{"id":6236,"date":"2025-03-10T10:59:39","date_gmt":"2025-03-10T10:59:39","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=6236"},"modified":"2025-03-10T10:59:39","modified_gmt":"2025-03-10T10:59:39","slug":"amazon-haul-en-europe-dici-la-fin-de-lannee","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-haul-en-europe-dici-la-fin-de-lannee\/","title":{"rendered":"Amazon Haul en Europe d&#8217;ici la fin de l&#8217;ann\u00e9e?"},"content":{"rendered":"<p data-start=\"0\" data-end=\"255\"><strong>Amazon pourrait lancer Haul en Europe d\u2019ici la fin de 2025<\/strong>, selon des sources cit\u00e9es par CNBC. Si cela se confirme, la concurrence avec les applications de produits \u00e0 bas prix comme Temu et Shein, leaders du segment du e-commerce low-cost, s\u2019intensifiera.<\/p>\n<p data-start=\"257\" data-end=\"634\">Amazon Haul est une boutique int\u00e9gr\u00e9e \u00e0 l\u2019application, disponible uniquement sur les appareils mobiles et non sur les navigateurs, <strong>proposant des produits \u00e0 moins de 20 dollars<\/strong>. Ce mod\u00e8le a conduit de nombreux clients am\u00e9ricains\u2014o\u00f9 Haul est disponible depuis un certain temps\u2014\u00e0 pr\u00e9f\u00e9rer Amazon \u00e0 ses concurrents, b\u00e9n\u00e9ficiant ainsi de la r\u00e9putation de la soci\u00e9t\u00e9 bas\u00e9e \u00e0 Seattle.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"20aeaecaa6\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<h2 data-start=\"655\" data-end=\"692\">Pas encore de confirmation officielle<\/h2>\n<p data-start=\"694\" data-end=\"1038\">Ce n\u2019est pas la premi\u00e8re fois que des rumeurs circulent sur l\u2019\u00e9ventuelle arriv\u00e9e de Haul en Europe. Il y a quelques mois, certains indices sur l\u2019expansion mondiale du projet sont apparus dans les offres d\u2019emploi d\u2019Amazon, avant d\u2019\u00eatre supprim\u00e9s. Cela laissait pr\u00e9sager l\u2019int\u00e9r\u00eat de l\u2019entreprise pour un lancement de Haul sur le march\u00e9 europ\u00e9en.<\/p>\n<p data-start=\"1040\" data-end=\"1209\">Pour l\u2019instant, aucune confirmation officielle n\u2019a \u00e9t\u00e9 donn\u00e9e par le si\u00e8ge d\u2019Amazon. Un porte-parole s\u2019est content\u00e9 d\u2019une d\u00e9claration g\u00e9n\u00e9rale, indiquant qu\u2019Amazon est<\/p>\n<ul>\n<li data-start=\"1211\" data-end=\"1411\">toujours \u00e0 la recherche de nouvelles fa\u00e7ons de collaborer avec ses partenaires vendeurs,<\/li>\n<li data-start=\"1211\" data-end=\"1411\">pr\u00eate \u00e0 offrir aux clients du monde entier une plus grande s\u00e9lection, des prix plus bas et plus de commodit\u00e9.<\/li>\n<\/ul>\n<p data-start=\"1413\" data-end=\"1863\">En bref, il sera difficile d\u2019obtenir une confirmation tant qu\u2019Amazon ne d\u00e9voilera pas officiellement ses projets. De plus, Haul est encore en phase b\u00eata aux \u00c9tats-Unis, ce qui laisse penser qu\u2019avant de s\u2019\u00e9tendre \u00e0 l\u2019international, l\u2019entreprise de Jeff Bezos voudra s\u2019assurer que son mod\u00e8le \u00e9conomique est viable et que ses strat\u00e9gies de mon\u00e9tisation sont adapt\u00e9es au march\u00e9 europ\u00e9en, qui est soumis \u00e0 des r\u00e9glementations diff\u00e9rentes et plus strictes.<\/p>\n<p>&gt;&gt;&gt; D\u00e9couvrez <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/roi-et-comment-il-est-calcule\/\">Qu\u2019est-ce que le ROI et comment le calculer<\/a>\u00a0&lt;&lt;&lt;<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2 data-start=\"1977\" data-end=\"2032\">Les politiques commerciales am\u00e9ricaines p\u00e8sent sur Haul<\/h2>\n<p data-start=\"2034\" data-end=\"2346\">Un autre \u00e9l\u00e9ment \u00e0 prendre en compte est de savoir si la nouvelle \u00e8re des tarifs douaniers am\u00e9ricains compliquera les plans d\u2019expansion d\u2019Amazon. Il est peu probable que les \u00e9volutions des politiques commerciales freinent consid\u00e9rablement la croissance de l\u2019entreprise, mais cela reste une variable \u00e0 surveiller.<\/p>\n<p data-start=\"2348\" data-end=\"2823\">Haul repose sur des marchandises provenant de vendeurs bas\u00e9s en Chine, une pratique qui a attir\u00e9 l\u2019attention de l\u2019administration Trump. Il y a quelques semaines, le pr\u00e9sident a suspendu puis r\u00e9tabli une r\u00e8gle permettant aux exportateurs d\u2019exp\u00e9dier aux \u00c9tats-Unis des colis d\u2019une valeur inf\u00e9rieure \u00e0 800 dollars sans droits de douane. Que se passera-t-il dans les semaines \u00e0 venir ? La r\u00e8gle restera-t-elle inchang\u00e9e, sachant qu\u2019elle impacte davantage Temu et Shein que Haul ?<\/p>\n<p>&gt;&gt;&gt; Lisez notre article: <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\">Comment vendre sur Amazon USA \u2013 Le Guide complet pour les vendeurs europ\u00e9ens<\/a>\u00a0&lt;&lt;&lt;<\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon pourrait lancer Haul en Europe d\u2019ici la fin de 2025, selon des sources cit\u00e9es par CNBC. Si cela se confirme, la concurrence avec les applications de produits \u00e0 bas prix comme Temu et Shein, leaders du segment du e-commerce low-cost, s\u2019intensifiera. Amazon Haul est une boutique int\u00e9gr\u00e9e \u00e0 l\u2019application, disponible uniquement sur les appareils&hellip;<\/p>\n","protected":false},"author":179014712,"featured_media":6214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[271],"tags":[1123],"class_list":["post-6236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","tag-amazon-seller"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Haul en Europe d&#039;ici la fin de l&#039;ann\u00e9e? - ZonWizard<\/title>\n<meta name=\"description\" content=\"Selon CNBC, Amazon Haul pourrait faire ses d\u00e9buts en Europe d&#039;ici la fin de l&#039;ann\u00e9e. 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