{"id":7214,"date":"2025-11-25T08:20:11","date_gmt":"2025-11-25T08:20:11","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7214"},"modified":"2025-12-11T13:56:46","modified_gmt":"2025-12-11T13:56:46","slug":"amazon-lens-live","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/amazon-lens-live\/","title":{"rendered":"Amazon Lens Live: come sfruttare la ricerca visuale per vendere online"},"content":{"rendered":"<p>Il modo in cui i consumatori cercano prodotti sta cambiando e lo sta facendo molto velocemente. In questo percorso, Amazon ha lanciato <strong>Lens<\/strong> <strong>Live<\/strong>, una tecnologia che <strong>rende la fotocamera dello smartphone uno strumento di ricerca istantaneo e intelligente<\/strong>, capace di scansionare prodotti in tempo reale e mostrare corrispondenze immediate in un carosello scorrevole.<\/p>\n<p>Se vendi su Amazon, l\u2019introduzione di Lens Live \u00e8 una novit\u00e0 importantissima di cui devi tenere conto. Di fatto, i tuoi clienti non devono pi\u00f9 sapere come descrivere ci\u00f2 che cercano. Basta che lo inquadrino con la fotocamera. Ma con quali riflessi per le attivit\u00e0 del seller?<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"9de4ee2c67\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2>L&#8217;intelligenza artificiale lavora per le tue conversioni<\/h2>\n<p>L\u2019innovazione fondamentale di Lens Live non \u00e8 tanto nella capacit\u00e0 di riconoscere oggetti, <strong>bens\u00ec nell&#8217;integrazione profonda con <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-lancia-rufus-in-italia\/\">Rufus<\/a>, l&#8217;assistente AI di Amazon.<\/strong><\/p>\n<p>Mentre il cliente inquadra un prodotto, infatti, <strong>il sistema genera automaticamente domande suggerite e riassunti rapidi che evidenziano i punti di forza dell&#8217;articolo<\/strong>. Ovvero, i tuoi prodotti possono essere raccontati dall&#8217;intelligenza artificiale nel momento esatto in cui il cliente li sta scoprendo. Si aumentano cos\u00ec le probabilit\u00e0 di conversione.<\/p>\n<p>Insomma, non \u00e8 pi\u00f9 necessario che il cliente cerchi attivamente le informazioni: <strong>gliele porta l&#8217;AI direttamente sotto gli occhi<\/strong>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"tIIKqpKSd8\"><p><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/recensioni-amazon-2026\/\">Recensioni Amazon 2026: Guida ZonWizard su strategie, policy e best practice per seller<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Recensioni Amazon 2026: Guida ZonWizard su strategie, policy e best practice per seller&#8221; &#8212; ZonWizard\" src=\"https:\/\/www.zonwizard.com\/blog\/it\/recensioni-amazon-2026\/embed\/#?secret=tVvrmCSigR#?secret=tIIKqpKSd8\" data-secret=\"tIIKqpKSd8\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>Dal vedere al comprare: il viaggio del cliente si accorcia<\/h2>\n<p>Se quanto sopra \u00e8 vero, allora dovrebbe essere intuibile come Amazon <strong>abbia eliminato qualsiasi rallentamento nel processo d&#8217;acquisto<\/strong>.<\/p>\n<p>I clienti possono ora aggiungere articoli direttamente al carrello o alle liste desideri senza mai uscire dalla vista della fotocamera. Basta semplicemente toccare delle apposite icone.<\/p>\n<p>Si crea cos\u00ec un processo molto fluido nell&#8217;esperienza d&#8217;acquisto, che drasticamente il tasso di abbandono del carrello e aumenta gli acquisti d&#8217;impulso. Per i seller pi\u00f9 accorti, i vantaggi sono evidenti. Ogni secondo di attenzione conquistato ha infatti molte pi\u00f9 probabilit\u00e0 di trasformarsi in una vendita effettiva.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2>Come funziona la tecnologia di Lens Live<\/h2>\n<p>Per funzionare, Lens Live <strong>utilizza un modello di computer vision leggero che gira direttamente sul dispositivo, identificando oggetti in tempo reale mentre il cliente muove la fotocamera<\/strong>.<\/p>\n<p>Il sistema confronta infatti in modo istantaneo ci\u00f2 che vede con miliardi di prodotti Amazon attraverso un modello di deep learning, trovando corrispondenze esatte o molto simili.<\/p>\n<p>Per i venditori, significa la possibilit\u00e0 di ottenere visibilit\u00e0 immediata ogni volta che qualcuno inquadra un prodotto simile al proprio. E, peraltro, anche abbattendo ogni distanza. La tecnologia funziona infatti quando si inquadra un prodotto in un negozio fisico, su un social media, a casa di un amico.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZudD6evepp\"><p><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/come-ottenere-recensioni-su-amazon\/\">Come ottenere recensioni su Amazon: la nostra guida completa<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Come ottenere recensioni su Amazon: la nostra guida completa&#8221; &#8212; ZonWizard\" src=\"https:\/\/www.zonwizard.com\/blog\/it\/come-ottenere-recensioni-su-amazon\/embed\/#?secret=rFB0LsWAfV#?secret=ZudD6evepp\" data-secret=\"ZudD6evepp\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2>L\u2019integrazione di Lens Live con Rufus<\/h2>\n<p>L&#8217;integrazione con Rufus porta dunque un vantaggio competitivo enorme per chi ottimizza correttamente le proprie inserzioni. Il sistema <strong>genera infatti in modo automatico domande pertinenti e fornisce risposte immediate basate sulle informazioni del prodotto<\/strong>.<\/p>\n<p>Se un cliente inquadra un divano, pu\u00f2 domandare se passer\u00e0 attraverso una porta di 80 centimetri e ottenere una risposta. In altre parole<\/p>\n<ul>\n<li>le schede prodotto complete<\/li>\n<li>i dettagli delle dimensioni accurate<\/li>\n<li>l&#8217;indicazione dei materiali dettagliati<\/li>\n<li>le specifiche tecniche precise<\/li>\n<\/ul>\n<p>sono una necessit\u00e0 per chi vuole competere in questo nuovo scenario.<\/p>\n<p><strong>Naturalmente anche la qualit\u00e0 delle immagini dei prodotti non deve essere sottovalutata<\/strong>. Lens Live confronta infatti ci\u00f2 che vede la fotocamera con le immagini presenti su Amazon. Quindi, via libera a foto ad alta risoluzione, su sfondo bianco e da multiple angolazioni.<\/p>\n<p>Ma non basta. Le informazioni strutturate, le dimensioni precise, i dettagli tecnici e le descrizioni complete alimentano le risposte che Rufus fornisce ai clienti. Un\u2019inserzione mediocre non solo vender\u00e0 meno, ma potrebbe semplicemente non apparire quando un cliente inquadra un prodotto simile al tuo!<\/p>\n<p><strong>&gt;&gt;&gt; Puoi anche leggere il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-guerra-recensioni-false\/\">Amazon intensifica la guerra contro le recensioni false: azioni legali e tecnologia AI<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2>I consigli per i seller<\/h2>\n<p><strong>Da quanto sopra dovrebbe risultare piuttosto chiaro che ci troviamo agli albori di un cambiamento radicale nel modo in cui i prodotti vengono scoperti e acquistati online.<\/strong><\/p>\n<p>Ecco perch\u00e9 i seller che ottimizzano le proprie inserzioni per la ricerca visuale e l&#8217;AI oggi sono anche quelli che potranno costruire un vantaggio sempre pi\u00f9 difficile da recuperare per chi arriva dopo.<\/p>\n<p>Il momento di agire \u00e8 adesso, <strong>prima che questa modalit\u00e0 di ricerca diventi lo standard e la competizione si intensifichi ulteriormente<\/strong>!<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il modo in cui i consumatori cercano prodotti sta cambiando e lo sta facendo molto velocemente. In questo percorso, Amazon ha lanciato Lens Live, una tecnologia che rende la fotocamera dello smartphone uno strumento di ricerca istantaneo e intelligente, capace di scansionare prodotti in tempo reale e mostrare corrispondenze immediate in un carosello scorrevole. Se&hellip;<\/p>\n","protected":false},"author":179014710,"featured_media":7225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73],"tags":[81,1767,1062],"class_list":["post-7214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-lens-live","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Lens Live: come sfruttare la ricerca visuale per vendere online - ZonWizard<\/title>\n<meta name=\"description\" content=\"Che cos&#039;\u00e8 Amazon Lens Live, come funziona e come impatta sul business dei seller sul marketplace, oggi e domani.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-lens-live\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Lens Live: come sfruttare la ricerca visuale per vendere online - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Che cos&#039;\u00e8 Amazon Lens Live, come funziona e come impatta sul business dei seller sul marketplace, oggi e domani.\" 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