{"id":6297,"date":"2025-04-03T12:08:56","date_gmt":"2025-04-03T12:08:56","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6297"},"modified":"2025-04-03T12:08:56","modified_gmt":"2025-04-03T12:08:56","slug":"sabonner-et-economiser-comment-tirer-le-meilleur-parti-du-programme-amazon","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/sabonner-et-economiser-comment-tirer-le-meilleur-parti-du-programme-amazon\/","title":{"rendered":"S\u2019abonner et \u00c9conomiser: comment tirer le meilleur parti du programme Amazon"},"content":{"rendered":"<p data-start=\"116\" data-end=\"313\">Les acheteurs fr\u00e9quents d\u2019Amazon savent d\u00e9j\u00e0 qu\u2019utiliser le programme <strong data-start=\"186\" data-end=\"213\">S\u2019abonner et \u00c9conomiser<\/strong> pour les commandes r\u00e9currentes de produits essentiels peut leur faire \u00e9conomiser jusqu\u2019\u00e0 <strong data-start=\"303\" data-end=\"310\">40%<\/strong>.<\/p>\n<p data-start=\"315\" data-end=\"606\">Dans une approche <strong data-start=\"333\" data-end=\"352\">gagnant-gagnant<\/strong>, il existe des avantages \u00e9vidents aussi bien pour <strong data-start=\"403\" data-end=\"413\">Amazon<\/strong> que pour les <a href=\"https:\/\/www.zonwizard.com\/fr\/start-selling-with-amazon\"><strong data-start=\"427\" data-end=\"439\">vendeurs<\/strong><\/a>. La marketplace fait face \u00e0 une concurrence croissante dans le secteur de la vente au d\u00e9tail et comprend que la fid\u00e9lit\u00e9 des clients est plus importante que jamais.<\/p>\n<p data-start=\"608\" data-end=\"782\">L\u2019une des nombreuses strat\u00e9gies d\u2019Amazon pour accro\u00eetre la <strong data-start=\"667\" data-end=\"697\">fid\u00e9lisation des acheteurs<\/strong> est pr\u00e9cis\u00e9ment le programme de commandes r\u00e9currentes <strong data-start=\"752\" data-end=\"779\">S\u2019abonner et \u00c9conomiser<\/strong>.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<h2 data-start=\"784\" data-end=\"866\">Comment fonctionne S\u2019abonner et \u00c9conomiser et pourquoi cela vaut-il le coup ?<\/h2>\n<p data-start=\"868\" data-end=\"895\">Le m\u00e9canisme est simple :<\/p>\n<ul data-start=\"897\" data-end=\"1499\">\n<li data-start=\"897\" data-end=\"1092\">Dans les boutiques <strong data-start=\"918\" data-end=\"945\">S\u2019abonner et \u00c9conomiser<\/strong>, vous pouvez choisir parmi <strong data-start=\"973\" data-end=\"1010\">des milliers d\u2019articles \u00e9ligibles<\/strong>. Il vous suffit de s\u00e9lectionner l\u2019option correspondante sur la page du produit.<\/li>\n<li data-start=\"1093\" data-end=\"1278\">Une fois le produit choisi, vous devez s\u00e9lectionner <strong data-start=\"1147\" data-end=\"1162\">la quantit\u00e9<\/strong> et <strong data-start=\"1166\" data-end=\"1195\">la fr\u00e9quence de livraison<\/strong>. Aucuns frais ne sont factur\u00e9s, et vous pouvez annuler vos achats \u00e0 tout moment.<\/li>\n<li data-start=\"1279\" data-end=\"1499\">Les avantages sont consid\u00e9rables. Pour <strong data-start=\"1320\" data-end=\"1341\">1 \u00e0 2 abonnements<\/strong>, les co\u00fbts peuvent \u00eatre r\u00e9duits jusqu\u2019\u00e0 <strong data-start=\"1382\" data-end=\"1389\">10%<\/strong>. Si vous recevez au moins <strong data-start=\"1416\" data-end=\"1457\">3 abonnements dans une m\u00eame livraison<\/strong>, les prix sont r\u00e9duits jusqu\u2019\u00e0 <strong data-start=\"1489\" data-end=\"1496\">15%<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"1501\" data-end=\"1705\">Le programme s\u2019est d\u00e9velopp\u00e9 r\u00e9guli\u00e8rement ces derniers mois et, aux <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\"><strong data-start=\"1570\" data-end=\"1584\">\u00c9tats-Unis<\/strong><\/a>, l\u2019un des march\u00e9s les plus r\u00e9ceptifs \u00e0 ce mod\u00e8le, <strong data-start=\"1635\" data-end=\"1661\">23% des clients Amazon<\/strong> avaient au moins <strong data-start=\"1679\" data-end=\"1702\">un abonnement actif<\/strong>.<\/p>\n<p data-start=\"1707\" data-end=\"1991\">Un rapport r\u00e9cent de Consumer Intelligence Research Partners (CIRP) met en \u00e9vidence la croissance continue du programme. Il fournit \u00e9galement des informations utiles sur l\u2019impact de S\u2019abonner et \u00c9conomiser sur la fid\u00e9lit\u00e9 des clients et leurs habitudes de consommation:<\/p>\n<ul data-start=\"1993\" data-end=\"2530\">\n<li data-start=\"1993\" data-end=\"2176\">Les clients b\u00e9n\u00e9ficient de <strong data-start=\"2022\" data-end=\"2055\">r\u00e9ductions allant de 5% \u00e0 10%<\/strong> sur les commandes r\u00e9currentes. Certaines promotions offrent jusqu\u2019\u00e0 <strong data-start=\"2124\" data-end=\"2144\">40% de r\u00e9duction<\/strong> sur les nouveaux abonnements.<\/li>\n<li data-start=\"2177\" data-end=\"2353\">Les clients qui rejoignent ce programme sont <strong data-start=\"2224\" data-end=\"2266\">tr\u00e8s pr\u00e9cieux pour les vendeurs Amazon<\/strong>. Ils d\u00e9pensent plus d\u2019argent sur la plateforme, au-del\u00e0 de leurs abonnements actifs.<\/li>\n<li data-start=\"2354\" data-end=\"2530\"><strong data-start=\"2356\" data-end=\"2405\">Le programme renforce la fid\u00e9lit\u00e9 des clients<\/strong>. Il constitue donc une <strong data-start=\"2429\" data-end=\"2482\">partie cl\u00e9 de la strat\u00e9gie de croissance d\u2019Amazon<\/strong> dans un march\u00e9 de plus en plus concurrentiel.<\/li>\n<\/ul>\n<p><strong>&gt;&gt;&gt; Vous pouvez \u00e9galement lire notre <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/guide-pratique-du-registre-des-recettes-sur-amazon\/\">Guide Pratique sur le Registre des Ventes d\u2019Amazon.<\/a>\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"2632\" data-end=\"2690\">Pourquoi les clients annulent-ils leurs abonnements ?<\/h2>\n<p data-start=\"2692\" data-end=\"2847\">L\u2019\u00e9tude a \u00e9galement examin\u00e9 les raisons pour lesquelles certains clients annulent leurs abonnements (<strong data-start=\"2793\" data-end=\"2843\">ce qui arrive dans environ 1 cas sur 10 par an<\/strong>).<\/p>\n<p data-start=\"2849\" data-end=\"2948\">Les raisons les plus fr\u00e9quentes d\u2019annulation des commandes <strong data-start=\"2908\" data-end=\"2935\">S\u2019abonner et \u00c9conomiser<\/strong> incluent :<\/p>\n<ul data-start=\"2950\" data-end=\"3046\">\n<li data-start=\"2950\" data-end=\"2979\"><strong data-start=\"2952\" data-end=\"2977\">Augmentation des prix<\/strong><\/li>\n<li data-start=\"2980\" data-end=\"3002\"><strong data-start=\"2982\" data-end=\"3000\">Exc\u00e8s de stock<\/strong><\/li>\n<li data-start=\"3003\" data-end=\"3046\"><strong data-start=\"3005\" data-end=\"3044\">Conditions financi\u00e8res personnelles<\/strong><\/li>\n<\/ul>\n<p data-start=\"3048\" data-end=\"3260\">Cependant, il est int\u00e9ressant de noter que m\u00eame ceux qui annulent leurs abonnements <strong data-start=\"3132\" data-end=\"3179\">restent des acheteurs importants sur Amazon<\/strong>, avec des volumes de d\u00e9penses sup\u00e9rieurs \u00e0 ceux qui ne se sont jamais abonn\u00e9s.<\/p>\n<p><strong>&gt;&gt;&gt; Lisez notre article: <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/emballages-innovants-nouvelles-solutions-damazon-pour-les-emballages-du-futur\/\">Emballages Innovants \u2013 Les Nouvelles Solutions d\u2019Amazon pour l\u2019Avenir de l\u2019Emballage.<\/a> \u00a0&lt;&lt;&lt;<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6261\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/iscriviti-e-risparmia\/1-11\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Iscriviti e risparmia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6261\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/1.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"3385\" data-end=\"3465\">Comment les clients d\u2019Amazon utilisent le programme S\u2019abonner et \u00c9conomiser<\/h2>\n<p data-start=\"3467\" data-end=\"3564\">Comme nous l\u2019avons vu, la fonction <strong data-start=\"3502\" data-end=\"3529\">S\u2019abonner et \u00c9conomiser<\/strong> d\u2019Amazon permet aux clients de:<\/p>\n<ul data-start=\"3566\" data-end=\"3738\">\n<li data-start=\"3566\" data-end=\"3652\"><strong data-start=\"3568\" data-end=\"3608\">Planifier des livraisons r\u00e9currentes<\/strong> pour des articles essentiels du quotidien<\/li>\n<li data-start=\"3653\" data-end=\"3694\"><strong data-start=\"3655\" data-end=\"3692\">Profiter de r\u00e9ductions exclusives<\/strong><\/li>\n<li data-start=\"3695\" data-end=\"3738\"><strong data-start=\"3697\" data-end=\"3736\">B\u00e9n\u00e9ficier de la livraison gratuite<\/strong><\/li>\n<\/ul>\n<p data-start=\"3740\" data-end=\"3890\">Bien que ce ne soit pas l\u2019objectif principal de notre discussion, il convient de noter <strong data-start=\"3827\" data-end=\"3887\">la simplicit\u00e9 du processus d\u2019abonnement pour les clients<\/strong>.<\/p>\n<p data-start=\"3892\" data-end=\"3918\">Ils doivent simplement:<\/p>\n<ol data-start=\"3920\" data-end=\"4355\">\n<li data-start=\"3920\" data-end=\"3986\">Ouvrir l\u2019application Amazon et se connecter \u00e0 leur compte<\/li>\n<li data-start=\"3987\" data-end=\"4026\">Rechercher le produit souhait\u00e9<\/li>\n<li data-start=\"4027\" data-end=\"4094\">Cliquer sur S\u2019abonner et \u00c9conomiser sur la page du produit<\/li>\n<li data-start=\"4095\" data-end=\"4189\">S\u00e9lectionner une fr\u00e9quence de livraison, avec des options allant de un \u00e0 six mois<\/li>\n<li data-start=\"4190\" data-end=\"4252\">Choisir l\u2019adresse de livraison et le mode de paiement<\/li>\n<li data-start=\"4253\" data-end=\"4355\">V\u00e9rifier les d\u00e9tails de la commande, y compris la remise appliqu\u00e9e, et confirmer l\u2019abonnement<\/li>\n<\/ol>\n<p data-start=\"4357\" data-end=\"4416\">Une fois abonn\u00e9s, g\u00e9rer l\u2019abonnement est tr\u00e8s simple.<\/p>\n<p data-start=\"4418\" data-end=\"4617\">En effet, il suffit d\u2019acc\u00e9der \u00e0 son compte, de s\u00e9lectionner les articles abonn\u00e9s, puis d\u2019ajuster la fr\u00e9quence de livraison, de suspendre les exp\u00e9ditions ou d\u2019annuler l\u2019abonnement \u00e0 tout moment.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-start=\"4619\" data-end=\"4697\">Comment fonctionne le programme S\u2019abonner et \u00c9conomiser pour les vendeurs<\/h2>\n<p data-start=\"4699\" data-end=\"4790\">Les choses sont un peu plus complexes pour les vendeurs, \u00e0 qui cet article s\u2019adresse.<\/p>\n<p data-start=\"4792\" data-end=\"4961\">En effet, la participation des vendeurs \u00e0 S\u2019abonner et \u00c9conomiser n\u2019est pas automatique. Amazon a d\u00e9fini des crit\u00e8res d\u2019\u00e9ligibilit\u00e9 sp\u00e9cifiques, incluant :<\/p>\n<ul data-start=\"4963\" data-end=\"5108\">\n<li data-start=\"4963\" data-end=\"4995\">Historique des commandes<\/li>\n<li data-start=\"4996\" data-end=\"5020\">Frais d\u2019entrep\u00f4t<\/li>\n<li data-start=\"5021\" data-end=\"5051\">Performance des ventes<\/li>\n<li data-start=\"5052\" data-end=\"5080\">Cat\u00e9gorie du produit<\/li>\n<li data-start=\"5081\" data-end=\"5108\">Prix moyen de vente<\/li>\n<\/ul>\n<p data-start=\"5110\" data-end=\"5309\">Tous les vendeurs Amazon ne sont pas \u00e9ligibles pour le programme. La mani\u00e8re la plus simple de v\u00e9rifier l\u2019\u00e9ligibilit\u00e9 est de voir si l\u2019option est disponible dans les param\u00e8tres de votre compte.<\/p>\n<p data-start=\"5311\" data-end=\"5576\">\u00c9tant donn\u00e9 le nombre \u00e9lev\u00e9 de crit\u00e8res impos\u00e9s par Amazon pour \u00eatre \u00e9ligible au programme, si vous vendez des produits \u00e9ligibles \u00e0 S\u2019abonner et \u00c9conomiser mais que vous ne voyez pas l\u2019option activ\u00e9e, il est pr\u00e9f\u00e9rable de contacter le support vendeur.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6262\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/iscriviti-e-risparmia\/2-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Iscriviti e risparmia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6262\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/2-1.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"5578\" data-end=\"5625\">La concurrence menace la position d\u2019Amazon<\/h2>\n<p data-start=\"5627\" data-end=\"5780\">Avec les caract\u00e9ristiques mentionn\u00e9es, le programme S\u2019abonner et \u00c9conomiser d\u2019Amazon a longtemps \u00e9t\u00e9 un \u00e9l\u00e9ment cl\u00e9 pour les achats r\u00e9currents.<\/p>\n<p data-start=\"5782\" data-end=\"5930\">Cependant, la position de leader d\u2019Amazon n\u2019est pas in\u00e9branlable et pourrait bient\u00f4t faire face \u00e0 une concurrence inattendue : TikTok.<\/p>\n<p data-start=\"5932\" data-end=\"6156\">Avec TikTok Shop, la plateforme teste une fonctionnalit\u00e9 d\u2019achats par abonnement, permettant aux utilisateurs de recevoir des livraisons r\u00e9currentes de produits comme des snacks et des vitamines \u00e0 prix r\u00e9duits.<\/p>\n<p data-start=\"6158\" data-end=\"6626\">Cette nouvelle fonctionnalit\u00e9 de TikTok Shop reproduit en grande partie le programme S\u2019abonner et \u00c9conomiser d\u2019Amazon, attirant les utilisateurs gr\u00e2ce \u00e0 des achats r\u00e9currents \u00e0 tarifs r\u00e9duits. De cette fa\u00e7on, les vendeurs pr\u00e9sents sur TikTok pourront b\u00e9n\u00e9ficier de revenus plus pr\u00e9visibles et d\u2019une meilleure gestion des stocks, des \u00e9l\u00e9ments s\u00e9duisants pour de nombreux vendeurs, en raison des fluctuations de la demande li\u00e9es aux vid\u00e9os virales.<\/p>\n<p data-start=\"6628\" data-end=\"7013\">Actuellement en phase de test, cette fonctionnalit\u00e9 n\u2019est pas encore largement disponible, mais les premiers utilisateurs estiment qu\u2019elle pourrait menacer la position dominante d\u2019Amazon, avec TikTok \u2013 de plus en plus tourn\u00e9 vers le commerce en ligne \u2013 devenant un concurrent s\u00e9rieux sur le march\u00e9 des abonnements, notamment pour les produits tendance et d\u2019impulsion.<\/p>\n<p><strong>&gt;&gt;&gt; D\u00e9couvrez <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-eviter-les-erreurs-fiscales-lors-de-la-vente-sur-amazon\/\">comment \u00e9viter les erreurs fiscales en vendant sur Amazon<\/a>.\u00a0&lt;&lt;&lt;<\/strong><\/p>\n<h2 data-start=\"7099\" data-end=\"7145\">Qu\u2019est-ce que cela signifie pour Amazon?<\/h2>\n<p data-start=\"7147\" data-end=\"7377\">Pour conclure cette br\u00e8ve analyse, rappelons que si le programme <strong data-start=\"7212\" data-end=\"7239\">S\u2019abonner et \u00c9conomiser<\/strong> a longtemps \u00e9t\u00e9 <strong data-start=\"7256\" data-end=\"7318\">une r\u00e9f\u00e9rence en mati\u00e8re de fid\u00e9lisation client sur Amazon<\/strong>, l\u2019avenir pourrait r\u00e9server <strong data-start=\"7347\" data-end=\"7374\">des \u00e9volutions majeures<\/strong>.<\/p>\n<p data-start=\"7379\" data-end=\"7604\">Si TikTok parvient \u00e0 <strong data-start=\"7400\" data-end=\"7468\">int\u00e9grer avec succ\u00e8s les abonnements dans son exp\u00e9rience d\u2019achat<\/strong>, il pourrait attirer certains clients d\u2019Amazon, <strong data-start=\"7517\" data-end=\"7601\">en particulier ceux qui utilisent d\u00e9j\u00e0 l\u2019application pour d\u00e9couvrir des produits<\/strong>.<\/p>\n<p data-start=\"7606\" data-end=\"7973\">En r\u00e9sum\u00e9, bien qu\u2019Amazon reste la plateforme e-commerce dominante \u00e0 l\u2019international, l\u2019\u00e9ventualit\u00e9 de l\u2019arriv\u00e9e d\u2019un nouvel acteur ne doit pas \u00eatre sous-estim\u00e9e. \u00c0 cet \u00e9gard, la capacit\u00e9 de TikTok \u00e0 transformer du contenu viral en ventes imm\u00e9diates repr\u00e9sente un d\u00e9fi qui pourrait red\u00e9finir la mani\u00e8re dont les marques abordent la vente par abonnement.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6264\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/iscriviti-e-risparmia\/3-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Iscriviti e risparmia\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-6264\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/3-1-1.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2 data-start=\"7975\" data-end=\"8075\">Comment les vendeurs Amazon peuvent-ils optimiser leur strat\u00e9gie avec S\u2019abonner et \u00c9conomiser?<\/h2>\n<p data-start=\"8077\" data-end=\"8262\">\u00c0 ce stade, revenons au <strong data-start=\"8101\" data-end=\"8120\">sujet principal<\/strong> de notre discussion. Que peuvent faire les vendeurs Amazon pour <strong data-start=\"8185\" data-end=\"8212\">maximiser leurs revenus<\/strong> avec le programme <strong data-start=\"8231\" data-end=\"8258\">S\u2019abonner et \u00c9conomiser<\/strong>?<\/p>\n<p data-start=\"8264\" data-end=\"8470\">Face \u00e0 TikTok et d\u2019autres concurrents testant des <strong data-start=\"8314\" data-end=\"8339\">achats par abonnement<\/strong>, les vendeurs Amazon <strong data-start=\"8361\" data-end=\"8397\">doivent optimiser leur strat\u00e9gie<\/strong> sur <strong data-start=\"8402\" data-end=\"8429\">S\u2019abonner et \u00c9conomiser<\/strong> pour <strong data-start=\"8435\" data-end=\"8457\">rester comp\u00e9titifs<\/strong>. Comment?<\/p>\n<p data-start=\"8472\" data-end=\"8511\">Voici quelques strat\u00e9gies possibles:<\/p>\n<ul data-start=\"8513\" data-end=\"8722\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"32\" data-end=\"220\"><strong data-start=\"34\" data-end=\"91\">Offrir des r\u00e9ductions pour augmenter les abonnements.<\/strong> Une r\u00e9duction de 10 % sur <strong data-start=\"118\" data-end=\"145\">S\u2019abonner et \u00c9conomiser<\/strong> peut \u00eatre combin\u00e9e avec un coupon de 15 % offert aux premiers acheteurs.<\/li>\n<li data-start=\"221\" data-end=\"399\"><strong data-start=\"223\" data-end=\"275\">Fid\u00e9liser les clients avec des prix comp\u00e9titifs.<\/strong> Des prix comp\u00e9titifs attirent et fid\u00e9lisent les abonn\u00e9s tout en r\u00e9duisant la probabilit\u00e9 qu\u2019ils passent \u00e0 la concurrence.<\/li>\n<li data-start=\"400\" data-end=\"581\"><strong data-start=\"402\" data-end=\"441\">Augmenter la visibilit\u00e9 du produit.<\/strong> Les articles <strong data-start=\"455\" data-end=\"482\">S\u2019abonner et \u00c9conomiser<\/strong> b\u00e9n\u00e9ficient souvent d\u2019une visibilit\u00e9 suppl\u00e9mentaire sur Amazon, ce qui augmente les conversions.<\/li>\n<li data-start=\"582\" data-end=\"740\"><strong data-start=\"584\" data-end=\"628\">Faire du cross-selling pour les abonn\u00e9s.<\/strong> Les clients qui s\u2019abonnent \u00e0 un article sont plus enclins \u00e0 acheter des produits connexes de la m\u00eame marque !<\/li>\n<\/ul>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les acheteurs fr\u00e9quents d\u2019Amazon savent d\u00e9j\u00e0 qu\u2019utiliser le programme S\u2019abonner et \u00c9conomiser pour les commandes r\u00e9currentes de produits essentiels peut leur faire \u00e9conomiser jusqu\u2019\u00e0 40%. Dans une approche gagnant-gagnant, il existe des avantages \u00e9vidents aussi bien pour Amazon que pour les vendeurs. La marketplace fait face \u00e0 une concurrence croissante dans le secteur de la&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[271],"tags":[315,1123],"class_list":["post-6297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u2019abonner et \u00c9conomiser: comment tirer le meilleur parti du programme Amazon - ZonWizard<\/title>\n<meta name=\"description\" content=\"Le programme \u00ab S&#039;abonner et \u00e9conomiser \u00bb d&#039;Amazon peut \u00eatre tr\u00e8s avantageux pour les vendeurs et les clients : voici comment il fonctionne et comment en tirer parti\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zonwizard.com\/blog\/fr\/sabonner-et-economiser-comment-tirer-le-meilleur-parti-du-programme-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u2019abonner et \u00c9conomiser: comment tirer le meilleur parti du programme Amazon - ZonWizard\" \/>\n<meta property=\"og:description\" content=\"Le programme \u00ab S&#039;abonner et \u00e9conomiser \u00bb d&#039;Amazon peut \u00eatre tr\u00e8s avantageux pour les vendeurs et les clients : voici comment il fonctionne et comment en tirer parti\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/fr\/sabonner-et-economiser-comment-tirer-le-meilleur-parti-du-programme-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonWizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T12:08:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2025\/03\/Coppertine-Wordpress-46.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agustin Lepore\" 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