{"id":7271,"date":"2025-11-25T08:18:34","date_gmt":"2025-11-25T08:18:34","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7271"},"modified":"2025-11-25T08:18:34","modified_gmt":"2025-11-25T08:18:34","slug":"amazon-haul-fete-ses-un-an-levolution-de-la-place-de-marche-a-prix-ultra-bas","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-haul-fete-ses-un-an-levolution-de-la-place-de-marche-a-prix-ultra-bas\/","title":{"rendered":"Amazon Haul f\u00eate ses un an : l&#8217;\u00e9volution de la place de march\u00e9 \u00e0 prix ultra-bas"},"content":{"rendered":"<p data-path-to-node=\"1\"><b>Lorsque Amazon a lanc\u00e9 <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-haul-en-europe-dici-la-fin-de-lannee\/\">Haul<\/a> il y a douze mois<\/b>, il \u00e9tait clair qu&#8217;il ne s&#8217;agissait pas d&#8217;un simple, \u00e9ni\u00e8me, ajout \u00e0 ses vitrines. L&#8217;objectif \u00e9tait beaucoup plus ambitieux. Amazon voulait en effet <b>red\u00e9finir la fa\u00e7on dont les consommateurs ach\u00e8tent des produits \u00e0 des prix extr\u00eamement bas<\/b>. Et, simultan\u00e9ment, <b>cr\u00e9er de nouvelles opportunit\u00e9s pour les vendeurs partenaires<\/b>.<\/p>\n<p data-path-to-node=\"2\">La question qui a inspir\u00e9 le d\u00e9veloppement de cette plateforme a donc \u00e9t\u00e9 claire d\u00e8s le d\u00e9but. \u00c0 savoir, comment permettre aux vendeurs d&#8217;offrir une tr\u00e8s vaste s\u00e9lection d&#8217;articles \u00e0 des prix comp\u00e9titifs, tout en maintenant le <b>sentiment de confiance qui distingue l&#8217;exp\u00e9rience d&#8217;achat Amazon<\/b> ? La r\u00e9ponse est arriv\u00e9e de mani\u00e8re tr\u00e8s structur\u00e9e.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"9de4ee2c67\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2>Une forte croissance dont de nombreux vendeurs ont profit\u00e9<\/h2>\n<p data-path-to-node=\"5\">En seulement douze mois, la <b>s\u00e9lection de produits a augment\u00e9 de 400 %<\/b>, d\u00e9passant le million d&#8217;articles disponibles \u00e0 moins de 10 dollars. Mais la donn\u00e9e la plus int\u00e9ressante pour ceux qui vendent concerne le trafic. <b>Les visites des clients ont tripl\u00e9 depuis juin<\/b>, d\u00e9montrant que lorsqu&#8217;on combine une large s\u00e9lection avec des prix agressifs, la r\u00e9ponse du march\u00e9 est imm\u00e9diate.<\/p>\n<p data-path-to-node=\"6\">Ce qui a commenc\u00e9 comme une exp\u00e9rience mobile aux <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/export-usa-2025-produits-tendance\/\">\u00c9tats-Unis<\/a> s&#8217;est donc rapidement transform\u00e9 en une <b>destination mondiale pr\u00e9sente sur 25 march\u00e9s diff\u00e9rents<\/b>. Amazon a par ailleurs d\u00e9j\u00e0 annonc\u00e9 de <b>nouvelles expansions en 2026<\/b>, laissant entendre aux vendeurs que ceux qui entrent maintenant dans ce syst\u00e8me peuvent se positionner comme <b>early movers sur des march\u00e9s encore peu satur\u00e9s<\/b>.<\/p>\n<p data-path-to-node=\"7\">L&#8217;\u00e9volution de Haul s&#8217;est ensuite \u00e9tendue \u00e9galement au domaine des marchandises. L&#8217;ajout de cat\u00e9gories tr\u00e8s populaires comme :<\/p>\n<ul>\n<li data-path-to-node=\"8,0,0\"><a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/vendre-des-jouets-sur-amazon-le-guide-complet-2024\/\"><b>jouets<\/b><\/a><\/li>\n<li data-path-to-node=\"8,1,0\"><a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/est-il-encore-possible-de-vendre-de-lelectronique-sur-amazon\/\"><b>\u00e9lectronique<\/b><\/a><\/li>\n<li data-path-to-node=\"8,2,0\"><b>produits de beaut\u00e9<\/b><\/li>\n<\/ul>\n<p data-path-to-node=\"9\">a ouvert la voie \u00e0 des typologies de vendeurs compl\u00e8tement nouvelles. La <b>forte croissance des articles \u00e0 moins de 3 dollars<\/b> a ensuite d\u00e9montr\u00e9 qu&#8217;il existe un march\u00e9 \u00e9norme pour des produits ultra-accessibles.<\/p>\n<p data-path-to-node=\"10\">Par ailleurs, l&#8217;\u00e9volution de ces mois a montr\u00e9 que vendre \u00e0 bas prix ne signifie pas forc\u00e9ment des marges r\u00e9duites. Le secret r\u00e9side dans le <b>volume et dans l&#8217;efficacit\u00e9 op\u00e9rationnelle<\/b> qu&#8217;Amazon permet d&#8217;atteindre gr\u00e2ce \u00e0 son infrastructure logistique et technologique.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2>La personnalisation au service des ventes<\/h2>\n<p data-path-to-node=\"13\">Amazon a investi massivement dans l&#8217;am\u00e9lioration de l&#8217;exp\u00e9rience d&#8217;achat gr\u00e2ce \u00e0 une <b>personnalisation consid\u00e9rablement am\u00e9lior\u00e9e<\/b> et \u00e0 l&#8217;int\u00e9gration de contenus Amazon Live.<\/p>\n<p data-path-to-node=\"14\">Pour les vendeurs, ce qui pr\u00e9c\u00e8de se traduit par de <b>plus grandes possibilit\u00e9s d&#8217;\u00eatre d\u00e9couvert par le bon client au bon moment<\/b>. L&#8217;introduction d&#8217;outils comme <b>Amazon Lens Live<\/b>, qui permet la recherche visuelle en temps r\u00e9el, a permis aux produits d&#8217;\u00eatre trouv\u00e9s de mani\u00e8res compl\u00e8tement nouvelles, ouvrant des canaux de conversion qui n&#8217;existaient pas auparavant.<\/p>\n<p><strong>&gt;&gt;&gt; Vous pouvez aussi lire notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-intensifie-la-guerre-contre-les-faux-avis-actions-juridiques-et-technologie-dia\/\">Amazon intensifie la guerre contre les faux avis : actions en justice et technologie IA<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2>Une occasion \u00e0 saisir pour les vendeurs<\/h2>\n<p data-path-to-node=\"17\">Bref, 12 mois apr\u00e8s son lancement, il est l\u00e9gitime d&#8217;affirmer que <b>Haul n&#8217;est certainement pas une exp\u00e9rience<\/b>. C&#8217;est plut\u00f4t un <b>pilier strat\u00e9gique de l&#8217;offre globale d&#8217;Amazon<\/b>. Pour les vendeurs, cela signifie entrer dans un canal qui garantit :<\/p>\n<ul>\n<li data-path-to-node=\"18,0,0\"><b>une plus grande stabilit\u00e9<\/b><\/li>\n<li data-path-to-node=\"18,1,0\"><b>des investissements continus dans la plateforme<\/b><\/li>\n<li data-path-to-node=\"18,2,0\"><b>la certitude que les ressources consacr\u00e9es \u00e0 ce canal ne seront pas gaspill\u00e9es<\/b>.<\/li>\n<\/ul>\n<p data-path-to-node=\"19\">Amazon veut en effet continuer \u00e0 innover et \u00e0 ajouter des fonctionnalit\u00e9s sur Haul, soustrayant davantage de parts aux concurrents asiatiques.<\/p>\n<p data-path-to-node=\"20\">Pour ceux qui sont int\u00e9ress\u00e9s, le <b>moment d&#8217;\u00e9valuer Haul comme canal de vente strat\u00e9gique est donc arriv\u00e9<\/b>. Avec une place de march\u00e9 qui continue de cro\u00eetre rapidement, \u00eatre parmi les premiers \u00e0 consolider sa pr\u00e9sence signifie <b>construire un avantage concurrentiel<\/b> difficilement r\u00e9plicable par les concurrents qui arriveront apr\u00e8s.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque Amazon a lanc\u00e9 Haul il y a douze mois, il \u00e9tait clair qu&#8217;il ne s&#8217;agissait pas d&#8217;un simple, \u00e9ni\u00e8me, ajout \u00e0 ses vitrines. L&#8217;objectif \u00e9tait beaucoup plus ambitieux. Amazon voulait en effet red\u00e9finir la fa\u00e7on dont les consommateurs ach\u00e8tent des produits \u00e0 des prix extr\u00eamement bas. Et, simultan\u00e9ment, cr\u00e9er de nouvelles opportunit\u00e9s pour les&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":7228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[306],"tags":[315,1123],"class_list":["post-7271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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