{"id":6434,"date":"2025-04-22T12:14:14","date_gmt":"2025-04-22T12:14:14","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6434"},"modified":"2025-04-22T12:14:14","modified_gmt":"2025-04-22T12:14:14","slug":"que-contient-la-lettre-du-pdg-damazon-aux-actionnaires","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/que-contient-la-lettre-du-pdg-damazon-aux-actionnaires\/","title":{"rendered":"Que contient la lettre du PDG d&#8217;Amazon aux actionnaires ?"},"content":{"rendered":"<p class=\"\" data-start=\"195\" data-end=\"389\">Ces derniers jours, le PDG d&#8217;Amazon, <strong>Andy Jassy<\/strong>, a envoy\u00e9 une lettre \u00e0 ses actionnaires pour faire le point sur l\u2019ann\u00e9e 2024 et pr\u00e9senter les prochaines \u00e9tapes strat\u00e9giques pour l\u2019avenir proche.<\/p>\n<p class=\"\" data-start=\"391\" data-end=\"669\">Nous ne traiterons pas ici des r\u00e9sultats \u00e9conomiques et financiers. Nous en parlons d\u00e9j\u00e0 tous les trois mois lors de l\u2019analyse des r\u00e9sultats trimestriels d\u2019Amazon <strong>(<a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/t4-2024-des-trimestriels-damazon-a-quoi-peut-on-sattendre\/\">vous trouverez le dernier ici<\/a>)<\/strong>. Concentrons-nous plut\u00f4t sur les aspects les plus pertinents au niveau strat\u00e9gique.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<h2 data-start=\"690\" data-end=\"720\"><strong data-start=\"690\" data-end=\"720\">L\u2019entreprise du \u201cPourquoi\u201d<\/strong><\/h2>\n<p class=\"\" data-start=\"722\" data-end=\"938\">Disons-le tout de suite, la lettre de Jassy est particuli\u00e8rement int\u00e9ressante, elle est longue et contient de nombreux \u00e9l\u00e9ments de r\u00e9flexion (peut-\u00eatre plus que d\u2019habitude, <a href=\"https:\/\/www.aboutamazon.com\/news\/company-news\/amazon-ceo-andy-jassy-2024-letter-to-shareholders\"><strong>et vous pouvez la lire en int\u00e9gralit\u00e9 ici<\/strong><\/a>).<\/p>\n<p class=\"\" data-start=\"940\" data-end=\"1047\">Le dirigeant a d\u2019abord r\u00e9affirm\u00e9 qu\u2019au c\u0153ur de la philosophie d\u2019Amazon se trouve une <strong>culture du \u201cPourquoi\u201d<\/strong>.<\/p>\n<p class=\"\" data-start=\"1049\" data-end=\"1465\">Se poser constamment la question \u201cPourquoi ?\u201d est ce qui a guid\u00e9 toutes les innovations de l\u2019entreprise depuis sa fondation \u2013 explique Jassy \u2013 et le fait de toujours se demander \u201cPourquoi l\u2019exp\u00e9rience client doit-elle \u00eatre ainsi ?\u201d et \u201cPourquoi ne pourrait-elle pas \u00eatre meilleure ?\u201d a permis \u00e0 Amazon de d\u00e9construire les probl\u00e8mes, d\u2019en identifier les causes profondes et d\u2019ouvrir des portes qui semblaient ferm\u00e9es.<\/p>\n<p class=\"\" data-start=\"1467\" data-end=\"1686\">Un \u00e9tat d\u2019esprit interrogatif qui est, selon le PDG, \u00e0 la base de la cr\u00e9ation de services tels que Kindle, Amazon Web Services, Prime Video et bien d\u2019autres innovations ayant radicalement transform\u00e9 l\u2019exp\u00e9rience client.<\/p>\n<h2><strong style=\"font-size: 16px;\">&gt;&gt;&gt; Lisez notre article et apprenez \u00e0 <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comprendre-toutes-les-commissions-de-vente-amazon\/\">Comprendre toutes les commissions sur les ventes sur Amazon<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/h2>\n<h2 data-start=\"1791\" data-end=\"1820\"><strong data-start=\"1791\" data-end=\"1820\">La philosophie de travail<\/strong><\/h2>\n<p class=\"\" data-start=\"1822\" data-end=\"1936\">Jassy a ensuite consacr\u00e9 un long passage \u00e0 exposer les principes et les strat\u00e9gies qui r\u00e9gissent son organisation.<\/p>\n<p class=\"\" data-start=\"1938\" data-end=\"1962\">R\u00e9sumons-les bri\u00e8vement.<\/p>\n<h3>Le leadership<\/h3>\n<ul>\n<li>Le leadership repose sur une <strong>remise en question constante<\/strong>. Les leaders efficaces sont curieux et changent d\u2019avis lorsqu\u2019on leur pr\u00e9sente des informations nouvelles et convaincantes.<\/li>\n<li><strong>Apprendre et \u00eatre curieux<\/strong>. La diff\u00e9rence dans la croissance des entreprises et des individus d\u00e9pend de leur attitude face \u00e0 l\u2019apprentissage continu.<\/li>\n<li><strong>Avoir du cran<\/strong>. Les leaders doivent contester respectueusement les d\u00e9cisions lorsqu\u2019ils ne sont pas d\u2019accord, mais une fois la d\u00e9cision prise, ils s\u2019y engagent pleinement.<\/li>\n<\/ul>\n<h3>L\u2019organisation du travail<\/h3>\n<ul>\n<li>Depuis 2004, les pr\u00e9sentations internes se font sous forme de documents narratifs de six pages au lieu de PowerPoint, obligeant \u00e0 une r\u00e9flexion plus approfondie tant pour ceux qui les r\u00e9digent que pour ceux qui les lisent.<\/li>\n<li>Collaboration en pr\u00e9sentiel. L\u2019innovation est plus efficace lorsque les personnes travaillent ensemble dans un m\u00eame lieu, ce qui facilite les brainstormings spontan\u00e9s et l\u2019\u00e9volution rapide des id\u00e9es.<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre guide <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/gerez-linventaire-amazon-guide-pour-loptimisation-de-lentrepot\/\">Gestion des stocks Amazon : guide d\u2019optimisation de l\u2019entrep\u00f4t<\/a>. \u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3>L\u2019esprit startup<\/h3>\n<ul>\n<li>Fonctionner comme une startup. Malgr\u00e9 sa taille, Amazon conserve l\u2019\u00e9tat d\u2019esprit de \u201cla plus grande startup du monde\u201d \u00e0 travers certains principes cl\u00e9s :\n<ul>\n<li><strong>Focus client<\/strong>. Chaque innovation doit r\u00e9soudre un probl\u00e8me r\u00e9el ou am\u00e9liorer significativement l\u2019exp\u00e9rience client.<\/li>\n<li><strong>Besoin de b\u00e2tisseurs<\/strong>. Des personnes qui analysent constamment l\u2019exp\u00e9rience client et se demandent comment l\u2019am\u00e9liorer.<\/li>\n<li><strong>Esprit de propri\u00e9t\u00e9<\/strong>. Des \u00e9quipes qui agissent comme si l\u2019entreprise leur appartenait, avec un sens personnel des responsabilit\u00e9s.<\/li>\n<li><strong>Vitesse d\u2019ex\u00e9cution<\/strong>. Consid\u00e9r\u00e9e comme essentielle dans tous les domaines et \u00e0 tout moment, non pas au d\u00e9triment de la qualit\u00e9 mais comme une priorit\u00e9 culturelle.<\/li>\n<li><strong>Suppression de la bureaucratie<\/strong>. Distinguer les processus n\u00e9cessaires de la bureaucratie inutile qui freine l\u2019innovation.<\/li>\n<li><strong>Agilit\u00e9<\/strong>. Accomplir le maximum avec le minimum de ressources n\u00e9cessaires.<\/li>\n<li><strong>Go\u00fbt du risque<\/strong>. On n\u2019accomplit rien d\u2019extraordinaire sans prendre de risques.<\/li>\n<li><strong>R\u00e9sultats<\/strong>. Ce qui compte, c\u2019est la valeur effectivement cr\u00e9\u00e9e pour les clients.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-start=\"4167\" data-end=\"4198\"><strong data-start=\"4167\" data-end=\"4198\">L\u2019intelligence artificielle<\/strong><\/h2>\n<p class=\"\" data-start=\"4200\" data-end=\"4342\">Une grande partie de la lettre est, comme on pouvait s\u2019y attendre, consacr\u00e9e au sujet le plus br\u00fblant du moment :<strong> l\u2019intelligence artificielle.<\/strong><\/p>\n<p class=\"\" data-start=\"4344\" data-end=\"4813\">Le PDG affirme percevoir dans l\u2019IA g\u00e9n\u00e9rative la force qui r\u00e9inventera toutes les exp\u00e9riences client. C\u2019est pourquoi Amazon investit massivement dans ce domaine, avec plus de 1 000 applications GenAI en cours de d\u00e9veloppement. Il rappelle aussi que l\u2019IA transforme d\u00e9j\u00e0 des secteurs comme la programmation, le commerce, la sant\u00e9 et la robotique, <strong>et qu\u2019Amazon estime que ces transformations se produiront plus rapidement que lors de toute autre r\u00e9volution technologique.<\/strong><\/p>\n<p class=\"\" data-start=\"4815\" data-end=\"4908\">Voyons maintenant, point par point, les principales r\u00e9flexions que Jassy a souhait\u00e9 partager.<\/p>\n<h3 data-start=\"4910\" data-end=\"4952\"><strong data-start=\"4910\" data-end=\"4952\">Le co\u00fbt de l\u2019intelligence artificielle<\/strong><\/h3>\n<p class=\"\" data-start=\"4954\" data-end=\"5191\">Amazon reconna\u00eet que l\u2019IA est actuellement trop co\u00fbteuse en raison de la d\u00e9pendance \u00e0 un fournisseur unique de puces. L\u2019entreprise s\u2019attaque \u00e0 ce probl\u00e8me avec les puces Trainium2, qui offrent un rapport qualit\u00e9\/prix 30 \u00e0 40 % sup\u00e9rieur.<\/p>\n<p class=\"\" data-start=\"5193\" data-end=\"5613\">Un point important concerne la distinction entre les co\u00fbts d\u2019entra\u00eenement des mod\u00e8les et ceux li\u00e9s \u00e0 l\u2019inf\u00e9rence (production de r\u00e9sultats) : alors qu\u2019aujourd\u2019hui la majorit\u00e9 des co\u00fbts concerne l\u2019entra\u00eenement, \u00e0 l\u2019avenir ce sera l\u2019inf\u00e9rence qui repr\u00e9sentera la plus grosse d\u00e9pense. <strong>Amazon pr\u00e9voit que l\u2019efficacit\u00e9 de l\u2019inf\u00e9rence s\u2019am\u00e9liorera consid\u00e9rablement dans les deux prochaines ann\u00e9es, rendant l\u2019IA plus accessible.<\/strong><\/p>\n<p><strong>&gt;&gt;&gt; Lisez aussi notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/ultimate-guide-to-selling-on-amazon-north-america-conquer-new-markets-with-zonwizard\/\">Comment vendre sur Amazon USA : le guide complet pour les vendeurs europ\u00e9ens<\/a>. \u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h3 data-start=\"5727\" data-end=\"5775\"><strong data-start=\"5727\" data-end=\"5775\">Alexa+ et le futur des assistants personnels<\/strong><\/h3>\n<p class=\"\" data-start=\"5777\" data-end=\"6142\">Le PDG identifie la valeur d\u2019un v\u00e9ritable assistant personnel dans sa capacit\u00e9 \u00e0 r\u00e9pondre aux questions ET \u00e0 accomplir des actions concr\u00e8tes. Alexa+ est pr\u00e9sent\u00e9e comme la solution qui combine l\u2019intelligence des chatbots avec la capacit\u00e9 d\u2019ex\u00e9cuter de nombreuses actions pratiques : lecture multim\u00e9dia, contr\u00f4le de la maison intelligente, achats, r\u00e9servations, etc.<\/p>\n<p class=\"\" data-start=\"6144\" data-end=\"6306\">Avec d\u00e9j\u00e0 600 millions d\u2019appareils en circulation, Amazon envisage un avenir dans lequel Alexa+ jouera un r\u00f4le de plus en plus central dans la vie de ses clients.<\/p>\n<h3 data-start=\"6308\" data-end=\"6360\"><strong data-start=\"6308\" data-end=\"6360\">Vitesse de livraison et service en zones rurales<\/strong><\/h3>\n<p class=\"\" data-start=\"6362\" data-end=\"6529\">La rapidit\u00e9 reste un facteur essentiel : lorsqu\u2019Amazon promet une livraison plus rapide, les clients finalisent leurs achats plus souvent et avec une fr\u00e9quence accrue.<\/p>\n<p class=\"\" data-start=\"6531\" data-end=\"6713\">L\u2019entreprise \u00e9tend la livraison le jour m\u00eame m\u00eame dans les petites villes et villages, \u00e0 contre-courant de ses concurrents qui abandonnent les zones rurales pour des raisons de co\u00fbt.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez notre article <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/emballages-innovants-nouvelles-solutions-damazon-pour-les-emballages-du-futur\/\">Emballages innovants : de nouvelles solutions d\u2019Amazon pour l\u2019emballage de demain<\/a>. &lt;&lt;&lt;<\/strong><\/p>\n<h3 data-start=\"6826\" data-end=\"6869\"><strong data-start=\"6826\" data-end=\"6869\">Project Kuiper et la fracture num\u00e9rique<\/strong><\/h3>\n<p class=\"\" data-start=\"6871\" data-end=\"7013\">Amazon s\u2019attaque \u00e9galement au probl\u00e8me des 400 \u00e0 500 millions de foyers dans le monde qui n\u2019ont pas acc\u00e8s \u00e0 une connexion Internet haut d\u00e9bit.<\/p>\n<p class=\"\" data-start=\"7015\" data-end=\"7122\">Project Kuiper, avec ses 3 200 satellites pr\u00e9vus, vise \u00e0 fournir une connectivit\u00e9 \u00e0 ces zones d\u00e9favoris\u00e9es.<\/p>\n<h3 data-start=\"7124\" data-end=\"7162\"><strong data-start=\"7124\" data-end=\"7162\">Transformation du syst\u00e8me de sant\u00e9<\/strong><\/h3>\n<p class=\"\" data-start=\"7164\" data-end=\"7313\">Le PDG souligne les frustrations li\u00e9es au syst\u00e8me de sant\u00e9 am\u00e9ricain et comment Amazon Pharmacy et One Medical essaient d\u2019am\u00e9liorer cette exp\u00e9rience.<\/p>\n<p class=\"\" data-start=\"7315\" data-end=\"7537\">La lettre se conclut par une r\u00e9flexion personnelle sur les 28 ann\u00e9es pass\u00e9es par Jassy chez Amazon et sur les raisons pour lesquelles l\u2019entreprise continue de fonctionner avec l\u2019esprit de \u201cla plus grande startup du monde\u201d.<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ces derniers jours, le PDG d&#8217;Amazon, Andy Jassy, a envoy\u00e9 une lettre \u00e0 ses actionnaires pour faire le point sur l\u2019ann\u00e9e 2024 et pr\u00e9senter les prochaines \u00e9tapes strat\u00e9giques pour l\u2019avenir proche. Nous ne traiterons pas ici des r\u00e9sultats \u00e9conomiques et financiers. Nous en parlons d\u00e9j\u00e0 tous les trois mois lors de l\u2019analyse des r\u00e9sultats trimestriels&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[306],"tags":[315,1123],"class_list":["post-6434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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