{"id":5160,"date":"2024-07-19T08:24:05","date_gmt":"2024-07-19T08:24:05","guid":{"rendered":"https:\/\/www.zonwizard.com\/blog\/?p=5160"},"modified":"2024-07-19T08:24:05","modified_gmt":"2024-07-19T08:24:05","slug":"prime-day-2024-neuer-rekord-fuer-amazon-so-lief-er","status":"publish","type":"post","link":"https:\/\/www.zonwizard.com\/blog\/de\/prime-day-2024-neuer-rekord-fuer-amazon-so-lief-er\/","title":{"rendered":"Prime Day 2024: Neuer Rekord f\u00fcr Amazon, so lief er"},"content":{"rendered":"<p>Wie zu erwarten war, <a href=\"https:\/\/www.zonwizard.com\/blog\/de\/prime-day-2024-amazon-am-16-und-17-juli-neueste-nachrichten\/\">angesichts der gut erkl\u00e4rten Erwartungen im Vorfeld<\/a>, endete der <strong>Amazon Prime Day 2024<\/strong> mit Rekordzahlen, die ausreichten, um die Ergebnisse aller Prime Day-Shopping-Events der vergangenen Jahre m\u00fchelos zu \u00fcbertreffen.<\/p>\n<p><!--more--><\/p>\n\t\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\t\tvar gCaptchaSibWidget;\n                        var onloadSibCallbackInvisible = function () {\n\n                            var element = document.getElementsByClassName('sib-default-btn');\n                            var countInvisible = 0;\n                            var indexArray = [];\n                            jQuery('.sib-default-btn').each(function (index, el) {\n                                if ((jQuery(el).attr('id') == \"invisible\")) {\n                                    indexArray[countInvisible] = index;\n                                    countInvisible++\n                                }\n                            });\n\n                            jQuery('.invi-recaptcha').each(function (index, el) {\n                                grecaptcha.render(element[indexArray[index]], {\n                                    'sitekey': jQuery(el).attr('data-sitekey'),\n                                    'callback': sibVerifyCallback,\n                                });\n                            });\n                        };\n\t\t\t\t\t<\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallbackInvisible&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_8\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img data-recalc-dims=\"1\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-includes\/images\/spinner.gif?w=650&#038;ssl=1\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"8\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"991ab325d4\">\n\t\t\t\t<div class=\"sib_signup_box_inside_8\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6LcMN7gUAAAAAD-_qJb0nFTTZqsPjxY-UjJ2aAoa\"><\/div>\n                    \t\t\t\t\t\r\n<div class=\"form-container\">\r\n        <h2 class=\"form-title\"><strong>Abonnieren Sie den Newsletter<\/strong><\/h2>\r\n        <p>Artikel, Mini-Anleitungen und Updates aus der Amazon-Welt von f\u00fchrenden Insidern.<\/p>\r\n        <div>\r\n            <div class=\"form-input\">\r\n                <input type=\"text\" class=\"sib-NOME-area\" name=\"NOME\" placeholder=\"Name\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"form-input\">\r\n                <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"E-Mail-Adresse\" required=\"required\">\r\n            <\/div>\r\n            <div class=\"checkbox-alignment\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> Ich akzeptiere die <a class=\"text-white\" href=\"https:\/\/www.zonwizard.com\/de\/privacy\"><u>Datenschutzrichtlinien<\/u><\/a>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" class=\"sib-LANGUAGE-area\" name=\"LANGUAGE\" value=\"de\">\r\n\r\n        <input type=\"submit\" id=\"invisible\" class=\"sib-default-btn\" value=\"Newsletter abonnieren\">\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_8 {background-color: #727cf5;padding: 30px;border-radius: 30px;margin: auto; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color:white; margin-bottom:20px } form#sib_signup_form_8 input[type=text],form#sib_signup_form_8 input[type=email], form#sib_signup_form_8 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; background-color:#e7e9fd;} form#sib_signup_form_8 .sib-default-btn { width:100%; margin: 5px 0; padding: 10px 12px; color:#727cf5; background-color: #fff; border: 2px solid #fff; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border-radius: 500px; } form#sib_signup_form_8 .sib-default-btn:hover { background-color: #727cf5;color: #fff;border: 2px solid #fff;} form#sib_signup_form_8 p{ margin: 10px 0 0 0; } form#sib_signup_form_8 .sib-LANGUAGE-area{ display: none; } .form-input { width: 47%; margin-bottom: 10px; display:inline-block; } .text-white{color:white} .form-container { max-width: 400px; margin: auto; color: white; text-align: center } .form-title { margin-bottom: 0px; margin-top: 0px }form#sib_signup_form_8 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_8 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_8 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_8 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t\n<p>Dies wurde von dem US-amerikanischen Unternehmen selbst best\u00e4tigt. Amazon hat den Prime Day 2024 tats\u00e4chlich als die gr\u00f6\u00dfte Initiative dieser Art aller Zeiten definiert, <strong>mit Rekordverk\u00e4ufen sowohl in Bezug auf die Anzahl der verkauften Artikel als auch auf den generierten Umsatz.<\/strong><\/p>\n<p><em>&#8220;Prime Day 2024 war ein enormer Erfolg. Wir danken den Millionen von Prime-Mitgliedern auf der ganzen Welt, die sich an Amazon gewandt haben, um fantastische Angebote zu erhalten. Vielen Dank an unsere Mitarbeiter, Lieferpartner und Verk\u00e4ufer auf der ganzen Welt, die dazu beigetragen haben, dieses Event zum Leben zu erwecken\u201c<\/em>, sagte Doug Herrington, CEO von Worldwide Amazon Stores.<\/p>\n<a href=\"https:\/\/www.zonwizard.com\/de\/features?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=learnmoreprofit_de#profit\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3023 size-large\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=650%2C159&#038;ssl=1\" alt=\"ZonWizard Profit-Tool. \u00dcbernehmen Sie die volle Kontrolle \u00fcber Ihr Amazon-Gesch\u00e4ft. Sie werden klare Einblicke in echte Gewinne, Margen, ROI, Bestellungen und Kosten f\u00fcr jedes Produkt haben. Automatisches Planen von Bewertungsanfragen f\u00fcr Ihre Bestellungen.\" width=\"650\" height=\"159\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=1024%2C250&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=810%2C198&amp;ssl=1 810w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=1140%2C278&amp;ssl=1 1140w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=700%2C171&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=300%2C73&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=768%2C187&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=1536%2C375&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?resize=1200%2C293&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?w=1640&amp;ssl=1 1640w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2023\/08\/Banner-ZW-Profit-Tool-DE.png?w=1300&amp;ssl=1 1300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a>\n<p>Obwohl in den kommenden Tagen wahrscheinlich umfassendere und strukturierte Statistiken ver\u00f6ffentlicht werden, wurde bereits heute erkl\u00e4rt, dass unabh\u00e4ngige Verk\u00e4ufer w\u00e4hrend des Prime Day 2024 mehr als 200 Millionen Artikel verkauft haben. Zu diesem Verkaufsvolumen werden offensichtlich die auf Amazon-Ger\u00e4ten get\u00e4tigten Verk\u00e4ufe hinzugef\u00fcgt.<\/p>\n<p>W\u00e4hrend wir auf die Ver\u00f6ffentlichung eines detaillierteren Berichts dar\u00fcber warten, wie der Prime Day 2024 im Detail verlief, gibt es einige Daten von Drittquellen, die es wert sind, hervorgehoben zu werden. Als solche k\u00f6nnen sie eine erste Qualit\u00e4tsbewertung der kommerziellen Initiative von Amazon teilen:<\/p>\n<ul>\n<li>Laut <a href=\"https:\/\/blog.adobe.com\/en\/topics\/trends-research\">Adobe Analytics<\/a> stiegen die Verk\u00e4ufe in den USA am 16.-17. Juli 2024 auf 14,2 Milliarden Dollar. Der Anstieg gegen\u00fcber dem Vorjahr betr\u00e4gt 11 %;<br \/>\ndie Verk\u00e4ufe von Smartphones stiegen im Jahresvergleich um 18 %;<\/li>\n<li>laut <a href=\"https:\/\/www.numerator.com\/prime-day\/\">Numerator<\/a> lag der durchschnittliche Bestellwert bei 57,97 Dollar (etwa 53 Euro zum aktuellen Wechselkurs). Beim vorherigen Event betrug der Wert 56,64 Dollar.<\/li>\n<\/ul>\n<h2><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5139\" data-permalink=\"https:\/\/www.zonwizard.com\/blog\/it\/amazon-prime-day-2024-risultati\/diseno-sin-titulo-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"PRIME DAY\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?fit=650%2C434&amp;ssl=1\" class=\"aligncenter size-full wp-image-5139\" src=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=650%2C433&#038;ssl=1\" alt=\"\" width=\"650\" height=\"433\" srcset=\"https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=2048%2C1366&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?resize=809%2C539&amp;ssl=1 809w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=1300&amp;ssl=1 1300w, https:\/\/i0.wp.com\/www.zonwizard.com\/blog\/wp-content\/uploads\/2024\/07\/Diseno-sin-titulo-28.png?w=1950&amp;ssl=1 1950w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/h2>\n<h2>Von Rufus zu Inspire<\/h2>\n<p>Der Top-Manager ging auch auf einige andere Bewertungen des betreffenden Events ein. Er wies beispielsweise darauf hin, dass <strong>Rufus<\/strong>, <a href=\"https:\/\/www.zonwizard.com\/blog\/de\/kuenstliche-intelligenz-wie-amazon-mithaelt\/\">der neue KI-basierte Einkaufsassistent von Amazon<\/a>, Millionen von Kunden geholfen hat, die gro\u00dfe Auswahl von Amazon schneller und einfacher zu pr\u00e4sentieren.<\/p>\n<p>Zufriedenheit wurde auch mit der Leistung von <strong>Amazon Inspire<\/strong> zum Ausdruck gebracht. Die In-App-Einkaufserfahrung von Amazon bot seinen Kunden eine M\u00f6glichkeit, Produkte zu entdecken und nahtlos einzukaufen durch:<\/p>\n<div class=\"response-container-content ng-tns-c1024384424-22\">\n<div class=\"response-content ng-tns-c1024384424-22\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<ul data-sourcepos=\"5:1-8:8\">\n<li data-sourcepos=\"5:1-5:191\">personalisierte Feeds. Vor dem Benutzer \u00f6ffnet sich ein Feed mit Fotos und Videos von Produkten, die auf seinen Interessen basieren. Der Kunde kann dann zwischen verschiedenen Referenzkategorien w\u00e4hlen;<\/li>\n<li data-sourcepos=\"5:1-5:191\">relevante Inhalte. Die pr\u00e4sentierten Videos und Fotos sind kurz und dynamisch, wie bei TikTok und Instagram Reels;<\/li>\n<li data-sourcepos=\"5:1-5:191\">Influencer und Marken. Bekannte Influencer und Marken sind in die Plattform eingebunden, empfehlen Produkte und erstellen exklusive Inhalte;<\/li>\n<li data-sourcepos=\"5:1-5:191\">vereinfachtes Einkaufen. Wenn der Kunde etwas bemerkt, das ihm gef\u00e4llt, kann er es direkt in der App kaufen, ohne auf andere Seiten wechseln zu m\u00fcssen.<\/li>\n<\/ul>\n<p>Amazon Inspire befindet sich derzeit noch in der Testphase f\u00fcr den <a href=\"https:\/\/www.zonwizard.com\/blog\/de\/wie-man-auf-amazon-usa-verkauft-der-komplette-leitfaden-fuer-europaeische-verkaeufer\/\">US-Markt<\/a>.<\/p>\n<div class=\"cta-container\">\r\n    <h2 class=\"cta-h2\"><strong>Probieren Sie das Profit Tool kostenlos aus<\/strong><\/h2>\r\n    <p class=\"\">\u00dcbernehmen Sie die volle Kontrolle \u00fcber Ihr Amazon Business. Sie werden mit Klarheit echte Gewinne, Margen, ROI, Bestellungen, Kosten sehen und ein Gleichgewicht f\u00fcr jeden europ\u00e4ischen Marktplatz haben. Wenn Sie mit ZonWizard's Profit Tool noch nicht vertraut sind, erfahren Sie, wie es Ihnen helfen kann, Ihr Unternehmen zu verwalten und zu vergr\u00f6\u00dfern.<\/p>\r\n    <p class=\"\"><a class=\"button cta-button\" href=\"https:\/\/www.zonwizard.com\/de\/features?utm_source=blog&amp;utm_medium=CTA&amp;utm_campaign=ProfitTool_LearnMore#profit\">Erfahren Sie mehr<\/a><\/p>\r\n<\/div>\r\n\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wie zu erwarten war, angesichts der gut erkl\u00e4rten Erwartungen im Vorfeld, endete der Amazon Prime Day 2024 mit Rekordzahlen, die ausreichten, um die Ergebnisse aller Prime Day-Shopping-Events der vergangenen Jahre m\u00fchelos zu \u00fcbertreffen.<\/p>\n","protected":false},"author":179014712,"featured_media":5138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[266,304],"tags":[327,1081,1206],"class_list":["post-5160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-profit","category-news","tag-amazon","tag-amazon-seller","tag-prime-day-2024"],"yoast_head":"<!-- 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