{"id":6610,"date":"2025-06-11T08:54:37","date_gmt":"2025-06-11T08:54:37","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6610"},"modified":"2025-06-11T08:54:37","modified_gmt":"2025-06-11T08:54:37","slug":"les-nouveaux-outils-dintelligence-artificielle-damazon-pour-la-redaction-des-fiches-produits","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/les-nouveaux-outils-dintelligence-artificielle-damazon-pour-la-redaction-des-fiches-produits\/","title":{"rendered":"Les nouveaux outils d\u2019intelligence artificielle d\u2019Amazon pour la r\u00e9daction des fiches produits"},"content":{"rendered":"<p data-start=\"108\" data-end=\"323\">Amazon a r\u00e9cemment annonc\u00e9 le lancement d\u2019une nouvelle fonctionnalit\u00e9 appel\u00e9e <strong>\u00ab Enhance My Listing \u00bb (EML)<\/strong>, marquant une acc\u00e9l\u00e9ration d\u00e9cisive de sa strat\u00e9gie d\u2019int\u00e9gration de l\u2019intelligence artificielle g\u00e9n\u00e9rative.<\/p>\n<p data-start=\"325\" data-end=\"746\">L\u2019outil, con\u00e7u pour offrir aux vendeurs un plus grand contr\u00f4le dans la gestion et l\u2019optimisation de leurs fiches produits,<strong> permettra en effet de gagner un temps pr\u00e9cieux et d\u2019am\u00e9liorer la qualit\u00e9 des contenus<\/strong>. Il est peu probable que la pr\u00e9sence humaine dans la phase de r\u00e9daction soit enti\u00e8rement remplac\u00e9e, mais il s\u2019agit certainement d\u2019un excellent soutien pour ceux qui souhaitent rendre ces activit\u00e9s plus efficaces.<\/p>\n<p align=\"left\"><!--more--><\/p>\n<p align=\"left\">\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p data-start=\"767\" data-end=\"1056\">Par ailleurs, Amazon a expliqu\u00e9 que le lancement de cette nouvelle fonctionnalit\u00e9 est directement li\u00e9 aux nombreux retours fournis par les partenaires vendeurs, qui ont souvent signal\u00e9 que la mise \u00e0 jour r\u00e9guli\u00e8re des fiches pour les maintenir pertinentes demandait un effort consid\u00e9rable.<\/p>\n<p data-start=\"1058\" data-end=\"1294\">EML repr\u00e9sente ainsi la r\u00e9ponse d\u2019Amazon \u00e0 ce besoin : proposer un outil qui simplifie non seulement le processus d\u2019optimisation, mais garantit \u00e9galement que les fiches restent \u00e0 jour et optimis\u00e9es pour attirer les acheteurs potentiels.<\/p>\n<p data-start=\"1296\" data-end=\"1905\"><strong>La fonctionnalit\u00e9 s\u2019int\u00e8gre \u00e9galement aux outils d\u00e9j\u00e0 pr\u00e9sents sur la plateforme de vente d\u2019Amazon et s\u2019appuie sur la capacit\u00e9 d\u2019Amazon Bedrock, qui permet une \u00e9volution plus rapide des mod\u00e8les <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/cosmo-comment-fonctionne-la-nouvelle-intelligence-artificielle-damazon\/\">d\u2019intelligence artificielle<\/a> en r\u00e9ponse aux tendances d\u2019achat les plus r\u00e9centes.<\/strong> En exploitant ces donn\u00e9es, le nouvel outil d\u2019Amazon parvient \u00e0 g\u00e9n\u00e9rer des suggestions pertinentes pour les titres, attributs, descriptions et informations manquantes des produits. Le vendeur reste toujours au centre du processus d\u00e9cisionnel, avec la possibilit\u00e9 de r\u00e9viser, personnaliser ou refuser toute suggestion en un simple clic.<\/p>\n<h2 data-start=\"1907\" data-end=\"1967\"><strong data-start=\"1907\" data-end=\"1967\">Des outils d\u2019intelligence artificielle pour les vendeurs<\/strong><\/h2>\n<p data-start=\"1969\" data-end=\"2440\">Le parcours ayant men\u00e9 au d\u00e9veloppement de \u00ab Enhance My Listing \u00bb a d\u00e9but\u00e9 vers la fin de l\u2019ann\u00e9e 2023, rappelle Amazon. \u00c0 l\u2019\u00e9poque, l\u2019entreprise avait introduit les premi\u00e8res fonctionnalit\u00e9s bas\u00e9es sur l\u2019intelligence artificielle pour aider les vendeurs \u00e0 cr\u00e9er leurs fiches produits. <strong>Plus de 900 000 partenaires de vente ont d\u00e9j\u00e0 adopt\u00e9 ces outils d\u2019intelligence artificielle. Et dans 90 % des cas, ils ont accept\u00e9 les contenus g\u00e9n\u00e9r\u00e9s avec peu ou pas de modifications.<\/strong><\/p>\n<p data-start=\"2442\" data-end=\"2699\">Les r\u00e9sultats ont \u00e9t\u00e9 positifs. Selon l\u2019entreprise, les vendeurs qui utilisent ces outils ont constat\u00e9 une am\u00e9lioration de 40 % de la qualit\u00e9 globale de leurs fiches. Et, par cons\u00e9quent, une augmentation de l\u2019engagement des clients et du potentiel de vente.<\/p>\n<p align=\"left\"><a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<p data-start=\"2701\" data-end=\"3501\"><strong>La premi\u00e8re impl\u00e9mentation de ces outils permettait aux vendeurs de cr\u00e9er des fiches \u00e0 partir d\u2019une simple description de leurs produits.<\/strong> Ensuite, ils pouvaient t\u00e9l\u00e9charger une seule image ou, s\u2019ils le pr\u00e9f\u00e9raient, fournir une URL de leur site existant. Le syst\u00e8me g\u00e9n\u00e8re automatiquement des titres \u00ab \u00e0 la mani\u00e8re d\u2019Amazon \u00bb et des attributs complets. Il utilise les informations clients et les donn\u00e9es d\u2019achat pour s\u2019assurer que les fiches correspondent bien aux intentions des acheteurs potentiels. Par la suite, Amazon a \u00e9tendu ces fonctionnalit\u00e9s \u00e0 la cr\u00e9ation en masse de fiches produits, permettant ainsi de g\u00e9n\u00e9rer plusieurs fiches enrichies \u00e0 la fois gr\u00e2ce au t\u00e9l\u00e9chargement d\u2019un simple fichier tableur. Les retours positifs des vendeurs ont manifestement influenc\u00e9 l\u2019\u00e9volution de ces outils.<\/p>\n<p data-start=\"3503\" data-end=\"3685\">La fonctionnalit\u00e9 \u00ab Enhance My Listing \u00bb a \u00e9t\u00e9 initialement mise en place pour un groupe s\u00e9lectionn\u00e9 de vendeurs aux<a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\"> \u00c9tats-Unis<\/a>, avec des plans d\u2019expansion dans les semaines \u00e0 venir.<\/p>\n<p class=\"western\" align=\"left\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6589\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/intelligenza-artificiale-amazon-inserzioni\/abid-shah-cxav7auesiq-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?fit=2560%2C1838&amp;ssl=1\" data-orig-size=\"2560,1838\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"abid-shah-cxAV7aUesIQ-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?fit=650%2C467&amp;ssl=1\" class=\"aligncenter size-full wp-image-6589\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=650%2C467&#038;ssl=1\" alt=\"\" width=\"650\" height=\"467\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=300%2C215&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=1024%2C735&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=768%2C551&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=1536%2C1103&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=2048%2C1470&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?resize=809%2C581&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/abid-shah-cxAV7aUesIQ-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"3687\" data-end=\"3754\"><strong data-start=\"3687\" data-end=\"3754\">Project Amelia : l\u2019assistant personnel d\u2019IA pour chaque vendeur<\/strong><\/h2>\n<p data-start=\"3756\" data-end=\"4353\">Parmi les innovations les plus r\u00e9centes dans le domaine de l\u2019intelligence artificielle appliqu\u00e9e au soutien des vendeurs, on trouve \u00e9galement <strong>Project Amelia, un assistant d\u2019intelligence artificielle g\u00e9n\u00e9rative d\u00e9sormais disponible en version b\u00eata pour un groupe initial de vendeurs am\u00e9ricains. Il s\u2019agit d\u2019un v\u00e9ritable expert personnalis\u00e9 de la vente sur Amazon, capable de comprendre les sp\u00e9cificit\u00e9s de chaque activit\u00e9 commerciale.<\/strong> Un assistant virtuel qui fournit des conseils, des analyses et des informations sur mesure pour aider les vendeurs \u00e0 prosp\u00e9rer dans l\u2019\u00e9cosyst\u00e8me complexe d\u2019Amazon.<\/p>\n<p data-start=\"4355\" data-end=\"4789\">Avec l\u2019\u00e9volution continue du projet, Amelia pourra bient\u00f4t reconna\u00eetre de mani\u00e8re autonome des opportunit\u00e9s commerciales. <strong>Elle pourra \u00e9galement diagnostiquer des probl\u00e8mes et proposer des id\u00e9es pour augmenter les revenus et <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/gerez-linventaire-amazon-guide-pour-loptimisation-de-lentrepot\/\">optimiser les stocks<\/a><\/strong>. Dans certains cas, elle pourra m\u00eame proposer d\u2019agir au nom du vendeur. L\u2019interaction avec Amelia est extr\u00eamement intuitive. Les vendeurs peuvent simplement poser des questions telles que :<\/p>\n<p data-start=\"4791\" data-end=\"4826\">\u00ab Comment se porte mon activit\u00e9 ? \u00bb<\/p>\n<p data-start=\"4828\" data-end=\"4855\">et recevoir imm\u00e9diatement :<\/p>\n<ul>\n<li data-start=\"4859\" data-end=\"4906\">un acc\u00e8s aux donn\u00e9es commerciales et de vente<\/li>\n<li data-start=\"4909\" data-end=\"4949\">des analyses comparatives de tendances<\/li>\n<li data-start=\"4952\" data-end=\"5000\">des recommandations strat\u00e9giques personnalis\u00e9es.<\/li>\n<\/ul>\n<p data-start=\"5002\" data-end=\"5203\">Disponible depuis Seller Central, Project Amelia offre un accompagnement continu, pr\u00eat \u00e0 aborder les questions strat\u00e9giques et \u00e0 fournir des analyses adapt\u00e9es aux besoins sp\u00e9cifiques de chaque vendeur.<\/p>\n<p align=\"left\"><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/emballages-innovants-nouvelles-solutions-damazon-pour-les-emballages-du-futur\/\">Emballages innovants : les nouvelles solutions d\u2019Amazon pour les colis du futur<\/a>. <\/strong><strong>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"5320\" data-end=\"5377\"><strong data-start=\"5320\" data-end=\"5377\">Contenus A+ optimis\u00e9s par l\u2019intelligence artificielle<\/strong><\/h2>\n<p data-start=\"5379\" data-end=\"5633\">Les marques pr\u00e9sentes sur Amazon peuvent \u00e9galement enrichir les pages de leurs produits avec des contenus personnalis\u00e9s. Parmi les principaux \u00e9l\u00e9ments, on trouve les diaporamas d\u2019images et les graphiques comparatifs, gr\u00e2ce \u00e0 la fonctionnalit\u00e9 A+ Content.<\/p>\n<p data-start=\"5635\" data-end=\"5814\"><strong>Comme on le sait, les contenus A+ peuvent g\u00e9n\u00e9rer une augmentation des ventes allant jusqu\u2019\u00e0 20 %. Cependant, leur cr\u00e9ation demande du temps et des ressources consid\u00e9rables pour :<\/strong><\/p>\n<ul>\n<li data-start=\"5818\" data-end=\"5837\"><strong>les s\u00e9ances photo<\/strong><\/li>\n<li data-start=\"5840\" data-end=\"5865\"><strong>la r\u00e9daction des textes<\/strong><\/li>\n<li data-start=\"5868\" data-end=\"5889\"><strong>le design graphique<\/strong><\/li>\n<li data-start=\"5892\" data-end=\"5916\"><strong>les r\u00e9visions multiples.<\/strong><\/li>\n<\/ul>\n<p data-start=\"5918\" data-end=\"6178\">Gr\u00e2ce aux nouvelles fonctionnalit\u00e9s d\u2019IA g\u00e9n\u00e9rative, les marques peuvent d\u00e9sormais simplifier consid\u00e9rablement la production de ces contenus. Elles peuvent ainsi am\u00e9liorer les pages produits, cr\u00e9er des fiches plus attrayantes et g\u00e9n\u00e9rer des images percutantes.<\/p>\n<p data-start=\"6180\" data-end=\"6729\">Avec ces fonctionnalit\u00e9s puissantes, les marques peuvent capturer l\u2019essence de leur identit\u00e9 en saisissant simplement quelques termes descriptifs \u00e0 mettre en avant, comme \u00ab cuir de qualit\u00e9 \u00bb ou \u00ab polyvalent pour toutes les occasions \u00bb.<strong> L\u2019outil g\u00e9n\u00e8re automatiquement un contenu narratif riche qui met en lumi\u00e8re les qualit\u00e9s uniques du produit. En t\u00e9l\u00e9chargeant une image du produit, les vendeurs peuvent \u00e9galement g\u00e9n\u00e9rer des arri\u00e8re-plans et des mises en sc\u00e8ne qui donnent vie \u00e0 leurs articles, refl\u00e9tant plus efficacement l\u2019identit\u00e9 de la marque.<\/strong><\/p>\n<p data-start=\"6731\" data-end=\"6946\">C\u2019est une opportunit\u00e9 particuli\u00e8rement int\u00e9ressante, notamment pour les petites marques qui ne disposent pas de ressources internes ou du soutien d\u2019agences pour produire des visuels et des messages de haute qualit\u00e9.<\/p>\n<p align=\"left\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6590\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/intelligenza-artificiale-amazon-inserzioni\/christian-wiediger-rymh7ezpqrs-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"christian-wiediger-rymh7EZPqRs-unsplash\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6590\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/christian-wiediger-rymh7EZPqRs-unsplash-scaled.jpg?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"6948\" data-end=\"7004\"><strong data-start=\"6948\" data-end=\"7004\">Personnalisation de l\u2019exp\u00e9rience d\u2019achat des clients<\/strong><\/h2>\n<p data-start=\"7006\" data-end=\"7257\">Amazon innove \u00e9galement sur le plan de l\u2019exp\u00e9rience client, en utilisant l\u2019intelligence artificielle g\u00e9n\u00e9rative pour personnaliser les recommandations, les cat\u00e9gories et les descriptions produits. <strong>En se basant sur les achats de chaque client, Amazon :<\/strong><\/p>\n<ul>\n<li data-start=\"7261\" data-end=\"7316\"><strong>cr\u00e9e des cat\u00e9gories de recommandations personnalis\u00e9es<\/strong><\/li>\n<li data-start=\"7319\" data-end=\"7399\"><strong>fournit des descriptions produits plus pertinentes pour les besoins individuels.<\/strong><\/li>\n<\/ul>\n<p data-start=\"7401\" data-end=\"7482\">Cela am\u00e9liore consid\u00e9rablement la pertinence et l\u2019efficacit\u00e9 du parcours d\u2019achat.<\/p>\n<p data-start=\"7484\" data-end=\"7637\">Au lieu de proposer des suggestions g\u00e9n\u00e9riques comme \u00ab Produits similaires \u00bb, Amazon peut d\u00e9sormais proposer des recommandations sp\u00e9cifiques telles que :<\/p>\n<ul>\n<li data-start=\"7641\" data-end=\"7690\">Coffrets cadeaux \u00e0 temps pour la f\u00eate des m\u00e8res<\/li>\n<li data-start=\"7693\" data-end=\"7771\">Offres exceptionnelles pour am\u00e9liorer votre jeu de tennis<\/li>\n<li data-start=\"7693\" data-end=\"7771\">et ainsi de suite,<\/li>\n<\/ul>\n<p data-start=\"7773\" data-end=\"8047\"><strong>en fonction de l\u2019historique d\u2019achats du client.<\/strong> De m\u00eame, si un client recherche r\u00e9guli\u00e8rement des produits sans gluten, cette caract\u00e9ristique peut \u00eatre mise en avant dans les descriptions produits correspondantes, facilitant ainsi la recherche des articles les plus adapt\u00e9s.<\/p>\n<p data-start=\"8049\" data-end=\"8327\">Il s\u2019agit l\u00e0 d\u2019une am\u00e9lioration significative, particuli\u00e8rement utile pour les utilisateurs mobiles. Sur de petits \u00e9crans, l\u2019espace est limit\u00e9 et les vendeurs doivent pr\u00e9senter leurs produits de mani\u00e8re plus efficace aux bons clients, augmentant ainsi les chances de conversion.<\/p>\n<p align=\"left\"><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/fba-ou-fbm-comment-calculer-la-quantite-de-stock-optimal\/\">FBA ou FBM : comment calculer la quantit\u00e9 de stock optimale<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"8424\" data-end=\"8489\"><strong data-start=\"8424\" data-end=\"8489\">Vid\u00e9os publicitaires g\u00e9n\u00e9r\u00e9es par l\u2019intelligence artificielle<\/strong><\/h2>\n<p data-start=\"8491\" data-end=\"8918\">La cr\u00e9ation de vid\u00e9os est l\u2019un des moyens les plus efficaces de se connecter et d\u2019interagir avec les clients potentiels. Pour cette raison, <strong>Amazon propose d\u00e9sormais Video Generator, un outil innovant bas\u00e9 sur l\u2019intelligence artificielle g\u00e9n\u00e9rative, qui permet aux vendeurs de cr\u00e9er des contenus vid\u00e9o riches en quelques minutes et sans frais suppl\u00e9mentaires, transformant ainsi les opportunit\u00e9s publicitaires sur la plateforme.<\/strong><\/p>\n<p data-start=\"8920\" data-end=\"9255\">\u00c0 partir d\u2019une image du produit, l\u2019outil g\u00e9n\u00e8re des vid\u00e9os personnalis\u00e9es qui pr\u00e9sentent les caract\u00e9ristiques de l\u2019article de mani\u00e8re dynamique et engageante. Les vid\u00e9os s\u2019appuient sur la vaste base de donn\u00e9es d\u2019Amazon sur la vente au d\u00e9tail et racontent ainsi l\u2019histoire du produit de mani\u00e8re pertinente pour les acheteurs potentiels.<\/p>\n<p align=\"left\"><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\">Vendre sur Amazon USA : le guide complet pour les vendeurs europ\u00e9ens<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"9419\" data-end=\"9595\">Infrastructure technologique et perspectives futures<\/h2>\n<p data-start=\"9419\" data-end=\"9595\">Enfin, rappelons que ces innovations reposent sur l\u2019infrastructure d\u2019intelligence artificielle d\u00e9velopp\u00e9e par Amazon Web Services (AWS), et plus pr\u00e9cis\u00e9ment sur Amazon Bedrock.<\/p>\n<p data-start=\"9597\" data-end=\"9856\"><strong>Les mod\u00e8les fondamentaux (Foundation Models \u2013 FM) constituent les \u00e9l\u00e9ments de base de l\u2019intelligence artificielle g\u00e9n\u00e9rative<\/strong>. Le service manag\u00e9 Bedrock simplifie l\u2019utilisation de ces mod\u00e8les avanc\u00e9s pour cr\u00e9er des solutions innovantes au service des vendeurs.<\/p>\n<p data-start=\"9858\" data-end=\"10301\">Par ailleurs, il est important de noter que ces nouveaux outils ne sont qu\u2019un d\u00e9but dans la transformation de l\u2019exp\u00e9rience de vente via l\u2019IA g\u00e9n\u00e9rative. Dans un contexte de plus en plus concurrentiel, la capacit\u00e9 d\u2019Amazon \u00e0 d\u00e9ployer des solutions d\u2019IA accessibles repr\u00e9sente un avantage significatif pour les vendeurs de toutes tailles.<strong> Elle peut en effet d\u00e9mocratiser l\u2019acc\u00e8s \u00e0 des outils marketing autrefois r\u00e9serv\u00e9s aux grandes entreprises.<\/strong><\/p>\n<p align=\"left\"><div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a r\u00e9cemment annonc\u00e9 le lancement d\u2019une nouvelle fonctionnalit\u00e9 appel\u00e9e \u00ab Enhance My Listing \u00bb (EML), marquant une acc\u00e9l\u00e9ration d\u00e9cisive de sa strat\u00e9gie d\u2019int\u00e9gration de l\u2019intelligence artificielle g\u00e9n\u00e9rative. L\u2019outil, con\u00e7u pour offrir aux vendeurs un plus grand contr\u00f4le dans la gestion et l\u2019optimisation de leurs fiches produits, permettra en effet de gagner un temps pr\u00e9cieux&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[271],"tags":[],"class_list":["post-6610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelligenza artificiale Amazon per la scrittura delle inserzioni<\/title>\n<meta name=\"description\" content=\"Amazon a pr\u00e9sent\u00e9 ses nouveaux outils d&#039;intelligence artificielle destin\u00e9s \u00e0 aider les vendeurs \u00e0 r\u00e9diger leurs annonces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/fr\/les-nouveaux-outils-dintelligence-artificielle-damazon-pour-la-redaction-des-fiches-produits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligenza artificiale Amazon per la scrittura delle inserzioni\" \/>\n<meta property=\"og:description\" content=\"Amazon a pr\u00e9sent\u00e9 ses nouveaux outils 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