{"id":5873,"date":"2024-12-23T13:50:21","date_gmt":"2024-12-23T13:50:21","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=5873"},"modified":"2025-01-31T14:43:57","modified_gmt":"2025-01-31T14:43:57","slug":"amazon-lance-rufus-en-italie-voici-comment-cela-fonctionne","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-lance-rufus-en-italie-voici-comment-cela-fonctionne\/","title":{"rendered":"Amazon lance Rufus en Italie: voici comment cela fonctionne"},"content":{"rendered":"<p><strong>Amazon<\/strong> a annonc\u00e9 la disponibilit\u00e9 de <strong>Rufus<\/strong> en Italie \u00e9galement. <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/prime-day-2024-nouveau-record-pour-amazon-voici-comment-il-sest-deroule\/\">Comme nous l&#8217;avions d\u00e9j\u00e0 mentionn\u00e9<\/a>, il s&#8217;agit de l&#8217;assistant virtuel con\u00e7u par l&#8217;entreprise am\u00e9ricaine pour innover l&#8217;approche des achats en ligne, en aidant le client dans son processus de recherche du produit adapt\u00e9 \u00e0 ses besoins.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_9\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"9\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"36135bad4d\">\n\t\t\t\t<div class=\"sib_signup_box_inside_9\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>S'abonner \u00e0 la Newsletter<\/strong><\/h2>\r\n        <p>Articles, mini-guides et mises \u00e0 jour sur le monde d'Amazon par des experts de premier plan.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Nom\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-mail\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> J'accepte la <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/fr\/privacy\"><u>politique de confidentialit\u00e9<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"fr\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"S'abonner \u00e0 la Newsletter\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_9 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_9 input[type=text],form#sib_signup_form_9 input[type=email], form#sib_signup_form_9 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_9 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_9 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_9 p{ margin: 10px 0 0 0; } form#sib_signup_form_9 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_9 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_9 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_9 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_9 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>Pour bien comprendre Rufus, il peut \u00eatre utile de le consid\u00e9rer comme un <strong>v\u00e9ritable personal shopper<\/strong>. Il r\u00e9pond aux questions des utilisateurs de mani\u00e8re conversationnelle, avec une int\u00e9gration avanc\u00e9e avec le catalogue de produits et la possibilit\u00e9 de croiser les donn\u00e9es de la communaut\u00e9 avec les avis des clients.<\/p>\n<p>Comme le rappelle la soci\u00e9t\u00e9 sur son site, Rufus utilise <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/cosmo-comment-fonctionne-la-nouvelle-intelligence-artificielle-damazon\/\">l&#8217;intelligence artificielle<\/a> pour r\u00e9pondre \u00e0 tous types de questions, telles que, par exemple :<\/p>\n<ul>\n<li>Demander de l&#8217;aide pour quelque chose dans lequel vous n&#8217;avez pas encore d&#8217;exp\u00e9rience : &#8220;De quoi ai-je besoin pour un week-end de camping ?&#8221;<\/li>\n<li>D\u00e9couvrez-en plus sur un sujet qui vous int\u00e9resse : &#8220;Quels sont les diff\u00e9rents types de machines \u00e0 caf\u00e9 ?&#8221;<\/li>\n<li>Obtenez des informations sur les produits qui vous int\u00e9ressent : &#8220;Quelle est la dur\u00e9e de vie de la batterie de cet ordinateur portable ?&#8221;<\/li>\n<\/ul>\n<a href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_fr#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3025 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=650%2C159&#038;ssl=1\" alt=\"Outil de profit ZonWizard. Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez clairement les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts pour chaque produit. Programmez automatiquement les demandes d'avis pour vos commandes.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-FR.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<h2><strong>Comment utiliser Rufus<\/strong><\/h2>\n<p><strong>Utiliser Rufus<\/strong> est tr\u00e8s simple. Tout ce que l&#8217;utilisateur doit faire pour profiter des opportunit\u00e9s de cet assistant personnel est :<\/p>\n<ol>\n<li>Acc\u00e9der \u00e0 la boutique d&#8217;applications de son smartphone pour installer ou mettre \u00e0 jour l&#8217;application Amazon Shopping.<\/li>\n<li>Ouvrir l&#8217;application Amazon Shopping.<\/li>\n<li>Faites d\u00e9filer vers le haut sur la barre grise en bas de l&#8217;\u00e9cran de l&#8217;application jusqu&#8217;\u00e0 ce que la fen\u00eatre de chat apparaisse.<\/li>\n<li>Tapez ou appuyez sur le microphone pour poser votre question \u00e0 Rufus.<\/li>\n<li>Rufus r\u00e9pondra \u00e0 la question dans la bo\u00eete de chat.<\/li>\n<li>Vous pouvez ensuite appuyer sur les questions sugg\u00e9r\u00e9es ou poser des questions de suivi.<\/li>\n<li>Une fois que vous avez obtenu une r\u00e9ponse satisfaisante, vous pouvez revenir \u00e0 votre recherche habituelle sur Amazon.<\/li>\n<\/ol>\n<p>Lire aussi: <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/vendre-des-vetements-sur-amazon-avantages-et-inconvenients\/\">Vendre des v\u00eatements sur Amazon: avantages et inconv\u00e9nients<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Comment il r\u00e9pond aux questions des utilisateurs<\/strong><\/h2>\n<p>Comme mentionn\u00e9 pr\u00e9c\u00e9demment, Rufus a \u00e9t\u00e9 form\u00e9 pour r\u00e9pondre aux questions des utilisateurs gr\u00e2ce \u00e0 une vaste base de donn\u00e9es d&#8217;informations qui est constamment mise \u00e0 jour :<\/p>\n<ul>\n<li>Questions et r\u00e9ponses de la communaut\u00e9.<\/li>\n<li>Avis des clients.<\/li>\n<li>Autres informations provenant de tout le web.<\/li>\n<\/ul>\n<p>Comme le pr\u00e9cise l&#8217;entreprise sur son site, Rufus ne cherche pas \u00e0 remplacer les informations pr\u00e9sentes sur les pages produits. Il ne cherche pas non plus \u00e0 devenir une r\u00e9f\u00e9rence pour des conseils professionnels, m\u00e9dicaux, juridiques ou financiers. De plus, comme il ne travaille pas avec une base de donn\u00e9es mise \u00e0 jour en temps r\u00e9el, ses r\u00e9ponses peuvent ne pas \u00eatre coh\u00e9rentes avec les \u00e9v\u00e9nements actuels.<\/p>\n<p><strong>Quelle sera la r\u00e9ponse des clients ?<\/strong><\/p>\n<p>Lire aussi: <a href=\"https:\/\/www.zonwizard.com\/blog\/fr\/comment-vendre-sur-amazon-usa-le-guide-complet-pour-les-vendeurs-europeens\/\">Comment vendre sur Amazon USA: le guide complet pour les vendeurs europ\u00e9ens<\/a><\/p>\n<div class=\"cta-container\">\r\n<h2 class=\"cta-h2\"><strong>Essayez l'Outil de Profit Gratuitement<\/strong><\/h2>\r\n<p class=\"\">Prenez le contr\u00f4le total de votre entreprise Amazon. Vous verrez avec clart\u00e9 les profits r\u00e9els, les marges, le ROI, les commandes, les co\u00fbts et aurez un bilan pour chaque march\u00e9 europ\u00e9en. Si vous n'\u00eates pas encore familier avec l'Outil de Profit de ZonWizard, d\u00e9couvrez comment il peut vous aider \u00e0 g\u00e9rer et \u00e0 d\u00e9velopper votre entreprise.<\/p>\r\n<p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/fr\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">En savoir plus<\/a><\/p>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a annonc\u00e9 la disponibilit\u00e9 de Rufus en Italie \u00e9galement. Comme nous l&#8217;avions d\u00e9j\u00e0 mentionn\u00e9, il s&#8217;agit de l&#8217;assistant virtuel con\u00e7u par l&#8217;entreprise am\u00e9ricaine pour innover l&#8217;approche des achats en ligne, en aidant le client dans son processus de recherche du produit adapt\u00e9 \u00e0 ses besoins.<\/p>\n","protected":false},"author":179014712,"featured_media":6059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[306,271],"tags":[315,1123],"class_list":["post-5873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-profit","tag-amazon","tag-amazon-seller"],"yoast_head":"<!-- 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fonctionnement pour les clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zonwizard.com\/blog\/fr\/amazon-lance-rufus-en-italie-voici-comment-cela-fonctionne\/\" \/>\n<meta property=\"og:site_name\" content=\"ZonWizard\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-23T13:50:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T14:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/12\/Coppertine-Wordpress-30.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Agustin Lepore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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