{"id":6469,"date":"2025-05-09T09:23:48","date_gmt":"2025-05-09T09:23:48","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6469"},"modified":"2025-05-09T09:23:48","modified_gmt":"2025-05-09T09:23:48","slug":"livres-sur-amazon-comment-les-vendre-la-ou-tout-a-commence","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/livres-sur-amazon-comment-les-vendre-la-ou-tout-a-commence\/","title":{"rendered":"Livres sur Amazon : comment les vendre\u2026 l\u00e0 o\u00f9 tout a commenc\u00e9 !"},"content":{"rendered":"<p>En ce qui semble aujourd\u2019hui \u00eatre un lointain mois de juillet 1994, <strong>Jeff Bezos a fond\u00e9 Amazon.com. Con\u00e7u \u00e0 l\u2019origine comme une librairie en ligne<\/strong>, le projet de Bezos a peu \u00e0 peu pris diff\u00e9rentes formes jusqu\u2019\u00e0 atteindre l\u2019ampleur et l\u2019importance actuelles : <strong>la marketplace la plus importante au monde<\/strong>.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"f977f6fe82\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t<div class=\"form-container\">\r\n        <h3 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h3>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S&apos;abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p class=\"\" data-start=\"400\" data-end=\"688\">Le choix de commencer par les livres s\u2019est en effet r\u00e9v\u00e9l\u00e9 parfaitement adapt\u00e9 aux objectifs de l\u2019entreprise. Pour Bezos,<strong> les livres repr\u00e9sentaient un produit id\u00e9al pour le commerce \u00e9lectronique gr\u00e2ce \u00e0 leur format standardis\u00e9<\/strong>, leur facilit\u00e9 d\u2019exp\u00e9dition et leur vaste catalogue existant.<\/p>\n<p class=\"\" data-start=\"690\" data-end=\"1045\">Avec ces pr\u00e9misses \u00e0 l\u2019esprit, <strong>Bezos a lanc\u00e9 son site en juillet 1995, depuis un simple garage \u00e0 Seattle<\/strong>. D\u00e8s les premiers jours, la vision \u00e9tait claire : offrir la s\u00e9lection de livres la plus large possible \u00e0 des prix comp\u00e9titifs, en d\u00e9passant les limites physiques des librairies traditionnelles qui ne pouvaient exposer que quelques milliers de titres.<\/p>\n<h2 data-start=\"1047\" data-end=\"1091\">De librairie en ligne \u00e0 \u00ab everything store \u00bb<\/h2>\n<p class=\"\" data-start=\"1093\" data-end=\"1468\">Durant ses premi\u00e8res ann\u00e9es, <strong>Amazon s\u2019est concentr\u00e9 exclusivement sur les livres, renfor\u00e7ant sa position de leader dans ce secteur<\/strong>. Le mod\u00e8le s\u2019est av\u00e9r\u00e9 si efficace qu\u2019en 1997 l\u2019entreprise est entr\u00e9e en Bourse, stimulant encore davantage sa croissance. En 1998, Amazon a commenc\u00e9 \u00e0 \u00e9largir son catalogue en y ajoutant des CD, des DVD, de l\u2019\u00e9lectronique et d\u2019autres produits.<\/p>\n<p class=\"\" data-start=\"1470\" data-end=\"1911\">Notamment au cours de sa premi\u00e8re phase, et malgr\u00e9 une diversification croissante, <strong>les livres sont rest\u00e9s une cat\u00e9gorie fondamentale pour Amazon<\/strong>, poussant l\u2019entreprise \u00e0 innover. En 1999, elle a acquis Bibliofind, une marketplace de livres rares et d\u2019occasion, tandis qu\u2019en 2007 est n\u00e9 le Kindle, qui a r\u00e9volutionn\u00e9 le march\u00e9 des livres num\u00e9riques. Deux ans plus tard, ce fut au tour d\u2019Audible, avec l\u2019acquisition du leader des livres audio.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\">Comment vendre sur Amazon USA : Le Guide Complet pour les vendeurs europ\u00e9ens<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"2025\" data-end=\"2096\">Comment vendre des livres sur Amazon aujourd\u2019hui : strat\u00e9gies efficaces<\/h2>\n<p class=\"\" data-start=\"2098\" data-end=\"2331\">La longue introduction ci-dessus nous donne une excellente occasion de nous demander <strong>comment vendre des livres sur Amazon aujourd\u2019hui<\/strong>. Et, dans cette optique, de participer \u00e0 l\u2019un des business les plus int\u00e9ressants de la marketplace.<\/p>\n<p class=\"\" data-start=\"2333\" data-end=\"2546\">Eh bien, <strong>vendre des livres sur Amazon est tr\u00e8s simple<\/strong>. Il suffit de cr\u00e9er un compte vendeur sur Seller Central, de choisir un plan de vente, de fournir les informations demand\u00e9es et de charger les livres \u00e0 vendre.<\/p>\n<p class=\"\" data-start=\"2548\" data-end=\"2576\">Mais proc\u00e9dons dans l\u2019ordre.<\/p>\n<h3 data-start=\"2578\" data-end=\"2601\">Cr\u00e9er un compte vendeur<\/h3>\n<p class=\"\" data-start=\"2603\" data-end=\"2837\">La premi\u00e8re \u00e9tape, si vous ne disposez pas encore d\u2019un compte vendeur, consiste \u00e0 en cr\u00e9er un nouveau sur Seller Central. Rendez-vous sur la page d\u2019accueil et cliquez sur S\u2019inscrire. Saisissez toutes les informations demand\u00e9es comme :<\/p>\n<ul>\n<li data-start=\"2839\" data-end=\"2890\">Adresse e-mail<\/li>\n<li data-start=\"2839\" data-end=\"2890\">Mot de passe<\/li>\n<li data-start=\"2839\" data-end=\"2890\">Num\u00e9ro de t\u00e9l\u00e9phone<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2892\" data-end=\"3031\">Une courte v\u00e9rification vid\u00e9o suivra. Si elle est r\u00e9ussie, vous recevrez un e-mail de confirmation vous informant de la cr\u00e9ation du compte.<\/p>\n<p><strong>&gt;&gt;&gt; D\u00e9couvrez <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-eviter-les-erreurs-fiscales-lors-de-la-vente-sur-amazon\/\">Comment \u00e9viter les erreurs fiscales lors de la vente sur Amazon<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-start=\"3116\" data-end=\"3140\">Choisir un plan de vente<\/h3>\n<p class=\"\" data-start=\"3142\" data-end=\"3267\">Une fois connect\u00e9 \u00e0 votre compte vendeur, <strong>vous pouvez choisir entre un compte individuel ou professionnel, selon vos besoins<\/strong>.<\/p>\n<p class=\"\" data-start=\"3269\" data-end=\"3574\">En r\u00e9sum\u00e9, un compte professionnel implique le paiement d\u2019un abonnement mensuel de 39 euros (hors TVA), quel que soit le nombre d\u2019unit\u00e9s vendues, auquel s\u2019ajoutent les commissions sur les ventes. Un compte individuel est gratuit mais pr\u00e9voit un co\u00fbt de 0,99 euro par unit\u00e9 vendue, en plus des commissions.<\/p>\n<p class=\"\" data-start=\"3576\" data-end=\"3892\">Bref, <strong>le plan professionnel est plus avantageux si vous envisagez de vendre de nombreux livres par mois<\/strong>. En plus de l\u2019avantage \u00e9conomique, vous pourrez \u00e9galement utiliser des flux de donn\u00e9es et des feuilles de calcul pour g\u00e9rer votre inventaire, acc\u00e9der \u00e0 des rapports d\u00e9taill\u00e9s et appara\u00eetre comme offre en vedette.<\/p>\n<div id=\"banner-profit\"><\/div>\n<h3 data-start=\"3943\" data-end=\"3978\">Saisir les informations de paiement<\/h3>\n<p class=\"\" data-start=\"3980\" data-end=\"4236\">L\u2019\u00e9tape suivante consiste \u00e0 saisir les informations de paiement n\u00e9cessaires pour recevoir les revenus de vos ventes de livres. Cliquez sur Param\u00e8tres -&gt; Informations sur le compte et, dans la section Informations de paiement, ajoutez vos modes de paiement.<\/p>\n<h3 data-start=\"4238\" data-end=\"4258\">Publier vos annonces<\/h3>\n<p class=\"\" data-start=\"4260\" data-end=\"4723\">Il est alors temps de publier vos livres sur Amazon. Cliquez sur le menu en haut \u00e0 gauche de la page d\u2019accueil de Seller Central, puis s\u00e9lectionnez \u201cCatalogue\u201d &gt;&gt; \u201cAjouter des produits\u201d. Vous y trouverez une barre de recherche dans laquelle vous pourrez chercher votre livre en saisissant son titre ou son ISBN, en veillant \u00e0 bien s\u00e9lectionner \u201cLivres\u201d comme filtre de cat\u00e9gorie. Une fois le livre trouv\u00e9, cliquez sur \u201cVendre ce produit\u201d pour cr\u00e9er votre annonce.<\/p>\n<h3 data-start=\"4725\" data-end=\"4749\">D\u00e9finir un prix de vente<\/h3>\n<p class=\"\" data-start=\"4751\" data-end=\"5081\">Une fois l\u2019annonce cr\u00e9\u00e9e, d\u00e9finissez le prix de vente en saisissant la valeur dans le champ correspondant. Dans la description du livre, indiquez l\u2019&#8221;\u00e9tat&#8221; du livre, sachant qu\u2019il est possible de vendre des livres neufs ou d\u2019occasion, accompagn\u00e9s d\u2019une courte description de l\u2019\u00e9tat et de la pr\u00e9sence ou non d\u2019une couverture rigide.<\/p>\n<p class=\"\" data-start=\"5083\" data-end=\"5144\">\u00c0 ce sujet, voici les \u00e9tats possibles d\u2019un livre d\u2019occasion :<\/p>\n<ul>\n<li data-start=\"5146\" data-end=\"5851\"><strong>Comme neuf :<\/strong> semble n\u2019avoir jamais \u00e9t\u00e9 ouvert. L\u2019ext\u00e9rieur doit \u00eatre intact et sans d\u00e9chirures. La couverture ne doit pas \u00eatre pli\u00e9e. Les pages doivent \u00eatre totalement propres et intactes.<\/li>\n<li data-start=\"5146\" data-end=\"5851\"><strong>Tr\u00e8s bon \u00e9tat :<\/strong> les pages et la couverture sont propres et intactes. La reliure n\u2019est pas endommag\u00e9e. Les pages peuvent montrer de l\u00e9gers signes d\u2019usure.<\/li>\n<li data-start=\"5146\" data-end=\"5851\"><strong>Bon \u00e9tat :<\/strong> les pages et la couverture sont intactes. La reliure peut pr\u00e9senter de petits signes d\u2019usure. Les pages peuvent contenir quelques soulignements.<\/li>\n<li data-start=\"5146\" data-end=\"5851\"><strong>Acceptable :<\/strong> les pages et la couverture sont intactes. Les pages peuvent contenir des notes et des soulignements, sans masquer le texte. La reliure peut \u00eatre pli\u00e9e, mais doit rester solide et intacte.<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5853\" data-end=\"5931\">Un livre ne peut \u00eatre vendu comme \u201cNeuf\u201d que s\u2019il n\u2019a jamais \u00e9t\u00e9 lu ni touch\u00e9.<\/p>\n<p class=\"\" data-start=\"5933\" data-end=\"5978\">Enfin, indiquez le mode de livraison propos\u00e9.<\/p>\n<p><strong>&gt;&gt;&gt; En savoir plus sur <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/expeditions-internationales-tout-ce-que-vous-devez-savoir-pour-les-realiser-avec-amazon-et-en-profiter\/\">l\u2019exp\u00e9dition internationale : tout ce que vous devez savoir pour exp\u00e9dier avec Amazon et de mani\u00e8re rentable<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"6117\" data-end=\"6155\">Comment exp\u00e9dier des livres sur Amazon<\/h2>\n<p class=\"\" data-start=\"6157\" data-end=\"6423\">Une fois les \u00e9tapes pr\u00e9c\u00e9dentes termin\u00e9es, vous devez choisir comment les exp\u00e9dier \u00e0 vos clients. Une m\u00e9thode souvent pratique consiste \u00e0 utiliser le service Exp\u00e9di\u00e9 par Amazon (FBA). Pour l\u2019utiliser, convertissez votre annonce en annonce FBA en suivant ces \u00e9tapes :<\/p>\n<ul>\n<li data-start=\"6425\" data-end=\"7038\">Depuis la page d\u2019accueil de Seller Central, s\u00e9lectionnez \u201c<a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/gerez-linventaire-amazon-guide-pour-loptimisation-de-lentrepot\/\">G\u00e9rer tout l\u2019inventaire<\/a>\u201d (sous la section \u201cInventaire\u201d de votre compte)<\/li>\n<li data-start=\"6425\" data-end=\"7038\">Choisissez le livre \u00e0 convertir en annonce FBA<\/li>\n<li data-start=\"6425\" data-end=\"7038\">Dans le menu d\u00e9roulant \u201cModifier\u201d, s\u00e9lectionnez \u201cConvertir en Exp\u00e9di\u00e9 par Amazon\u201d<\/li>\n<li data-start=\"6425\" data-end=\"7038\">Sur la page de conversion, cliquez sur \u201cConvertir\u201d pour modifier l\u2019annonce<\/li>\n<li data-start=\"6425\" data-end=\"7038\">Amazon vous proposera une liste de centres logistiques. Choisissez celui qui est le plus proche et suivez les instructions pour envoyer le livre<\/li>\n<li data-start=\"6425\" data-end=\"7038\">Amazon g\u00e9n\u00e9rera les \u00e9tiquettes d\u2019exp\u00e9dition en PDF pour vos livres. Imprimez-les et collez-les sur l\u2019enveloppe d\u2019exp\u00e9dition.<\/li>\n<\/ul>\n<p class=\"\" data-start=\"7040\" data-end=\"7138\">Vous pouvez bien s\u00fbr continuer \u00e0 exp\u00e9dier vous-m\u00eame vos livres, m\u00eame s\u2019ils sont list\u00e9s sur Amazon.<\/p>\n<p class=\"\" data-start=\"7140\" data-end=\"7243\"><strong>Cependant, gardez \u00e0 l\u2019esprit que vous devrez alors disposer d\u2019un espace adapt\u00e9 pour stocker les livres.<\/strong><\/p>\n<p class=\"\" data-start=\"7245\" data-end=\"7404\">Avec la Logistique Amazon, une fois les livres arriv\u00e9s dans les entrep\u00f4ts, le personnel d\u2019Amazon s\u2019occupe de l\u2019emballage, de l\u2019exp\u00e9dition et du service client.<\/p>\n<div id=\"cta-trial-profit\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En ce qui semble aujourd\u2019hui \u00eatre un lointain mois de juillet 1994, Jeff Bezos a fond\u00e9 Amazon.com. Con\u00e7u \u00e0 l\u2019origine comme une librairie en ligne, le projet de Bezos a peu \u00e0 peu pris diff\u00e9rentes formes jusqu\u2019\u00e0 atteindre l\u2019ampleur et l\u2019importance actuelles : la marketplace la plus importante au monde.<\/p>\n","protected":false},"author":179014712,"featured_media":6445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Livres","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Comment vendre des livres sur Amazon ? 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