{"id":6911,"date":"2025-10-07T06:04:56","date_gmt":"2025-10-07T06:04:56","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6911"},"modified":"2025-10-07T06:04:56","modified_gmt":"2025-10-07T06:04:56","slug":"plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/","title":{"rendered":"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder"},"content":{"rendered":"<p data-start=\"75\" data-end=\"443\"><strong data-start=\"75\" data-end=\"323\">A pesar del surgimiento de nuevos competidores del mercado asi\u00e1tico, Amazon sigue siendo ampliamente dominante en Italia, con alrededor de 35\u201336 millones de usuarios mensuales y una tasa de penetraci\u00f3n superior al 65% entre la poblaci\u00f3n adulta.<\/strong> Cifras que representan una <strong data-start=\"351\" data-end=\"392\">base de clientes enorme y consolidada<\/strong> para los vendedores que operan en la plataforma.<\/p>\n<p data-start=\"445\" data-end=\"695\">Tanto es as\u00ed que, en <strong data-start=\"466\" data-end=\"549\">2024, los ingresos de Amazon en Italia superaron los 27 mil millones de d\u00f3lares<\/strong>, dejando muy atr\u00e1s a todos los competidores directos y confirmando la <strong data-start=\"620\" data-end=\"663\">confianza de los consumidores italianos<\/strong> en el marketplace de Seattle.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_6\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"6\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Rellene los campos obligatorios\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Su direcci\u00f3n de correo electr\u00f3nico parece no ser v\u00e1lida\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"9de4ee2c67\">\n\t\t\t\t<div class=\"sib_signup_box_inside_6\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Suscr\u00edbete al Bolet\u00edn<\/strong><\/h2>\r\n        <p>Art\u00edculos, minigu\u00edas y actualizaciones sobre el mundo de Amazon por parte de expertos en el campo.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nombre\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Correo Electr\u00f3nico\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Acepto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/es\/privacy\"><u>pol\u00edtica de privacidad<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"es\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Suscribirme al Bolet\u00edn\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_6 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_6 input[type=text],form#sib_signup_form_6 input[type=email], form#sib_signup_form_6 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_6 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_6 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_6 p{ margin: 10px 0 0 0; } form#sib_signup_form_6 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_6 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_6 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_6 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_6 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<p data-start=\"718\" data-end=\"904\"><strong data-start=\"718\" data-end=\"802\">El liderazgo de Amazon ciertamente no es fruto del azar ni de un boom repentino.<\/strong> Durante m\u00e1s de veinte a\u00f1os, de hecho, la compa\u00f1\u00eda estadounidense ha construido un sistema basado en<\/p>\n<ul>\n<li data-start=\"908\" data-end=\"943\"><strong data-start=\"908\" data-end=\"941\">excelente servicio al cliente<\/strong><\/li>\n<li data-start=\"946\" data-end=\"971\"><strong data-start=\"946\" data-end=\"969\">log\u00edstica eficiente<\/strong><\/li>\n<li data-start=\"974\" data-end=\"1029\"><strong data-start=\"974\" data-end=\"1027\">la garant\u00eda de encontrar siempre lo que se busca.<\/strong><\/li>\n<\/ul>\n<p data-start=\"1031\" data-end=\"1223\">Una <strong data-start=\"1035\" data-end=\"1056\">reputaci\u00f3n s\u00f3lida<\/strong> que hoy representa un <strong data-start=\"1079\" data-end=\"1101\">valor incalculable<\/strong> para los vendedores, quienes pueden beneficiarse de la <strong data-start=\"1157\" data-end=\"1221\">confianza que los consumidores depositan en la marca Amazon.<\/strong><\/p>\n<p><strong>&gt;&gt;&gt; Lee tambi\u00e9n nuestra gu\u00eda <a href=\"https:\/\/www.zonwizard.com\/blog\/es\/gestion-de-inventario-en-amazon-guia-para-la-optimizacion-de-almacenes\/\">Gesti\u00f3n de inventario Amazon: gu\u00eda de optimizaci\u00f3n del almac\u00e9n<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"1328\" data-end=\"1390\"><strong data-start=\"1331\" data-end=\"1388\">La fuerza del modelo Amazon: estabilidad y fiabilidad<\/strong><\/h2>\n<p data-start=\"1392\" data-end=\"1642\">Mientras los nuevos competidores se centran principalmente en <strong data-start=\"1454\" data-end=\"1475\">precios agresivos<\/strong> y <strong data-start=\"1478\" data-end=\"1509\">estrategias de gamificaci\u00f3n<\/strong>, Amazon mantiene su posici\u00f3n gracias a un <strong data-start=\"1552\" data-end=\"1597\">modelo de negocio m\u00e1s maduro y confiable.<\/strong> Amazon sigue anclado a un modelo basado en<\/p>\n<ul>\n<li data-start=\"1646\" data-end=\"1684\"><strong data-start=\"1646\" data-end=\"1682\">inversiones masivas en almacenes<\/strong><\/li>\n<li data-start=\"1687\" data-end=\"1705\"><strong data-start=\"1687\" data-end=\"1703\">distribuci\u00f3n<\/strong><\/li>\n<li data-start=\"1708\" data-end=\"1735\"><strong data-start=\"1708\" data-end=\"1733\">servidores en la nube<\/strong><\/li>\n<li data-start=\"1738\" data-end=\"1790\"><strong data-start=\"1738\" data-end=\"1788\">la promesa de entregas r\u00e1pidas y sin problemas<\/strong><\/li>\n<\/ul>\n<p data-start=\"1792\" data-end=\"1864\">con un enfoque general en el concepto de <strong data-start=\"1833\" data-end=\"1862\">\u201cconveniencia impecable.\u201d<\/strong><\/p>\n<p data-start=\"1866\" data-end=\"2044\">Un enfoque que ofrece a los vendedores una <strong data-start=\"1909\" data-end=\"1945\">plataforma estable y profesional<\/strong>, donde la <strong data-start=\"1956\" data-end=\"1980\">calidad del servicio<\/strong> y la <strong data-start=\"1986\" data-end=\"2013\">experiencia del usuario<\/strong> son prioritarias y en la que<\/p>\n<ul>\n<li data-start=\"2048\" data-end=\"2082\"><strong data-start=\"2048\" data-end=\"2080\">garant\u00eda de entregas r\u00e1pidas<\/strong><\/li>\n<li data-start=\"2085\" data-end=\"2129\"><strong data-start=\"2085\" data-end=\"2127\">servicio al cliente siempre disponible<\/strong><\/li>\n<li data-start=\"2132\" data-end=\"2160\"><strong data-start=\"2132\" data-end=\"2158\">fiabilidad del sistema<\/strong><\/li>\n<\/ul>\n<p data-start=\"2162\" data-end=\"2271\">son de hecho <strong data-start=\"2175\" data-end=\"2200\">ventajas competitivas<\/strong> que dif\u00edcilmente pueden replicar los nuevos entrantes a corto plazo.<\/p>\n<p><strong>&gt; Lee tambi\u00e9n nuestro art\u00edculo <a href=\"https:\/\/www.zonwizard.com\/blog\/es\/fba-o-fbm-como-calcular-cantidad-optima-de-stock\/\">FBA o FBM, c\u00f3mo calcular la cantidad \u00f3ptima de stock<\/a>\u00a0 &lt;&lt;&lt;<\/strong><\/p>\n<a href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_es#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3044 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=650%2C159&#038;ssl=1\" alt=\"Herramienta de beneficios ZonWizard.Toma el control total de tu negocio en Amazon. Ver\u00e1s claramente las ganancias reales, los m\u00e1rgenes, el ROI, los pedidos y los costos de cada producto. Programa autom\u00e1ticamente solicitudes de rese\u00f1as para tus pedidos.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-start=\"2370\" data-end=\"2421\"><strong data-start=\"2373\" data-end=\"2419\">Las oportunidades en esta fase del mercado<\/strong><\/h2>\n<p data-start=\"2423\" data-end=\"2905\">La llegada de las <strong data-start=\"2441\" data-end=\"2463\">plataformas chinas<\/strong>, parad\u00f3jicamente, puede representar una <strong data-start=\"2504\" data-end=\"2519\">oportunidad<\/strong> para los vendedores de Amazon m\u00e1s estrat\u00e9gicos y con visi\u00f3n de futuro. Mientras AliExpress y Temu se centran principalmente en la <strong data-start=\"2650\" data-end=\"2689\">eficiencia del sistema digitalizado<\/strong> y la <strong data-start=\"2695\" data-end=\"2733\">escalabilidad de las interacciones<\/strong>, Amazon sigue destacando por su <strong data-start=\"2766\" data-end=\"2789\">calidad y servicio.<\/strong> Y los vendedores que sepan capitalizar estos puntos fuertes podr\u00e1n <strong data-start=\"2857\" data-end=\"2903\">destacarse en un mercado supercompetitivo.<\/strong><\/p>\n<p data-start=\"2907\" data-end=\"3356\">El creciente enfoque de los consumidores en la <strong data-start=\"2954\" data-end=\"2994\">calidad y seguridad de los productos<\/strong>, especialmente a la luz de las investigaciones de las autoridades sobre los marketplaces chinos, tambi\u00e9n ofrece espacio a los vendedores de Amazon para posicionarse como <strong data-start=\"3165\" data-end=\"3205\">alternativas fiables y certificadas.<\/strong> Quien opere en Amazon puede beneficiarse de los <strong data-start=\"3254\" data-end=\"3354\">altos est\u00e1ndares de la plataforma en t\u00e9rminos de control de calidad y protecci\u00f3n del consumidor.<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6886\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/piattaforme-cinesi-amazon-rimane-leader\/cardmapr-nl-pwxesdwrwde-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=2560%2C1710&amp;ssl=1\" data-orig-size=\"2560,1710\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cardmapr-nl-pwxESDWRwDE-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6886\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=650%2C434&#038;ssl=1\" alt=\"\" width=\"650\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1536%2C1026&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=2048%2C1368&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=809%2C540&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"3358\" data-end=\"3437\"><strong data-start=\"3361\" data-end=\"3435\">Los desaf\u00edos normativos para los competidores: una ventaja para Amazon<\/strong><\/h2>\n<p data-start=\"3439\" data-end=\"3908\">En <strong data-start=\"3442\" data-end=\"3470\">2025 la Comisi\u00f3n Europea<\/strong> inici\u00f3 una investigaci\u00f3n formal sobre <strong data-start=\"3509\" data-end=\"3518\">Shein<\/strong>, que corre el riesgo de enfrentar fuertes sanciones por supuestas violaciones en la protecci\u00f3n de los consumidores. <strong data-start=\"3635\" data-end=\"3643\">Temu<\/strong> tambi\u00e9n enfrenta problemas relacionados con el cumplimiento del <strong data-start=\"3708\" data-end=\"3733\">Digital Services Act.<\/strong> Las dificultades regulatorias de los competidores ponen de relieve las ventajas de operar en una <strong data-start=\"3831\" data-end=\"3869\">plataforma consolidada como Amazon<\/strong> que cumple con la normativa europea.<\/p>\n<p data-start=\"3910\" data-end=\"4251\">Los vendedores de Amazon pueden, de hecho, confiar en un sistema que respeta los <strong data-start=\"3991\" data-end=\"4028\">est\u00e1ndares de calidad y seguridad<\/strong> exigidos por las autoridades europeas, evitando los <strong data-start=\"4081\" data-end=\"4117\">riesgos reputacionales y legales<\/strong> que est\u00e1n surgiendo para otros marketplaces. El <strong data-start=\"4166\" data-end=\"4192\">cumplimiento normativo<\/strong> es hoy un <strong data-start=\"4203\" data-end=\"4234\">valor a\u00f1adido significativo<\/strong> a largo plazo.<\/p>\n<p><strong>&gt;&gt;&gt; Tambi\u00e9n puedes leer nuestro art\u00edculo <a href=\"https:\/\/www.zonwizard.com\/blog\/es\/territorialita-iva-delle-vendite-amazon\/\">Territorialidad y tipo de IVA en las ventas internacionales en Amazon<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"4375\" data-end=\"4452\"><strong data-start=\"4378\" data-end=\"4450\">El futuro pertenece a quienes saben adaptarse manteniendo la calidad<\/strong><\/h2>\n<p data-start=\"4454\" data-end=\"5005\">El <strong data-start=\"4457\" data-end=\"4483\">mercado del e-commerce<\/strong> est\u00e1, por tanto, viviendo una fase de <strong data-start=\"4522\" data-end=\"4550\">profunda transformaci\u00f3n.<\/strong> Pero esto no significa necesariamente una amenaza para los vendedores de Amazon (al contrario). El desaf\u00edo est\u00e1 efectivamente <strong data-start=\"4677\" data-end=\"4715\">abierto y sin exclusi\u00f3n de golpes.<\/strong> Lo que s\u00ed es seguro es que, para los consumidores, la <strong data-start=\"4770\" data-end=\"4833\">oferta de comercio electr\u00f3nico nunca ha sido tan abundante.<\/strong> En este escenario, los vendedores que sepan combinar las <strong data-start=\"4891\" data-end=\"4927\">ventajas de la plataforma Amazon<\/strong> con <strong data-start=\"4932\" data-end=\"4959\">estrategias innovadoras<\/strong> tendr\u00e1n las mejores oportunidades de \u00e9xito.<\/p>\n<p data-start=\"5007\" data-end=\"5397\">La <strong data-start=\"5010\" data-end=\"5042\">diversificaci\u00f3n de la oferta<\/strong> y el <strong data-start=\"5048\" data-end=\"5077\">aumento de la competencia<\/strong> pueden impulsar a los vendedores de Amazon a mejorar continuamente su <strong data-start=\"5148\" data-end=\"5220\">propuesta de valor, innovar en productos y en el enfoque al cliente.<\/strong> Quienes interpreten este momento como una <strong data-start=\"5263\" data-end=\"5333\">oportunidad de crecimiento y mejora, en lugar de como una amenaza,<\/strong> podr\u00e1n salir vencedores en un mercado en constante evoluci\u00f3n.<\/p>\n<p data-start=\"5399\" data-end=\"5634\">Por lo tanto, a pesar del surgimiento de nuevos jugadores, creemos que <strong data-start=\"5470\" data-end=\"5562\">Amazon mantendr\u00e1 una posici\u00f3n de liderazgo s\u00f3lida en el mercado italiano del e-commerce.<\/strong> Para los vendedores, poco cambia en t\u00e9rminos de enfoque. Es necesario<\/p>\n<ul>\n<li data-start=\"5638\" data-end=\"5775\"><strong data-start=\"5638\" data-end=\"5773\">seguir operando en la plataforma con el mayor tr\u00e1fico, la mayor confianza de los consumidores y los est\u00e1ndares de calidad m\u00e1s altos<\/strong><\/li>\n<li data-start=\"5778\" data-end=\"5821\"><strong data-start=\"5778\" data-end=\"5819\">aprovechar las ventajas estructurales<\/strong><\/li>\n<li data-start=\"5824\" data-end=\"5881\"><strong data-start=\"5824\" data-end=\"5879\">mantener el foco en calidad, servicio e innovaci\u00f3n.<\/strong><\/li>\n<\/ul>\n<p data-start=\"5883\" data-end=\"6028\">Elementos que siempre han caracterizado el <strong data-start=\"5926\" data-end=\"5972\">\u00e9xito de los mejores vendedores de Amazon,<\/strong> y que ser\u00e1n igual de relevantes tambi\u00e9n en el futuro.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/es\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_es#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3044 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=650%2C159&#038;ssl=1\" alt=\"Herramienta de beneficios ZonWizard.Toma el control total de tu negocio en Amazon. Ver\u00e1s claramente las ganancias reales, los m\u00e1rgenes, el ROI, los pedidos y los costos de cada producto. Programa autom\u00e1ticamente solicitudes de rese\u00f1as para tus pedidos.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-ES-1.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar del surgimiento de nuevos competidores del mercado asi\u00e1tico, Amazon sigue siendo ampliamente dominante en Italia, con alrededor de 35\u201336 millones de usuarios mensuales y una tasa de penetraci\u00f3n superior al 65% entre la poblaci\u00f3n adulta. Cifras que representan una base de clientes enorme y consolidada para los vendedores que operan en la plataforma.&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[302],"tags":[321,1069],"class_list":["post-6911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder - ZonWizard<\/title>\n<meta name=\"description\" content=\"Las plataformas chinas atacan a Amazon. Sin embargo, es poco probable que Amazon pierda su liderazgo a corto y medio plazo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Las plataformas chinas atacan a Amazon. Sin embargo, es poco probable que Amazon pierda su liderazgo a corto y medio plazo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonWizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T06:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agustin Lepore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agustin Lepore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/\"},\"author\":{\"name\":\"Agustin Lepore\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/person\\\/02ccc9632a348c920bae7a757b57cee6\"},\"headline\":\"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder\",\"datePublished\":\"2025-10-07T06:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/\"},\"wordCount\":938,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1\",\"keywords\":[\"Amazon\",\"amazon seller\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/\",\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/\",\"name\":\"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder - ZonWizard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1\",\"datePublished\":\"2025-10-07T06:04:56+00:00\",\"description\":\"Las plataformas chinas atacan a Amazon. Sin embargo, es poco probable que Amazon pierda su liderazgo a corto y medio plazo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1\",\"width\":1200,\"height\":454},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/es\\\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/\",\"name\":\"ZonWizard\",\"description\":\"Academy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#organization\",\"name\":\"ZonWizard\",\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.zonwizard.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1\",\"width\":1400,\"height\":248,\"caption\":\"ZonWizard\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCvVlC0KBpllkAWBl63VPeBA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/#\\\/schema\\\/person\\\/02ccc9632a348c920bae7a757b57cee6\",\"name\":\"Agustin Lepore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g\",\"caption\":\"Agustin Lepore\"},\"url\":\"https:\\\/\\\/www.zonwizard.com\\\/blog\\\/author\\\/agustin-lepore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder - ZonWizard","description":"Las plataformas chinas atacan a Amazon. Sin embargo, es poco probable que Amazon pierda su liderazgo a corto y medio plazo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/","og_locale":"en_US","og_type":"article","og_title":"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder - ZonWizard","og_description":"Las plataformas chinas atacan a Amazon. Sin embargo, es poco probable que Amazon pierda su liderazgo a corto y medio plazo.","og_url":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/","og_site_name":"ZonWizard","article_publisher":"https:\/\/www.facebook.com\/","article_published_time":"2025-10-07T06:04:56+00:00","og_image":[{"width":1200,"height":454,"url":"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png","type":"image\/png"}],"author":"Agustin Lepore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Agustin Lepore","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#article","isPartOf":{"@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/"},"author":{"name":"Agustin Lepore","@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/person\/02ccc9632a348c920bae7a757b57cee6"},"headline":"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder","datePublished":"2025-10-07T06:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/"},"wordCount":938,"commentCount":0,"publisher":{"@id":"https:\/\/www.zonwizard.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1","keywords":["Amazon","amazon seller"],"articleSection":["Noticias"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/","url":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/","name":"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder - ZonWizard","isPartOf":{"@id":"https:\/\/www.zonwizard.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#primaryimage"},"image":{"@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1","datePublished":"2025-10-07T06:04:56+00:00","description":"Las plataformas chinas atacan a Amazon. Sin embargo, es poco probable que Amazon pierda su liderazgo a corto y medio plazo.","breadcrumb":{"@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#primaryimage","url":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1","width":1200,"height":454},{"@type":"BreadcrumbList","@id":"https:\/\/www.zonwizard.com\/blog\/es\/plataformas-chinas-al-ataque-pero-amazon-seguira-siendo-el-lider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zonwizard.com\/blog\/it\/"},{"@type":"ListItem","position":2,"name":"Plataformas chinas al ataque, pero Amazon seguir\u00e1 siendo el l\u00edder"}]},{"@type":"WebSite","@id":"https:\/\/www.zonwizard.com\/blog\/#website","url":"https:\/\/www.zonwizard.com\/blog\/","name":"ZonWizard","description":"Academy","publisher":{"@id":"https:\/\/www.zonwizard.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zonwizard.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zonwizard.com\/blog\/#organization","name":"ZonWizard","url":"https:\/\/www.zonwizard.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2021\/09\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2021\/09\/ZW_logo_L2TCB-1.png?fit=1400%2C248&ssl=1","width":1400,"height":248,"caption":"ZonWizard"},"image":{"@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/","https:\/\/www.youtube.com\/channel\/UCvVlC0KBpllkAWBl63VPeBA"]},{"@type":"Person","@id":"https:\/\/www.zonwizard.com\/blog\/#\/schema\/person\/02ccc9632a348c920bae7a757b57cee6","name":"Agustin Lepore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e5cdaf43f51d3c2d949bf4a6bf9b10cc2301fe17b1a5654d760d5c2e10d7e622?s=96&d=mm&r=g","caption":"Agustin Lepore"},"url":"https:\/\/www.zonwizard.com\/blog\/author\/agustin-lepore\/"}]}},"lang":"es","translations":{"es":6911,"en":6908,"it":6881,"fr":6913,"de":6916},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/Coppertine-Wordpress-100.png?fit=1200%2C454&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pflOKK-1Nt","pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts\/6911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/users\/179014712"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/comments?post=6911"}],"version-history":[{"count":1,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts\/6911\/revisions"}],"predecessor-version":[{"id":6912,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/posts\/6911\/revisions\/6912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/media\/6884"}],"wp:attachment":[{"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/media?parent=6911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/categories?post=6911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zonwizard.com\/blog\/wp-json\/wp\/v2\/tags?post=6911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}