{"id":7259,"date":"2025-11-25T08:20:14","date_gmt":"2025-11-25T08:20:14","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7259"},"modified":"2025-11-25T08:20:14","modified_gmt":"2025-11-25T08:20:14","slug":"amazon-lens-live-como-aprovechar-la-busqueda-visual-para-vender-online","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/es\/amazon-lens-live-como-aprovechar-la-busqueda-visual-para-vender-online\/","title":{"rendered":"Amazon Lens Live: c\u00f3mo aprovechar la b\u00fasqueda visual para vender online"},"content":{"rendered":"<p data-path-to-node=\"1\"><b>La forma en que los consumidores buscan productos est\u00e1 cambiando<\/b> y lo est\u00e1 haciendo muy r\u00e1pido. En este camino, Amazon ha lanzado <b>Lens Live<\/b>, una tecnolog\u00eda que convierte la <b>c\u00e1mara del smartphone en una herramienta de b\u00fasqueda instant\u00e1nea e inteligente<\/b>, capaz de <b>escanear productos en tiempo real<\/b> y mostrar coincidencias inmediatas en un carrusel deslizante.<\/p>\n<p data-path-to-node=\"2\">Si vendes en Amazon, la introducci\u00f3n de Lens Live es una <b>novedad important\u00edsima<\/b> que debes tener en cuenta. De hecho, tus clientes ya no necesitan saber c\u00f3mo describir lo que buscan. Basta con que lo <b>encuadren con la c\u00e1mara<\/b>. \u00bfPero con qu\u00e9 repercusiones para las actividades del vendedor?<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_6\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"6\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Rellene los campos obligatorios\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Su direcci\u00f3n de correo electr\u00f3nico parece no ser v\u00e1lida\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"9de4ee2c67\">\n\t\t\t\t<div class=\"sib_signup_box_inside_6\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Suscr\u00edbete al Bolet\u00edn<\/strong><\/h2>\r\n        <p>Art\u00edculos, minigu\u00edas y actualizaciones sobre el mundo de Amazon por parte de expertos en el campo.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nombre\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Correo Electr\u00f3nico\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Acepto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/es\/privacy\"><u>pol\u00edtica de privacidad<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"es\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Suscribirme al Bolet\u00edn\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_6 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_6 input[type=text],form#sib_signup_form_6 input[type=email], form#sib_signup_form_6 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_6 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_6 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_6 p{ margin: 10px 0 0 0; } form#sib_signup_form_6 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_6 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_6 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_6 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_6 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2>La inteligencia artificial trabaja para tus conversiones<\/h2>\n<p data-path-to-node=\"5\">La innovaci\u00f3n fundamental de Lens Live no est\u00e1 tanto en la capacidad de reconocer objetos, sino en la <b>profunda integraci\u00f3n con Rufus, el asistente de IA de Amazon<\/b>.<\/p>\n<p data-path-to-node=\"6\">Mientras el cliente encuadra un producto, de hecho, el sistema <b>genera autom\u00e1ticamente preguntas sugeridas y res\u00famenes r\u00e1pidos<\/b> que destacan los puntos fuertes del art\u00edculo. Es decir, tus productos pueden ser <b>narrados por la inteligencia artificial<\/b> en el momento exacto en que el cliente los est\u00e1 descubriendo. Se aumentan as\u00ed las <b>probabilidades de conversi\u00f3n<\/b>.<\/p>\n<p data-path-to-node=\"7\">En resumen, ya no es necesario que el cliente busque activamente la informaci\u00f3n: <b>la IA se la pone directamente ante sus ojos<\/b>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LIk8PrxY6k\"><p><a href=\"https:\/\/www.zonwizard.com\/blog\/es\/resenas-de-amazon-2026-guia-de-zonwizard-sobre-estrategias-politicas-y-buenas-practicas-para-vendedores\/\">Rese\u00f1as de Amazon 2026: Gu\u00eda de ZonWizard sobre estrategias, pol\u00edticas y buenas pr\u00e1cticas para vendedores<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Rese\u00f1as de Amazon 2026: Gu\u00eda de ZonWizard sobre estrategias, pol\u00edticas y buenas pr\u00e1cticas para vendedores&#8221; &#8212; ZonWizard\" src=\"https:\/\/www.zonwizard.com\/blog\/es\/resenas-de-amazon-2026-guia-de-zonwizard-sobre-estrategias-politicas-y-buenas-practicas-para-vendedores\/embed\/#?secret=nepoRggFpR#?secret=LIk8PrxY6k\" data-secret=\"LIk8PrxY6k\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>De ver a comprar: el viaje del cliente se acorta<\/h2>\n<p data-path-to-node=\"10\">Si lo anterior es cierto, entonces deber\u00eda ser intuitivo c\u00f3mo Amazon ha <b>eliminado cualquier ralentizaci\u00f3n en el proceso de compra<\/b>.<\/p>\n<p data-path-to-node=\"11\">Los clientes ahora pueden <b>a\u00f1adir art\u00edculos directamente al carrito o a las listas de deseos<\/b> sin salir nunca de la vista de la c\u00e1mara. Basta simplemente con tocar los iconos correspondientes.<\/p>\n<p data-path-to-node=\"12\">Se crea as\u00ed un proceso muy fluido en la experiencia de compra, que <b>reduce dr\u00e1sticamente la tasa de abandono del carrito<\/b> y aumenta las <b>compras por impulso<\/b>. Para los vendedores m\u00e1s astutos, las ventajas son evidentes. Cada segundo de atenci\u00f3n conquistado tiene muchas m\u00e1s probabilidades de transformarse en una venta efectiva.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_es#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3044 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=650%2C159&#038;ssl=1\" alt=\"Herramienta de beneficios ZonWizard.Toma el control total de tu negocio en Amazon. Ver\u00e1s claramente las ganancias reales, los m\u00e1rgenes, el ROI, los pedidos y los costos de cada producto. Programa autom\u00e1ticamente solicitudes de rese\u00f1as para tus pedidos.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2>C\u00f3mo funciona la tecnolog\u00eda de Lens Live<\/h2>\n<p data-path-to-node=\"15\">Para funcionar, Lens Live utiliza un <b>modelo de visi\u00f3n artificial ligero<\/b> que se ejecuta directamente en el dispositivo, identificando objetos en tiempo real mientras el cliente mueve la c\u00e1mara.<\/p>\n<p data-path-to-node=\"16\">El sistema compara instant\u00e1neamente lo que ve con <b>miles de millones de productos de Amazon a trav\u00e9s de un modelo de deep learning<\/b>, encontrando coincidencias exactas o muy similares.<\/p>\n<p data-path-to-node=\"17\">Para los vendedores, significa la posibilidad de obtener <b>visibilidad inmediata<\/b> cada vez que alguien encuadra un producto similar al suyo. Y, adem\u00e1s, eliminando cualquier distancia. La tecnolog\u00eda funciona de hecho cuando se encuadra un producto en una <b>tienda f\u00edsica, en una red social, en casa de un amigo<\/b>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"lQK41lHRHD\"><p><a href=\"https:\/\/www.zonwizard.com\/blog\/es\/como-conseguir-resenas-en-amazon-nuestra-guia-completa\/\">C\u00f3mo conseguir rese\u00f1as en Amazon: nuestra gu\u00eda completa<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;C\u00f3mo conseguir rese\u00f1as en Amazon: nuestra gu\u00eda completa&#8221; &#8212; ZonWizard\" src=\"https:\/\/www.zonwizard.com\/blog\/es\/como-conseguir-resenas-en-amazon-nuestra-guia-completa\/embed\/#?secret=rwgQkxqvqn#?secret=lQK41lHRHD\" data-secret=\"lQK41lHRHD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>La integraci\u00f3n de Lens Live con Rufus<\/h2>\n<p data-path-to-node=\"20\">La integraci\u00f3n con Rufus trae por tanto una <b>enorme ventaja competitiva<\/b> para quien optimiza correctamente sus anuncios. El sistema genera de hecho autom\u00e1ticamente preguntas pertinentes y proporciona <b>respuestas inmediatas basadas en la informaci\u00f3n del producto<\/b>.<\/p>\n<p data-path-to-node=\"21\">Si un cliente encuadra un sof\u00e1, puede preguntar si pasar\u00e1 por una puerta de 80 cent\u00edmetros y obtener una respuesta. En otras palabras:<\/p>\n<ul>\n<li data-path-to-node=\"22,0,0\"><b>las fichas de producto completas<\/b><\/li>\n<li data-path-to-node=\"22,1,0\"><b>los detalles de las dimensiones precisas<\/b><\/li>\n<li data-path-to-node=\"22,2,0\"><b>la indicaci\u00f3n detallada de los materiales<\/b><\/li>\n<li data-path-to-node=\"22,3,0\"><b>las especificaciones t\u00e9cnicas precisas<\/b><\/li>\n<\/ul>\n<p data-path-to-node=\"23\">son una necesidad para quien quiere competir en este nuevo escenario.<\/p>\n<p data-path-to-node=\"24\">Naturalmente, la <b>calidad de las im\u00e1genes de los productos<\/b> tampoco debe subestimarse. Lens Live compara lo que ve la c\u00e1mara con las im\u00e1genes presentes en Amazon. Por tanto, v\u00eda libre a <b>fotos de alta resoluci\u00f3n, sobre fondo blanco y desde m\u00faltiples \u00e1ngulos<\/b>.<\/p>\n<p data-path-to-node=\"25\">Pero no basta. La informaci\u00f3n estructurada, las dimensiones precisas, los detalles t\u00e9cnicos y las descripciones completas alimentan las respuestas que Rufus proporciona a los clientes. \u00a1Un <b>anuncio mediocre no solo vender\u00e1 menos<\/b>, sino que simplemente podr\u00eda no aparecer cuando un cliente encuadre un producto similar al tuyo!<\/p>\n<p><strong>&gt;&gt;&gt; Puedes leer tambi\u00e9n nuestro art\u00edculo <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-intensifies-the-war-against-fake-reviews-legal-actions-and-ai-technology\/\">Amazon intensifica la guerra contra las rese\u00f1as falsas: acciones legales y tecnolog\u00eda de IA<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2>Los consejos para los vendedores<\/h2>\n<p data-path-to-node=\"28\">De lo anterior deber\u00eda resultar bastante claro que nos encontramos en los <b>albores de un cambio radical<\/b> en la forma en que los productos son descubiertos y comprados online.<\/p>\n<p data-path-to-node=\"29\">Es por eso que los vendedores que <b>optimizan sus anuncios para la b\u00fasqueda visual y la IA hoy<\/b> son tambi\u00e9n los que podr\u00e1n construir una ventaja cada vez m\u00e1s dif\u00edcil de recuperar para quien llegue despu\u00e9s.<\/p>\n<p data-path-to-node=\"30\">\u00a1El <b>momento de actuar es ahora<\/b>, antes de que esta modalidad de b\u00fasqueda se convierta en el est\u00e1ndar y la competencia se intensifique a\u00fan m\u00e1s!<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La forma en que los consumidores buscan productos est\u00e1 cambiando y lo est\u00e1 haciendo muy r\u00e1pido. En este camino, Amazon ha lanzado Lens Live, una tecnolog\u00eda que convierte la c\u00e1mara del smartphone en una herramienta de b\u00fasqueda instant\u00e1nea e inteligente, capaz de escanear productos en tiempo real y mostrar coincidencias inmediatas en un carrusel 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