{"id":7170,"date":"2025-10-17T13:47:36","date_gmt":"2025-10-17T13:47:36","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=7170"},"modified":"2025-10-17T13:47:36","modified_gmt":"2025-10-17T13:47:36","slug":"recensioni-online-cambiano-regole-italia","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/recensioni-online-cambiano-regole-italia\/","title":{"rendered":"Recensioni online: come cambiano le regole in Italia"},"content":{"rendered":"<p>Le <strong>recensioni<\/strong> <strong>online<\/strong> stanno per cambiare, almeno in Italia. Un emendamento al disegno di legge sulle piccole e medie imprese introduce infatti nuove <strong>regole stringenti per garantire autenticit\u00e0 e trasparenza<\/strong> nelle valutazioni dei prodotti.<\/p>\n<p>Le novit\u00e0 impatteranno direttamente tutti i venditori che operano su marketplace come Amazon, eBay e piattaforme di e-commerce, e nascono nasce dall&#8217;esigenza di contrastare le recensioni false e manipolate che danneggiano sia i consumatori che i venditori onesti.<\/p>\n<p>Per chi gestisce un business online, comprendere queste nuove disposizioni diventa fondamentale per evitare sanzioni e mantenere la propria reputazione. Proviamo a riassumere insieme di cosa si tratta.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"991ab325d4\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<h2>Il vincolo dei 30 giorni: tempistiche strette per le recensioni<\/h2>\n<p>La norma stabilisce che <strong>le recensioni devono essere pubblicate entro trenta giorni<\/strong> dall&#8217;utilizzo del prodotto o dalla fruizione del servizio.<\/p>\n<p>Il limite temporale \u00e8 una sorta di compromesso raggiunto in commissione Industria al Senato dopo diverse proposte. Inizialmente, infatti, il provvedimento prevedeva un termine di soli 15 giorni, ritenuto troppo restrittivo per i consumatori. Successivamente era stato proposto un periodo di 90 giorni, considerato invece eccessivamente lungo per garantire la freschezza della valutazione.<\/p>\n<p>I 30 giorni finali permettono ai clienti di testare adeguatamente il prodotto senza lasciare trascorrere troppo tempo. Per i venditori Amazon, significa che le recensioni spontanee avranno maggiore valore se tempestive e recenti.<\/p>\n<h2>Autenticit\u00e0 verificata: solo chi compra pu\u00f2 recensire<\/h2>\n<p>Il fulcro della nuova normativa riguarda <strong>l&#8217;obbligo che la recensione provenga da chi ha effettivamente acquistato<\/strong> e utilizzato personalmente il prodotto.<\/p>\n<p>Non sono pertanto ammesse valutazioni di persone che non hanno avuto esperienza diretta con l&#8217;articolo o il servizio. La recensione deve corrispondere esattamente alla tipologia del prodotto acquistato e alle caratteristiche della struttura che lo offre.<\/p>\n<p>Si presume dunque autentica la recensione corredata da evidenze fiscali come scontrini, fatture o documenti di acquisto verificabili.<\/p>\n<p><strong>&gt;&gt;&gt; Leggi anche la nostra guida\u00a0<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/gestione-inventario-amazon\/\">Gestione inventario Amazon: guida all\u2019ottimizzazione del magazzino<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2>Divieto assoluto di incentivi e sconti per recensioni<\/h2>\n<p>Una delle disposizioni pi\u00f9 rilevanti stabilisce che sia<strong> vietato promettere sconti, benefici o altra utilit\u00e0<\/strong> in cambio di recensioni.<\/p>\n<p>La pratica, purtroppo diffusa nel commercio online (ma gi\u00e0 vietata in Amazon), viene considerata illecita e potenzialmente sanzionabile dalla nuova normativa italiana. A titolo di esempio, non possono essere offerti coupon sconto, prodotti gratuiti, rimborsi parziali o vantaggi futuri per ottenere valutazioni positive dai clienti. Anche gli intermediari e le agenzie che gestiscono la reputazione online dovranno rispettare questo divieto assoluto.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2>Sanzioni per recensioni false e verifiche manipolate<\/h2>\n<p>La normativa introduce altres\u00ec delle <strong>sanzioni specifiche per le recensioni attestate come verificate ma false<\/strong> o non provenienti da acquirenti reali. In particolare, viene considerata illecita ogni recensione che risulti verificata senza provenire da una persona fisica che ha effettivamente utilizzato il prodotto.<\/p>\n<p>I venditori dovranno inoltre prestare attenzione anche alle recensioni sospette ricevute, potendo segnalare quelle che appaiono manipolate o false. Le piattaforme di vendita potrebbero implementare controlli pi\u00f9 stringenti per verificare la corrispondenza tra acquisti e recensioni pubblicate.<\/p>\n<p><strong>&gt; Leggi anche il nostro articolo\u00a0<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/fba-o-fbm-come-calcolare-la-quantita-di-stock-ottimale\/\">FBA o FBM, come calcolare la quantit\u00e0 di stock ottimale\u00a0<\/a>&lt;&lt;&lt;<\/strong><\/p>\n<h2>Come adeguare gli strumenti di richiesta recensioni<\/h2>\n<p>Per chi utilizza tool automatici di richiesta recensioni, come quelli disponibili per i venditori Amazon su <a href=\"https:\/\/app.zonwizard.com\/profit\/reviews\/\"><strong>ZonWizard<\/strong><\/a>, non ci sono rischi. Ci occupiamo gi\u00e0 di configurare gli strumenti per <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/richieste-di-recensione-automatiche\/\">inviare le richieste<\/a> entro la finestra temporale dei 30 giorni dall&#8217;acquisto!<\/p>\n<p>Per il resto, buona parte delle novit\u00e0 sono gi\u00e0 inglobate su Amazon e, dunque, chi ha dimestichezza delle linee guida del marketplace non dovrebbe rimanere sorpreso.<\/p>\n<p>Le email automatiche non devono dunque contenere alcun riferimento a sconti, bonus, prodotti omaggio o altri incentivi materiali. Il testo delle comunicazioni deve limitarsi a richiedere un feedback onesto basato sull&#8217;esperienza reale del cliente. \u00c8 inoltre consigliabile includere un disclaimer che specifichi che la recensione deve essere rilasciata solo dopo l&#8217;utilizzo effettivo.<\/p>\n<p>I venditori dovrebbero anche monitorare le recensioni ricevute per verificare che rispettino i criteri di tempestivit\u00e0 e autenticit\u00e0. Aggiornare le proprie procedure operative diventa infine essenziale per evitare di incorrere in violazioni normative involontarie.<\/p>\n<p>Ricordiamo che il ddl contenente queste modifiche <strong>dovrebbe approdare in aula al Senato nella prossima settimana<\/strong> per l&#8217;approvazione definitiva.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le recensioni online stanno per cambiare, almeno in Italia. Un emendamento al disegno di legge sulle piccole e medie imprese introduce infatti nuove regole stringenti per garantire autenticit\u00e0 e trasparenza nelle valutazioni dei prodotti. Le novit\u00e0 impatteranno direttamente tutti i venditori che operano su marketplace come Amazon, eBay e piattaforme di e-commerce, e nascono nasce&hellip;<\/p>\n","protected":false},"author":179014710,"featured_media":7176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73,50],"tags":[81,1062,1463,99,1761],"class_list":["post-7170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller","tag-italia","tag-recensioni","tag-richiesta-recensioni"],"yoast_head":"<!-- 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