{"id":6484,"date":"2025-06-04T05:47:34","date_gmt":"2025-06-04T05:47:34","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6484"},"modified":"2025-06-18T07:12:02","modified_gmt":"2025-06-18T07:12:02","slug":"amazon-prime-day-2025","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2025\/","title":{"rendered":"Amazon Prime Day 2025: guida strategica per i seller"},"content":{"rendered":"<p class=\"western\">Manca poco al <strong>Prime Day 2025<\/strong>, e i venditori che desiderano ottenere risultati concreti non possono permettersi di aspettare l\u2019ultimo momento. Questo evento, diventato ormai un appuntamento fisso nel calendario dell\u2019e-commerce globale, <strong>rappresenta un\u2019opportunit\u00e0 unica<\/strong> per incrementare le vendite, rafforzare la visibilit\u00e0 del proprio brand e conquistare nuovi clienti.<\/p>\n<p class=\"western\">Prepararsi in anticipo, analizzare i trend delle edizioni precedenti e ottimizzare ogni aspetto della propria strategia \u2013 dall\u2019inventario alla pubblicit\u00e0 \u2013 <strong>\u00e8 oggi pi\u00f9 che mai fondamentale<\/strong> per distinguersi in un mercato altamente competitivo.<!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Iscriviti alla Newsletter<\/strong><\/h2>\r\n        <p>Articoli, mini-guide e aggiornamenti sul mondo Amazon dagli esperti del settore.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nome\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Email\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Accetto la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/it\/privacy\"><u> privacy policy<\/u><\/a>\r\n\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"it\">\r\n\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Iscriviti alla Newsletter\">\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_3 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_3 input[type=text],form#sib_signup_form_3 input[type=email], form#sib_signup_form_3 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_3 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_3 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_3 p{ margin: 10px 0 0 0; } form#sib_signup_form_3 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<h2><b>Quando sar\u00e0 l\u2019Amazon Prime Day 2025<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Prima di tutto, Amazon ha confermato ufficialmente il ritorno del suo evento di punta per i quattro giorni dall&#8217;<strong>8<\/strong> all&#8217;<strong>11<\/strong> <\/span><b>luglio 2025<\/b><span style=\"font-weight: 400;\">. Il Prime Day riguarder\u00e0 25 Paesi, includendo per la prima volta l&#8217;Irlanda con amazon.ie e confermando ovviamente tutti i principali mercati europei tra i beneficiari di questa iniziativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ai membri Prime, come sempre, <\/span><b>l\u2019accesso a sconti significativi in oltre 35 categorie di prodotti <\/b><span style=\"font-weight: 400;\">come<\/span><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-elettronica-su-amazon\/\"> <span style=\"font-weight: 400;\">elettronica<\/span><\/a><span style=\"font-weight: 400;\">, cucina, bellezza e<\/span><a href=\"https:\/\/www.zonwizard.com\/blog\/it\/vendere-abbigliamento-amazon-vantaggi-svantaggi\/\"> <span style=\"font-weight: 400;\">abbigliamento<\/span><\/a><span style=\"font-weight: 400;\">. I venditori indipendenti hanno rappresentato oltre il 60% delle vendite totali nel 2024, con Amazon che ha completato oltre 9 miliardi di consegne in giornata o il giorno successivo durante l&#8217;ultimo evento<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4983\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2024\/diseno-sin-titulo-20\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PRIME DAY\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-4983\" style=\"font-size: 16px;\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/06\/Diseno-sin-titulo-20.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2><b>La \u201cdieta\u201d di Amazon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fin qui, alcune informazioni di sintesi su ci\u00f2 che sarebbe lecito attendersi quest\u2019anno. Per i seller, per\u00f2, <\/span><b>le cose si stanno gi\u00e0 facendo impegnative<\/b><span style=\"font-weight: 400;\">, considerato che per farsi trovare pronti all\u2019evento occorre muoversi con largo anticipo e capire con consapevolezza quali sono le tendenze globali che si radicheranno in questo scenario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per esempio, \u00e8 molto probabile che con l\u2019avvicinarsi dell\u2019Amazon Prime Day 2025, con sconti importanti e vantaggi disponibili per poco tempo, una tendenza ribadita sia quella di praticare la <\/span><i><span style=\"font-weight: 400;\">dieta<\/span><\/i><span style=\"font-weight: 400;\"> dallo shopping nelle settimane precedenti, <\/span><b>concentrando cos\u00ec i propri acquisti durante la finestra del Prime Day<\/b><span style=\"font-weight: 400;\">, con un approccio caratterizzato dai seguenti spunti.<\/span><\/p>\n<h3><b>Sconti<\/b><\/h3>\n<p><b>I forti cali di prezzo delle offerte Amazon<\/b><span style=\"font-weight: 400;\"> durante il Prime Day sono certamente il primo motivo che spinge molti acquirenti a concentrare il proprio shopping in questo periodo. Le offerte lampo e quelle con il conto alla rovescia creano una pressione all\u2019acquisto che alimenta un pi\u00f9 rapido processo decisionale.<\/span><\/p>\n<h3><b>Spedizione veloce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Non \u00e8 certamente un\u2019esclusiva del Prime Day, ma la spedizione veloce, con consegna il giorno stesso o il giorno successivo, <\/span><b>\u00e8 una caratteristica sempre molto gradita agli acquirenti.<\/b><\/p>\n<h3><b>Wishlist<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Molti acquirenti mettono nella propria lista dei desideri i prodotti che da tempo vorrebbero acquistare,<\/span><b> sperando che durante il Prime Day siano oggetto di sconto<\/b><span style=\"font-weight: 400;\">. Peraltro, acquistare i prodotti che si sarebbero voluti comprare in tempi non sospetti, genera una maggiore giustificazione psicologica della propria propensione allo shopping.<\/span><\/p>\n<h3><b>Ampia selezione di prodotti<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Il vasto inventario di Amazon <\/span><b>assicura che ogni acquirente possa trovare pane per i suoi denti<\/b><span style=\"font-weight: 400;\">. Un\u2019offerta davvero incredibile, che aumenta le possibilit\u00e0 di trovare un affare durante il Prime Day.<\/span><\/p>\n<h3><b>Valore percepito<\/b><\/h3>\n<h2 class=\"western\"><strong style=\"font-size: 16px;\"><span style=\"font-weight: 400;\">Infine, non possiamo che condividere come i saldi di Amazon del Prime Day siano fortemente pubblicizzati come <\/span><b>una delle migliori occasioni dell\u2019anno per fare acquisti<\/b><span style=\"font-weight: 400;\">. Si genera cos\u00ec una percezione nei consumatori di shopping intelligente e strategico. E cogliere un affare sembra essere una vittoria!<\/span><\/strong><\/h2>\n<h2 class=\"western\"><strong style=\"font-size: 16px;\">&gt;&gt;&gt; Puoi anche leggere la nostra <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/guida-pratica-al-registro-corrispettivi-su-amazon\/\">Guida pratica al registro corrispettivi su Amazon<\/a>. &lt;&lt;&lt;<\/strong><\/h2>\n<h2 class=\"western\">Chi compra al Prime Day?<\/h2>\n<p><span style=\"font-weight: 400;\">Tutto ci\u00f2 introdotto, per avvicinarsi all&#8217;Amazon Prime Day 2025 con la giusta consapevolezza pu\u00f2 essere utile raccogliere alcune lezioni tratte dalle precedente edizione di questo evento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prendendo spunto da alcune statistiche sui modelli di performance dell&#8217;anno scorso stilati da <\/span><i><span style=\"font-weight: 400;\">Numerator<\/span><\/i><span style=\"font-weight: 400;\"> con i suoi <\/span><i><span style=\"font-weight: 400;\">Prime<\/span><\/i> <i><span style=\"font-weight: 400;\">Day<\/span><\/i> <i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\">, rileviamo quanto segue.<\/span><\/p>\n<h3><b>Il Prime Day attira una fascia demografica leggermente pi\u00f9 anziana e con un reddito pi\u00f9 elevato rispetto al tipico acquirente di Amazon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A far la parte del leone sono gli acquirenti della Gen X (chi \u00e8 nato tra il 1965 e il 1980), vero cui potrebbe dunque essere orientata la strategia di marketing pre-vendita e della messaggistica su misura.<\/span><\/p>\n<h3><b>Gli acquirenti della Gen Z (chi \u00e8 nato dal 1997) erano pi\u00f9 propensi ad aspettare sconti su prodotti specifici<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">I Millennial (i nati tra il 1981 e il 1996) propendevano invece per gli acquisti di routine e all&#8217;ingrosso. I venditori dovrebbero dunque creare approcci specifici sulla base di queste preferenze, come enfatizzare l&#8217;urgenza per la Gen Z o i pacchetti di convenienza per i Millennial.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6498\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2025\/bolsa-de-trabajo-de-amazon-para-programadores-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?fit=1024%2C576&amp;ssl=1\" data-orig-size=\"1024,576\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bolsa-de-trabajo-de-amazon-para-programadores\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?fit=650%2C366&amp;ssl=1\" class=\"aligncenter size-full wp-image-6498\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?resize=650%2C366&#038;ssl=1\" alt=\"\" width=\"650\" height=\"366\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/05\/bolsa-de-trabajo-de-amazon-para-programadores.webp?resize=809%2C455&amp;ssl=1 809w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h3><b>La salute e la bellezza hanno registrato una delle crescite pi\u00f9 forti nel 2024<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si registra un&#8217;impennata di categorie come la cura della pelle, le vitamine e la cura dei capelli. I venditori in questo mercato dovrebbero dunque aspettarsi una maggiore concorrenza e prendere in considerazione contenuti di inserzioni migliorati, prezzi aggressivi e campagne sponsorizzate.<\/span><\/p>\n<h3><b>L&#8217;elettronica ha visto un coinvolgimento ridotto nella categoria<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In ogni caso, marchi come Apple, Ring e dispositivi Amazon sono rimasti i migliori guadagni nelle vendite in dollari. Se vendi in questa categoria, concentrati sul tuo valore unico o sulle offerte in bundle per competere con i principali marchi.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Puoi anche leggere la nostra <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-product-bundles\/\">Guida agli Amazon Product Bundles<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3><b>Pi\u00f9 della met\u00e0 degli acquirenti del Prime Day ha controllato i prezzi su altri rivenditori prima dell&#8217;acquisto<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prezzi competitivi, messaggi di valore chiari e l&#8217;uso di coupon possono aiutare i venditori a conquistare il clic finale, quello della conversione pi\u00f9 attesa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con l&#8217;avvicinarsi del 2025, dunque, i venditori dovrebbero pianificare in anticipo, attingere ai dati e adattare le loro strategie in base alla generazione e alla categoria.<\/span><\/p>\n<a href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=Profit_scopridipiu#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2295 size-large\" title=\"Strumenti avanzati per il calcolo dei margini, profitti, recensioni del tuo business su Amazon\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=650%2C159&#038;ssl=1\" alt=\"Misura le il guadagno delle tue vendite su Amazon con il tool Profitto ZonWizard\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/02\/Tool-Profitto-ITA.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 class=\"western\">I nostri consigli per arrivare preparati al Prime Day 2025<\/h2>\n<h3><strong>Inventario e stock:<\/strong><\/h3>\n<ul>\n<li>Analisi vendite Prime Day precedenti<\/li>\n<li>Previsione domanda con +50-100% buffer<\/li>\n<li>Ordini anticipati ai fornitori<\/li>\n<li>Invio inventario FBA<\/li>\n<\/ul>\n<p>Quando: 8-10 settimane prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Usa il report di inventario per evitare lo stoccaggio eccessivo<\/li>\n<li>Calcola 2-3x vendite medie giornaliere x durata evento<\/li>\n<\/ul>\n<h3><strong>Ottimizzazione Listing:<\/strong><\/h3>\n<ul>\n<li>Aggiornamento titoli con keyword<\/li>\n<li>Revisione bullet points<\/li>\n<li>Nuove foto professionali<\/li>\n<li>A+ Content enhancement<\/li>\n<li>Video prodotto<\/li>\n<\/ul>\n<p>Quando: 4-6 settimane prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Inserisci &#8220;Prime Day&#8221; nei backend keywords<\/li>\n<li>Usa almeno 7 immagini ad alta risoluzione<\/li>\n<li>Crea comparison charts in A+ Content<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Scopri di pi\u00f9 su <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/spedizioni-internazionali-amazon\/\">Spedizioni internazionali, tutto ci\u00f2 che devi sapere per farle con Amazon e con profitto<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3><strong>Advertising e PPC:<\/strong><\/h3>\n<ul>\n<li>Aumento budget campagne<\/li>\n<li>Creazione campagne dedicate<\/li>\n<li>Ottimizzazione keyword<\/li>\n<li>Testing creativit\u00e0<\/li>\n<\/ul>\n<p>Quando: 2-3 settimane prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Budget +50-100% durante l&#8217;evento<\/li>\n<li>Keyword prime day deals<\/li>\n<li>ACOS target pi\u00f9 alto accettabile<\/li>\n<\/ul>\n<h3><strong>Logistica e Fulfillment:<\/strong><\/h3>\n<ul>\n<li>Verifica impostazioni <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/fba-o-fbm-come-calcolare-la-quantita-di-stock-ottimale\/\">FBA<\/a><\/li>\n<li>Check tariffe spedizione<\/li>\n<li>Piano gestione resi<\/li>\n<li>Backup inventory locale<\/li>\n<\/ul>\n<p>Quando: 2-3 settimane prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Controlla restock alerts<\/li>\n<li>Prepara piano emergenza out-of-stock<\/li>\n<li>Monitora Inventory Performance Index<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Leggi anche il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/packaging-innovativi-amazon-nuove-soluzioni\/\">Packaging innovativi, da Amazon nuove soluzioni per l\u2019imballaggio del futuro<\/a><\/strong>.<strong>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3><strong>Customer Service:<\/strong><\/h3>\n<ul>\n<li>Training team supporto<\/li>\n<li>Preparazione FAQ<\/li>\n<li>Template risposte rapide<\/li>\n<\/ul>\n<p>Quando: 1-2 settimane prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Tempo risposta &lt;24 ore<\/li>\n<li>Preparati a +200% messaggi<\/li>\n<li>Policy resi chiara<\/li>\n<\/ul>\n<h3><strong>Analytics e Monitoraggio:<\/strong><\/h3>\n<ul>\n<li>Setup dashboard monitoring<\/li>\n<li>Definizione KPI<\/li>\n<li>Alert automatici<\/li>\n<\/ul>\n<p>Quando: 1 settimana prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Traccia: conversion rate, BSR, inventory<\/li>\n<li>Tool: Seller Central reports + terze parti<\/li>\n<li>Analisi oraria durante evento<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Leggi anche il nostro articolo <a href=\"https:\/\/www.zonwizard.com\/blog\/it\/come-vendere-su-amazon-usa-la-guida-completa-per-seller-europei\/\">Come vendere su Amazon USA: La Guida Completa per seller europei<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3><strong>Preparazione Tecnica:<\/strong><\/h3>\n<ul>\n<li>Test listing mobile<\/li>\n<li>Verifica tutti i link<\/li>\n<li>Check integrazione tools<\/li>\n<\/ul>\n<p>Quando: 3-5 giorni prima<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Testa checkout process<\/li>\n<li>Screenshot listing pre-evento<\/li>\n<\/ul>\n<h3><strong>Durante l&#8217;Evento:<\/strong><\/h3>\n<ul>\n<li>Monitoraggio real-time<\/li>\n<li>Aggiustamenti prezzo<\/li>\n<li>Gestione inventory<\/li>\n<li>Risposta immediata clienti<\/li>\n<\/ul>\n<p>Quando: durante il Prime Day<\/p>\n<p>Consigli:<\/p>\n<ul>\n<li>Pronti a modifiche budget PPC<\/li>\n<li>Gestione stockout immediata<\/li>\n<\/ul>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Prova il Tool Profitto Gratis<\/strong><\/h2>\r\n<p class=\"\">Prendi il pieno controllo del tuo Business su Amazon. Vedrai con chiarezza profitti reali, margini, ROI, ordini, costi ed avrai un bilancio per ogni marketplace Europeo. Se non conosci ancora il Tool Profitto di ZonWizard scopri come pu\u00f2 aiutarti a gestire e far crescere il tuo business.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/it\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Scopri di pi\u00f9<\/a><\/p>\r\n\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Manca poco al Prime Day 2025, e i venditori che desiderano ottenere risultati concreti non possono permettersi di aspettare l\u2019ultimo momento. Questo evento, diventato ormai un appuntamento fisso nel calendario dell\u2019e-commerce globale, rappresenta un\u2019opportunit\u00e0 unica per incrementare le vendite, rafforzare la visibilit\u00e0 del proprio brand e conquistare nuovi clienti. Prepararsi in anticipo, analizzare i trend&hellip;<\/p>\n","protected":false},"author":179014710,"featured_media":4984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[73,50],"tags":[81,1062,1662,1195],"class_list":["post-6484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller","tag-ecommerce","tag-prime-day"],"yoast_head":"<!-- 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