{"id":6908,"date":"2025-10-07T06:04:54","date_gmt":"2025-10-07T06:04:54","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6908"},"modified":"2025-10-07T06:04:54","modified_gmt":"2025-10-07T06:04:54","slug":"chinese-platforms-on-the-attack-but-amazon-will-remain-the-leader","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/chinese-platforms-on-the-attack-but-amazon-will-remain-the-leader\/","title":{"rendered":"Chinese platforms on the attack, but Amazon will remain the leader"},"content":{"rendered":"<p data-start=\"76\" data-end=\"400\"><strong data-start=\"76\" data-end=\"294\">Despite the emergence of new competitors from the Asian market, Amazon still remains largely dominant in Italy, with around 35\u201336 million monthly users and a penetration rate of over 65% among the adult population.<\/strong> Numbers that represent a <strong data-start=\"320\" data-end=\"359\">huge and consolidated customer base<\/strong> for sellers operating on the platform.<\/p>\n<p data-start=\"402\" data-end=\"603\">So much so that, in <strong data-start=\"422\" data-end=\"486\">2024, Amazon\u2019s revenues in Italy exceeded 27 billion dollars<\/strong>, leaving all direct competitors far behind and confirming <strong data-start=\"545\" data-end=\"573\">Italian consumers\u2019 trust<\/strong> in the Seattle marketplace.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    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class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<p data-start=\"626\" data-end=\"784\"><strong data-start=\"626\" data-end=\"705\">Amazon\u2019s leadership is certainly not the result of chance or a sudden boom.<\/strong> For over twenty years, in fact, the<a href=\"https:\/\/www.zonwizard.com\/blog\/ultimate-guide-to-selling-on-amazon-north-america-conquer-new-markets-with-zonwizard\/\"> U.S. company<\/a> has built a system based on<\/p>\n<ul>\n<li data-start=\"788\" data-end=\"820\"><strong data-start=\"788\" data-end=\"818\">excellent customer service<\/strong><\/li>\n<li data-start=\"823\" data-end=\"848\"><strong data-start=\"823\" data-end=\"846\">efficient logistics<\/strong><\/li>\n<li data-start=\"851\" data-end=\"914\"><strong data-start=\"851\" data-end=\"912\">the guarantee of always finding what you are looking for.<\/strong><\/li>\n<\/ul>\n<p data-start=\"916\" data-end=\"1071\">A <strong data-start=\"918\" data-end=\"938\">solid reputation<\/strong> that today represents an <strong data-start=\"964\" data-end=\"984\">invaluable asset<\/strong> for sellers, who can benefit from the <strong data-start=\"1023\" data-end=\"1069\">trust consumers place in the Amazon brand.<\/strong><\/p>\n<p><strong>&gt;&gt;&gt; Also read our guide <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-inventory-management-a-guide-to-warehouse-optimisation\/\">Amazon Inventory Management: warehouse optimization guide<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"1166\" data-end=\"1234\"><strong data-start=\"1169\" data-end=\"1232\">The strength of the Amazon model: stability and reliability<\/strong><\/h2>\n<p data-start=\"1236\" data-end=\"1458\">While new competitors mainly focus on <strong data-start=\"1274\" data-end=\"1296\">aggressive pricing<\/strong> and <strong data-start=\"1301\" data-end=\"1328\">gamification strategies<\/strong>, Amazon holds its position thanks to a <strong data-start=\"1368\" data-end=\"1412\">more mature and reliable business model.<\/strong> Amazon remains anchored to a model based on<\/p>\n<ul>\n<li data-start=\"1462\" data-end=\"1501\"><strong data-start=\"1462\" data-end=\"1499\">massive investments in warehouses<\/strong><\/li>\n<li data-start=\"1504\" data-end=\"1522\"><strong data-start=\"1504\" data-end=\"1520\">distribution<\/strong><\/li>\n<li data-start=\"1525\" data-end=\"1544\"><strong data-start=\"1525\" data-end=\"1542\">cloud servers<\/strong><\/li>\n<li data-start=\"1547\" data-end=\"1599\"><strong data-start=\"1547\" data-end=\"1597\">the promise of fast and hassle-free deliveries<\/strong><\/li>\n<\/ul>\n<p data-start=\"1601\" data-end=\"1670\">with an overall focus on the concept of <strong data-start=\"1641\" data-end=\"1668\">\u201cflawless convenience.\u201d<\/strong><\/p>\n<p data-start=\"1672\" data-end=\"1823\">An approach that offers sellers a <strong data-start=\"1706\" data-end=\"1742\">stable and professional platform<\/strong>, where <strong data-start=\"1750\" data-end=\"1769\">service quality<\/strong> and <strong data-start=\"1774\" data-end=\"1793\">user experience<\/strong> are priorities and in which<\/p>\n<ul>\n<li data-start=\"1827\" data-end=\"1861\"><strong data-start=\"1827\" data-end=\"1859\">guarantee of fast deliveries<\/strong><\/li>\n<li data-start=\"1864\" data-end=\"1903\"><strong data-start=\"1864\" data-end=\"1901\">always-available customer service<\/strong><\/li>\n<li data-start=\"1906\" data-end=\"1930\"><strong data-start=\"1906\" data-end=\"1928\">system reliability<\/strong><\/li>\n<\/ul>\n<p data-start=\"1932\" data-end=\"2030\">are in fact <strong data-start=\"1944\" data-end=\"1970\">competitive advantages<\/strong> that new entrants can hardly replicate in the short term.<\/p>\n<p><strong>&gt; Also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-start=\"2125\" data-end=\"2168\"><strong data-start=\"2128\" data-end=\"2166\">Opportunities in this market phase<\/strong><\/h2>\n<p data-start=\"2170\" data-end=\"2602\">The arrival of <strong data-start=\"2185\" data-end=\"2206\">Chinese platforms<\/strong>, paradoxically, can represent an <strong data-start=\"2240\" data-end=\"2255\">opportunity<\/strong> for the most strategic and forward-looking Amazon sellers. While AliExpress and Temu focus mainly on <strong data-start=\"2357\" data-end=\"2390\">digitalized system efficiency<\/strong> and <strong data-start=\"2395\" data-end=\"2422\">interaction scalability<\/strong>, Amazon continues to stand out for <strong data-start=\"2458\" data-end=\"2482\">quality and service.<\/strong> And sellers who know how to capitalize on these strengths will be able to <strong data-start=\"2557\" data-end=\"2600\">stand out in a supercompetitive market.<\/strong><\/p>\n<p data-start=\"2604\" data-end=\"2984\">The growing consumer focus on <strong data-start=\"2634\" data-end=\"2664\">product quality and safety<\/strong>, especially in light of investigations by authorities into Chinese marketplaces, also provides room for Amazon sellers to position themselves as <strong data-start=\"2810\" data-end=\"2850\">reliable and certified alternatives.<\/strong> Those who operate on Amazon can benefit from the platform\u2019s <strong data-start=\"2911\" data-end=\"2982\">high standards in terms of quality control and consumer protection.<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6886\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/piattaforme-cinesi-amazon-rimane-leader\/cardmapr-nl-pwxesdwrwde-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=2560%2C1710&amp;ssl=1\" data-orig-size=\"2560,1710\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cardmapr-nl-pwxESDWRwDE-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6886\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=650%2C434&#038;ssl=1\" alt=\"\" width=\"650\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1536%2C1026&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=2048%2C1368&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=809%2C540&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"2986\" data-end=\"3057\"><strong data-start=\"2989\" data-end=\"3055\">Regulatory challenges for competitors: an advantage for Amazon<\/strong><\/h2>\n<p data-start=\"3059\" data-end=\"3472\">In <strong data-start=\"3062\" data-end=\"3094\">2025 the European Commission<\/strong> launched a formal investigation into <strong data-start=\"3132\" data-end=\"3141\">Shein<\/strong>, which risks heavy penalties for alleged violations in consumer protection. <strong data-start=\"3218\" data-end=\"3226\">Temu<\/strong> is also facing issues related to compliance with the <strong data-start=\"3280\" data-end=\"3305\">Digital Services Act.<\/strong> The regulatory difficulties of competitors highlight the advantages of operating on a <strong data-start=\"3392\" data-end=\"3429\">consolidated platform like Amazon<\/strong> that complies with European regulations.<\/p>\n<p data-start=\"3474\" data-end=\"3772\">Amazon sellers can in fact rely on a system that meets the <strong data-start=\"3533\" data-end=\"3565\">quality and safety standards<\/strong> required by European authorities, avoiding the <strong data-start=\"3613\" data-end=\"3645\">reputational and legal risks<\/strong> that are emerging for other marketplaces. <strong data-start=\"3688\" data-end=\"3713\">Regulatory compliance<\/strong> is today a <strong data-start=\"3725\" data-end=\"3752\">significant added value<\/strong> in the long term.<\/p>\n<p><strong>&gt;&gt;&gt; You can also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/vat-rates-and-jurisdiction-on-amazon-international-sales-part-2\/\">Territoriality and VAT rate of international sales on Amazon<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"3880\" data-end=\"3956\"><strong data-start=\"3883\" data-end=\"3954\">The future belongs to those who can adapt while maintaining quality<\/strong><\/h2>\n<p data-start=\"3958\" data-end=\"4460\">The <strong data-start=\"3962\" data-end=\"3983\">e-commerce market<\/strong> is therefore experiencing a phase of <strong data-start=\"4021\" data-end=\"4049\">profound transformation.<\/strong> But this does not necessarily mean a threat to Amazon sellers (on the contrary). The challenge is indeed <strong data-start=\"4155\" data-end=\"4195\">open and without exclusion of blows.<\/strong> What is certain, however, is that for consumers the <strong data-start=\"4248\" data-end=\"4296\">e-commerce offer has never been so abundant.<\/strong> In this scenario, sellers who know how to combine the <strong data-start=\"4351\" data-end=\"4388\">advantages of the Amazon platform<\/strong> with <strong data-start=\"4394\" data-end=\"4419\">innovative strategies<\/strong> will have the best chances of success.<\/p>\n<p data-start=\"4462\" data-end=\"4830\"><strong data-start=\"4462\" data-end=\"4494\">Diversification of the offer<\/strong> and <strong data-start=\"4499\" data-end=\"4524\">increased competition<\/strong> can push Amazon sellers to continuously improve their <strong data-start=\"4579\" data-end=\"4654\">value proposition, innovate in products and in their customer approach.<\/strong> Those who interpret this moment as an <strong data-start=\"4693\" data-end=\"4761\">opportunity for growth and improvement, rather than as a threat,<\/strong> will be able to emerge victorious in a constantly evolving market.<\/p>\n<p data-start=\"4832\" data-end=\"5054\">Therefore, despite the emergence of new players, we believe that <strong data-start=\"4897\" data-end=\"4983\">Amazon will maintain a solid leadership position in the Italian e-commerce market.<\/strong> For sellers, little changes in terms of approach. It is necessary to<\/p>\n<ul>\n<li data-start=\"5058\" data-end=\"5187\"><strong data-start=\"5058\" data-end=\"5185\">continue to operate on the platform with the highest traffic, the greatest consumer trust and the highest quality standards<\/strong><\/li>\n<li data-start=\"5190\" data-end=\"5226\"><strong data-start=\"5190\" data-end=\"5224\">leverage structural advantages<\/strong><\/li>\n<li data-start=\"5229\" data-end=\"5288\"><strong data-start=\"5229\" data-end=\"5286\">keep strong focus on quality, service and innovation.<\/strong><\/li>\n<\/ul>\n<p data-start=\"5290\" data-end=\"5425\">Elements that have always distinguished the <strong data-start=\"5334\" data-end=\"5373\">success of the best Amazon sellers,<\/strong> and which will be just as relevant in the future.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the emergence of new competitors from the Asian market, Amazon still remains largely dominant in Italy, with around 35\u201336 million monthly users and a penetration rate of over 65% among the adult population. Numbers that represent a huge and consolidated customer base for sellers operating on the platform. So much so that, in 2024,&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[75],"tags":[125,1096],"class_list":["post-6908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chinese platforms on the attack, but Amazon will remain the leader - ZonWizard<\/title>\n<meta name=\"description\" content=\"Chinese platforms are attacking Amazon. 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