{"id":6913,"date":"2025-10-07T06:05:01","date_gmt":"2025-10-07T06:05:01","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6913"},"modified":"2025-10-07T06:05:01","modified_gmt":"2025-10-07T06:05:01","slug":"les-plateformes-chinoises-a-lattaque-mais-amazon-restera-le-leader","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/les-plateformes-chinoises-a-lattaque-mais-amazon-restera-le-leader\/","title":{"rendered":"Les plateformes chinoises \u00e0 l\u2019attaque, mais Amazon restera le leader"},"content":{"rendered":"<p data-start=\"78\" data-end=\"443\"><strong data-start=\"78\" data-end=\"317\">Malgr\u00e9 l\u2019\u00e9mergence de nouveaux concurrents venus du march\u00e9 asiatique, Amazon reste largement dominant en Italie, avec environ 35\u201336 millions d\u2019utilisateurs mensuels et un taux de p\u00e9n\u00e9tration sup\u00e9rieur \u00e0 65 % parmi la population adulte.<\/strong> Des chiffres qui repr\u00e9sentent une <strong data-start=\"352\" data-end=\"392\">base de clients \u00e9norme et consolid\u00e9e<\/strong> pour les vendeurs qui op\u00e8rent sur la plateforme.<\/p>\n<p data-start=\"445\" data-end=\"685\">Ainsi, en <strong data-start=\"455\" data-end=\"535\">2024, les revenus d\u2019Amazon en Italie ont d\u00e9pass\u00e9 les 27 milliards de dollars<\/strong>, laissant tr\u00e8s loin derri\u00e8re tous les concurrents directs et confirmant la <strong data-start=\"611\" data-end=\"651\">confiance des consommateurs italiens<\/strong> dans la marketplace de Seattle.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                           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class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"9de4ee2c67\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<p data-start=\"708\" data-end=\"890\"><strong data-start=\"708\" data-end=\"798\">Le leadership d\u2019Amazon n\u2019est certainement pas le fruit du hasard ni d\u2019un boom soudain.<\/strong> Depuis plus de vingt ans, en effet, l<a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\">a soci\u00e9t\u00e9 am\u00e9ricaine<\/a> a construit un syst\u00e8me bas\u00e9 sur<\/p>\n<ul>\n<li data-start=\"894\" data-end=\"927\"><strong data-start=\"894\" data-end=\"925\">un service client excellent<\/strong><\/li>\n<li data-start=\"930\" data-end=\"959\"><strong data-start=\"930\" data-end=\"957\">une logistique efficace<\/strong><\/li>\n<li data-start=\"962\" data-end=\"1020\"><strong data-start=\"962\" data-end=\"1018\">la garantie de toujours trouver ce que l\u2019on cherche.<\/strong><\/li>\n<\/ul>\n<p data-start=\"1022\" data-end=\"1215\">Une <strong data-start=\"1026\" data-end=\"1047\">r\u00e9putation solide<\/strong> qui repr\u00e9sente aujourd\u2019hui un <strong data-start=\"1078\" data-end=\"1099\">atout inestimable<\/strong> pour les vendeurs, qui peuvent b\u00e9n\u00e9ficier de la <strong data-start=\"1148\" data-end=\"1213\">confiance que les consommateurs accordent \u00e0 la marque Amazon.<\/strong><\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre guide <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/gerez-linventaire-amazon-guide-pour-loptimisation-de-lentrepot\/\">Gestion des stocks Amazon : guide d\u2019optimisation de l\u2019entrep\u00f4t<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"1319\" data-end=\"1378\"><strong data-start=\"1322\" data-end=\"1376\">La force du mod\u00e8le Amazon : stabilit\u00e9 et fiabilit\u00e9<\/strong><\/h2>\n<p data-start=\"1380\" data-end=\"1632\">Alors que les nouveaux concurrents misent principalement sur des <strong data-start=\"1445\" data-end=\"1463\">prix agressifs<\/strong> et des <strong data-start=\"1471\" data-end=\"1501\">strat\u00e9gies de gamification<\/strong>, Amazon conserve sa position gr\u00e2ce \u00e0 un <strong data-start=\"1542\" data-end=\"1586\">mod\u00e8le d\u2019affaires plus mature et fiable.<\/strong> Amazon reste ancr\u00e9 dans un mod\u00e8le fond\u00e9 sur<\/p>\n<ul>\n<li data-start=\"1636\" data-end=\"1688\"><strong data-start=\"1636\" data-end=\"1686\">des investissements massifs dans les entrep\u00f4ts<\/strong><\/li>\n<li data-start=\"1691\" data-end=\"1712\"><strong data-start=\"1691\" data-end=\"1710\">la distribution<\/strong><\/li>\n<li data-start=\"1715\" data-end=\"1739\"><strong data-start=\"1715\" data-end=\"1737\">les serveurs cloud<\/strong><\/li>\n<li data-start=\"1742\" data-end=\"1798\"><strong data-start=\"1742\" data-end=\"1796\">la promesse de livraisons rapides et sans probl\u00e8me<\/strong><\/li>\n<\/ul>\n<p data-start=\"1800\" data-end=\"1871\">avec un accent global sur le concept de <strong data-start=\"1840\" data-end=\"1869\">\u00ab commodit\u00e9 impeccable \u00bb.<\/strong><\/p>\n<p data-start=\"1873\" data-end=\"2052\">Une approche qui offre aux vendeurs une <strong data-start=\"1913\" data-end=\"1953\">plateforme stable et professionnelle<\/strong>, o\u00f9 la <strong data-start=\"1961\" data-end=\"1983\">qualit\u00e9 du service<\/strong> et <strong data-start=\"1987\" data-end=\"2015\">l\u2019exp\u00e9rience utilisateur<\/strong> sont prioritaires et dans laquelle<\/p>\n<ul>\n<li data-start=\"2056\" data-end=\"2095\"><strong data-start=\"2056\" data-end=\"2093\">la garantie de livraisons rapides<\/strong><\/li>\n<li data-start=\"2098\" data-end=\"2141\"><strong data-start=\"2098\" data-end=\"2139\">un service client toujours disponible<\/strong><\/li>\n<li data-start=\"2144\" data-end=\"2173\"><strong data-start=\"2144\" data-end=\"2171\">la fiabilit\u00e9 du syst\u00e8me<\/strong><\/li>\n<\/ul>\n<p data-start=\"2175\" data-end=\"2294\">sont en effet des <strong data-start=\"2193\" data-end=\"2218\">avantages comp\u00e9titifs<\/strong> que les nouveaux entrants peuvent difficilement reproduire \u00e0 court terme.<\/p>\n<p><strong>&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/fba-ou-fbm-comment-calculer-la-quantite-de-stock-optimal\/\">FBA ou FBM, comment calculer la quantit\u00e9 optimale de stock<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-start=\"2396\" data-end=\"2448\"><strong data-start=\"2399\" data-end=\"2446\">Les opportunit\u00e9s dans cette phase du march\u00e9<\/strong><\/h2>\n<p data-start=\"2450\" data-end=\"2928\">L\u2019arriv\u00e9e des <strong data-start=\"2464\" data-end=\"2489\">plateformes chinoises<\/strong>, paradoxalement, peut repr\u00e9senter une <strong data-start=\"2528\" data-end=\"2543\">opportunit\u00e9<\/strong> pour les vendeurs Amazon les plus strat\u00e9giques et clairvoyants. Alors qu\u2019AliExpress et Temu se concentrent surtout sur <strong data-start=\"2663\" data-end=\"2699\">l\u2019efficacit\u00e9 du syst\u00e8me num\u00e9ris\u00e9<\/strong> et la <strong data-start=\"2706\" data-end=\"2738\">scalabilit\u00e9 des interactions<\/strong>, Amazon continue de se distinguer par sa <strong data-start=\"2780\" data-end=\"2807\">qualit\u00e9 et son service.<\/strong> Et les vendeurs qui sauront capitaliser sur ces points forts pourront <strong data-start=\"2878\" data-end=\"2926\">se d\u00e9marquer dans un march\u00e9 hypercomp\u00e9titif.<\/strong><\/p>\n<p data-start=\"2930\" data-end=\"3375\">L\u2019attention croissante des consommateurs \u00e0 la <strong data-start=\"2976\" data-end=\"3017\">qualit\u00e9 et \u00e0 la s\u00e9curit\u00e9 des produits<\/strong>, notamment \u00e0 la lumi\u00e8re des enqu\u00eates des autorit\u00e9s sur les marketplaces chinoises, offre \u00e9galement aux vendeurs Amazon la possibilit\u00e9 de se positionner comme des <strong data-start=\"3180\" data-end=\"3219\">alternatives fiables et certifi\u00e9es.<\/strong> Ceux qui op\u00e8rent sur Amazon peuvent b\u00e9n\u00e9ficier des <strong data-start=\"3271\" data-end=\"3373\">standards \u00e9lev\u00e9s de la plateforme en mati\u00e8re de contr\u00f4le qualit\u00e9 et de protection du consommateur.<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6886\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/piattaforme-cinesi-amazon-rimane-leader\/cardmapr-nl-pwxesdwrwde-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=2560%2C1710&amp;ssl=1\" data-orig-size=\"2560,1710\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cardmapr-nl-pwxESDWRwDE-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6886\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=650%2C434&#038;ssl=1\" alt=\"\" width=\"650\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1536%2C1026&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=2048%2C1368&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=809%2C540&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"3377\" data-end=\"3457\"><strong data-start=\"3380\" data-end=\"3455\">Les d\u00e9fis r\u00e9glementaires pour les concurrents : un avantage pour Amazon<\/strong><\/h2>\n<p data-start=\"3459\" data-end=\"3909\">En <strong data-start=\"3462\" data-end=\"3496\">2025, la Commission europ\u00e9enne<\/strong> a lanc\u00e9 une enqu\u00eate formelle sur <strong data-start=\"3530\" data-end=\"3539\">Shein<\/strong>, qui risque de lourdes sanctions pour de pr\u00e9sum\u00e9es violations de la protection des consommateurs. <strong data-start=\"3638\" data-end=\"3646\">Temu<\/strong> fait \u00e9galement face \u00e0 des probl\u00e8mes li\u00e9s au respect du <strong data-start=\"3702\" data-end=\"3727\">Digital Services Act.<\/strong> Les difficult\u00e9s r\u00e9glementaires des concurrents mettent en \u00e9vidence les avantages d\u2019op\u00e9rer sur une <strong data-start=\"3826\" data-end=\"3864\">plateforme consolid\u00e9e comme Amazon<\/strong> qui respecte la r\u00e9glementation europ\u00e9enne.<\/p>\n<p data-start=\"3911\" data-end=\"4269\">Les vendeurs Amazon peuvent en effet compter sur un syst\u00e8me qui respecte les <strong data-start=\"3988\" data-end=\"4024\">normes de qualit\u00e9 et de s\u00e9curit\u00e9<\/strong> exig\u00e9es par les autorit\u00e9s europ\u00e9ennes, \u00e9vitant ainsi les <strong data-start=\"4082\" data-end=\"4122\">risques r\u00e9putationnels et juridiques<\/strong> qui \u00e9mergent pour d\u2019autres marketplaces. La <strong data-start=\"4167\" data-end=\"4195\">conformit\u00e9 r\u00e9glementaire<\/strong> est aujourd\u2019hui une <strong data-start=\"4216\" data-end=\"4248\">valeur ajout\u00e9e significative<\/strong> sur le long terme.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/vat-rates-and-jurisdiction-on-amazon-international-sales-part-2\/\">Territorialit\u00e9 et taux de TVA des ventes internationales sur Amazon<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"4380\" data-end=\"4466\"><strong data-start=\"4383\" data-end=\"4464\">L\u2019avenir appartient \u00e0 ceux qui savent s\u2019adapter tout en maintenant la qualit\u00e9<\/strong><\/h2>\n<p data-start=\"4468\" data-end=\"4993\">Le <strong data-start=\"4471\" data-end=\"4495\">march\u00e9 du e-commerce<\/strong> vit donc une phase de <strong data-start=\"4518\" data-end=\"4546\">profonde transformation.<\/strong> Mais cela ne signifie pas n\u00e9cessairement une menace pour les vendeurs Amazon (au contraire). Le d\u00e9fi est en effet <strong data-start=\"4661\" data-end=\"4691\">ouvert et sans concession.<\/strong> Ce qui est certain, cependant, c\u2019est que pour les consommateurs, <strong data-start=\"4757\" data-end=\"4821\">l\u2019offre de commerce en ligne n\u2019a jamais \u00e9t\u00e9 aussi abondante.<\/strong> Dans ce sc\u00e9nario, les vendeurs qui sauront combiner les <strong data-start=\"4878\" data-end=\"4915\">avantages de la plateforme Amazon<\/strong> avec des <strong data-start=\"4925\" data-end=\"4950\">strat\u00e9gies innovantes<\/strong> auront les meilleures chances de succ\u00e8s.<\/p>\n<p data-start=\"4995\" data-end=\"5409\">La <strong data-start=\"4998\" data-end=\"5028\">diversification de l\u2019offre<\/strong> et l\u2019<strong data-start=\"5034\" data-end=\"5068\">augmentation de la concurrence<\/strong> peuvent pousser les vendeurs Amazon \u00e0 am\u00e9liorer continuellement leur <strong data-start=\"5138\" data-end=\"5217\">proposition de valeur, innover dans les produits et dans l\u2019approche client.<\/strong> Ceux qui sauront interpr\u00e9ter ce moment comme une <strong data-start=\"5267\" data-end=\"5344\">opportunit\u00e9 de croissance et d\u2019am\u00e9lioration, plut\u00f4t que comme une menace,<\/strong> pourront sortir vainqueurs d\u2019un march\u00e9 en constante \u00e9volution.<\/p>\n<p data-start=\"5411\" data-end=\"5653\">Ainsi, malgr\u00e9 l\u2019\u00e9mergence de nouveaux acteurs, nous pensons qu\u2019<strong data-start=\"5474\" data-end=\"5566\">Amazon conservera une position de leadership solide sur le march\u00e9 italien du e-commerce.<\/strong> Pour les vendeurs, peu de choses changent en termes d\u2019approche. Il est n\u00e9cessaire de<\/p>\n<ul>\n<li data-start=\"5657\" data-end=\"5813\"><strong data-start=\"5657\" data-end=\"5811\">continuer \u00e0 op\u00e9rer sur la plateforme avec le plus grand trafic, la plus grande confiance des consommateurs et les standards de qualit\u00e9 les plus \u00e9lev\u00e9s<\/strong><\/li>\n<li data-start=\"5816\" data-end=\"5857\"><strong data-start=\"5816\" data-end=\"5855\">exploiter les avantages structurels<\/strong><\/li>\n<li data-start=\"5860\" data-end=\"5931\"><strong data-start=\"5860\" data-end=\"5929\">garder un fort accent sur la qualit\u00e9, le service et l\u2019innovation.<\/strong><\/li>\n<\/ul>\n<p data-start=\"5933\" data-end=\"6072\">Des \u00e9l\u00e9ments qui ont toujours caract\u00e9ris\u00e9 le <strong data-start=\"5978\" data-end=\"6019\">succ\u00e8s des meilleurs vendeurs Amazon,<\/strong> et qui resteront tout aussi pertinents \u00e0 l\u2019avenir.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 l\u2019\u00e9mergence de nouveaux concurrents venus du march\u00e9 asiatique, Amazon reste largement dominant en Italie, avec environ 35\u201336 millions d\u2019utilisateurs mensuels et un taux de p\u00e9n\u00e9tration sup\u00e9rieur \u00e0 65 % parmi la population adulte. Des chiffres qui repr\u00e9sentent une base de clients \u00e9norme et consolid\u00e9e pour les vendeurs qui op\u00e8rent sur la plateforme. Ainsi, en&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[306],"tags":[315,1123],"class_list":["post-6913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les plateformes chinoises \u00e0 l\u2019attaque, mais Amazon restera le leader - ZonWizard<\/title>\n<meta name=\"description\" content=\"Les plateformes chinoises attaquent Amazon. 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