{"id":6881,"date":"2025-10-07T06:04:52","date_gmt":"2025-10-07T06:04:52","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6881"},"modified":"2025-10-07T06:04:52","modified_gmt":"2025-10-07T06:04:52","slug":"piattaforme-cinesi-amazon-rimane-leader","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/piattaforme-cinesi-amazon-rimane-leader\/","title":{"rendered":"Piattaforme cinesi all\u2019attacco, ma Amazon rimarr\u00e0 il leader"},"content":{"rendered":"<p>Nonostante l&#8217;emergere di nuovi competitor dal mercato asiatico, <strong>Amazon rimane ancora largamente prevalente in Italia<\/strong>, con circa 35-36 milioni di utenti mensili e una penetrazione superiore al 65% tra la popolazione adulta. Numeri che rappresentano una base di clienti enorme e consolidata per i seller che operano sulla piattaforma.<\/p>\n<p>Tant&#8217;\u00e8 che, nel 2024, <strong>i ricavi di Amazon in Italia hanno superato i 27 miliardi di dollari<\/strong>, lasciando molto indietro tutti i competitor diretti, e confermando la fiducia dei consumatori italiani nel marketplace di Seattle.<!--more--><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"9de4ee2c67\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/span><\/p>\n<p>La leadership di Amazon non \u00e8 certi frutto del caso o di un improvviso boom. Per oltre vent&#8217;anni, infatti, <strong><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/come-vendere-su-amazon-usa-la-guida-completa-per-seller-europei\/\">la societ\u00e0 statunitense<\/a><\/strong> ha costruito un sistema basato su<\/p>\n<ul>\n<li>servizio clienti eccellente<\/li>\n<li>logistica efficiente<\/li>\n<li>garanzia di trovare sempre quello che si cerca.<\/li>\n<\/ul>\n<p><strong>Una reputazione consolidata che oggi rappresenta un valore inestimabile per i seller, che possono beneficiare della fiducia che i consumatori ripongono nel brand Amazon.<\/strong><\/p>\n<p><strong>&gt;&gt;&gt; Leggi anche la nostra guida\u00a0<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/gestione-inventario-amazon\/\">Gestione inventario Amazon: guida all\u2019ottimizzazione del magazzino<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2>La forza del modello Amazon: stabilit\u00e0 e affidabilit\u00e0<\/h2>\n<p>Mentre i nuovi competitor puntano principalmente su prezzi aggressivi e strategie di gamification,<strong> Amazon mantiene salda la sua posizione grazie a un modello di business pi\u00f9 maturo e affidabile<\/strong>. Amazon resta ancorata ad un modello basato su<\/p>\n<ul>\n<li>massicci investimenti in magazzini<\/li>\n<li>distribuzione<\/li>\n<li>server cloud<\/li>\n<li>promessa di consegne rapide e senza problemi<\/li>\n<\/ul>\n<p>con focus complessivo sul concetto di &#8220;<em>convenienza impeccabile<\/em>&#8220;.<\/p>\n<p><strong>Un approccio che offre ai seller una piattaforma stabile e professionale<\/strong>, dove la qualit\u00e0 del servizio e l&#8217;esperienza utente sono prioritarie e in cui<\/p>\n<ul>\n<li>garanzia di consegne rapide<\/li>\n<li>servizio clienti sempre disponibile<\/li>\n<li>affidabilit\u00e0 del sistema<\/li>\n<\/ul>\n<p>sono infatti vantaggi competitivi che difficilmente possono essere replicati dai nuovi entranti nel breve termine.<\/p>\n<p><strong>&gt; Leggi anche il nostro articolo\u00a0<a href=\"https:\/\/www.zonwizard.com\/blog\/it\/fba-o-fbm-come-calcolare-la-quantita-di-stock-ottimale\/\">FBA o FBM, come calcolare la quantit\u00e0 di stock ottimale\u00a0<\/a>&lt;&lt;&lt;<\/strong><\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2>Le opportunit\u00e0 in questa fase di mercato<\/h2>\n<p>L&#8217;arrivo delle piattaforme cinesi, paradossalmente, <strong>pu\u00f2 rappresentare un&#8217;opportunit\u00e0 per i seller Amazon pi\u00f9 strategici e lungimiranti<\/strong>. Mentre AliExpress e Temu puntano soprattutto sull&#8217;efficienza del sistema digitalizzato e sulla scalabilit\u00e0 delle interazioni, infatti, <strong>Amazon continua a distinguersi per qualit\u00e0 e servizio<\/strong>. E i seller che sapranno capitalizzare su questi punti di forza potranno emergere in un mercato supercompetitivo.<\/p>\n<p>La crescente attenzione dei consumatori verso la qualit\u00e0 e la sicurezza dei prodotti, soprattutto alla luce delle indagini delle autorit\u00e0 sui marketplace cinesi, offre inoltre spazio ai seller Amazon per <strong>posizionarsi come alternative affidabili e certificate<\/strong>. Chi opera su Amazon pu\u00f2 beneficiare degli standard elevati della piattaforma in termini di controllo qualit\u00e0 e protezione del consumatore.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6886\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/piattaforme-cinesi-amazon-rimane-leader\/cardmapr-nl-pwxesdwrwde-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=2560%2C1710&amp;ssl=1\" data-orig-size=\"2560,1710\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"cardmapr-nl-pwxESDWRwDE-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6886\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=650%2C434&#038;ssl=1\" alt=\"\" width=\"650\" height=\"434\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=1536%2C1026&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=2048%2C1368&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?resize=809%2C540&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/08\/cardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>Le sfide normative per i competitor: un vantaggio per Amazon<\/h2>\n<p>Nel 2025 la Commissione europea ha avviato un&#8217;inchiesta formale su <strong>Shein<\/strong>, che rischia di incorrere in pesanti sanzioni per presunte violazioni nella tutela dei consumatori. Anche <strong>Temu<\/strong> sta affrontando problematiche legate al rispetto del Digital Services Act. Difficolt\u00e0 normative dei competitor evidenziano i vantaggi di operare su una piattaforma consolidata e conforme alle normative europee come Amazon.<\/p>\n<p><strong>I seller Amazon possono infatti contare su un sistema che rispetta gli standard di qualit\u00e0 e sicurezza richiesti dalle autorit\u00e0 europee<\/strong>, evitando i rischi reputazionali e legali che stanno emergendo per altri marketplace. Una conformit\u00e0 normativa che \u00e8 oggi un valore aggiunto significativo nel lungo termine.<\/p>\n<p><strong>&gt;&gt;&gt; Puoi anche leggere il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/territorialita-iva-delle-vendite-amazon\/\">Territorialit\u00e0 e aliquota IVA delle vendite internazionali su Amazon<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2>Il futuro appartiene a chi sa adattarsi mantenendo la qualit\u00e0<\/h2>\n<p>Il mercato dell&#8217;e-commerce sta insomma vivendo una fase di profonda trasformazione. Ma questo non significa necessariamente una minaccia per i seller Amazon (anzi). La sfida \u00e8 infatti aperta e senza esclusione di colpi. Quello che per\u00f2 \u00e8 certo \u00e8 che per il consumatore l&#8217;offerta dell&#8217;e-commerce non \u00e8 mai stata cos\u00ec abbondante. In questo scenario, <strong>i seller che sapranno combinare i vantaggi della piattaforma Amazon con strategie innovative avranno le migliori opportunit\u00e0 di successo.<\/strong><\/p>\n<p><strong>La diversificazione dell&#8217;offerta e l&#8217;aumento della concorrenza possono spingere i seller Amazon a migliorare continuamente la loro proposta di valore, innovare nei prodotti e nell&#8217;approccio al cliente<\/strong>. Chi sapr\u00e0 interpretare questo momento come un&#8217;opportunit\u00e0 di crescita e miglioramento, piuttosto che come una minaccia, potr\u00e0 emergere vincitore in un mercato in continua evoluzione.<\/p>\n<p>Pertanto, nonostante l&#8217;emergere di nuovi player, riteniamo che Amazon manterr\u00e0 una posizione di leadership solida nel mercato italiano dell&#8217;e-commerce. Per i seller, poco cambia in termini di approccio. <strong>Occorre infatti<\/strong><\/p>\n<ul>\n<li>continuare a operare sulla piattaforma con il traffico pi\u00f9 alto, la maggiore fiducia dei consumatori e gli standard qualitativi pi\u00f9 elevati<\/li>\n<li>sfruttare i vantaggi strutturali<\/li>\n<li>mantenere alta l&#8217;attenzione su qualit\u00e0, servizio e innovazione.<\/li>\n<\/ul>\n<p>Elementi che hanno sempre contraddistinto il successo dei migliori seller Amazon, e che saranno altrettanto rilevanti anche in futuro.<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonostante l&#8217;emergere di nuovi competitor dal mercato asiatico, Amazon rimane ancora largamente prevalente in Italia, con circa 35-36 milioni di utenti mensili e una penetrazione superiore al 65% tra la popolazione adulta. Numeri che rappresentano una base di clienti enorme e consolidata per i seller che operano sulla piattaforma. Tant&#8217;\u00e8 che, nel 2024, i ricavi&hellip;<\/p>\n","protected":false},"author":179014710,"featured_media":6884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73],"tags":[81,1062,1714,1702],"class_list":["post-6881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller","tag-cina","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piattaforme cinesi all\u2019attacco, ma Amazon rimarr\u00e0 il leader - ZonWizard<\/title>\n<meta name=\"description\" content=\"Le piattaforme cinesi attaccano Amazon. 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