{"id":6734,"date":"2025-07-28T11:29:36","date_gmt":"2025-07-28T11:29:36","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6734"},"modified":"2025-07-28T11:29:36","modified_gmt":"2025-07-28T11:29:36","slug":"amazon-will-also-sell-products-it-doesnt-have","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/amazon-will-also-sell-products-it-doesnt-have\/","title":{"rendered":"Amazon Will Also \u201cSell\u201d Products It Doesn\u2019t Have"},"content":{"rendered":"<p data-start=\"0\" data-end=\"285\">Even though we are used to finding any product within the marketplace, not even Amazon can aspire to sell everything. Of course, with 300 million items with fast and free Prime delivery, and with more than 35 different categories,<strong> it\u2019s hard not to find something that meets your needs<\/strong>.<\/p>\n<p data-start=\"287\" data-end=\"429\">However, for Amazon, that\u2019s not enough. And precisely to solve what it sees as a problem, it has come up with a rather interesting innovation.<\/p>\n<p data-start=\"431\" data-end=\"661\">Amazon has indeed confirmed that it is testing the beta version of a <strong>new shopping feature that will include products it does not sell in the search results of its app, then sending the user to the brand\u2019s website to purchase them<\/strong>.<\/p>\n<p align=\"left\"><!--more--><\/p>\n<p align=\"left\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_4\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"4\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_4\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Subscribe to Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides and updates on Amazon world from leading insiders.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> I accept the <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/privacy\"><u> privacy policy<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"en\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Subscribe to Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_4 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_4 input[type=text],form#sib_signup_form_4 input[type=email], form#sib_signup_form_4 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_4 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_4 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_4 p{ margin: 10px 0 0 0; } form#sib_signup_form_4 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_4 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_4 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_4 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_4 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<h2 data-start=\"682\" data-end=\"712\">How Amazon\u2019s new feature works<\/h2>\n<p data-start=\"714\" data-end=\"1087\"><strong>The feature, called Shop brand sites directly, is currently in beta testing on its shopping app<\/strong>. As reiterated in a post on its blog, <em>\u201cfor customers who have access to the beta search for a brand and\/or an item, we will show the relevant products found in the Amazon store and selected products we do not carry, which are available directly on another brand\u2019s website.\u201d<\/em><\/p>\n<p data-start=\"1089\" data-end=\"1303\">At that point, by clicking on the product,<strong> the user will be redirected to the brand\u2019s website<\/strong>. A pop-up warning will inform the user that they are leaving Amazon. Once there, they can purchase the product directly.<\/p>\n<p data-start=\"1305\" data-end=\"1821\">For the moment, some details on how the related business model will work are missing. In other words, it\u2019s not clear if Amazon will retain a portion of that purchase. The company has also not shared which brands will participate in the beta. However, i<strong>f the brand uses the <a href=\"https:\/\/www.zonwizard.com\/blog\/amazon-prime-day-2025-strategic-guide-for-sellers\/\">Buy with Prime<\/a> option, which Amazon launched a few years ago, the user will be able to enjoy program benefits, such as free shipping, even when on the external site<\/strong>. Among other perks, there are also easy returns and 24\/7 customer support.<\/p>\n<p data-start=\"1823\" data-end=\"2032\">Amazon Vice President Rajiv Metha provided a bit more information, stating that the new functionality is designed to expand the available product selection and make shopping even more convenient for customers.<\/p>\n<p class=\"western\" align=\"left\"><strong>&gt;&gt; Also read our article <a href=\"https:\/\/www.zonwizard.com\/blog\/fba-or-fbm-how-to-calculate-the-optimal-stock-level\/\">FBA or FBM, how to calculate the optimal stock quantity<\/a> &lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"2124\" data-end=\"2163\">Where Amazon\u2019s new feature is available<\/h2>\n<p data-start=\"2165\" data-end=\"2465\">We again remind you that, for now, the option to shop directly from a brand\u2019s website is currently available only for some customers in the <strong>U.S. market<\/strong>, who use the Amazon Shopping app on iOS and Android. However, <strong>Amazon\u2019s intention is to expand the feature to more users and incorporate more brands<\/strong>.<\/p>\n<p data-start=\"2467\" data-end=\"2836\">\u201cWe are always experimenting with new ways to make it easier for customers to find the products they want and need when searching in the Amazon Shopping app,\u201d said Metha.<em> \u201cWe know that customers have many options for where to shop, and we look forward to getting customer feedback on this new experience as we work to further improve selection, value, and convenience.\u201d<\/em><\/p>\n<p align=\"left\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6590\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/intelligenza-artificiale-amazon-inserzioni\/christian-wiediger-rymh7ezpqrs-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"christian-wiediger-rymh7EZPqRs-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6590\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"2838\" data-end=\"2849\">Our opinion<\/h2>\n<p data-start=\"2851\" data-end=\"3141\"><strong>Amazon\u2019s move represents a significant shift for the e-commerce world<\/strong>. For the first time, in fact, the Seattle giant is accepting not to be the only protagonist of the purchasing process. Instead, it is transforming from an exclusive seller into a \u201cfacilitator\u201d of the shopping experience.<\/p>\n<p data-start=\"3143\" data-end=\"3606\"><strong>This is therefore a strategy of definite interest for at least a couple of good reasons<\/strong>. First of all, by doing this, Amazon strengthens its position as the starting point for any product search. In other words, <strong>for what we call in digital marketing \u201ctop of mind awareness.\u201d<\/strong> In simpler terms, <strong>even when it doesn\u2019t directly sell an item<\/strong>, it remains the first touchpoint in the customer journey. In this way, it maintains control over the user\u2019s initial experience.<\/p>\n<p data-start=\"3608\" data-end=\"3971\">Secondly,<strong> this feature solves one of the main points of friction for consumers.<\/strong> That is, the frustration of not finding a specific product on Amazon often pushed them to search elsewhere, completely losing contact with the platform. Now, instead of losing these users, Amazon accompanies them to their final destination, maintaining a role as a \u201ctrusted advisor.\u201d<\/p>\n<p class=\"western\" align=\"left\"><b>&gt;&gt; You can also read our <a href=\"https:\/\/www.zonwizard.com\/blog\/practical-guide-to-daily-takings-book-on-amazon-part-3\/\"><strong data-start=\"3998\" data-end=\"4049\">Practical Guide to the Amazon Receipts Register<\/strong><\/a>. &lt;&lt;&lt;<\/b><\/p>\n<p align=\"left\"><a href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=ProfitTool_LearnMore#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2422 size-large\" title=\"Advanced tools for calculating margins, profits, reviews of your Amazon business\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG-1024x250.png?resize=650%2C159&#038;ssl=1\" alt=\"Measure the real profit from your Amazon sale with the ZonWizard Profit tool \" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/banner-ZW-Profit-Tool-ENG.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<p data-start=\"4105\" data-end=\"4473\">Naturally, there are also some strategic risks. <strong>Amazon could, in fact, find itself competing with itself<\/strong>, given that many brands may prefer to sell directly on their own sites to maintain higher margins. Moreover, sending traffic to external sites means giving up valuable data on customers\u2019 purchasing behavior\u2014a kind of pure gold in the era of data-driven marketing.<\/p>\n<p data-start=\"4475\" data-end=\"4813\"><strong>In short, for Amazon, the challenge will lie in the business model<\/strong>. If it manages to effectively monetize this service (probably through commissions or advertising fees), it may have found the formula to influence the entire e-commerce ecosystem. And, in doing so, not only as a marketplace, but as a universal gateway to online shopping\u2026<\/p>\n<p align=\"left\"><div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Try the Profit Tool for free<\/strong><\/h2>\r\n<p class=\"\">Take full control of your Amazon Business. You will see with clarity real profits, margins, ROI, orders, costs and have a balance for each European marketplace. If you are not yet familiar with ZonWizard's Profit Tool, find out how it can help you manage and grow your business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Learn more<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Even though we are used to finding any product within the marketplace, not even Amazon can aspire to sell everything. Of course, with 300 million items with fast and free Prime delivery, and with more than 35 different categories, it\u2019s hard not to find something that meets your needs. However, for Amazon, that\u2019s not enough.&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6722,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[75],"tags":[125,1096],"class_list":["post-6734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Will Also \u201cSell\u201d Products It Doesn\u2019t Have - ZonWizard<\/title>\n<meta name=\"description\" content=\"A new feature will allow Amazon to sell products it doesn&#039;t have in stock: here&#039;s how this interesting new feature works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/amazon-will-also-sell-products-it-doesnt-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Will Also \u201cSell\u201d Products It Doesn\u2019t Have - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"A new feature will allow Amazon to sell products it doesn&#039;t have in stock: here&#039;s how this interesting new feature works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/amazon-will-also-sell-products-it-doesnt-have\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonWizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T11:29:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/07\/Coppertine-Wordpress-81.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agustin Lepore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agustin Lepore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. 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