumers are gradually <b data-path-to-node=\"13\" data-index-in-node=\"24\">abandoning mass-market products<\/b>. Instead, they express preferences for specialized formulations that solve specific problems such as:<\/p>\n<ul>\n<li data-path-to-node=\"14\"><b data-path-to-node=\"14\" data-index-in-node=\"0\">hair loss<\/b><\/li>\n<li data-path-to-node=\"14\"><b data-path-to-node=\"14\" data-index-in-node=\"10\">damage from chemical treatments<\/b><\/li>\n<li data-path-to-node=\"14\"><b data-path-to-node=\"14\" data-index-in-node=\"42\">fine or curly hair<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"15\">The growing demand has generated positive pressure on prices. So much so that the <b data-path-to-node=\"15\" data-index-in-node=\"82\">average price<\/b> of a premium haircare product on Amazon has <b data-path-to-node=\"15\" data-index-in-node=\"140\">increased by 22%<\/b> in the last two years, settling around <b data-path-to-node=\"15\" data-index-in-node=\"196\">35-50 euros<\/b> for a single product.<\/p>\n<p data-path-to-node=\"16\">In this area, <b data-path-to-node=\"16\" data-index-in-node=\"14\">serums and scalp treatments<\/b> are the category with the highest growth rate (<b data-path-to-node=\"16\" data-index-in-node=\"89\">+67% in sales<\/b> year over year). Ingredients such as <b data-path-to-node=\"16\" data-index-in-node=\"140\">biomimetic peptides<\/b>, <b data-path-to-node=\"16\" data-index-in-node=\"161\">growth factors<\/b>, <b data-path-to-node=\"16\" data-index-in-node=\"177\">niacinamide<\/b>, and <b data-path-to-node=\"16\" data-index-in-node=\"194\">concentrated botanical extracts<\/b> are becoming increasingly common and requested among consumers. And various analyses suggest that today consumers are willing to pay higher prices for <b data-path-to-node=\"16\" data-index-in-node=\"377\">transparent formulations<\/b> and <b data-path-to-node=\"16\" data-index-in-node=\"406\">verifiable results<\/b>.<\/p>\n<p data-path-to-node=\"17\">The strategy of success for this segment requires a strong focus on <b data-path-to-node=\"17\" data-index-in-node=\"68\">storytelling<\/b>. Every product must indeed tell a story of <b data-path-to-node=\"17\" data-index-in-node=\"124\">scientific innovation<\/b> and reasonably assurable results. Technical descriptions of ingredients, supported by <b data-path-to-node=\"17\" data-index-in-node=\"232\">clinical studies<\/b> and <b data-path-to-node=\"17\" data-index-in-node=\"253\">before\/after photos<\/b>, manage to convert better than traditional emotional marketing.<\/p>\n<p data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"0\">Bundles of complete treatments<\/b> (shampoo, conditioner, mask, and serum) generate an <b data-path-to-node=\"18\" data-index-in-node=\"83\">average order value 38% higher<\/b> than single products.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">Positioning and differentiation strategies for this market<\/b><\/h2>\n<p data-path-to-node=\"21\">To emerge in a saturated market like that of premium skin and hair care products, the construction of an <b data-path-to-node=\"21\" data-index-in-node=\"105\">authentic brand<\/b> with <b data-path-to-node=\"21\" data-index-in-node=\"126\">recognizable expertise<\/b> is fundamental.<\/p>\n<p data-path-to-node=\"22\">Amazon indeed rewards sellers who invest in <b data-path-to-node=\"22\" data-index-in-node=\"44\">detailed A+ Content<\/b>, <b data-path-to-node=\"22\" data-index-in-node=\"65\">professional demonstration videos<\/b>, and <b data-path-to-node=\"22\" data-index-in-node=\"104\">active responses to reviews<\/b>. Data shows us that listings with <b data-path-to-node=\"22\" data-index-in-node=\"166\">at least five videos<\/b> obtain <b data-path-to-node=\"22\" data-index-in-node=\"194\">conversion rates 32% higher<\/b> than those with only static images!<\/p>\n<p data-path-to-node=\"23\">Evidently, <b data-path-to-node=\"23\" data-index-in-node=\"11\">demonstrable certifications<\/b> and awards are barriers to entry that protect serious sellers. Ensure that electronic devices communicate <b data-path-to-node=\"23\" data-index-in-node=\"145\">top-tier European safety certifications<\/b> and are compliant with all regulations in force. Elements like these not only contribute to <b data-path-to-node=\"23\" data-index-in-node=\"277\">preventing account suspensions<\/b>, but become central arguments for consumers increasingly informed and attentive to safety.<\/p>\n<p data-path-to-node=\"24\">To build an initial base of consumers, also leverage the <b data-path-to-node=\"24\" data-index-in-node=\"57\">Amazon Vine program<\/b>. Investing a few hundred euros in this plan can fuel the first reviews and significantly accelerate listing credibility. However, the <b data-path-to-node=\"24\" data-index-in-node=\"211\">product quality<\/b> remains determinant. In the premium segment, even a <b data-path-to-node=\"24\" data-index-in-node=\"279\">single detailed negative review<\/b> can severely damage conversions!<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-best-practices-for-replenishment-stock-and-fees\/\"><b data-path-to-node=\"25,0,0,0\" data-index-in-node=\"30\">Amazon Inventory Management: best practices for replenishment, stock, and fees<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"26\"><b data-path-to-node=\"26\" data-index-in-node=\"0\">SEO optimization and advertising for beauty tech<\/b><\/h2>\n<p data-path-to-node=\"27\"><b data-path-to-node=\"27\" data-index-in-node=\"0\">High commercial intent keywords<\/b> for this sector typically include rather specific terms. For example:<\/p>\n<ul>\n<li data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">professional blue light acne device<\/b><\/li>\n<li data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"36\">certified LED mask<\/b><\/li>\n<li data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"55\">hair serum with peptides<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"29\"><b data-path-to-node=\"29\" data-index-in-node=\"0\">Long-tail keyword research<\/b> becomes very functional. Generic terms like <i data-path-to-node=\"29\" data-index-in-node=\"71\">skin care<\/i>, on the other hand, have prohibitive CPCs. Conversely, longer and more specific keywords like <b data-path-to-node=\"29\" data-index-in-node=\"175\">certified home use anti-aging device<\/b> manage to attract qualified traffic with manageable CPCs.<\/p>\n<p data-path-to-node=\"30\">In PPC campaigns, <b data-path-to-node=\"30\" data-index-in-node=\"18\">seasonality<\/b> should also be taken into account. <b data-path-to-node=\"30\" data-index-in-node=\"65\">Increase the advertising budget by 40-50%<\/b> between December and January to capture post-holiday purchases and New Year&#8217;s resolutions. During <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-quarterly-earnings-prime-day-and-more-the-2026-calendar-for-sellers-and-vendors\/\"><b data-path-to-node=\"30\" data-index-in-node=\"205\">Prime Days and Black Friday<\/b><\/a>, beauty tech products record <b data-path-to-node=\"30\" data-index-in-node=\"262\">conversion rates of up to 18%<\/b>, significantly higher than the annual average of 12%.<\/p>\n<p data-path-to-node=\"31\"><b data-path-to-node=\"31\" data-index-in-node=\"0\">Sponsored Brand Videos<\/b> are generating <b data-path-to-node=\"31\" data-index-in-node=\"38\">ROAS (Return on Ad Spend) 25% higher<\/b> than standard ads for technological devices. They allow, in fact, demonstrating product operation directly in search results.<\/p>\n<p data-path-to-node=\"32\">For haircare products, on the other hand, <b data-path-to-node=\"32\" data-index-in-node=\"42\">Display ads<\/b> that retarget visitors with bundle offers usually work very well.<\/p>\n<p><strong>&gt;&gt;&gt;Read also our article <a href=\"https:\/\/www.zonwizard.com\/blog\/what-is-roi-and-how-is-it-calculated\/\"><b data-path-to-node=\"33,0,0,0\" data-index-in-node=\"22\">What is ROI and how is it calculated?<\/b><\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-path-to-node=\"34\"><b data-path-to-node=\"34\" data-index-in-node=\"0\">Emerging trends and future opportunities for Amazon sellers<\/b><\/h2>\n<p data-path-to-node=\"35\">At this point, we can conclude our intervention with some final thoughts.<\/p>\n<p data-path-to-node=\"36\">First of all, the <b data-path-to-node=\"36\" data-index-in-node=\"18\">personalization market<\/b> is emerging in this area as well as the new frontier of the sector. Devices with <b data-path-to-node=\"36\" data-index-in-node=\"122\">skin sensors<\/b> that adapt treatments and the possibility of providing interactive online materials for customized haircare products are new trends capable of reaching engagement well above average. <b data-path-to-node=\"36\" data-index-in-node=\"318\">Generation Z consumers<\/b>, who will represent <b data-path-to-node=\"36\" data-index-in-node=\"361\">40% of beauty buyers<\/b>. They look, for example, for products with <b data-path-to-node=\"36\" data-index-in-node=\"425\">integrated artificial intelligence<\/b> and progress tracking via apps.<\/p>\n<p data-path-to-node=\"37\">We must then necessarily dwell on the concept of <b data-path-to-node=\"37\" data-index-in-node=\"49\">sustainability<\/b>. Products with <b data-path-to-node=\"37\" data-index-in-node=\"79\">refillable packaging<\/b> or <b data-path-to-node=\"37\" data-index-in-node=\"103\">certified organic ingredients<\/b> grow <b data-path-to-node=\"37\" data-index-in-node=\"138\">52% faster<\/b> than traditional competitors. It is no coincidence that Amazon has long launched the <b data-path-to-node=\"37\" data-index-in-node=\"234\">Climate Pledge Friendly badge<\/b>. It increases visibility in search results, a significant competitive advantage that many sellers are still underestimating.<\/p>\n<p data-path-to-node=\"38\">Finally, consider <b data-path-to-node=\"38\" data-index-in-node=\"18\">expansion into less saturated European markets<\/b>. Some, like the Italian one, are very competitive. Other countries like<\/p>\n<ul>\n<li data-path-to-node=\"39\"><b data-path-to-node=\"39\" data-index-in-node=\"0\">Poland<\/b><\/li>\n<li data-path-to-node=\"39\"><b data-path-to-node=\"39\" data-index-in-node=\"7\">Czech Republic<\/b><\/li>\n<li data-path-to-node=\"39\"><b data-path-to-node=\"39\" data-index-in-node=\"22\">Nordic markets<\/b><\/li>\n<\/ul>\n<p data-path-to-node=\"40\">instead show <b data-path-to-node=\"40\" data-index-in-node=\"13\">growing demand<\/b> with competition still limited for premium beauty tech products.<\/p>\n<p data-path-to-node=\"41\">The <b data-path-to-node=\"41\" data-index-in-node=\"4\">localization of listings<\/b> and customer service in the local language can be decisive and generate <b data-path-to-node=\"41\" data-index-in-node=\"101\">conversion rates 40% higher<\/b>.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technological beauty devices and premium products for skin and hair care are experiencing a phase of exceptional growth on Amazon, with projections indicating a global beauty device market destined to reach $201.3 billion by 2030. Meanwhile, the platform has recorded a 34% increase in sales of skincare devices over the last year, while high-end haircare&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[79],"tags":[125,1096,463],"class_list":["post-7440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorial","tag-amazon","tag-amazon-seller","tag-beauty"],"yoast_head":"<!-- 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